30 posts and columns on predictions
News Byteseveral ad forecasters pull back their growth predictions in recent months, and here’s another: Zenith Optimedia projects worldwide ad spend to increase 3.5 percent in 2011 and 4.7 percent in 2012. That’s down from an October forecast of 3.6 percent and 5.3 percent, respectively. Web spending, per usual, will grow much faster –15.9 percent between 2011 and 2014, with Google now accounting for 44 percent of the digital market.
The iPhone and Mac maker saw its market capitalization top $300 billion on Monday as investors and analysts tried to forecast where the company is headed in 2011. Among the expectations are a Verizon iPhone, an improved iPad and more cloud services.