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	<title>AllThingsD &#187; price cut</title>
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		<title>HP Makes $100 TouchPad Price Cut Permanent</title>
		<link>http://allthingsd.com/20110810/hp-makes-100-touchpad-price-cut-permanent/</link>
		<comments>http://allthingsd.com/20110810/hp-makes-100-touchpad-price-cut-permanent/#comments</comments>
		<pubDate>Wed, 10 Aug 2011 23:30:48 +0000</pubDate>
		<dc:creator>Ina Fried</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[HP]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPad 2]]></category>
		<category><![CDATA[price cut]]></category>
		<category><![CDATA[tablet]]></category>
		<category><![CDATA[TouchPad]]></category>
		<category><![CDATA[WebOS]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=108403</guid>
		<description><![CDATA[After trying out various temporary discounts, HP has decided to permanently shave $100 from the price of its webOS-based tablet.]]></description>
			<content:encoded><![CDATA[<p>After running a flurry of <a href="http://allthingsd.com/20110803/hps-touchpad-discounts-getting-even-deeper/">increasingly substantial discounts</a>, Hewlett-Packard is now making permanent <a href="http://h41112.www4.hp.com/promo/webos/us/en/shopping-touchpad.html">a $100 price drop</a> to both Wi-Fi models of its TouchPad tablet.</p>
<p><img src="http://allthingsd.com/files/2011/08/HP-touchpad-launch-art-380x253.png" alt="" title="HP touchpad launch art" width="380" height="253" class="alignright size-Medium380 wp-image-108410" /></p>
<p>&#8220;HP continually evaluates pricing for its products and is pleased to permanently extend its back-to-school promotion on the HP TouchPad,&#8221; the company said in <a href="http://news.cnet.com/8301-13924_3-20090790-64/hp-cuts-touchpad-price-to-$399-price-war/?tag=cnetRiver">a statement to CNET</a>.</p>
<p>With the price drop, the 16GB version sells for $399 and the 32GB model goes for $499, both $100 below a comparably equipped iPad 2. However, the move doesn&#8217;t put the company at the ultra-low-end for tablets. Vizio, for example, this week announced a $299, 8-inch Android tablet being sold at places such as Wal-Mart and Costco.</p>
<p>The price cut comes barely a month after the tablet went on sale. The TouchPad has debuted to decidedly mixed reviews, with <a href="http://allthingsd.com/20110629/touchpad-needs-more-apps-reboot-to-rival-ipad/">significant criticism</a> leveled against the product for its bulky size and lack of apps, among other issues.</p>
<p>A <a href="http://allthingsd.com/20110805/hps-touchpad-continues-its-bargain-basement-tour-making-a-stop-as-woots-deal-of-the-day/">recent promotion on deal-of-the-day site Woot</a> had the 16GB version on sales for $379 &#8212; $120 off the then-list price &#8212; but managed to <a href="http://www.woot.com/Forums/ViewPost.aspx?PostID=4579730">generate just 612 sales</a>.</p>
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		<title>Early Price Cut Comes for Nintendo's New 3DS</title>
		<link>http://allthingsd.com/20110728/early-price-cut-comes-for-nintendos-new-3ds/</link>
		<comments>http://allthingsd.com/20110728/early-price-cut-comes-for-nintendos-new-3ds/#comments</comments>
		<pubDate>Thu, 28 Jul 2011 16:40:49 +0000</pubDate>
		<dc:creator>Tricia Duryee</dc:creator>
				<category><![CDATA[Commerce]]></category>
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		<category><![CDATA[price cut]]></category>
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		<category><![CDATA[The Legend of Zelda]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=103796</guid>
		<description><![CDATA[Nintendo has dropped the price of its glasses-free 3-D handheld game device by $80 after only four months on sale.]]></description>
			<content:encoded><![CDATA[<p>Nintendo <a href="http://www.nintendo.com/whatsnew/detail/fttgI7OsQIB1tZqRMa5CtT45KLrmNkAY">has dropped the price</a> of its glasses-free 3-D handheld game device by $80 after only four months on sale.</p>
<p>The device will now have a suggested price of $169.99, down from $249.99.</p>
<p><a href="http://allthingsd.com/files/2011/03/PJ-AZ898_dsolJ1_G_20110315195941.jpg"><img class="alignright size-medium wp-image-72429" title="Nintendo 3DS" src="http://allthingsd.com/files/2011/03/PJ-AZ898_dsolJ1_G_20110315195941-275x183.jpg" alt="" width="275" height="183" /></a>Initially, Nintendo was eager to report how well the game unit would sell, but even after its first month on sale, <a href="http://allthingsd.com/20110512/nintendo-ds-outsells-3-d-version-after-first-full-month-of-sales/">the older DS continued to outsell the newer device</a>.</p>
<p>Clearly, Nintendo had to offer more incentives to buy it, despite more game releases and a major software update in June.</p>
<p>Since going on sale in the U.S. on March 27, Nintendo says it has sold 830,000 units.</p>
<p>While the device got off to a bumpy start after Nintendo warned viewing 3-D may be bad for some children, it&#8217;s more likely the overall game environment that is impacting sales.</p>
<p>Nintendo must compete against the iPod touch, which has access to countless free and 99 cent games. With this price drop, The 3DS now will now cost less than the 8 gigabyte iPod, which runs $229.</p>
<p>Additionally, if 3-D was the draw for consumers, now it is built into a handful of consumer electronics, including <a href="http://allthingsd.com/20110615/the-evo-3d-more-than-meets-the-crossed-eye/">the EVO 3D</a> smartphone.</p>
<p>The 3DS also tried to compete against the iPod and smartphones by integrating new features, such as providing a free Netflix application, which allows members to instantly watch TV episodes and movies on the device.</p>
<p>Additionally, starting on Sept. 1, Nintendo will begin giving away some games for free. 3DS Ambassadors will be able to download 10 virtual console games at no charge, games such as Super Mario Bros., Donkey Kong Jr., and The Legend of Zelda. Ambassadors are users who sign into the eShop at least once before midnight on Aug. 11.</p>
