According to numerous sources close to the situation, the Tumblr brand will continue on in the wake of its $1.1 billion acquisition by Yahoo.

That includes definitive promises by Yahoo CEO Marissa Mayer to once-sale-shy Tumblr CEO David Karp to allow him to shepherd the fast-growing blogging product, with no forced integration with Yahoo’s many other content properties.

That said, sources added, there will be more back-end changes to marry infrastructure, such as undergirding Tumblr’s nascent advertising business and giving it more distribution opportunities.

“At the beginning, at least, it’ll be hands-off,” said one person close to the situation. “It has to be.”

While that is probably no surprise, it’s still good news for Tumblr employees as well as its very opinionated user base, which is not likely to greet a takeover by a corporate giant of the social, iconoclastic user-generated content service.

That said, Yahoo execs discussed and are aware of issues around porn published on the site, although they believe it to be fixable over time.

As Peter Kafka noted:

To spell that out: Tumblr’s advertisers don’t have to worry about their stuff showing up on blogs like We Want Porn. At worst, it’s possible that they’ll end up advertising to a user whose dashboard includes posts from We Want Porn. But in general, they ought to be pretty well insulated from that stuff.

By the same token, if Yahoo wanted to, it could end up scrubbing Tumblr of porn, and losing a lot of users and views — but it probably wouldn’t lose much in the way of monetizable users. Unless it turns out that the majority of Tumblr’s core users have signed on exclusively to use porn.

Or, as a Tumblr investor also told Kafka: “Non-story. Tumblr is the Internet. It’s a dashboard-follower model, opt-in.”

Moving on from porn, sources close to the situation — okay, pretty much everyone is chit-chatting away now — said that Mayer spent a lot of time with Karp (who was in Silicon Valley last week, in fact, visiting her) about the transition, and about how the new ownership would impact him and the service.

One source called them “kindred spirits” on the issue, and that Mayer has been given great purview by the Yahoo board to foster Tumblr to prevent it from turning out like Flickr, Delicious and many other big acquisitions dating back to GeoCities. (I was there covering that deal way back when, and what a mess that was!)

Mayer is well-liked by product and engineering entrepreneurs, and has often focused on them at Yahoo, over the perhaps more important demands of business and advertising execs.

That would appeal to Karp, who once famously said that online advertising made him physically sick. Still, he has recently begun to embrace ad sales at Tumblr.

Within the last year or so, Tumblr has started selling modestly sized “native ads” promoting brands’ Tumblr pages on users’ dashboards, which has shown promise. Tumblr has said it had $13 million in revenue last year, and sources said it could get to up to $100 million this year.

“We’re going to be very careful here,” said a source with knowledge of the acquisition.

A source at Tumblr agreed: “This will be a very delicate dance, since so much could go wrong if done without care.”

Still, some at Yahoo are worried that the company might be chasing the youthful demographic at Tumblr too assiduously. “This is a very fickle audience,” said another high-ranking Yahoo exec. “Chasing a young one is a very tricky thing.”

Yes, indeed, but Mayer thinks she is the one to be able to pull it off and make Yahoo relevant with an even wider consumer base.

AllThingsD broke news of the deal in the offing last week, which has since been approved by Yahoo’s board.

The Yahoo board has approved a massive $1.1 billion all-cash deal to buy Tumblr.

It’s not clear when the official vote was taken, but sources close to the board said the acquisition was a foregone conclusion and was unanimously approved by the directors of Silicon Valley Internet giant.

The deal will likely be announced Monday morning, said numerous sources.

AllThingsD.com initially broke the story of the acquisition efforts and later followed up with details of the exact price and the board meeting to approve the transaction.

There were no other competing bids, despite reports, to snap up the New York-based social blogging service. That said, Tumblr had held some very preliminary discussions about various deals with Facebook, Google, Microsoft and also Twitter earlier this year.

As part of the Yahoo deal, Tumblr CEO David Karp — who will get a windfall of cash from the acquisition — will stay at Yahoo for four years at least and retain a lot of control over the service, much in the same way Instagram CEO Kevin Systrom does at Facebook. But, as there, Yahoo will undergird Tumblr’s nascent advertising business with its large and established infrastructure, said sources.

Yahoo had been mulling some kind of deal with Tumblr, from a strategic investment to an outright acquisition, for about six weeks. Sources said that Yahoo CEO Marissa Mayer had decided that buying the company was going to be “the stake in the ground of what her strategy is going forward for Yahoo.”

And that is to attract younger audiences with just the kind of user-generated content Tumblr has pioneered to impressive growth.

According to numerous sources, Mayer determined quickly in her research that the site was just the kind of property that Yahoo needed to make it both “cool” and relevant to new consumers.

Yahoo is looking to bolster its strong set of existing media offerings to appeal to a different demographic and also get into the social space via consumer-based software solutions that are both elegant and easy to use.

Tumblr’s mobile usage has also been strong, which also interested Mayer. While Tumblr started as a desktop-based service, its mobile offering has ramped up quickly in the last few years. ComScore says that a quarter of the service’s U.S. visitors now come from mobile devices.

At this price, it will be Mayer’s biggest acquisition so far. Since she became CEO last summer, Mayer has made only a series of small acquisitions of mobile startups at a low cost.

According to sources, the Tumblr brand will continue.

