And Arik Hesseldahl (pictured here) makes it four.

New reporters and bloggers for All Things Digital, that is.

The well-known tech writer–based in New York–will be covering the enterprise arena, as well as chips, for us.

As most regular readers know, this site has been expanding its staff, adding even more top-notch editorial might to our already terrific work.

That includes Ina Fried on mobile, Liz Gannes on social and Tricia Duryee on e-commerce.

All are key areas of tech coverage for ATD, obviously. But, as we thought about it, it was clear that there was not nearly enough cutting-edge tech journalism going on in the enterprise space.

It’s an important topic, involving a range of companies, such as Cisco, Microsoft, Oracle, Hewlett-Packard, IBM and a spate of interesting start-ups. And, did you hear Google’s moving into enterprise?

While all the attention in the tech press is usually focused on the latest minor innovation from Facebook or some other Silicon Valley phenom, enterprise is also a hotbed of change and disruption, as businesses seek to understand and adapt to what digital technologies mean to them.

Thus, we turned to Arik, who has a long history covering a wide range of beats in tech.

He’s most recently been working for Bloomberg Businessweek, where for five years he covered it all: PCs, consumer electronics and semiconductors.

He was also the third person to write Businessweek.com’s popular “Byte of the Apple” column, and contributed to a companion blog of the same name.

Before joining Businessweek, Arik spent five years at Forbes.com, covering pretty much every aspect of tech, writing a daily column called “Ten O’Clock Tech,” a daily survey of a single new tech product that predated properties like Engadget and Gizmodo.

Before that, he cut his tech teeth learning all there was to know about the chip industry as a reporter for a now-defunct trade newspaper called Electronic News, which is notable for being the place where the phrase “Silicon Valley” was first used in print.

One Friday in March, 2000, in fact, he actually got to say “Stop the presses” to editors in San Jose, Calif., as the paper was being put to bed, with the dramatic news that AMD would the following Monday announce its first chip to run at the then-blistering speed of 1GHz.

The story was flashed to subscribers of a daily fax newsletter–quaint, no?–that night before tearing out that issue’s front page. Previously, chip speeds were measured in Megahertz.

Arik attended the University of Oregon, and is originally from that state. After a two-year stint reporting for a daily newspaper in Idaho, he moved to New York to attend graduate school at Columbia University.

He has been a New Yorker ever since. When not working, he can often be found catching a jazz show at the Village Vanguard.

And Arik Hesseldahl (pictured here) makes it four.

New reporters and bloggers for All Things Digital, that is.

The well-known tech writer–based in New York–will be covering the enterprise arena, as well as chips, for us.

As most regular readers know, this site has been expanding its staff, adding even more top-notch editorial might to our already terrific work.

That includes Ina Fried on mobile, Liz Gannes on social and Tricia Duryee on e-commerce.

All are key areas of tech coverage for ATD, obviously. But, as we thought about it, it was clear that there was not nearly enough cutting-edge tech journalism going on in the enterprise space.

It’s an important topic, involving a range of companies, such as Cisco, Microsoft, Oracle, Hewlett-Packard, IBM and a spate of interesting start-ups. And, did you hear Google’s moving into enterprise?

While all the attention in the tech press is usually focused on the latest minor innovation from Facebook or some other Silicon Valley phenom, enterprise is also a hotbed of change and disruption, as businesses seek to understand and adapt to what digital technologies mean to them.

Thus, we turned to Arik, who has a long history covering a wide range of beats in tech.

He’s most recently been working for Bloomberg Businessweek, where for five years he covered it all: PCs, consumer electronics and semiconductors.

He was also the third person to write Businessweek.com’s popular “Byte of the Apple” column, and contributed to a companion blog of the same name.

Before joining Businessweek, Arik spent five years at Forbes.com, covering pretty much every aspect of tech, writing a daily column called “Ten O’Clock Tech,” a daily survey of a single new tech product that predated properties like Engadget and Gizmodo.

Before that, he cut his tech teeth learning all there was to know about the chip industry as a reporter for a now-defunct trade newspaper called Electronic News, which is notable for being the place where the phrase “Silicon Valley” was first used in print.

One Friday in March, 2000, in fact, he actually got to say “Stop the presses” to editors in San Jose, Calif., as the paper was being put to bed, with the dramatic news that AMD would the following Monday announce its first chip to run at the then-blistering speed of 1GHz.