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		<title>Wired's iPad App Boasts a New Feature: A Price Cut</title>
		<link>http://allthingsd.com/20100629/wired-ipad-app-boasts-a-new-feature-a-price-cut/</link>
		<comments>http://allthingsd.com/20100629/wired-ipad-app-boasts-a-new-feature-a-price-cut/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 05:50:16 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Mobile]]></category>
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		<category><![CDATA[Adobe]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Apple Tablet Feature]]></category>
		<category><![CDATA[Chris Anderson]]></category>
		<category><![CDATA[Condé Nast]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[features]]></category>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=21194</guid>
		<description><![CDATA[Cond&#233; Nast sold some 95,000 digital copies of Wired's June issue at $4.99, the same price the ink-and-paper edition commands. So why sell the July issue at $3.99?]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2010/06/wired-magazine-ipad-app.png"><img class="alignright size-medium wp-image-21196" title="wired magazine ipad app" src="http://mediamemo.allthingsd.com/files/2010/06/wired-magazine-ipad-app-225x300.png" alt="" width="225" height="300" /></a>The second edition of <a href="http://mediamemo.allthingsd.com/20100526/wireds-flash-free-app-makes-on-to-the-ipad-after-all/">Cond&eacute; Nast&#8217;s much-praised Wired magazine iPad app</a> is out, and it boasts some new features. The biggest one: <a href="http://itunes.apple.com/us/app/wired-magazine/id373903654?mt=8">A 20 percent price cut</a>.</p>
<p>The magazine publisher sold some 95,000 digital copies of its June issue at $4.99, the same price the ink-and-paper edition commands. So why sell the July issue at $3.99&#8211;while also knocking down the price of the first issue to the same level?</p>
<p>Cond&eacute; says it will be experimenting with digital magazine pricing for months to come. But Wired Editor Chris Anderson, who wants us to know that he doesn&#8217;t control his magazine&#8217;s sales price, makes the common-sense argument: Digital editions should cost less than physical ones because there&#8217;s no distribution cost.</p>
<p>&#8220;I would say that right now, all of us have opinions about the perfect price,&#8221; he says. &#8220;My feeling, my own personal instinct, is that digital should be at slight discount to print.&#8221;</p>
<p>Actually, Anderson says, in an ideal world he would prefer to offer it at an even steeper discount. The man who wrote <a href="http://www.wired.com/techbiz/it/magazine/16-03/ff_free">&#8220;Free&#8221;</a> would like to make Wired a freemium product: Offer some of the issue for no charge, and then upsell for the full thing.</p>
<p>&#8220;If there&#8217;s any one kind of tub I&#8217;m thumping, that&#8217;s the one,&#8221;  he says. And then once again reminds us that he doesn&#8217;t control the magazine&#8217;s price. Noted!</p>
<p>Meanwhile, a few of the features to pay attention to:</p>
<ul>
<li> Clicking on a Web link&#8211;whether in an ad or on an editorial page&#8211;will now open up a Web page without kicking the user out of the app and into Apple&#8217;s (AAPL) Safari browser.</li>
<li>The app itself is now a free &#8220;wrapper&#8221; that you&#8217;ll use to purchase, view and store different issues of the magazine. If you purchased the first edition of the magazine and want to buy another one, you&#8217;ll have to go through the slightly cumbersome process of downloading the new app, then reloading the old issue back into the wrapper. There&#8217;s no cost to reload the issue, but it will take time, as it&#8217;s a really big file.</li>
<li>The new issue isn&#8217;t quite as big as the old file, which came in at whopping 550 megabytes. The July app is a mere 340MB, but that&#8217;s in large part because the issue itself is smaller than the June issue. Cond&eacute; and Adobe (ADBE), which is handling all of the technical heavy lifting on this, are going to have to figure out how to get the app much slimmer, or people won&#8217;t be able to subscribe to the thing.</li>
<li>Subscriptions, social networking features and all sorts of other goodies are still on the drawing board.</li>
</ul>
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		<title>Verizon Narrows Kin Target to Thrifty Young and Social Users</title>
		<link>http://allthingsd.com/20100628/kin-price-cut/</link>
		<comments>http://allthingsd.com/20100628/kin-price-cut/#comments</comments>
		<pubDate>Mon, 28 Jun 2010 23:01:16 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Droid]]></category>
		<category><![CDATA[hardware]]></category>
		<category><![CDATA[Ina Fried]]></category>
		<category><![CDATA[John Paczkowski]]></category>
		<category><![CDATA[KIN]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[News.com]]></category>
		<category><![CDATA[Palm Pre]]></category>
		<category><![CDATA[price cut]]></category>
		<category><![CDATA[smartphones]]></category>
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		<category><![CDATA[telecom]]></category>
		<category><![CDATA[Verizon]]></category>

		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=43781</guid>
		<description><![CDATA[What does Generation Upload think of Kin, the social media phone Microsoft designed for it? Evidently not very much, because Verizon is cutting its prices barely a month after bringing it to market. Over the weekend, the carrier quietly reduced the price of both Kin models, dropping the Kin One to $29 from $49 and the Kin Two to $49 from $99.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2010/06/kin.jpg" alt="" title="kin" width="150" height="150" class="alignright size-full wp-image-43782" />What does Generation Upload think of Kin, <a href="http://digitaldaily.allthingsd.com/20100412/liveblog-microsoft-social-event/">the social media phone Microsoft designed for it</a>? Evidently not very much, because <a href="http://www.businessweek.com/news/2010-06-28/verizon-cuts-price-of-microsoft-kin-after-first-month.html">Verizon is cutting its prices barely a month after bringing it to market.</a> Over the weekend, the carrier quietly reduced the price of both Kin models, dropping the Kin One to $29 from $49 and the Kin Two to $49 from $99. </p>