The deal, if consummated, will be a big win for investors. In a series of fundings since 2007, Tumblr has raised $125 million so far and is now at a reported valuation of $800 million. Investors include Spark Capital, Union Square Ventures, Sequoia Capital, Greylock Partners, Insight Venture Partners and the Chernin Group.

While Tumblr’s Karp has resisted various offers for the company over the years, Mayer spent a lot of time with him reassuring him that Yahoo could turbocharge his business. He has also been searching for a COO to help him build out the infrastructure of its business, especially its advertising one.

And as Peter Kafka and I previously wrote, Tumblr could certainly bring Yahoo a big, young audience. Its worldwide traffic was at 117 million visitors in April, according to comScore. On its home page, Tumblr claims it has 107.8 million blogs and 50.6 billion posts. U.S. desktop traffic to Tumblr was 37 million in April, close to LinkedIn and Twitter, although Twitter obviously has much more via mobile.

But figuring out how to make money from that is a task that the company has only recently started to tackle.

Like other recent Web startups that have seen rocketship growth — see: Twitter, Facebook — Tumblr resisted advertising for its formative years, and its user base seems particularly unwilling to accept standard banner ads. In addition, many industry observers think that Tumblr’s pages are packed with porn or other questionable content that would scare off advertisers.

But within the last year or so, Tumblr has started selling modestly sized “native ads” promoting brands’ Tumblr pages, on users’ “dashboards,” which has shown promise. Tumblr has said it had $13 million in revenue last year and sources said it could get up to $100 million this year.

Tumblr has been represented by Qatalyst Partners’ Frank Quattrone, while Yahoo’s Mayer, as well as M&A head Jackie Reses and CFO Ken Goldman, have been on the company’s side.

Interestingly, what got me first focused on Tumblr last week were Goldman’s comments at JP Morgan’s Global Technology conference last week, where he underscored the need for the aging Yahoo to attract more users from the coveted 18-to-24-years-old age bracket. Along with more marketing, he explicitly said Yahoo needed to be “cool again.”

“One of our challenges is we have had an aging demographic,” said Goldman at the Boston event. “Part of it is going to be just visibility again in making ourselves cool, which we got away from for a couple of years.”

Tumblr, apparently, fits the very expensive bill.

How much porn? You’ll have to make something up, because the only people who know how much porn the blogging service hosts work at the blogging service, and they don’t offer up a number.

But let’s stipulate, for argument’s sake, that there is indeed a lot of porn on Tumblr — in fact, the company’s terms of service make a point of saying it’s okay with “not suitable for work” stuff.

Which means there are a lot of pages on Tumblr that advertisers won’t go near. Like “Girls in Yoga Pants,” where the image at the top of this post came from (yes, that’s a tame one).

So why isn’t that an issue for Yahoo, which is very close to spending $1.1 billion on the company?

Here it’s important to pay attention to the way Tumblr actually works — or more precisely, the two ways it works.

Tumblr offers tools to make simple blog pages, which anyone with a Web browser can see. So you don’t have to sign up for Tumblr to check out We Want Porn, but comScore will count you as one of the service’s 117 million monthly users.

Tumblr’s core users, though, log in to the service, and subscribe to different Tumblogs, which they view on a “dashboard” — the equivalent of Twitter and Facebook’s newsfeeds.

Not coincidentally, these are also the only people Tumblr is showing ads to, either via “radar” ads that promote Tumblr pages alongside users’ dashboards, or “spotlight” ads that promote Tumblr pages in a directory of suggested accounts.

To spell that out: Tumblr’s advertisers don’t have to worry about their stuff showing up on blogs like We Want Porn. At worst, it’s possible that they’ll end up advertising to a user whose dashboard includes posts from We Want Porn. But in general, they ought to be pretty well insulated from that stuff.

By the same token, if Yahoo wanted to, it could end up scrubbing Tumblr of porn, and losing a lot of users and views — but it probably wouldn’t lose much in the way of monetizable users. Unless it turns out that the majority of Tumblr’s core users have signed on exclusively to use porn.

So: Problem? Sure. But it doesn’t look like a costly one.

Update: Now that the deal is done, a Tumblr backer has piped up to offer a more concise version of my argument: “Non-story. Tumblr is the Internet. It’s a dashboard follower model, opt-in.” That would have saved me a bunch of typing!

Hello, and happy Read In the Bathtub Day! (AllThingsD takes no responsibility for any damage to your electronics caused by reading this post in the bathtub.)

Here are our top 10 stories from the week of 2/4:

1.) Coming Soon to Yahoo: Ads From Google

2.) Twitter Got Hacked. Expect More Companies to Follow.

3.) Surface Pro: Hefty Tablet Is a Laptop Lightweight

4.) A Tasty Little Slice of Geek History: PBS’s “Silicon Valley” (Video)

5.) Samsung’s Super Bowl Ad Leaves Apple Alone

6.) In One Fell Swoop, Facebook Glitch Deep-Sixes the Web

7.) BlackBerry Z10 Off to a Strong Start in U.K.

8.) Why Twitter Is Buying Bluefin — And Why Bluefin Is Selling [Sidebar: Bluefin will also be presenting at D: Dive Into Media next week.]

