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	<title>AllThingsD &#187; Polaroid</title>
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		<title>No Launch Date in Sight for Polaroid's Lady Gaga Goggles</title>
		<link>http://allthingsd.com/20111208/no-launch-date-in-sight-for-polaroids-lady-gaga-glasses/</link>
		<comments>http://allthingsd.com/20111208/no-launch-date-in-sight-for-polaroids-lady-gaga-glasses/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 17:42:57 +0000</pubDate>
		<dc:creator>Lauren Goode</dc:creator>
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		<guid isPermaLink="false">http://allthingsd.com/?p=151585</guid>
		<description><![CDATA[Rah-rah-ah-ah-ah-ah! Roma-roma-mamaa! Ga-ga-ooh-la-la! Where's your slick product?]]></description>
			<content:encoded><![CDATA[<p>At last year&#8217;s Consumer Electronics Show in Las Vegas, pop phenomenon Lady Gaga attracted <em>papa-paparazzi</em> and gawkers as she unveiled the fruits of her creative and promotional partnership with Polaroid at the electronics company&#8217;s booth.</p>
<p>It made a splash then, but two of the three products featured by Gaga at January&#8217;s CES &#8212; a digital camera and a pair of camera-glasses &#8212; still haven&#8217;t made it to market.</p>
<p>And it&#8217;s unclear if one of them ever will.</p>
<p><img src="http://allthingsd.com/files/2011/12/Gaga-380x263.png" alt="" title="LadyGaga" width="380" height="263" class="alignright size-medium wp-image-151588" /></p>
<p>The glasses, called the GL20 Camera Glasses (GL indicates the Lady Gaga &#8220;Grey Label&#8221; brand), were introduced alongside the GL10 Instant Mobile Bluetooth printer and the GL30 Instant Digital camera, which is designed in the style of old Polaroid cameras.</p>
<p>The printer became available for preorder in May, as planned, although it was listed at $20 more than Polaroid&#8217;s original $150 target price for retail. Polaroid Chief Technology Officer Jon Pollock <a href="http://blogs.wsj.com/digits/2011/07/15/worth-it-a-polaroid-for-a-new-age/">explained</a> in July that the company, like many electronics companies, has faced supply problems due to the massive earthquake in Japan.</p>
<p>The GL30 camera is now scheduled to launch in retail outlets in 2012. Citing consumer demand for the Gaga-hyped camera, Polaroid in November introduced the Z340 Instant Digital Camera, which has similar features and capabilities, as an alternative.</p>
<p><img src="http://allthingsd.com/files/2011/12/GL20Glasses-380x269.png" alt="" title="GL20Glasses" width="380" height="269" class="alignleft size-medium wp-image-151589" /></p>
<p>But the Gaga goggles &#8212; which were arguably the coolest element, capturing images and instantly uploading them to the device&#8217;s LCD lenses for display &#8212; still haven&#8217;t made it to market. Polaroid had previously said the gadget would arrive in the third or fourth quarter of this year at an undetermined price. </p>
<p>Polaroid has declined to offer insight into the delay, or to say whether store shelves will ever see the glasses. A spokeswoman for the company issued the following statement: &#8220;Polaroid and Lady Gaga are looking forward to giving consumers even more ways to restore creativity to images, both digital and printed, with additional Grey Label products in the near future. As the GL20 Camera Glasses are unlike anything seen before, additional time is needed to ensure that consumers will receive a product that exceeds expectations.&#8221;</p>
<p>A representative for Lady Gaga declined to comment. </p>
<p>To be fair, it&#8217;s not uncommon for products unveiled at CES to come to market later than expected. But for Polaroid, the delays are another ding in its armor as it struggles in the face of new digital-imaging technologies. The company has said it hoped the installment of Lady Gaga as creative director two years ago would give Polaroid a needed boost in terms of creativity and innovation.</p>
<p>People close to the situation have said that Lady Gaga has been &#8220;very involved&#8221; in the design and creation of the Grey Label gadgets. But, in this case, it seems that even superstar status can&#8217;t propel a product to market.</p>
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		<title>Lady Gaga + 126,000 Pasty Geeks + Vegas = BoomTown Nirvana</title>
		<link>http://allthingsd.com/20110106/lady-gaga126000-pasty-geeks-in-vegasboomtown-nirvana/</link>
		<comments>http://allthingsd.com/20110106/lady-gaga126000-pasty-geeks-in-vegasboomtown-nirvana/#comments</comments>
		<pubDate>Thu, 06 Jan 2011 14:24:35 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=39227</guid>
		<description><![CDATA[The iconic singer and performance artist Lady Gaga will be appearing at the Consumer Electronics Show later today to unveil "creations" she came up with for Polaroid, as its creative director.