<p>Those are the sorts of price cuts you see with older phones, not newly launched ones. That we&#8217;re seeing discounts for the Kin so soon after its debut suggests that it’s not selling nearly as well as Microsoft and Verizon had hoped. Of course, neither Microsoft (MSFT) nor Verizon (VZ) will admit that. But the anecdotal evidence is pretty damning. <a href="http://news.cnet.com/8301-13860_3-20009013-56.html">As Ina Fried notes over at News.com</a>, &#8220;A worker at one big-city Verizon Wireless store said the Kin is being outsold there not only by Droid smartphones, but also by older Palm Pre devices.&#8221;</p>
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		<title>Rhapsody Starts Its New Life With Price Cut and an Investment From Universal Music</title>
		<link>http://allthingsd.com/20100406/rhapsody-starts-its-new-life-with-a-price-cut-and-an-investment-from-universal-music/</link>
		<comments>http://allthingsd.com/20100406/rhapsody-starts-its-new-life-with-a-price-cut-and-an-investment-from-universal-music/#comments</comments>
		<pubDate>Tue, 06 Apr 2010 13:00:23 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Enterprise]]></category>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=18238</guid>
		<description><![CDATA[Rhapsody starts life as an independent company this month and the music subscription service is marking the occasion with a price cut by lowering the price of its all-you-can-eat offering from $15 to $10 a month.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2010/04/headphone.jpg"><img class="alignright size-medium wp-image-18244" title="headphone" src="http://mediamemo.allthingsd.com/files/2010/04/headphone-275x286.jpg" alt="" width="250" height="260" /></a>Rhapsody starts life as an independent company this month and the music subscription service is marking the occasion with a price cut: It is lowering the price of its all-you-can-eat offering from $15 to $10 a month.</p>
<p>The service, formerly a joint venture between RealNetworks (RNWK) and Viacom&#8217;s (VIA) MTV, has two new investors. Real and Viacom each own about 47.5 percent of the company, and Vivendi&#8217;s Universal Music Group now owns a minority stake&#8211;something less than five percent. An undisclosed investor owns something much smaller than that.</p>
<p>Rhapsody&#8217;s managers will tell you that their new corporate structure gives them a better shot at turning around the music service, which has lost money for years and has recently been losing subscribers as well&#8211;it&#8217;s now down to 675,000. They predict they&#8217;ll generate $130 million in revenue this year and turn profitable by the end of 2010.</p>
<p>But consumers won&#8217;t care about any of that. The core question about them: Is there any amount of money they&#8217;re willing to pay for a monthly music subscription that lets them listen to whatever they want wherever they are?</p>
<p>Rhapsody&#8217;s price cut brings it in line with the $10-per-month offering <a href="http://mediamemo.allthingsd.com/20100301/thumbplay-moves-from-ringtones-to-mobile-music-hires-apple-exec/">Thumbplay announced earlier this year</a>. If you want to spend less, both <a href="http://mediamemo.allthingsd.com/20090901/napster-dont-hold-your-breath-waiting-for-our-awesome-new-iphone-app/">Best Buy&#8217;s (BBY) Napster</a> and <a href="http://mediamemo.allthingsd.com/20100225/more-money-for-digital-music-sure-mog-gets-another-10-million/">MOG</a> offer $5 monthly subscriptions, but neither supports mobile phones (yet), so they&#8217;re only good for people who do most of their listening within earshot of their PCs.</p>
<p>Meanwhile Spotify, the music industry&#8217;s great European hope, has yet to make it to the U.S. despite many months of promises and negotiations. And lots of folks insist/believe/hope that Apple (AAPL) will eventually offer some sort of subscription service, or at least some kind of portable option that involves the cloud.</p>
<p>In the meantime, the overwhelming majority of people who do pay for music online do it in $1 increments. Apple is still selling some two billion songs a year via iTunes.</p>
<p>[<em>Image credit: <a href="http://www.flickr.com/photos/flattop341/1657626179/">flattop341</a></em>] </p>
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		<title>Survey: 58 Percent of iPad Owners With Kindles Say iPad Will Replace Amazon's E-Reader</title>
		<link>http://allthingsd.com/20100405/ipad-a-kindle-replacement-for-some/</link>
		<comments>http://allthingsd.com/20100405/ipad-a-kindle-replacement-for-some/#comments</comments>
		<pubDate>Mon, 05 Apr 2010 12:10:58 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=38124</guid>
		<description><![CDATA[An interesting data point from the first of many Monday morning analyst notes on the iPad’s weekend launch. Piper Jaffray's Gene Munster surveyed 448 iPad buyers Saturday, asking about the size of the device they were purchasing and their reasons for doing so, and found that 13 percent owned a Kindle. Of those, 58 percent said the iPad would replace Amazon’s device as their e-book reader.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2010/04/kindle-vs-ipad-top-2-275x258.jpg" alt="" title="kindle-vs-ipad-top-2" width="150" height="141" class="alignright size-medium wp-image-38015" />An interesting data point from the first of many Monday morning analyst notes on the iPad’s weekend launch. Piper Jaffray&#8217;s Gene Munster surveyed 448 iPad buyers Saturday, asking about the size of the device they were purchasing and their reasons for doing so, and found that 13 percent owned a Kindle.</p>