9.) Salesforce Just Made Another Quiet Acquisition

10.) Nudged by Apple, Twitter’s Porn Saga Ends in a Raw Deal for Vine

For more of the week in review, please follow us on Facebook and Twitter.

Apple doesn’t like a scandal, especially concerning anything genitalia-related. And it seemed the immediate solution was to cut Vine from the prominently featured list of “Editor’s Picks” in the App Store.

But that wasn’t enough. On Tuesday evening, Vine pushed an update to its app for download. Now, when users download the Vine app or update for the first time, they’re faced with a “17+” age-restricted material rating.

That’s a big bummer for Twitter, but it seems it wasn’t avoidable. We’ve been told by people familiar with the matter that Apple reminded Twitter of Clause 3.8 from the App Store guidelines, which says:

“Developers are responsible for assigning appropriate ratings to their apps. Inappropriate ratings may be changed by Apple.“

In other words, Apple gave Twitter a nudge, implying Twitter might want to change its maturity rating in order to keep within the confines of the App Store guidelines. Otherwise, Vine could have faced ejection. Twitter did it, albeit begrudgingly.

Apple declined to comment on my report, and Twitter isn’t responding to requests for comment.

To some degree, we should have expected this. Apple cut Twitter a lot of slack when the porn scandal first broke — at least, by Apple’s standards. (This, after all, is the company that deep-sixed a comic-book-app version of Joyce’s “Ulysses” for depicting cartoon boobs.) Why? Probably because Apple and Twitter are elbow-rubbing pals, with deep ties into one another’s companies and software.

But as we argued last week, Vine doesn’t have a porn problem per se — it has a porn discovery problem. That gnarly porno found on Vine was all too easily surfaced in the app, due in part to the nature of the service itself. Search a hashtag keyword for sex, penis or what have you, and you’ll be taken straight to the hardcore stuff. That’s not as easy to find in, say, YouTube, which has a more mature engine for filtering out objectionable content. Or even Tumblr (though Tumblr is also rated 17+ in the App Store).

The prudish Apple can deal with the fact that yes, we are human, and yes, we watch porn (lots of it). And to some degree, it will always exist across the Internet. It’s a fact of life. But what Apple can’t deal with is said porn front and center, easily discoverable for any and all to see. It’s why SnapChat has a 12+ rating, and why Vine doesn’t.

In other words, think of yourself as a teenager to Apple’s repressed mother — you hide your porn under your mattress. You don’t leave it out on the coffee table.

This is no doubt a bad thing for Vine and Twitter. Video and photo sharing apps are some of the fastest rising among the teenage group. That’s the category that SnapChat is currently dominating, where Tumblr is killing it, and the age group that every social media company needs to dominate. Slapping a mature rating on Vine automatically eliminates any youngsters who have parental settings turned on from downloading it, potentially a large swath of the teen population.

Twitter might be advised to hurry up and release that Vine Android app post haste — Google isn’t as uptight with its app market.

What’s that? You have so much time that you’d like to watch the entire clip? No problem (unless you live outside the U.S. or are watching this on certain mobile devices):

Happy Super Bowl weekend! In case you missed them and are bored waiting for the kickoff, here are the top 10 stories on AllThingsD from the week of 1/28:

1.) Twitter Hacked; 250,000 User Accounts Potentially Compromised

2.) BlackBerry Reinvents Itself to Compete With All-Touch Smartphones

3.) HBO Go Is Coming to Apple TV. Why Isn’t Everything Coming to Apple TV?

4.) PSA: Unlocking Phones Without Carrier Permission Becomes Illegal on Saturday

5.) Time Inc. Braces for Layoffs This Week [Update: They happened -- here's the memo too]

6.) Twitter’s Vine App Doesn’t Have a Porn Problem. It Has a Porn Discovery Problem.

7.) iPhone Users Rack Up the Highest Carrier Bills

8.) Sales Talks Fell Through, So Ad Exchange AdBrite Shuts Down

9.) The Next Step for Computing: The Storage Fabric

10.) Apple Announces iPad Maxi

So, no, tweets haven’t become more lascivious than usual. Let me catch you up.

Twitter released a new video-sharing app, Vine, last week. It has blown up, rising fast to the top of Apple’s App Store. But over the weekend, users found it was entirely too easy to come across NSFW content — i.e. weird porno — using the app.

Funny, at first. But as The Verge first pointed out, that may be a problem for Apple, the famously conservative company that has been heavily promoting the app since its release. And more than just Apple, it could be a problem for Vine’s usability in the long run.

So Twitter faces two problems right now. First, is Vine going to become a haven for porn mini-vids (the latest Chatroulette)? And the more pressing question: How long will Apple put up with having the porny Vine app in the App Store?

From what I understand, Twitter is currently in violation of Apple ToS item 18.2: “Apps that contain user generated content that is frequently pornographic (ex “Chat Roulette” apps) will be rejected.”

So parse that language, paying special attention to the word “frequently.” Twitter doesn’t need to kill all the porn. It just needs to make porn a heck of a lot harder to find. In other words, porn appears only as “frequently” as you can sniff it out. Not easy to find? No longer a problem.

But fixing the discovery issue isn’t simple. As of Vine’s launch, it has been easy to go into Vine’s “Explore” menu, start typing something that begins with “P-E-N” or “P-O-R” and have the hashtag or search term pop up for the words “penis” or “porn,” complete with a healthy cache of hardcore porno to browse through. Part of that problem rests on the issue of the hashtag — the built-in mechanism for discovering lots of content associated along the lines of a single theme.