Gaga said a year ago here that she would be coming up with "prototypes in marrying the fields of fashion/technology/photography innovation."

Oh, goody. Fishnet stockings that can post pictures to Instagram!]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2011/01/Lady-Gaga-Album_Cover-The_Fame.jpeg"><img src="http://kara.allthingsd.com/files/2011/01/Lady-Gaga-Album_Cover-The_Fame-150x150.jpg" alt="" title="Lady-Gaga-Album_Cover-The_Fame" width="200" height="200" class="alignright size-thumbnail wp-image-39228" /></a></p>
<p>This is going to be <em>good</em>.</p>
<p>The iconic singer and performance artist Lady Gaga will be appearing at the Consumer Electronics Show later today to unveil &#8220;creations&#8221; she came up with for Polaroid.</p>
<p>Gaga announced last year here that she had been named the creative director of Polaroid.</p>
<p>As part of the collaboration that will debut her Polaroid &#8220;Grey Label&#8221; project, Gaga said a year ago that she would be coming up with &#8220;prototypes in marrying the fields of fashion/technology/photography innovation.&#8221;</p>
<p>Oh, goody. Fishnet stockings that can post pictures to Instagram!</p>
<p>I am considering going to the event&#8211;as ordered to by the shy and retiring Hollywood agent Ari Emanuel.</p>
<p>But it will likely be a mosh pit of nerdy dudes, so I&#8217;ll need to frontload starting at 10 am.</p>
<p>And you can watch it on Polaroid.com at 3:30 pm PT.</p>
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		<title>CES Goes Gaga</title>
		<link>http://allthingsd.com/20100107/ces-goes-gaga/</link>
		<comments>http://allthingsd.com/20100107/ces-goes-gaga/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 00:39:20 +0000</pubDate>
		<dc:creator>Marisa Taylor</dc:creator>
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		<guid isPermaLink="false">http://voices.allthingsd.com/?p=19905</guid>
		<description><![CDATA[If Polaroid wanted attention by hiring Lady Gaga as its new creative director, it certainly succeeded.

I arrived 45 minutes early for Polaroid’s CES event Thursday, only to find 200 people already crowded into a press pen. The pop star’s music, with lyrics such as “I love your psycho, your vertigo stareschtick,” blared from the speakers (sadly, I know all the words).]]></description>
			<content:encoded><![CDATA[<p>If Polaroid wanted attention by hiring Lady Gaga as its new creative director, it certainly succeeded.</p>
<p>I arrived 45 minutes early for Polaroid’s CES event Thursday, only to find 200 people already crowded into a press pen. The pop star’s music, with lyrics such as “I love your psycho, your vertigo stareschtick,” blared from the speakers (sadly, I know all the words).</p>
<p>While the brand that created the iconic instantaneous film remains well known around the world, Polaroid filed for bankruptcy in 2008 and was purchased and relaunched in 2009 by PLR IP Holdings. The troubled company made a splash on Tuesday prior to CES with the announcement that Lady Gaga, the 23-year-old singer known as much for her eccentric costumes as for her hit songs “Poker Face” and “Paparazzi,” would serve as a creative director for a “specialty line of Polaroid imaging products.” Whether or not she will actually have strong creative input remains to be seen.</p>
<p><a href="http://blogs.wsj.com/digits/2010/01/07/ces-goes-gaga/?mod=">Read the rest of this post on the original site</a></p>
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		<title>CES: From Lady Gaga to Punky Brewster</title>
		<link>http://allthingsd.com/20100106/ces-from-lady-gaga-to-punky-brewster/</link>
		<comments>http://allthingsd.com/20100106/ces-from-lady-gaga-to-punky-brewster/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 17:06:48 +0000</pubDate>
		<dc:creator>Andrew LaVallee</dc:creator>
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		<guid isPermaLink="false">http://voices.allthingsd.com/20100106/ces-from-lady-gaga-to-punky-brewster/</guid>
		<description><![CDATA[Celebrities pop up at every annual Consumer Electronics Show, with Tom Cruise, Slash, Stevie Wonder and Hulk Hogan making appearances in recent years.