<p>Of those, 58 percent said the iPad would replace Amazon’s (AMZN) device as their e-book reader.</p>
<p>And of the survey’s total respondents, 10 percent said they had considered buying a Kindle, but opted for an iPad instead. And 38 percent said they intended to read books on Apple’s (AAPL) new device (survey results below; click to enlarge).</p>
<p><a href="http://digitaldaily.allthingsd.com/files/2010/04/ipad-kindle.jpg" rel="lightbox"><img src="http://digitaldaily.allthingsd.com/files/2010/04/ipad-kindle-275x90.jpg" alt="" title="ipad-kindle" width="275" height="90" class="aligncenter size-medium wp-image-38127" /></a></p>
<p>Obviously, anecdotal information. That said, it would seem that the iPad is already taking e-book reader market share from the Kindle&#8211;or mindshare, anyway. </p>
<p>Will Amazon&#8217;s <a href="http://mediamemo.allthingsd.com/20100404/amazon-what-ipad/">big hey-don&#8217;t-forget-Kindle homepage ads</a> be enough to temper further cannibalization? Or will the company be forced to take more aggressive measures&#8211;a price cut perhaps? One that drops the Kindle to $149 from $259. As I wrote last week:</p>
<blockquote class="memo"><p>
By widening the pricing gap between the two devices, Amazon might temper the maybe-I-should-just-spend-the-extra-money-and-get-the-iPad hesitancy that, let’s face it, a lot of potential Kindle buyers are probably already experiencing.</p>
<p>At $149, the Kindle as single-purpose reading device is a pretty compelling proposition, particularly given the selection advantage the Kindle store has over the iBook store. It’s an impulse buy.</p>
<p>At $259, it starts to become “half the money I need to buy an iPad.”</p></blockquote>
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		<title>Scaling iPad Sales</title>
		<link>http://allthingsd.com/20100402/scaling-ipad-sales/</link>
		<comments>http://allthingsd.com/20100402/scaling-ipad-sales/#comments</comments>
		<pubDate>Fri, 02 Apr 2010 17:00:17 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=38092</guid>
		<description><![CDATA[[ See post to watch video ]]]></description>
			<content:encoded><![CDATA[<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=B15B0007-30AA-461D-9F72-B91EFF243F74&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={B15B0007-30AA-461D-9F72-B91EFF243F74}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
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		<title>Verizon's Palm Pre and Pixi Prices Officially INSAAAAAAANE!</title>
		<link>http://allthingsd.com/20100401/verizons-palm-pre-and-pixi-prices-officially-insaaaaaaane/</link>
		<comments>http://allthingsd.com/20100401/verizons-palm-pre-and-pixi-prices-officially-insaaaaaaane/#comments</comments>
		<pubDate>Thu, 01 Apr 2010 18:59:20 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Mobile]]></category>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=37979</guid>
		<description><![CDATA[Verizon has a solution to Palm’s daunting inventory problems: Dramatic price cuts on the company’s webOS smartphones. The carrier is now selling the Pre Plus for $49.99 and the Pixi Plus for $29.99.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2010/04/images.jpeg" alt="" title="images" width="130" height="86" class="alignright size-full wp-image-37981" />Verizon has a solution to <a href="http://digitaldaily.allthingsd.com/20100319/palm-inventory-issues/">Palm’s (PALM) daunting inventory problems</a>: Dramatic price cuts on the company’s webOS smartphones. </p>
<p>The carrier is now selling the Pre Plus, which debuted on its network in late January at $149.99, for $49.99. And the company has dropped the price of the Pixi Plus to $29.99 from $99.99.</p>
<p>Substantial discounts, even more so because Verizon (VZ) is offering a buy one/get one free deal for both devices. And, on top of that, the carrier is now offering its Mobile Hotspot service, which transforms the smartphones into Mi-Fi-style hotspots for free.</p>
<p>Inventory purge, anyone?</p>
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		<title>Palm: Pssst. Wanna Buy 1.15 Million Smartphones?</title>
		<link>http://allthingsd.com/20100319/palm-inventory-issues/</link>
		<comments>http://allthingsd.com/20100319/palm-inventory-issues/#comments</comments>
		<pubDate>Fri, 19 Mar 2010 21:33:52 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=36853</guid>
		<description><![CDATA[Palm shipped 960,000 smartphones during its third quarter--23 percent more than in the previous quarter. Too bad the company sold fewer than half of them, because now, on top of all its other woes, Palm is developing an inventory problem, a nasty one, too.]]></description>
			<content:encoded><![CDATA[<blockquote><p>&#8220;Obviously, we’re disappointed in our sell-through and we’re working very aggressively right now to resolve that. &#8230; We’re working closely with all of our carrier partners and our future partners. &#8230; We want to make sure that the point of sale is well trained. So step one is to make sure that we can get in with the point of sale. Remember, webOS is a brand new operating system. And it takes a while for the people in the stores to get accustomed to something new.&#8221;</p>
<p>&#8211; <a href="http://seekingalpha.com/article/194491-palm-inc-f3q10-qtr-end-02-26-10-earnings-call-transcript?page=-1">Palm CEO Jon Rubinstein</a></p></blockquote>
<p><img src="http://digitaldaily.allthingsd.com/files/2010/03/PalmCrate-150x150.jpg" alt="" title="PalmCrate" width="150" height="150" class="alignright size-thumbnail wp-image-36854" />Palm shipped <a href="http://digitaldaily.allthingsd.com/20100318/palm-exceeds-own-expectations/">960,000 smartphones during its third quarter</a>&#8211;23 percent more than in the previous quarter. Too bad the company sold fewer than half of them, because now, on top of all its other woes, Palm (PALM) is developing an inventory problem, a nasty one, too. Looking over the company’s latest financials, Morgan Stanley (MS) analyst Ehud Gelblum puts Palm’s total channel inventory at an &#8220;alarming&#8221; 1.154 million devices.  </p>
