2 posts and columns on prescription drugs

Drug Makers to Press for Guidance on Web Marketing

in News on November 12, 2009 at 1:40 pm PT

Eager to expand use of the Web to advertise their products, pharmaceutical giants, including Eli Lilly and Pfizer, are heading to Washington this week to call on the Food and Drug Administration to provide guidelines for marketing prescription drugs online.

A Silver Lining in E-Commerce

in News on February 2, 2009 at 3:26 pm PT

The recession is taking a serious toll on American retail, but e-commerce could emerge as a winner. According to a new report by Forrester Research, e-commerce sales (beyond travel) are likely to grow 11 percent to $156 billion in 2009. That marks a slowdown from 13 percent growth last year and 18 percent in 2007. The major factor contributing to the pace shift is, of course, declining consumer confidence.