The other, I would guess, is the myriad ways that the degenerate human mind can figure out how to hash something pornographically by search term. (Just ask this guy how creative some people can be with their porn labels.)

The impetus now is for Vine to figure out how to nix those prevalently pornographic hash tags or search terms, and do it fast.

Right now, despite Twitter being in pretty clear violation of Apple’s bylaws, Apple seems to be cutting Twitter some slack. Apple opted not to deep-six the app from the App Store — as is the usual protocol for something in violation of Apple’s ToS — but instead has appeared to just cut Vine down from Apple’s list of “Editor’s Picks.” (It certainly pays to be buddy-buddy with a company like Apple, eh, Twitter?)

But however much slack Twitter has been given, I assume that the Vine team is still under the gun to get the whole ordeal smoothed over. It’s probably a strain, too, as Vine’s team consists of only a handful of engineers in New York. Tackling pornography has proved challenging to powerhouses as large as YouTube, staffed by hundreds of Googlers, much less a little startup in its first launch days.

“We’re in the process of changing how users find and view sensitive content,” a Twitter spokesperson told AllThingsD. “We’re experimenting with a number of approaches and will continue to iterate.”

Right now Twitter looks to be nixing the porny hashtags — like #porn, for instance — as a first step on the road to this.

“Yes, but!” you may argue, “there are workarounds! You can upload porn clips and label them with non-sexual hashtags!”

This is true. And I expect that Twitter will continue to argue for relying on user-side crowd control to report said content violations, or potentially draft a team member into working on this more intensely somehow. Perhaps the solution rests in some sort of combination of manual and automatic, computerized curation. I don’t know.

But as my friend Sam over at Gizmodo reminds us, trying to eliminate porn from the Web is a fool’s errand. You can’t get rid of it all.

You’ve just got to find a better way of hiding it.

Nick Denton has something for you: The Gawker Media owner is pawning off Fleshbot, the porn site he has operated for eight years in addition to sites like Gawker, Gizmodo and Deadspin.

In addition to, but not really “along with” — Fleshbot, which is most definitely not safe for many workplaces, has always been kept at a distance from Denton’s other properties, at least when it came to advertising and PR.

It’s not that other Denton sites are prudish — ask Brett Favre — but they’re still in the business of attracting mainstream advertisers. And Fleshbot could never do that.

“As GM has grown, its sales strategy and technology platform have ceased to effectively support Fleshbot’s needs. We think someone else could be a much better partner to grow the site with us,” editor Lux Alptraum wrote in a “for sale” post yesterday.

As with all things Denton, the move will touch off a little wave of speculation about What It All Means, etc. I figured I’d kick things off this morning by asking him myself, via IM.

Denton: “Just hadn’t fit for a long long time.”

Kafka: “y i know. so why not anytime in the last tk years?”

Denton: “Oh, I don’t know. Because I’m slow to realize the inevitable?”

Thanks to AVN for spotting, and Jim Romenesko for aggregating.

Meanwhile! In other Nick Denton news: Denton held a party in his Soho loft last night, to toast the new editors of the Guardian, the U.K. paper that’s trying to establish a footprint in the U.S. (join the club). Had you been there (I wasn’t), you would have seen bold-faced names like the New York Times’ Bill Keller, New York magazine’s Adam Moss, (rhetorical) bomb-thrower Naomi Wolf, and some of the folks who spend time figuring out how to Occupy Wall Street. “Best party ever,” Denton types.

Here’s the host (sitting on the back of the sofa), along with fellow online heavyweights Jacob Weisberg (Slate), Arianna Huffington (duh), Janine Gibson (guardiannews.com) and Henry Blodget (Business Insider). “152 million global uniques,” Denton boasts.

The issue, which first started appearing on Facebook pages a couple days ago according to ZDNet, has generated a growing wave of revulsion online as some users took to Twitter to complain of graphic and lurid imagery that goes far beyond ordinary porn.

Read the rest of this post on the original site »

But there’s at least one big, dirty exception.

Time Warner Cable said yesterday that its video-on-demand business dropped significantly in the last quarter. Asked to explain where the drop came from, CEO Glenn Britt came clean, more or less — much of it is because, instead of renting “3 Way Cheating Wives” in HD for $9.98, his customers are getting their fix on the Web for free.

There’s something quite special about listening to buttoned-down corporate chieftains talk about their porn-profit margins. If you ever get the chance, you really should hear for yourself. But this excerpted transcript will have to do for now:

One of the things going on with VOD is that there’s been fairly steady trends over some time period now for adult to go down, largely because there’s that kind of material available on the Internet for free. And that’s pretty high margin. That’s been not just this quarter, but going on for some time period.

To be fair, drooping porn rentals don’t account for all of Time Warner Cable’s VOD decline. CFO Rob Marcus said the porn gap is responsible for about a third of the drop, and that the rest is because there weren’t many big pay-per-view events like boxing matches last quarter, and because regular movie rentals are down, too.

Ah. So maybe iTunes and Netflix, et al, are taking dollars away from cable, right? After all, Time Warner Cable video subscriber totals dropped last quarter, again. “I wouldn’t draw any conclusions quite yet,” Marcus says.