<p><i>That’s 197 days of inventory Palm hasn’t been able to move off the shelves. </i> </p>
<p>Gelblum figures that even if Palm reduces its channel sell-in in its fourth quarter and manages to boost sell-through from 408,000 devices to 575,000 devices, the company will end up with a full quarter’s worth of excess inventory at the end of May.</p>
<p>That’s just gruesome. And <a href="http://digitaldaily.allthingsd.com/20100226/palm-jumpstart/">as hard as Palm is striving to improve sell-through</a>, it’s not likely to improve any time soon.  Says Gelblum: &#8220;We expect Palm’s new in-store initiatives and better advertising to improve sell-thru, but excess inventory, which we estimate at 882k units or nearly 197 full days of inventory likely weigh on new device shipments and thereby revenue for several more quarters.&#8221; </p>
<p>Adding detail, Gelblum paints a challenging picture. &#8220;With channel inventory levels sky high, cash burn going well north of $130-150M next quarter and both a new Android phone and likely a new iPhone model all hitting store shelves in the spring and summer timeframe, we see little way numbers could begin to move back up again until at least the end of the calendar year at the earliest.&#8221;</p>
<p>How can Palm drag those sky-high inventory levels back to earth? Perhaps a price cut like <a href="http://news.cnet.com/2100-1040-255654.html">the one inspired by its 2001 inventory glut</a>?</p>
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		<title>CBS: We'll Cut iTunes Prices for Some Shows [UPDATE]</title>
		<link>http://allthingsd.com/20100218/cbs-well-cut-itunes-prices-for-some-shows/</link>
		<comments>http://allthingsd.com/20100218/cbs-well-cut-itunes-prices-for-some-shows/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 22:49:43 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=16459</guid>
		<description><![CDATA[Steve Jobs's effort to cut prices on TV shows sold on iTunes has found at least partial backing from CBS. CEO Les Moonves says the broadcaster will mark down the price on some of its shows from $1.99 to 99 cents.

"There are certain shows that will be sold on Apple for 99 cents," Moonves said today, adding, however, that details have not been worked out.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2010/02/david_caruso_sunglasses.jpg"><img class="alignright size-medium wp-image-16466" title="david_caruso_sunglasses" src="http://mediamemo.allthingsd.com/files/2010/02/david_caruso_sunglasses-275x190.jpg" alt="" width="250" height="172" /></a>Steve Jobs&#8217;s effort to cut prices on TV shows sold on iTunes has found at least partial backing from CBS. CEO Les Moonves says the broadcaster will mark down the price on some of its shows from $1.99 to 99 cents.</p>
<p>&#8220;There are certain shows that will be sold on Apple for 99 cents,&#8221; Moonves said today, adding, however, that details have not been worked out.</p>
<p>It&#8217;s possible that Moonves doesn&#8217;t plan to make any significant concessions on pricing&#8211;CBS, like other networks, already offers some older shows, or new shows it wants to promote, at discount prices. But the context of Moonves&#8217;s comments, which came during the company&#8217;s earnings call today, indicated that he is planning on changing his pricing structure on more than a one-off basis.</p>
<p>UPDATE: That metaphorical throat-clearing you might be hearing right now is the sound of people who are familiar with Moonves&#8217;s thinking. Said people are telling me that while CBS is open to talks with Apple, etc., the company has no imminent plans to change pricing and that Moonves didn&#8217;t really mean to imply that anything is afoot. But since said people won&#8217;t go on the record, we have to go with what Moonves actually said.</p>
<p>Any kind of price cut would represent a partial victory for Jobs and Apple (AAPL) content boss Eddy Cue, who have been trying to convince the networks to lower their prices. The <a href="http://www.ft.com/cms/s/0/6fef5014-0a1a-11df-8b23-00144feabdc0.html">Financial Times</a> first reported on those efforts last month.</p>
<p>Video sales haven&#8217;t been robust at iTunes and aren&#8217;t a significant revenue source for the networks. But since the networks are still worried about cannibalizing existing revenue sources like syndication fees and DVD sales, they&#8217;ve been reluctant to chop prices further.</p>
<p>GE&#8217;s (GE) NBC Universal ended up yanking its shows off of iTunes in 2008 because it wanted the ability to raise prices, and <a href="http://www.businessinsider.com/2008/9/nbc-buries-hatchet-with-apple-puts-tv-shows-back-on-itunes">it got at least some of what it wanted</a>: Since that imbroglio, networks have been able to sell their HD shows for $2.99 a piece.</p>
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		<title>Smartphone Price Cuts Ruining Long-Term Price Potential?</title>
		<link>http://allthingsd.com/20091123/smartphone-price-cuts-ruining-long-term-price-potential/</link>
		<comments>http://allthingsd.com/20091123/smartphone-price-cuts-ruining-long-term-price-potential/#comments</comments>
		<pubDate>Mon, 23 Nov 2009 15:32:50 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=29606</guid>
		<description><![CDATA[As we head into the holidays, smartphone prices are dropping to points that belie their advanced feature sets. While this is great news for consumers, it may well be problematic for smartphone manufacturers.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2009/11/images8.jpeg" alt="images" title="images" width="104" height="79" class="alignright size-full wp-image-29611" />As we head into the holidays, smartphone prices are dropping to points that belie their advanced feature sets. While this is great news for consumers, it may well be problematic for smartphone manufacturers. </p>
