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Meta Men: Yahoo Advertises Advertising to Advertisers

Peter Kafka in Media on November 24, 2009 at 9:00 am PT

What if somebody made a version of “Mad Men,” but replaced the nostalgia and sex appeal with timeliness and accuracy? It would be sort of amusing, in small doses. Like this clip Yahoo made with other pitchmen in mind.

Waiting for the Ad Recovery? You May Need to Be Patient.

Peter Kafka in Media on October 7, 2009 at 5:55 am PT

I’ve been reporting a steady drip of cautiously optimistic forecasts for the ad business, but this one is less sunny: A JP Morgan survey of ad buyers says they’re unlikely to boost spending until next year.