Aside: Remember when NBC and “Saturday Night Live” didn’t really want their stuff on the Web? Now they make stuff designed for Internet distribution–note shout-outs here to Amazon, Orbitz, Facebook, FarmVille, Netflix and Angry Birds. And porn!

This is SNL’s second crack at Assange. Last week, it imagined what he’d do if he morphed into Harvey Levin. Also quite good!

Via Roger Ebert, who Tweeted about this.

Today, in a sharply worded post titled “In Defense of Standards, Ethics, and Honest Financial Reporting at Hewlett-Packard,” prominent venture capitalist Ben Horowitz took to his blog to shoot back at the plethora of critics of the Hewlett-Packard board for their conduct related to the controversial jettisoning of CEO Mark Hurd.

That came after Hurd admitted to filing inaccurate expense reports related to an outside contractor who worked closely with him, and who later alleged sexual harassment on his part. Those charges were dropped after Hurd settled with the woman, named Jodie Fisher, but before HP could complete an investigation.

Since then, the board has been under fire from Oracle (ORCL) CEO Larry Ellison, who hired Hurd as the database giant’s president, and former GE head Jack Welch, who laid into the HP board this week.

Now Horowitz has fired back and here’s a taste of his ire, which is aimed at execs, the media and more:

If a CEO is prone to compromise for any reason, he will have every reason. This time it was his expense report. Next time will it be a marginal accrued liability? A deal that came in at 12:01 am on the last day of the quarter? This is a slippery slope that a public board simply cannot tolerate.

And:

Who is Jodie Fisher? According to press reports, Fisher is a former Playboy model, reality show contestant, and softcore porn movie actress with no work history relevant to her job with HP. She was hired by Hewlett-Packard and paid up to $5,000 per meeting to meet with Fortune 50 CEOs.

The mainstream press has reported these facts as mundane, ordinary, and hardly worth concern. I disagree. HP employs over 300,000 people. Every single one of HP’s employees is keenly interested in the qualities, skill sets, and behaviors that HP values most. Financial compensation and access to the CEO are the most important ways that HP communicates what it values to its employees. Jodie Fisher had more access to the CEO and was paid more than 99.9% of HP’s workforce, despite having no traditional qualifications.

It’s important to note that this was not Hurd paying for his personal extracurricular activity out of his own pocket. This was the Hewlett-Packard Corporation paying a softcore porn movie star with no relevant work experience more than it pays Harvard graduates with 20 years of industry experience. This was the company spitting in the face of the people who worked hard and sacrificed every day to help the company win in the market. It was completely and categorically unacceptable.

And:

There are many who take the view that business is singular in purpose–to increase shareholder value. They further take the position that constraining that purpose in any way is inefficient and counterproductive. The mainstream press seems to have broadly adopted this position in its attacks on HP. The Wall Street Journal Op Ed page even complained that businesses were being held to an unfair standard when compared to politicians.

I do not subscribe to this view. Running our companies with no moral or ethical standards is bad for society, bad for the country, and ultimately leads to criminal behavior.

So, what do you really think, Ben?

Horowitz does have an interest in the situation, which he discloses clearly at the top of his piece: His longtime business and now venture partner is HP (HPQ) board member Marc Andreessen.

And the Silicon Valley soap opera continues….

“The first time someone created a camera, there was someone who said, ‘Wouldn’t it be good for someone to take off their clothes in front of this camera?’”

– Interpret LLC’s Michael Gartenberg on the porn industry’s plans for the iPhone 4′s FaceTime video chat feature

Because that’s what you get with the new iPad app from The Sun.

The U.K. tabloid, owned by News Corp. (NWS)–as is this Web site–is famous for its “Page 3 girls,” who show up topless and smiling every day in the paper’s print edition and on its Web site.

And they’re in the $7.99 iPad app, too, according to this numbingly in-depth review/slideshow from paidContent. Here’s the relevant screenshot, which paidContent has made safe for work but that would otherwise feature a half-nekkid lady’s boobies:

How’s that work? According to paidContent, The Sun gets away with it because Apple (AAPL) requires the app’s users to confirm they’re at least 17 years old.

But if that’s the case, wouldn’t every vaguely porny app be embracing this workaround? And if so, wouldn’t that make iTunes as steamy as Google’s (GOOG) Android offering?

I’m hoping that Apple’s PR staff can sort this out for us. But I’m not hopeful.

On Monday night, Foursquare founder Dennis Crowley posted a Flickr photo of a BlackBerry screen featured on the latest episode of the red-hot television potboiler, “Gossip Girl.”

The text message on the screen (which I took a picture of here) reads, “Elizabeth Fisher just checked in at the Algonquin Hotel.”

Wrote Crowley in the image title, which he also posted on Twitter: “Checkins on Gossip Girl? No mention of foursquare, but hey, still pretty hot.”

Not hot at all, actually, because there have been zero checkins on Foursquare in the scandalous lives of Manhattan’s elite as yet!

If you watched the show, you also would know they are too busy hooking up in an endless round-robin, with an occasional Belgian prince drug dealer thrown into the mix, to claim domain mastery of Geisha or Henri Bendel.

(If you don’t believe me, see a clip from this episode, titled “The Hurt Locket,” below, in which Blair Waldorf is dressed up like a porn version of “Anna Karenina.”)