<p>According to NPD Group’s latest Mobile Phone Track study, price cuts on devices like Apple’s (AAPL) iPhone and RIM’s (RIMM) Blackberry Curve inspired a three percent decline in the average price for all cellphones in the third quarter of 2009. The overall average purchase price for mobile phones in the U.S. for the period: $85. A year ago it was $88. </p>
<p>An interesting trend given the fast-advancing feature sets and presumably high development costs of the new state-of-the-art smartphones we’re carrying around these days. For while these lower prices mean more sales for smartphone manufacturers and more subscribers for their carrier partners in the short term, they may well be undermining the smartphone’s price potential in the long term. It&#8217;s hard not to see the <a href="http://digitaldaily.allthingsd.com/20091119/if-things-get-really-bad-palms-pixi-will-make-a-great-happy-meal-prize/">$299.99 Palm (PALM) Pixi for $24.99 on Amazon (AMZN) or the $499.99 Droid Eris for $49.99 on Overstock</a> (OSTK) as having some deflationary impact once those retailers are done with them. </p>
<p>&#8220;That impact will continue,&#8221; NPD analyst Ross Rubin told me. &#8220;The iPhone 3G at $99 has created a benchmark that competitors are responding to with handsets such as the Droid Eris and Palm. Even where a handset is competing closer to the $200 mark, carriers and retailers are using buy-one-get-one promotions (that help lock in family plans). And retailers are discounting even value-priced smartphones further to drive store traffic and accessory sales.&#8221;</p>
<p>Rubin&#8217;s conclusion: &#8220;We will soon reach the point where the handset is a minor expense consideration and the required monthly data fees become the limiting factor in smartphone adoption.&#8221;</p>
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		<title>If Things Get Really Bad, Palm's Pixi Will Make a Great Happy-Meal Prize</title>
		<link>http://allthingsd.com/20091119/if-things-get-really-bad-palms-pixi-will-make-a-great-happy-meal-prize/</link>
		<comments>http://allthingsd.com/20091119/if-things-get-really-bad-palms-pixi-will-make-a-great-happy-meal-prize/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 14:04:50 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Mobile]]></category>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=29374</guid>
		<description><![CDATA[The official price of Palm’s new Pixi smartphone is $99.95, but Wal-Mart is now offering the handset for $24.99 with a two-year contract, as is Amazon. That’s a 75 percent price cut. Staggering, considering the Pixi arrived at market just four days ago.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2009/11/pixiamazon.jpg" alt="pixiamazon" title="pixiamazon" width="200" height="168" class="alignright size-full wp-image-29375" />The official price of Palm’s (PALM) new Pixi smartphone is $99.95, but Wal-Mart is now offering the handset for $24.99 with a two-year contract, as is <a href="http://www.amazon.com/Palm-Pixi-P120-Phone-Sprint/dp/B002VPE1CK/ref=sr_1_2?ie=UTF8&amp;s=wireless&amp;qid=1258612507&amp;sr=1-2">Amazon</a>. That’s a 75 percent price cut. </p>
<p>Staggering, considering the Pixi arrived at market just four days ago, but perhaps necessary given early and widespread complaints about the device’s slow operating speed, <a href="http://solution.allthingsd.com/20091117/palm-pixi-needs-a-dusting-of-speed/">some unfavorable reviews</a> and the fact that the Pre&#8211;the Pixi’s more robust elder sibling&#8211;is now selling for $99.99 and $79.99 at Wal-Mart (WMT) and Amazon (AMZN), respectively. </p>
<p><b> UPDATE:</b></p>
<p> Palm’s aren’t the only smartphones being heavily discounted as we head into the holidays. Motorola’s and HTC’s are as well. <a href="http://www.amazon.com/Motorola-Droid-A855-Verizon-Wireless/dp/B002UUTCKC/ref=sr_1_5?ie=UTF8&amp;s=wireless&amp;qid=1258672162&amp;sr=8-5">Amazon is offering the Moto’s Droid for $149.99</a> and <a href="https://www.cellstores.com/specialoffer.aspx?cid=33873_cdc44b742f0c436380b5cb265d8ad072">Overstock is peddling the HTC Eris for $49.99</a>.</p>
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		<title>New Twitter Valuation Clearly in Need of Character Limit</title>
		<link>http://allthingsd.com/20090924/new-twitter-valuation-clearly-in-need-of-character-limit/</link>
		<comments>http://allthingsd.com/20090924/new-twitter-valuation-clearly-in-need-of-character-limit/#comments</comments>
		<pubDate>Thu, 24 Sep 2009 18:00:15 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Mobile]]></category>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=25446</guid>
		<description><![CDATA[[ See post to watch video ]]]></description>
			<content:encoded><![CDATA[<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=BDD257FC-A94D-4415-8F30-ED59B1E7F790&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={BDD257FC-A94D-4415-8F30-ED59B1E7F790}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
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		<title>PS3 Price Cut Tomorrow?</title>
		<link>http://allthingsd.com/20090817/ps3-price-cut-tomorrow/</link>
		<comments>http://allthingsd.com/20090817/ps3-price-cut-tomorrow/#comments</comments>
		<pubDate>Mon, 17 Aug 2009 21:05:44 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Media]]></category>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=23151</guid>
		<description><![CDATA[“[If the price were any lower] I’d lose money on every PlayStation I make.” So said Sony CEO Sir Howard Stringer last month. And while that remark might seem to preclude a price cut on the PlayStation 3, a price cut might be exactly what we get come tomorrow.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2009/08/303009567_ezvgx-m-199x300.jpg" alt="303009567_ezvgx-m-199x300" title="303009567_ezvgx-m-199x300" width="199" height="300" class="alignright size-full wp-image-23153" /> &#8220;[If the price were any lower] I’d lose money on every PlayStation I make.&#8221; So said Sony CEO Sir Howard Stringer <a href="http://www.reuters.com/article/technologyNews/idUSTRE5670C120090708">last month.</a> And while that remark might seem to preclude a price cut on the PlayStation 3, a price cut might be exactly what we get come tomorrow.</p>
