Last year, Zynga hired Electronic Arts’ COO John Schappert, who now holds the same title at the social games company. It also picked up EA Play’s EVP Jeff Karp, who is now Chief Marketing and Revenue Officer.

Most recently, Cottle was overseeing EA Mobile, Playfish, Pogo, Hasbro and PopCap, and had been one of the key driving forces behind transforming the company from primarily a packaged goods company to a digital company.

At Zynga, Cottle will serve as EVP of business and corporate development in charge of new global partnerships, acquisitions and other development roles.

In a letter sent to employees today, Electronic Arts CEO John Riccitiello downplayed the departure of Cottle, and said it was going to fold EA Interactive into the entire organization now that “everyone and everything is digital.”

Four years ago, when it originally set up EA Interactive, it was to oversee mobile, social and Pogo, he explained. But today, those initiatives are part of every group within the company.

“It’s abundantly clear that the digital transformation is not confined to one group,” he wrote. “Therefore, we have decided to begin 2012 by folding EAi into the organizations noted below. This reflects our new reality: everyone and everything is digital.”

Executives now leading the charge include EA Labels President Frank Gibeau, COO Peter Moore, CTO Rajat Taneja and EVP of digital Kristian Segerstrale.

Riccitiello provided further evidence of EA’s digital transformation by announcing that the company had achieved more than $1 billion in digital revenues in 2011.

The loss of another high-profile executive to Zynga represents a signficant blow to the company, which has been clear about its attempt to challenge Zynga’s dominance in social gaming. Last year, it paid $750 million to acquire PopCap to become the second-largest social game maker on Facebook.

Cottle, who was at EA for the past five years, previously worked at Palm, where he held the position of COO, and at the Walt Disney Company, where he was he was an SVP and chief marketing officer.

“It’s rare that you find someone who possesses a deep operational background and also has the vision to see where your business and your industry are headed,” said Zynga’s CEO Mark Pincus in a release. “His skill set, combined with his deep understanding of the games, technology and entertainment spaces will help us accelerate our mission of connecting the world through games.”

There are three major appointments: Frank Gibeau, currently president of EA Games, will become president of the EA Labels; Peter Moore, currently president of EA Sports, will become COO, overseeing EA’s global publishing organization and online initiatives, including the Origin digital platform; and Barry Cottle, EVP of EA Interactive, will now oversee EA Mobile, Playfish, Pogo, Hasbro and PopCap.

The management changes will be effective Monday.

Along with the promotions, there will be one structural change to the business. EA is expanding from three to four labels — EA Games, EA Sports, EA Play and BioWare — with Gibeau in charge of all of them.

Each label is focused on key game franchises and each is responsible for launching at least one game annually while also creating content for all platforms, including console, PC, mobile and social.

This is the first reorganization since EA CEO John Riccitiello established EA’s label structure when he rejoined the company in 2007; he left in 2004 to be a founding partner and managing director of Elevation Partners, a private equity firm.

In a letter to employees, Riccitiello said that EA has shifted to creating fewer, bigger and better titles with better cost management, while also expanding its digital businesses.

“Our quality has risen dramatically. We’ve built an $800m+ digital business while pushing down operating costs,” he said. “Not all of it was easy but looking back, it was exactly the right structure and priorities for the challenges we faced.”

Gibeau has worked at EA his entire career, joining straight out of college in 1991. Moore was appointed president of EA Sports in 2007, having joined from Microsoft, where he was responsible for leading its Xbox and Games for Windows businesses. Cottle joined EA in 2007 from Palm, where he was COO in charge of overseeing its wireless and Internet division.

Photos: EA’s booth at E3, top right; Gibeau pictured left; Moore pictured right.

I am a Palm Treo user and would like to get an iPhone for the apps. But I have tried the virtual keyboard on the iPhone in the store and hate it. Is there a stylus you can use for better accuracy, or some software trick?