CES 2010, which starts Thursday, is no exception--as long as you keep your definition of celebrity broad.]]></description>
			<content:encoded><![CDATA[<p>Celebrities pop up at every annual Consumer Electronics Show, with Tom Cruise, Slash, Stevie Wonder and Hulk Hogan making appearances in recent years.</p>
<p>CES 2010, which starts Thursday, is no exception&#8211;as long as you keep your definition of celebrity broad.</p>
<p>One of the boldface names already lighting up the Twitterverse is Lady Gaga. The pop star has her own line of headphones, but she’ll be in Las Vegas with Polaroid to talk about a new line of imaging products in what is likely to be a packed press conference.</p>
<p>Reality television will be represented, with “Real Housewives of New York” star Jill Zarin at fellow photo company Kodak’s (EK) booth.</p>
<p>Soleil Moon Frye, best known for her role as Punky Brewster on the ’80s TV series, will also appear with Kodak. Ms. Frye, now a thirtysomething mom, is listed as the co-founder of the Little Seed, a green children’s boutique.</p>
<p><a href="http://blogs.wsj.com/digits/2010/01/06/ces-from-lady-gaga-to-punky-brewster/?mod=">Read the rest of this post on the original site</a></p>
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		<title>Printer Makes a New Kind of Polaroid Magic</title>
		<link>http://allthingsd.com/20080618/polaroid-portable-printer-may-be-hard-sell/</link>
		<comments>http://allthingsd.com/20080618/polaroid-portable-printer-may-be-hard-sell/#comments</comments>
		<pubDate>Wed, 18 Jun 2008 00:01:00 +0000</pubDate>
		<dc:creator>Katherine Boehret</dc:creator>
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		<guid isPermaLink="false">http://solution.allthingsd.com/20080618/printer-makes-a-new-kind-of-polaroid-magic/</guid>
		<description><![CDATA[Polaroid's new PoGo is an inkless printer that churns out photos sent to it via Bluetooth devices. The print quality of photos from a digital camera is sharp, but its awkward size, bad battery life and small prints make it a no-go.]]></description>
			<content:encoded><![CDATA[<p>When I was a child, trips to my grandmother&#8217;s house meant playing with a magical toy: her Polaroid camera. Grammy was confined to a wheelchair at a time when most people drove to the drugstore to get film developed, so this instant camera worked as her portable darkroom. She lined her &#8220;Polaroids&#8221; up on the kitchen table for us to see, and encouraged us to snap photos to add to the collection. I was fascinated by the white sheets churned out by each press of the camera&#8217;s shutter button and the images that slowly appeared on these prints moments later.</p>
<div class="media-LEFT" style="width: 250px;"><img src="http://online.wsj.com/public/resources/images/PJ-AM592_MOSSBE_20080617153532.jpg" alt="photo" height="176" width="250" /><br />Polaroid&#8217;s $150 PoGo is an inkless printer that churns out 2&#215;3-inch photos sent to it via Bluetooth-enabled devices or from plugged-in digital cameras.</div>
<p>Just this year, Polaroid Corp. said it would cease production of its &#8220;magical&#8221; cameras. But this week, I had the chance to test the company&#8217;s latest attempt at relevance in our digital world: the $150 Polaroid PoGo (<a href="http://thenewinstant.com" rel="external">thenewinstant.com</a>). The PoGo, which stands for Polaroid-on-the-Go, is an inkless printer that churns out 2&#215;3-inch photos sent to it via Bluetooth devices like cellphones or from plugged-in digital cameras. It uses technology created by ZINK (Zero Ink) Imaging Inc. to activate paper-embedded dye crystals, creating a new kind of photo magic. The PoGo will be in stores on July 6.</p>
<h5 class="subhed">Cool Factor</h5>
<p>This device&#8217;s ZINK Technology gives it a cool factor that will leave friends scratching their heads over how such a small device can print without ink (technical details about the 100 billion heat-activated dye crystals on each sheet of paper can be found at <a href="http://zink.com/technology" rel="external">zink.com/technology</a>). Photos that I printed from a 10-megapixel digital camera looked sharp and colorful. And some people may use this Polaroid gadget as a solution for freeing images that would otherwise likely remain stuck in a mobile device&#8217;s memory.</p>
<p>But four major problems with the PoGo make it a no-go: It isn&#8217;t quite small and light enough to be truly portable; its battery life is poor; its prints are half the size of normal photos; and image quality when printing from mobile devices is unimpressive &#8212; though this can be attributed to the low-resolution images taken with and stored on these devices rather than the printer itself. For roughly the same price, you could buy a photo printer that produces better quality 4&#215;6-inch or larger prints.</p>