<p>In a research note today, FTN Equity Capital Markets analyst James Hardiman said <a href="http://blogs.barrons.com/techtraderdaily/2009/08/17/will-sony-cut-playstation-3-price-tomorrow/">“evidence is mounting” that Sony will announce a PS3 price cut</a>, perhaps during its Tuesday presentation at GamesCon.</p>
<p>Videogame analyst Heath Terry of FBR Capital Markets shares this view, and in a note to clients, he put a dollar figure on the cut. &#8220;With Sony set to announce a $100 price cut on the PS3 on Tuesday at Gamescom in Germany according to our retail checks, we believe the other hardware manufacturers will respond with a combination of price reductions and bundling strategies that should drive significant acceleration in hardware sales,&#8221; Terry wrote, adding that the cut, should it come to pass, will mark &#8220;the first of a series of catalysts that should drive a return to growth&#8221; for the videogame industry.</p>
<p>Certainly, it would give Sony (SNE) a nice boost in sales in the run-up to the winter holiday consumer binge. And <a href="http://digitaldaily.allthingsd.com/20090730/sony-marks-30th-anniversary-of-walkman-with-lousy-earnings/">given its most recent financials</a>, the company could really use one right now.</p>
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		<title>McNamee’s Elevation Partners Henceforth Known as Exaggeration Partners</title>
		<link>http://allthingsd.com/20090730/mcnamee%e2%80%99s-elevation-partners-henceforth-known-as-exaggeration-partners/</link>
		<comments>http://allthingsd.com/20090730/mcnamee%e2%80%99s-elevation-partners-henceforth-known-as-exaggeration-partners/#comments</comments>
		<pubDate>Thu, 30 Jul 2009 16:17:53 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Mobile]]></category>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=22463</guid>
		<description><![CDATA[Good thing Palm  withdrew investor Roger McNamee’s your-next-iPhone-will-be-a-Pre claim because there obviously wasn’t much truth to it. If there was, well, there would have been a massive rush on Pres nationwide this past month. And that clearly didn’t happen.]]></description>
			<content:encoded><![CDATA[<blockquote><p>&#8220;June 29, 2009, is the two-year anniversary of the first shipment of the iPhone. Not one of those people will still be using an iPhone a month later.&#8221;</p>
<p>&#8211;  <a href="http://digitaldaily.allthingsd.com/20090306/qotd-111/">Palm investor Roger McNamee, March 6, 2009 </a></p>
<p>&#8220;The statement&#8230;that &#8216;not one&#8217; person who bought an Apple, Inc. iPhone on the first shipment date &#8216;will still be using an iPhone a month&#8217; after the two-year anniversary of that day is an exaggerated prediction of consumer behavior pattern and is withdrawn.&#8221;</p>
<p>&#8211; <a href="http://investor.palm.com/secfiling.cfm?filingID=1193125-09-48035">Palm Free Writing Prospectus, March 9, 2009 </a></p></blockquote>
<p><img src="http://digitaldaily.allthingsd.com/files/2009/07/mcnamee1-150x150.jpg" alt="mcnamee1" title="mcnamee1" width="150" height="150" class="alignright size-thumbnail wp-image-22464" />Good thing Palm withdrew investor Roger McNamee’s <a href="http://digitaldaily.allthingsd.com/20090306/qotd-111/">your-next-iPhone-will-be-a-Pre</a> claim because there obviously wasn’t much truth to it. If there was, well, there would have been a massive rush on Pres nationwide this past month. And that clearly didn’t happen.</p>
<p>In fact, by all indications, the Pre hasn’t even come close to performing as well at market as McNamee promised. Though it was the <a href="http://digitaldaily.allthingsd.com/20090608/palm-sprint-tells-us-they-have-never-seen-higher-demand-for-a-smartphone/">most successful handset launch in Sprint’s history</a>, it didn’t come close to supplanting the Apple (AAPL) iPhone. Hell, it couldn’t even stop <a href="http://digitaldaily.allthingsd.com/20090729/sprint-fewer-dropped-calls-callers/">Sprint from losing 991,000 subscribers during the second quarter of 2009</a>.</p>
<p>Which is not to say that the Pre and what it’s done for Palm (PALM) aren’t remarkable. Any device capable of <a href="http://digitaldaily.allthingsd.com/20090624/palm-the-turnaround-story-of-the-year/">transforming a $423 million market cap into a $2.9 billion one in 12 months</a> is nothing short of a miracle, as I’ve noted before. Seriously, check out the chart below.</p>
<p><a href="http://www.google.com/finance?chdnp=1&#038;chdd=1&#038;chds=1&#038;chdv=1&#038;chvs=maximized&#038;chdeh=0&#038;chdet=1248984000000&#038;chddm=98532&#038;chls=IntervalBasedLine&#038;cmpto=NASDAQ:RIMM;NASDAQ:AAPL;NYSE:NOK&#038;cmptzos=-18000;-18000;-18000&#038;q=NASDAQ:PALM&#038;ntsp=0"><img src="http://digitaldaily.allthingsd.com/files/2009/07/palm_rise.jpg" alt="palm_rise" title="palm_rise" width="350" height="157" class="aligncenter size-full wp-image-22488" /></a></p>
<p>It&#8217;s just that McNamee was, and is, as full of it as a beef ranch manure truck. Because at a run rate of roughly 25,000 per week (according to the latest stats from Pali Research), Pre sales are decent. Nothing more, nothing less.</p>
<p>Consider this: In its first quarter, 8.6 percent of Sprint&#8217;s (S) 35.4 million post-paid subscribers upgraded handsets. In its latest quarter approximately nine percent of the company’s 34.4 million post-paid subs upgraded. So despite all the hoopla over the Pre, just 15,000 to 50,000 more Sprint users upgraded their handsets this quarter than last quarter, a period with no important handset launches.</p>
<p>Given Sprint’s substantial base of Palm handset owners, that’s not exactly impressive. Makes you wonder if <a href="http://digitaldaily.allthingsd.com/20090727/palm-analysts-best-buy-suffering-from-pre-mature-elaboration/">that &#8220;accidental&#8221; price cut we saw at Best Buy</a> (BBY) earlier this week might become an official one before the end of summer.</p>