I don’t know if they improve accuracy, but there are several stylus brands made for the iPhone and iPod Touch. They are aimed at making typing easier, especially if you have long nails or are wearing gloves. One example is the Pogo, a $15 iPhone stylus from a company called Ten One Design, at tenonedesign.com.

In addition, there are several iPhone apps that attempt to help typing accuracy by allowing you to compose emails, text messages and Twitter posts using a wide, landscape keyboard rather than the narrower standard keyboard. You type your message in these apps, and then the app sends them to the iPhone’s email program for transmission. One that I have used is called TouchType. It works with email and Twitter, and costs 99 cents.

Another interesting solution is a free app called ShapeWriter, which lets you type by sliding your finger along a keyboard to connect the letters in words. You never have to lift your finger until you are done with a whole word. Messages you compose in ShapeWriter can be saved as notes or shipped to the email program for sending.

Finally, I should note two things about typing on an iPhone. First, it’s difficult to know if you’ll be comfortable with it from just a few minutes in a store, because it usually takes a few days to master. Second, some people won’t ever find it acceptable, and these folks should choose a phone that has a physical keyboard.

In your review of the new version of the Safari Web browser, you said some Web sites were publishing methods for undoing some of the changes in it that you criticized. Can you explain how I can do that?

There are two methods for changing Safari 4 so it looks and works more like the previous versions, while retaining its faster speed. One method involves typing techie commands into the computer. But, for mainstream users, I recommend another: downloading a new free utility called Safari 4 Buddy. It’s available at swoon.net/site/software.html.

Safari 4 Buddy allows you to just check off buttons that can change the placement of tabs in Safari 4 so they’re under the toolbars, rather than at the top of the screen, and restore the blue page-loading progress bar that Apple killed. It also permits users to change other settings Apple omitted from the browser’s Preferences menus. I have tested it and it works.

However, this utility works only on the Mac version of Safari 4. I don’t know of any way to make these changes in the Windows version. Also, there’s no guarantee that Apple won’t make future modifications to the browser that might reverse any customizations Safari 4 Buddy makes.

• You can find Mossberg’s Mailbox, and my other columns, online free of charge at the new All Things Digital Web site, http://walt.allthingsd.com.

Polaroid’s $150 PoGo is an inkless printer that churns out 2×3-inch photos sent to it via Bluetooth-enabled devices or from plugged-in digital cameras.

Just this year, Polaroid Corp. said it would cease production of its “magical” cameras. But this week, I had the chance to test the company’s latest attempt at relevance in our digital world: the $150 Polaroid PoGo (thenewinstant.com). The PoGo, which stands for Polaroid-on-the-Go, is an inkless printer that churns out 2×3-inch photos sent to it via Bluetooth devices like cellphones or from plugged-in digital cameras. It uses technology created by ZINK (Zero Ink) Imaging Inc. to activate paper-embedded dye crystals, creating a new kind of photo magic. The PoGo will be in stores on July 6.

Cool Factor

This device’s ZINK Technology gives it a cool factor that will leave friends scratching their heads over how such a small device can print without ink (technical details about the 100 billion heat-activated dye crystals on each sheet of paper can be found at zink.com/technology). Photos that I printed from a 10-megapixel digital camera looked sharp and colorful. And some people may use this Polaroid gadget as a solution for freeing images that would otherwise likely remain stuck in a mobile device’s memory.

But four major problems with the PoGo make it a no-go: It isn’t quite small and light enough to be truly portable; its battery life is poor; its prints are half the size of normal photos; and image quality when printing from mobile devices is unimpressive — though this can be attributed to the low-resolution images taken with and stored on these devices rather than the printer itself. For roughly the same price, you could buy a photo printer that produces better quality 4×6-inch or larger prints.

