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BusinessWeek’s Pitch to Investors: Buy Us, Then Fire Us

in Media on September 15, 2009 at 9:10 am PT

How do you sell a business magazine that lost $43 million last year? Convince buyers that they could fire 20 percent of the staff without missing a beat. That’s part of the pitch Evercore Partners has been making to investors on behalf of McGraw-Hill, which wants to dump BusinessWeek. Look out, copy editors!
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