But way to try to ride Serena van der Woodsen’s hip Prada coattails, Dennis.

In fact, the note–which was sent to billionaire playboy Chuck Bass, who is searching for his possibly-not-dead-in-childbirth-for-which-he-has-blamed-himself-mercilessly mother, after running into a suspicious lady at his father’s gravesite on the first anniversary of his tragic car-accident death, who was carrying flowers and then dropped a locket with an engraved “E,” for Elizabeth, which was also his mother’s name…you get the idea–was from Bass’s private investigator, simply telling him she had checked into the hotel.

As in, “Gimme a key and extra towels.” And not as in: Trying to be Mayor of the Algonquin Hotel.

None of the characters on “Gossip Girl” would try to be mayor of anything, since they own the town.

Which is also pretty clear if you watched the show–which just returned from a painfully long hiatus–as closely as BoomTown does.

And? who am I, besides a keeper of the “Gossip Girl” integrity?

That’s a secret I’ll never tell.

You know you love me.

XOXO

Enjoy:

Google’s Sergey Brin took the stage at the TED conference this morning for a brief discussion about the search giant’s recent declaration that it will pull out of the country if it has to continue to censor results.

Google has been quiet about its plans in China since it said a month ago that it was contemplating leaving the country over a range of issues centered on onerous censorship laws there.

Explaining Google’s “new approach” to China in a Jan. 12 blog post, chief legal officer David Drummond wrote:

“We have decided we are no longer willing to continue censoring our results on Google.cn, and so over the next few weeks we will be discussing with the Chinese government the basis on which we could operate an unfiltered search engine within the law, if at all. We recognize that this may well mean having to shut down Google.cn, and potentially our offices in China.”

While not adding a lot more to what has been said, Brin did shed some light on his own and Google’s thinking.

While the Google (GOOG) co-founder would not directly blame the Chinese government for the security attacks on his company, or for others, he did note that the entity was so huge that there was no telling where they came from.

“It might represent a fragment” of the government, he said, although he did not give any specifics, in a short Q&A interview with curator Chris Anderson at TED, which has been taking place this week in Long Beach, Calif.

Brin also noted that he wished all those who underwent cyberattacks, as Google claims it has, would go public.

“If all companies came forward, we’d all be better,” he said.

As to where Google goes from here, after declaring its “intent” to withdraw from China, Brin said the company would definitely not censor political results in the future.

That said–nearly a month after the original statement, Google does continue to censor search results in China.

This will end, Brin seemed to indicate, although he did allow that other kinds of censorship around porn or gambling barred by Chinese law, similar to what Google does in other countries, would remain in place.

Brin said he did not know how the situation would turn out or if Google would come to some kind of compromise.

But he said he is “always optimistic” about some kind of detente with China.

“We want to find a way to work within the Chinese system,” said Brin, but without having to censor political results. “A lot of people might think I am naive and that might be true.”

Boomtown was in the front row when game exec Dan Rosensweig left the stage at Guitar Hero to take over as CEO of Chegg, the Web’s top textbook renter. Rosensweig had only been strumming along at Guitar Hero since March, so the move was unexpected. Kara did the full-disclosure dance with AOL’s earnings report. Hit her post for all sorts of great source documents from the new republic of Aol. (AOL). She closed out the week with a thinky piece on Facebook and what it could do in the news aggregation biz. With nigh 400 million users, the number of traded links just to Rick Astley music must be staggering. This one is worth the read.

From deep in his snow-covered technology bunker, Walt let fly a Personal Technology column on two tiny new laptops with a lot to offer. Dell’s (DELL) M11x, the latest release from its Alienware line, is a move to pack lots of power into a tiny package. Sony’s (SNE) Vaio X on the other hand, is all about the lightness. The Dell got high marks for performance, even if the battery life wasn’t as killer as the graphics. The Sony, however, received a rare Mossberg superlative. Being the lightest laptop Walt has ever tested does come with some drawbacks, of course. Chief among them was measly battery life. Mossberg’s Mailbox was short but potent this week. Walt gave some quick clarification to an iPad question and reassured readers that YouTube will be available on the device, even if Flash won’t. He then gave some no-nonsense advice about dumping the older IE6 in favor of a newer, safer, and more supported browser. Katie got to do a little online shopping this week in her review of Flit.com, a Web service that allows you to search multiple stores at once and aims to streamline the shopping experience. She liked the novel way Flit deals you out to store’s Web sites but lets you see their offerings before you click over. No word on if whether or not she bought those black heels she was looking for.

John brought some great news to Google Nexus One users with a post early this week about a meaty software upgrade. Just like that, Google (GOOG) flipped the switch on multitouch functionality in the device. We can now add pinch-zoom to the list of Googleable words. It seems that 12 percent of Americans had something in common with Monster.com (MWW) this week; they were both looking for job listings. Monster purchased Yahoo’s HotJobs for $225 million cash. We drove by earlier today, and Carol Bartz still has Yahoo (YHOO) Games and Yahoo Shopping out on the lawn next to the “for sale” sign. John rounded out the week with a little crystal ball-gazing about the future of Apple and TV. The speculation is centered around Apple’s (AAPL) recent moves in the TV space and how the iPad might play a role. We can add TV to the list of things the iPad might be.