The PoGo works only with ZINK Photo Paper, which costs between 30 cents and 40 cents a page, depending on whether you buy a 10-sheet pack for $3.99 or a 30-sheet pack for $9.99. (Later this year, a 100-sheet pack of ZINK photo paper will be available for $29.99.) The PoGo comes with 10 pieces of this paper, which is coated with a waterproof, tear-proof, smudge-proof, semi-gloss finish. You can peel the backs of these 2×3 prints to stick them to things, though not in the same way Post-its can be stuck and removed (they leave a gooey film — I learned the hard way).

A Device With Weight

Surprisingly, Polaroid is touting the PoGo’s portability; it arrived in a custom-made jeans pocket to demonstrate the device’s pocket-sized shape. But at over 8 ounces, this thing was heavier and measured larger than Apple’s (AAPL) biggest 160-gigabyte iPod Classic. It even weighed more than a bulky point-and-shoot Kodak (EK) camera I recently tested, discouraging me from bringing it along when I went out.

A chart on polaroid.com/pogo/us/comp.html tells whether or not your mobile device is Bluetooth-compatible with the PoGo. Two out of the three devices that I tried worked: A new Motorola (MOT) Z6C and Research in Motion’s (RIMM) BlackBerry Curve were compatible, though an almost-two-year-old Motorola Razr V3 wasn’t.

Each mobile device needed only one initial “pairing,” or setup, with the PoGo before it sent photos. The device used a simple method of sending photos via Bluetooth that generally involved selecting a photo and telling the mobile device to send it to the PoGo. It usually took a few seconds for the send to go through.

The PoGo doesn’t have a display to tell users when images are received, when to load more paper or if the battery is running low. Instead, it uses two indicator lights that glow or pulse in green, orange or red colors. Each light means something different, such as whether or not the PoGo is ready to print or if it has a paper jam, but I usually had to refer to the user’s manual to figure out what each light meant.

Quiet Printer

The PoGo is rather quiet while printing, making a soft whirring sound as its thermal print head turns on and zaps dye crystals, which are embedded in the ZINK photo paper. These small pieces of paper are stored in and printed from a holding space inside the device, which saves users from opening a tray and loading paper before each print-out. However, the PoGo can hold a maximum of only 10 sheets at once. Some images printed in 45 seconds and a few took about twice that long, but most were done in about one minute — counting from when I pressed Send on a mobile device to when the print finished.

I hooked a Sony (SNE) Cyber-shot DSC-W170 to the PoGo via a USB cord and used the camera’s built-in PictBridge technology to print from the camera, following directions on the camera’s display screen. I even printed four of the same photo at once after adjusting the quantity category in a menu, though this seemed to slow the printing process a bit.

While prints from my grandmother’s Polaroid camera couldn’t be touched until about a minute after printing, the small PoGo prints come out dry to the touch. I held one under the kitchen faucet to test its waterproof claim, and the colors held up without running. These prints are borderless, which looks good but seems like the only sensible option with such small paper. Images from the digital camera looked dramatically better than those taken by mobile devices’ 1.3-megapixel or two-megapixel cameras.

Short Battery Life

The PoGo’s battery life wore out quickly, especially for a device that is advertised as portable. In one test, after I unplugged my fully charged PoGo and used it for about 40 minutes to print 16 photos — half from a Bluetooth-connected cellphone and the other half from a USB-connected digital camera — its battery indicator glowed a steady orange, meaning the PoGo was running low on power. This is about right, considering Polaroid claims that a fully charged battery will last for 15 prints. (It takes about 2.5 hours to fully charge the PoGo.)

I really liked the quality of the photos that PoGo printed from my digital camera — in fact, I’m planning to enclose a few small PoGo photos in cards that I send to friends and family members. But the PoGo’s awkward size, bad battery life and small prints make it a tough sell. I’m afraid the PoGo falls short in too many categories to be a practical gadget. Teens might like this device for printing photos from their cellphones that they can stick on lockers or books. And who knows — maybe a grandmother somewhere will buy one of these gadgets to create a little Polaroid magic for her grandchild.

Edited By Walter S. Mossberg

• Email: mossbergsolution@wsj.com