AllThingsD » price comparison

Amazon Paid You $5 to Leave a Store; Now eBay Is Giving You $10 to Return

Tricia Duryee — Fri, 16 Dec 2011 06:20:31 +0000

EBay is partnering with three major retailers to get online shoppers to also buy at brick-and-mortar stores.

The partnership is an obvious comeback to last weekend’s promotion by Amazon, which motivated consumers to browse in a retail store — but to walk out empty-handed.

EBay is now doubling the incentive to go back in and buy.

It will give consumers who spend $100 online a $10 voucher to spend at the same retailer’s store. The promotion goes live Friday morning and will run through Dec. 19, with three retailers participating — Toys “R” Us, Dick’s Sporting Goods and Aeropostale.

Many retailers objected to Amazon’s promotion, which gave shoppers up to $5 off if they scanned a bar code with its mobile application, and then purchased that item online.

Small and large retailers, which compete against Amazon and others, said the offer went too far. After all, Amazon already has the lower price because it does not charge sales tax in most states. Some smaller retailers turned it into a moral argument, asking consumers “to buy it where you try it.”

While it is Amazon’s goal to increase the amount of spending that occurs online, eBay has been working over the past couple of years to support a multichannel world, where consumers spend seamlessly between online, mobile and the physical world.

EBay is leaning heavily on several of its divisions to roll out the promotion.

To get the voucher, consumers will be required to spend $100 online, using a PayPal account. All three retailers involved are customers of GSI Commerce, the retail platform eBay purchased seven months ago for $2.4 billion. The promotion will also apply on eBay.com for Toys “R” Us, which lists its inventory there.

Like Amazon, eBay operates a mobile application, called Red Laser, which allows customers to scan bar codes in order to compare prices and buy online. But there’s one key difference — it also allows consumers to see where the product is available nearby. As an example, Toys “R” Us allows consumers to buy items within Red Laser and then pick them up in the store.

Watch for promotions from eBay and the retailers as soon as tomorrow morning.

(Image credit: ©iStockphoto.com/mbortolino)

Online Shopping on the Side

Walter S. Mossberg — Thu, 08 Sep 2011 01:05:31 +0000

Online shopping is quick and easy if you know what you’re looking for, or only have to decide between a couple of products. But it can get tedious and time-consuming if you’re making a purchase that requires lots of comparisons over multiple sites.

[ See post to watch video ]

So, I’ve been testing Digital Folio, a new, free software product to be announced next week. It’s a browser add-on that lets you save and view potential product choices in a single place, and quickly see how their prices compare among some major online retailers.

You just drag links to products that interest you into a sidebar right alongside your Web browser. This module stays with you regardless of what website you’re viewing, and its contents can be shared with friends.

Best of all, for certain kinds of products from certain merchants, the sidebar will almost instantly show price comparisons for the same item from other online stores—even if you aren’t viewing the other stores’ websites. If you decide to buy an item, you just click on its link in the sidebar, and you’ll be taken to the retailer’s site, where you can place your order as you normally would.

Digital Folio is labeled as a beta, or test, version. But, in my tests, I found that, despite some limitations and rough edges, it’s a powerful piece of software that I believe could save shoppers both time and money.

Its maker, a small startup from Denver of the same name, has been showing and testing Digital Folio for awhile, but finally feels it’s ready for wide use. You can try it now at digitalfolio.com. The company makes money by getting a small cut of purchases made by Digital Folio users at partner online merchants.

Before getting into the details, it’s important to lay out three key limitations of Digital Folio today. First, while it can save potential choices for any kind of product from any site, Digital Folio only generates automatic price comparisons when you save product listings from its five online retail partners, which it calls “Smart Retailers.” These are Amazon, Best Buy, Target, Wal-Mart and Sears.

Second, even at the partner retail sites, Digital Folio’s price comparison feature works for only 13 categories of items, all of them electronic products or appliances. These include cameras, computers, TVs, printers, refrigerators, dishwashers and microwaves. Oddly, two of the hottest such product categories—smartphones and tablets—aren’t included now in the price-comparison feature, but the company is planning to add more products.