MediaMemo always gets to cover those wonderfully chewy stories where the tech sector and the mediascape bump and grind. This week Peter opened up with a post about YouTube’s most recent foray into legitimate movies. The Google-owned video giant offered up paid views of Sundance films and considered the effort an overall success. One of the big what-ifs of 2009 was actually more of a “when,” as in, “when will Hulu start costing money?” Peter reported that a Disney (DIS) exec said the decision hasn’t yet been made. Weekend Update will be stocking up on old episodes of “The A-Team” and “Another World” in case Hulu finally puts up the wall. Peter rounded out the week with the answer to a question that’s been on our minds for some time now; will we live in a world with a publicly traded porn Web site. When investors didn’t seem to be hot for FriendFinder Networks, the company canceled its pending IPO. Weekend Update supposes that porn will just have to remain the Web’s biggest nonindustry.

Put on your rain slickers or snow shoes, depending on where you live, and enjoy the winter weekend. Or, you could stay indoors and play some Guitar Hero, futz with a new laptop, hunt for a job, shop for some shoes online and watch TV at Hulu. That’s what we’ve been doing.

FriendFinder, a collection of porn sites and niche social networks, was supposed to start trading this week, after filing for a public offering more than a year ago. But this morning, the company pulled its IPO, citing “market conditions.”

I’m assuming this is not a euphemism for the Dow’s plunge yesterday, but instead a polite way of saying “we couldn’t find buyers.” The AP reports that FriendFinder, which was trying to sell some 20 million shares for $10 to $12, sold 15 million shares at $7 each earlier this week in pre-IPO trading.

Now FriendFinder will have to find some other way to resolve its massive debt issues. The company throws off a lot of cash, but all of that–and more–is getting hoovered up by loan payments. It reported $45 million in income from operations in the first nine months of last year and spent $75.3 million on interest payments in the same period.

Meanwhile, if you’re in the market for a high-end sports car, this may be the time to make the FriendFinder team an offer. The company has yet to sell the Ferrari 360 Modena it bought from its founder for $125,000 in 2006. FriendFinder is carrying the car on its books at $95,000, but I’ll bet it’s willing to negotiate.

To start, let’s just dispense with huffing and puffing angst over whether or not people should broadcast their credit card transactions online.

Because that’s what you can do on a new site, with the unlikely name of Blippy, headed by longtime Silicon Valley entrepreneur Philip “Pud” Kaplan.

Blippy has already gotten a lot of oh-dear attention for its premise, which is yet another step in the continuing socialization of everything a person does–the inevitable trend toward radical transparency online.

Now in invitation-only private beta, the new service sends out messages about the type and amount of the transaction, every time you use your credit card–at least the one you designate your “Blippy” card–for others to see and comment on.

In other words, a kind of Twitter for spending.

The twist of Blippy–whose motto is: “What are your friends buying?”–is that it is more passive than the more active tweeting or texting.

(Presumably someday, your body will tweet from the gym, or while you are sleeping.)

While most of the transactions don’t contain a lot of information–for example, “cat spent $3.55 at In-N-Out Burger”–Blippy is obviously going for deeper information and already has it for sites like Apple (AAPL) iTunes and Amazon (AMZN).

Retailers and restaurants and any vendor might also benefit from the flow of information, finally knowing who their best customers really are and perhaps rewarding them.

And, of course, the key part is that your friends see what you are buying and you can all jabber online about what you bought, how much you paid and what you thought.

How it is all going to make money is being pondered, of course, but you might imagine a dedicated Blippy credit card or some kind of analysis of the data or sale offers to users.

And integration with Facebook and Twitter seems inevitable, eventually widening the circle of nosy friends, as does the emergence of reviews, mobile apps, search and more.

Kaplan came to All Things Digital Worldwide HQ–also known as the cottage behind my house–to chat about all this and more.

He is, of course, best known for a site he created during the Web 1.0 bubble, called FuckedCompany, which chronicled the ongoing start-up implosion as it happened.

Kaplan later started online advertising service AdBrite and was an Entreprenuer-in-Residence at Charles River Ventures for a short time after he left AdBrite.

It was there that he met Blippy co-founders Ashvin Kumar and Chris Estreich. Funding for the trio is forthcoming, said Kaplan.

Here’s Kaplan holding forth in a longish video interview, where we curse and discuss my porn-and-Cheetos spending habits (don’t judge!):

And, in the spirit of full transparency, here is Kaplan in two videos on YouTube–in one he is sweetly singing “Easy” with his wife and in the other, he is drumming like a heavy metal lunatic:

]]> http://allthingsd.com/20091223/philip-pud-kaplan-talks-about-blippy-the-twitter-of/feed/ 2 http://allthingsd.com/20091204/almost-famous-sprouts-matthew-mcneely/ http://allthingsd.com/20091204/almost-famous-sprouts-matthew-mcneely/#comments Sat, 05 Dec 2009 02:17:16 +0000 Drake Martinet http://voices.allthingsd.com/?p=18699 A feature wherein All Things Digital looks at up-and-coming and innovative start-ups you should know about.

This week: A virtual visit with, some questions for and a few pertinent stats about Matthew McNeely and Sprout, the build-it-yourself Flash tool that lets anyone create customized Web site widgets.

Who: Matthew McNeely

What: VP of Engineering, Sprout.

