5 posts and columns on preroll

Image2Play Connects Images to the Videos They Came From (Demo at AsiaD)

in AsiaD on October 20, 2011 at 8:36 pm PT

Image2Play, which demoed today at AsiaD, attempts to bring images taken from movies back to life by reconnecting them with the movies from which they originate — all in your Web browser.
Image2Play pop-up player on FB (2)-feature

Why the Future of Video Ads Looks a Lot Like Ancient History

in Media on March 16, 2010 at 1:02 pm PT

The Web video business is still trying to get its hands around the right way to use ads. But the easiest sell is the oldest one: Integrating the advertiser with the clip, like this series of Starbucks-sponsored Onion videos.

Waiting for the Economy to Bounce Back? So Is Google.

in Media on July 16, 2009 at 1:45 pm PT

Waiting for the economy to come roaring back? So is Google. The search giant had a decent quarter, but not one that’s going to blow away Wall Street or convince anyone that the economy is roaring back. But it’s an okay performance for a media company in a recession.

How to Save Newspapers, Charity Edition

in Media on July 9, 2009 at 12:31 pm PT

Funny because it’s true, almost: “For just pennies a day, you can clothe, feed, and shelter newspaper professionals.” Meanwhile, this one’s for real: The New York Times asks subscribers what they’d think about paying $5 for Web access to the paper.
newspaper-charity