Third, it only works with the two most popular Web browsers: Internet Explorer on Windows and Firefox on either Windows or Macintosh. And you’ll need relatively recent versions of the browsers and the computers’ operating systems. I tested it using the latest versions of the two browsers on the latest versions of Windows and the Mac OS.

Mobile versions are planned in the coming months for Windows Phones and Apple mobile devices, with an Android version coming later.

There are other comparison-shopping products, but none that work like this.

Digital Folio’s sidebar has two main sections, marked by tabs at the top. One called My Folios stores your lists of possible purchases. These can be divided into sections, or folios, for different products. For instance, in my tests, I set up folios for cameras, laptops and TVs. Each folio can also have sections, like laptops with screens in a certain size range.

The second tab is called Compare, and it provides the varying prices at the five partner merchants, though these prices don’t yet include shipping and handling costs.

Digital Folio shows you the best price among its partner stores for any given item.

Here’s an example of how it worked for me in my tests. While shopping for a pocket-size digital camera, I noticed on Amazon a certain Canon Powershot model. So I dragged its link into the Digital Folio sidebar. It was $129 on Amazon, but Digital Folio immediately advised me that Sears had it for about $113, and Wal-Mart for $119. It also listed higher prices at other of its partner merchants.

An even more interesting thing happens when you go to a retailer’s page that lists many items in a category, say a page at Amazon that lists TVs. The Compare tab starts pulsating and, in seconds, it generates a list of all the items on the page, along with prices at the other partner merchants.

In my tests, this allowed me to see that a certain Samsung model was cheapest at Amazon, but a Vizio model that also caught my eye was a lot less at Wal-Mart.

Unlike items you’ve deliberately dragged into Digital Folio, these instant comparisons at list pages don’t stay in the sidebar. They disappear when you navigate away from the page. But they’re amazingly dynamic. For instance, if you narrow down the selection on the list page by, say, brand, size or price, the Digital Folio list with price comparison changes along with it.

So what are those rough edges I was talking about? Well, I found setup to be clumsy on Internet Explorer, requiring multiple steps. I also much preferred using the product on Firefox, because, when you click on an item in the sidebar to revisit its original page, that page opens in a tab. By contrast, in Internet Explorer, it opens a new window and has to slowly reload the Digital Folio sidebar.

Also, you can’t drag an item directly into a folio in the sidebar. Instead, you have to wade through a dialog box to choose the folio where it should reside. And you can’t automatically, or rapidly, set up a new folio for a new category of item you find on a site; you have to first manually establish a new folio.

The product also doesn’t automatically refresh itself on one computer, if you’ve made changes to your folios on another. And it crashed Firefox repeatedly on one of my test Macs, though not on another.

Still, despite its early limits and design drawbacks, I believe Digital Folio is a good start toward making complicated online buying decisions simpler.

Email Walt at mossberg@wsj.com.

Google Goes Shopping, Picks Up U.K. Price-Comparison Site

Voices — Mon, 07 Mar 2011 17:39:15 +0000

Google today shelled out about $61 million for BeatThatQuote, a U.K. site that lets consumers compare and apply for lower rates and cheaper prices on various services and products, including financial, insurance, legal assistance, utilities and merchandise.

Start-Up Watch: Smoopa Android App Helps Electronics Shoppers Compare Prices

Liz Gannes — Fri, 28 Jan 2011 10:00:13 +0000

Smoopa, a new comparison shopping start-up with a pretty silly name, this week introduced its first app, which allows Android users to scan bar codes of electronics, movies and games, and find out whether they’re cheaper online.

That’s similar to other shopping apps such as those from e-commerce powerhouse Amazon, but Smoopa has a few neat features.

First of all, Smoopa always includes shipping costs in its prices. It also shows recent prices for the 12 million products in its database, so you can get an idea of whether to buy now or later (kind of like what Farecast/Bing Travel does for air flights). And it gives users the ability to track the price of a product and be alerted when it comes down. Users can also share a product price with friends through in-app Facebook integration.

Boston-based Smoopa currently has data from Best Buy, Wal-Mart, Office Depot, Buy.com and TigerDirect. CEO Mendel Chuang said the company doesn’t carry Amazon feeds yet, in part because the company obscures shipping costs in the product listings it provides through its API.