Why: Sprout is a Web-based, WYSIWYG Flash editor that allows individuals and businesses to build customized content that can be embedded on their own sites. Sprout’s creations (known as “sprouts”) are also frequently incorporated into social media campaigns.

Where: Sproutinc.com (corporate bio); San Francisco, although Matthew says the team is “truly distributed,” as he lives in New Hampshire (analog); Facebook Fan Page (Yes, you can write on its wall); @Sprout (Twitter).

Who else: Slide; SlideRocket. But, “not too many that focus on branding the way we do.”

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Five Stats You Won’t Find in His Facebook Profile

Worst Job: I grew up in Indiana, and, in the summers, I would de-tassel corn.

Has a Geek Crush on: I’m gonna get letters from all my Apple (AAPL) friends for saying this: Bill Gates of Microsoft (MSFT).

Gadget of the Moment: I finally got an iPhone, but I got it for $50, refurb.

Tech Wish: I wish I could build a sprout for my iPhone, but that means it would need to run Flash.

Fails at: I’m not a very good communicator, and every once in a while I catch myself closing up and not communicating with the [Sprout] team the way I need to.

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Bio in 140 Characters

Shares a hometown w/James Dean. Picked corn until he got his first computer. Was a software engineer/consultant before moving to Sprout.

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The Five Questions

What does Sprout bring to the table that others don’t?

At the most basic level, it’s about the speed. Before Sprout, you really needed to understand Flash and the sort of movie metaphor that it puts out in order to use it. Now, it’s much faster. If you know PowerPoint, you can use our product.

We also have a big push in the social networking space. That’s unique to us. If you are looking to put out a really rich media campaign on a social network, there’s no better service. You can also change things on the fly. Someone in the ad department can say, “Hey, this ad isn’t working.” And you can change it in five minutes, and it’s back up.

Who isn’t using Sprout, but should?

I can think of two examples. One would be, say, a yoga instructor who was also tech savvy. She could build up a quick shell of a Web presence with Sprout and sell it to other yogis who just want to give classes, but still have a nice, clean, updated Web site.

The second thing would be a porn sprout. That’s one industry that could really benefit from our technology, but just hasn’t yet. I mean, imagine, video clips and little libraries. We’ve seen some slightly suggestive things come across the bow, but no one has really gone all the way yet. I really hope you print that.

[EDITOR'S NOTE: A Sprout spokesman wanted to make sure readers knew that McNeely was kidding here, of course. Sprout's terms of service forbid such a use of its technology.]

Is there a formula for an attention-grabbing Sprout widget?

It’s different in every industry. Overall, a little animation and really good-looking graphics help. But, when it comes to engagement, we do have some idea.

It has to be contextually relevant [in the social media space], your friends should be fans of this Facebook page [for it to become popular], stuff like that. I mean, with good design, you can get someone like this guy from Des Moines who has basically cornered the market on real estate widgets.

Who should buy Sprout?

You mean besides Google? Seriously, though, we do work with Google (GOOG) quite a bit, and I’d love to see us become the small- to medium-size business ad-building tool for them.

Most real geeks have memories where they saw something new and said to themselves, “Dang, I love living in the future.” What’s yours?

My brother and I got this old North Star computer at this garage sale or something, and I programmed through the night to get this thing to predict, you know, randomize lottery numbers. I never won anything, of course, but I was just so enamored by it.

That kinda got me hooked into the notion that you can work on something and lose yourself in it.

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The In Living Color Interview

]]> http://allthingsd.com/20091204/almost-famous-sprouts-matthew-mcneely/feed/ 0 http://allthingsd.com/20090702/microsoft-pulls-projectile-puking-promo/ http://allthingsd.com/20090702/microsoft-pulls-projectile-puking-promo/#comments Thu, 02 Jul 2009 18:00:14 +0000 John Paczkowski http://digitaldaily.allthingsd.com/?p=20698

]]> http://allthingsd.com/20090702/microsoft-pulls-projectile-puking-promo/feed/ 0 http://allthingsd.com/20090630/china-delays-filtering-initiative/ http://allthingsd.com/20090630/china-delays-filtering-initiative/#comments Tue, 30 Jun 2009 17:00:52 +0000 John Paczkowski http://digitaldaily.allthingsd.com/?p=20521

]]> http://allthingsd.com/20090630/china-delays-filtering-initiative/feed/ 0 http://allthingsd.com/20090630/green-dam-given-red-light/ http://allthingsd.com/20090630/green-dam-given-red-light/#comments Tue, 30 Jun 2009 13:39:20 +0000 John Paczkowski http://digitaldaily.allthingsd.com/?p=20472 China’s youth must face the corrupting influence of Internet porn without government guidance for a brief while longer. The Chinese government said Tuesday it will delay enforcing a new requirement that all new computers sold in the country include Green Dam/Youth Escort Web-filtering software. The postponement comes just one day before the July 1 deadline for the software to be deployed.

It’s not yet clear whether Beijing delayed the order because PC makers were having trouble supplying all new machines with the program or in reaction to the international outcry over it. In a letter to Chinese Premier Wen Jiabao last week, an international group of business associations that includes most of the world’s major technology companies, called upon China to abandon the plan, which it said “raises serious concerns for us and seems to run counter to China’s important goal of becoming a vibrant and dynamic information-based society.”

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