<p>Below, McNamee pokes fun at himself in the video introduction to his <strong>D7</strong> appearance:</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=106DC3C8-EC62-426C-BE1F-C2C73E79E101&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={106DC3C8-EC62-426C-BE1F-C2C73E79E101}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
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		<title>Kindle Now Only $299 More Than iPhone Kindle App</title>
		<link>http://allthingsd.com/20090708/kindle-now-only-299-more-than-iphone-kindle-app/</link>
		<comments>http://allthingsd.com/20090708/kindle-now-only-299-more-than-iphone-kindle-app/#comments</comments>
		<pubDate>Wed, 08 Jul 2009 22:10:09 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Mobile]]></category>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=21011</guid>
		<description><![CDATA[Amazon hasn’t said how many Kindles it has sold since launching the device in 2007, but it may soon be selling quite a few more of them. The company today dropped the price of the six-inch Kindle to $299--$60 off of its previous price. That’s certainly not a dramatic reduction, but it may be enough to drive consumers who’ve held off on purchasing the device to reconsider.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2009/07/turing-c1-070609-ed04_v220257584_-250x154.gif" alt="" title="" width="250" height="154" class="aligncenter size-medium wp-image-21013" />Amazon hasn’t said how many Kindles it has sold since launching the device in 2007, but it may soon be selling quite a few more of them. The company today <a href="http://www.amazon.com/gp/product/B00154JDAI/ref=sv_kinh_0">dropped the price of the six-inch Kindle to $299</a>, $60 off of its previous price. That’s certainly not a dramatic reduction, but it may be enough to drive consumers who’ve held off on purchasing the device to reconsider.</p>
<p>That said, even at this reduced price, the Amazon Kindle still costs $299 more than Kindle for Apple&#8217;s iPhone, which I’ve found to be a compelling way to read books. After six or so novels, I have no complaints about eye strain, screen size or glare. And honestly, I think I’m reading more now than I ever did before simply because I always have the book I’m currently reading in my pocket.</p>
<p>Anyway&#8230;</p>
<p>Today’s price cut makes you wonder if this presages a similar reduction for the Kindle DX, which at $489 could really use one. A bit too early, I suppose, since Amazon (AMZN) hasn’t yet announced pricing for subscriptions to the Washington Post (WPO) and New York Times (NYT). We&#8217;ll see, I guess.</p>
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		<title>New for PS3&#8211;Price Cut: Countdown to Never</title>
		<link>http://allthingsd.com/20090331/new-for-ps3-price-cut-countdown-to-never/</link>
		<comments>http://allthingsd.com/20090331/new-for-ps3-price-cut-countdown-to-never/#comments</comments>
		<pubDate>Tue, 31 Mar 2009 10:38:15 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Media]]></category>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=15700</guid>
		<description><![CDATA[So those rumors of a PlayStation2 price cut? True. Rumors of a similar cut for the PlayStation 3? Not so much… Confirming recent speculation, Sony this morning said that it’s dropping the price of the PlayStation 2 from $129 to $99.99 as of April 1. But it aggressively dismissed reports of a PS3 price drop as false.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2009/03/ps3grill2jpg.jpeg" alt="" title="" width="250" height="178" class="alignright size-full wp-image-15701" />So those rumors of a PlayStation2 price cut? True. Rumors of a similar cut for the PlayStation 3? Not so much&#8230;</p>
<p>Confirming recent speculation, Sony this morning said that <a href="http://blog.us.playstation.com/2009/03/31/playstation-2-will-be-available-for-under-100/">it&#8217;s dropping the price of the PlayStation 2 from $129 to $99.99 as of April 1</a>. &#8220;With this new price, we intend to introduce a new generation of consumers&#8211;some of whom weren’t even alive when the system was first introduced in 2000&#8211;to the immense entertainment value offered by PlayStation 2,&#8221; John Koller, Sony&#8217;s director of hardware marketing, explained in a blog post. &#8220;In the gaming industry, the typical lifecycle for a console is around five years, but because we build each of our platforms for a large and diverse consumer base, we design our platforms differently. With the original PlayStation and now PlayStation 2, we’ve proven that consumers can rely on our platforms for their gaming and entertainment needs for at least a decade.&#8221;</p>
<p>And that does indeed seem to be the case. Though nearly 10 years old, the PS2 remains quite popular. Indeed, Sony expects to sell eight million of the consoles in its current financial year&#8211;not so far off from the 10 million PlayStation 3s it expects to sell in the same period. And it will certainly grow in popularity at this lower price point, giving Sony (SNE) a means to really take Nintendo&#8217;s Wii to the mat.</p>
<p>Now, about that PlayStation 3 price cut rumor: Sony isn&#8217;t planning one, though arguably that&#8217;s exactly what the console, which is being outsold two-to-one by the Xbox 360 and the Wii, needs. &#8220;As we have stated previously, we do not have plans for a PS3 price drop, and any rumors to that effect are false and are the result of speculation,&#8221; <a href="http://www.joystiq.com/2009/03/30/sony-has-no-plans-for-a-ps3-price-drop-calls-rumors-false/">Sony Computer Entertainment America said in a statement</a>. &#8220;SCEA remains focused on the long-term momentum of PS3. With the industry&#8217;s best software lineup this year, combined with our most aggressive marketing campaign to date, we remain confident in our approach and the value we&#8217;re delivering with PS3.&#8221;</p>
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