Nielsen Testing a New Web-Ad Metric

Nielsen Co. is working on a service that would offer advertisers and Web publishers a new stream of data to improve audience measurement for online advertising, a move that may bring more ad dollars to the sector.

Beijing to Google’s China Partners: Nice Site You Got There. Shame if Something Happened to It.

If Google makes good on its threat to end censorship on its Chinese site, google.cn, its search partnerships in the country will likely be forfeited–the Chinese government is making certain of that. An unnamed “industry expert” tells the New York Times that Beijing has been warning Chinese Web portals that rely on Google’s Custom Search service they had better reconsider their affiliation with the search giant.

Google (Finally) Finishes Swallowing Up DoubleClick, Announces That It’s Serious About Display

Google announced plans to buy DoubleClick for $3 billion three years ago and finally closed on the deal a year later. Now the search giant has announced it is finally ready to get serious about display advertising.

Live-Blogging the "Whither Journalism" Panel With Google, HuffPo, NYT and WSJ

It’s a face-off between new and traditional media at the Web 2.0 Summit. Representing new media, in a discussion over the future of journalism, are Federated Media’s John Battelle; Marissa Mayer, who leads Google’s search services and consumer products like Chrome; and Huffington Post CEO Eric Hippeau. Arthur Sulzberger Jr., publisher of the New York Times, and The Wall Street Journal’s top editor, Robert Thomson, stand in for the old guard.

Is There Anything You People Won’t Watch on the Web? Nope: Video Views Up 25 Percent.

Is there anything you people won’t watch online? Doesn’t look like it, based on the newest Web video numbers from Nielsen. While stats show that the overall size of the Internet video audience has increased by 12 percent in the last year, the amount of video consumed has shot up 25 percent.
stewart-cnn

Sept. 9 Apple Event to be Tablet-Free

China to YouTube: YouBlocked

China’s access to YouTube, which has been intermittent at best, ceased entirely late Monday, apparently choked off by the country’s legendary Internet filtering system. There’s no formal explanation yet for the block, though it may be in response to a seven-minute video posted to YouTube last week showing Chinese soldiers brutally beating Tibetans last March after the riots in Lhasa. China, after all, isn’t renowned for its tolerance of free expression or dissident speech.
China Web Police