<p>The PoGo works only with ZINK Photo Paper, which costs between 30 cents and 40 cents a page, depending on whether you buy a 10-sheet pack for $3.99 or a 30-sheet pack for $9.99. (Later this year, a 100-sheet pack of ZINK photo paper will be available for $29.99.) The PoGo comes with 10 pieces of this paper, which is coated with a waterproof, tear-proof, smudge-proof, semi-gloss finish. You can peel the backs of these 2&#215;3 prints to stick them to things, though not in the same way Post-its can be stuck and removed (they leave a gooey film &#8212; I learned the hard way).</p>
<h5 class="subhed">A Device With Weight</h5>
<p>Surprisingly, Polaroid is touting the PoGo&#8217;s portability; it arrived in a custom-made jeans pocket to demonstrate the device&#8217;s pocket-sized shape. But at over 8 ounces, this thing was heavier and measured larger than Apple&#8217;s (AAPL) biggest 160-gigabyte iPod Classic. It even weighed more than a bulky point-and-shoot Kodak (EK) camera I recently tested, discouraging me from bringing it along when I went out.</p>
<p>A chart on polaroid.com/pogo/us/comp.html tells whether or not your mobile device is Bluetooth-compatible with the PoGo. Two out of the three devices that I tried worked: A new Motorola (MOT) Z6C and Research in Motion&#8217;s (RIMM) BlackBerry Curve were compatible, though an almost-two-year-old Motorola Razr V3 wasn&#8217;t.</p>
<p>Each mobile device needed only one initial &#8220;pairing,&#8221; or setup, with the PoGo before it sent photos. The device used a simple method of sending photos via Bluetooth that generally involved selecting a photo and telling the mobile device to send it to the PoGo. It usually took a few seconds for the send to go through.</p>
<p>The PoGo doesn&#8217;t have a display to tell users when images are received, when to load more paper or if the battery is running low. Instead, it uses two indicator lights that glow or pulse in green, orange or red colors. Each light means something different, such as whether or not the PoGo is ready to print or if it has a paper jam, but I usually had to refer to the user&#8217;s manual to figure out what each light meant.</p>
<h5 class="subhed">Quiet Printer</h5>
<p>The PoGo is rather quiet while printing, making a soft whirring sound as its thermal print head turns on and zaps dye crystals, which are embedded in the ZINK photo paper. These small pieces of paper are stored in and printed from a holding space inside the device, which saves users from opening a tray and loading paper before each print-out. However, the PoGo can hold a maximum of only 10 sheets at once. Some images printed in 45 seconds and a few took about twice that long, but most were done in about one minute &#8212; counting from when I pressed Send on a mobile device to when the print finished.</p>
<p>I hooked a Sony (SNE) Cyber-shot DSC-W170 to the PoGo via a USB cord and used the camera&#8217;s built-in PictBridge technology to print from the camera, following directions on the camera&#8217;s display screen. I even printed four of the same photo at once after adjusting the quantity category in a menu, though this seemed to slow the printing process a bit.</p>
<p>While prints from my grandmother&#8217;s Polaroid camera couldn&#8217;t be touched until about a minute after printing, the small PoGo prints come out dry to the touch. I held one under the kitchen faucet to test its waterproof claim, and the colors held up without running. These prints are borderless, which looks good but seems like the only sensible option with such small paper. Images from the digital camera looked dramatically better than those taken by mobile devices&#8217; 1.3-megapixel or two-megapixel cameras.</p>
<h5 class="subhed">Short Battery Life</h5>
<p>The PoGo&#8217;s battery life wore out quickly, especially for a device that is advertised as portable. In one test, after I unplugged my fully charged PoGo and used it for about 40 minutes to print 16 photos &#8212; half from a Bluetooth-connected cellphone and the other half from a USB-connected digital camera &#8212; its battery indicator glowed a steady orange, meaning the PoGo was running low on power. This is about right, considering Polaroid claims that a fully charged battery will last for 15 prints. (It takes about 2.5 hours to fully charge the PoGo.)</p>
<p>I really liked the quality of the photos that PoGo printed from my digital camera &#8212; in fact, I&#8217;m planning to enclose a few small PoGo photos in cards that I send to friends and family members. But the PoGo&#8217;s awkward size, bad battery life and small prints make it a tough sell. I&#8217;m afraid the PoGo falls short in too many categories to be a practical gadget. Teens might like this device for printing photos from their cellphones that they can stick on lockers or books. And who knows &#8212; maybe a grandmother somewhere will buy one of these gadgets to create a little Polaroid magic for her grandchild.</p>
<p class="tagline">Edited By Walter S. Mossberg</p>
<ul>
<li>Email: <a href="mailto:mossbergsolution@wsj.com" rel="external">mossbergsolution@wsj.com</a></li>
</ul>
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