4 posts and columns on Pontiflex

Online Privacy: Can Tinseltown Teach Silicon Valley the Way?

in News on February 16, 2011 at 11:02 am PT

If there is one topic trending higher in the press than the latest celebrity breakup, it’s the issue of online privacy. The government is now exploring tighter regulation of the online advertising industry. The FTC recently called for a do-not-track system that would allow consumers to opt out of being monitored online. And now the Department of Commerce has taken up the cause with recommendations for a Privacy Bill of Rights.

A Challenge for Mobile Ads: Clumsy Clicking

in Commerce on January 27, 2011 at 12:10 pm PT

With 10 billion applications downloaded to Apple’s mobile devices alone, there needs to be a reliable way to monetize that traffic. But there could be a problem: Fat fingers.

The Video That Sums Up the Start-Up Funding Feeding Frenzy

in Media on July 21, 2010 at 6:00 am PT

“Good Times RIP”? Forgetaboutit! In 2010, VCs clamor for start-ups’ attention. And if that means riffing on the Old Spice viral ads, so be it.

Another Twitter Business That Doesn’t Make Money for Twitter: Pay Per Twitterer

in Media on June 17, 2009 at 3:00 am PT

Yet another addition to the Twitter ecosystem of companies based on the microblogging service, but that don’t pay it a dime: Pontiflex, which is trying to charge marketers for each Twitter user name it collects.
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