Chuang reported that retailers are increasingly comfortable with customers pulling out smartphones while they browse, even if it makes them likely to spend their money elsewhere. Best Buy has a policy of matching its own online prices, which are apparently often lower than those on its shelves. And after all, you’re already in the store, so you may value the convenience of buying a product right there, where shipping is always free.

Smoopa is available for free in the U.S. through Android Market, and online at www.smoopa.com. The company is working on an iOS version.

Chuang, who formerly led marketing for Google Friend Connect, launched Smoopa with a team of three other MIT grads. The company is bootstrapped and expects to make money from affiliate revenue sharing. It built its bar-code-reading technology in-house.

Google Search Stories–Including Batman!–Or Are They Anti-Bing Commercials in Disguise?

Kara Swisher — Sun, 22 Nov 2009 05:41:49 +0000

It’s well known that Google doesn’t do much in the way of marketing around its search service.

While you will catch advertising for the Chrome browser or for Android smartphones on the Web, given Google’s huge 70 percent market share in search, it hardly needs to attract users.

So, then, what is one to make of a series of new videos, which look suspiciously like commercials, that Google (GOOG) launched late last week on its blog and posted on a new channel on YouTube?

Called “Search Stories,” there are a half-dozen of the short videos, some more adorkable than others, which star the main search box.

One thing they have in common is that they have the look and feel of a marketing campaign, with the tag line “Search on.”

They also stress a variety of Google products, such as mapping, video, price comparisons, email and more.

One imagines what pre-Batman Bruce Wayne would look for, complete with ominous music, including search terms such as “coping with loss,” “flexible kevlar” and “gotham city crime statistics.”

Another video, called “Newbie,” has a grandmother searching on “keeping in touch with grandkids” and–in a clever dig at the MySpace and Facebook social networking services–“what is myfacebook,” which gets corrected by Google to “what is facebook.”

Could it be that the $100 million marketing push Microsoft (MSFT) launched for its Bing search service, which seems to be slowly gaining share, is starting to get on the nerves of those Spocks in Silicon Valley?

Not that Google would admit this, instead simply saying it was feeling all warm and fuzzy and so decided to make some kids-let’s-put-on-a-show videos.

Wrote Robert Wong of Google Creative Lab in a blog post, in part:

Because while we’re proud of the innovations we’re making in search, we’re proudest of the things people use search to accomplish. In other words, the best search results don’t show up on a webpage–they show up in somebody’s life.

So in that spirit, we made a bunch of videos. There’s one about grandma dipping her toe into technology. One about friends taking a Kerouac inspired road trip. And yes, there’s even one about Bruce Wayne.

Judge for yourself–here they all are:

Parisian Love

Mad to Live

Batman

Newbie

Potholes

High School

Please see this disclosure related to me and Google.

Amazon Remembers Forgets Barcode Scanner

John Paczkowski — Wed, 03 Dec 2008 18:07:11 +0000

There’s a new beachhead in Amazon’s campaign to commandeer sales from competing retailers: Apple’s (AAPL) iPhone. This morning the retailer uncrated Amazon Mobile, an iPhone/iPod Touch application that allows users to browse its wares and those of associated retailers like Target (TGT) and Macy’s (M). The app supports Amazon’s standard features–customer reviews, “1-Click Shopping” and whatnot–as well as an intriguing new one. Called Amazon Remembers, it allows users to search for products they’d like to purchase by photographing real-world products. Testing Amazon Remembers this morning, I snapped a picture of the Sonos Controller on my desk and, sure enough, about 10 minutes later Amazon (AMZN) let me know that it does offer that product for sale.

A neat little feature, although why anyone would actively use it is beyond me. Text searches on Amazon Mobile–and Amazon’s iPhone-optimized site–are both easier and far, far faster. Why bother with the cumbersome “snap photo-submit photo-wait for Amazon to identify product in photo and its availability and price”?

What this application is clearly lacking and, frankly, just begging for, is a barcode scanner and real-time price comparison function. That would make it a killer app, indeed. And Snappr has proven barcode scanning on the iPhone is possible. The device just needs an improved camera for it to work….