The story was flashed to subscribers of a daily fax newsletter–quaint, no?–that night before tearing out that issue’s front page. Previously, chip speeds were measured in Megahertz.

Arik attended the University of Oregon, and is originally from that state. After a two-year stint reporting for a daily newspaper in Idaho, he moved to New York to attend graduate school at Columbia University.

He has been a New Yorker ever since. When not working, he can often be found catching a jazz show at the Village Vanguard.

News International Ltd., said Tuesday that around half of the 105,000 paying readers are monthly subscribers, including those to the digital sites and to the Times iPad app and Kindle edition. The others are either single copy or pay-as-you-go customers. There are also about 100,000 joint digital and print subscribers who have activated their digital accounts to the Web sites, the iPad app, or both, since launch, the company said.

Read the rest of this post on the original site »

Three months ago, the New York Times seemed to have halted its advertising skid after a very long slide.

Perhaps it has started up again. Ad revenue dropped one percent during Q3: Digital revenue jumped 14.6 percent, but that wasn’t enough to counter a 5.8 percent drop in print ads–which CEO Janet Robinson had thought would move up again this quarter. This morning, though, she cited “uneven economic conditions” and “marketplace volatility.”

Meanwhile, circulation revenue dropped 4.8 percent, and the company’s overall revenue sank by 2.7 percent.

The Times isn’t terribly optimistic about the fourth quarter: It thinks prints ads may improve “modestly,” while digital will grow by 10 percent, which is a deceleration from both this quarter as well as the previous quarter’s 21 percent growth rate.

Here’s the full breakout for the Times’ digital properties (NYT.com, About.com, etc), which appear to be doing pretty well:

• Total Internet revenues increased 13.3 percent to $89.4 million from $78.9 million.
• Internet advertising revenues increased 14.6 percent to $78.3 million from $68.3 million.
• Internet advertising revenues at the News Media Group increased 21.6 percent to $47.4 million from $39.0 million, mainly due to strong growth in national display advertising.
• Internet businesses accounted for 16.1 percent of the company’s revenues for the third quarter of 2010 versus 13.9 percent for the third quarter of 2009.

Meanwhile, the Times doesn’t have anything new to say about its plan to move its main Web site to a “metered model” pay wall next year. Perhaps we’ll hear something about it during the 11 am earnings call.

The publisher is rolling out its “best practices” for iPad ad makers this morning, via a press release and presentation. Most of this stuff seems like common sense to me: Take advantage of Apple’s (AAPL) device, but make sure readers know how to engage with the ad, etc. But again, it’s the very early days, and if you haven’t spent much time with the tablets, it will be news to you.

Ditto for the other findings in Condé’s research, which I would find more interesting if the publisher put them out in raw data form instead of qualitative assertions. But Condé thinks it’s worth sharing with the outside world. So if you want to take a look, too:

CONDÉ NAST RESEARCH OFFERS KEY CONSUMER INSIGHTS INTO
iPAD DIGITAL MAGAZINE APPLICATION ENGAGEMENT AND EXPECTATIONS

Results pave way for initial recommendation of “5 Best Practices” for advertisers

NEW YORK, October 13, 2010 – Condé Nast, which was the first magazine publisher to offer digital magazines on the iPhone and iPad, released key insights today derived from the first stage of a multi-phase research initiative evaluating consumer engagement. Based on over 100 hours of one-on-one interviews and more than 5,000 in-app surveys this early feedback on overall consumer usability, expectations, and sentiment has shaped initial recommendations on “best practices” for advertisers. Brands included in the study were GQ, Vanity Fair, Wired and Glamour.

Overall iPad and brand experience:
“We continue to see that reader engagement with our digital magazines apps, in terms of time spent, is on par with or exceeds our print editions,” said Scott McDonald, SVP market research, Condé Nast. “We were surprised to find however that many iPad users surveyed were not the typical tech “early adopter” or familiar with Apple products and their navigation conventions. This has very important implications for application interface design.”

Specific to Condé Nast digital magazines, eight in ten reported that the content and experience associated with the brands met or surpassed their expectations, and 83% reported a likelihood to purchase the next month’s digital issue. Eighty-nine percent felt the apps were easy to use and, on the whole, users showed little sensitivity to download times.

It was also noted that users preferred to read the magazines in portrait mode, but chose to watch video in the landscape orientation. There was also an expectation for flexibility in buying options, e.g., a single copy purchase, a digital subscription or supplement to their print subscription.

Advertising:
User recall and enjoyment were the basis for establishing the overall success of a particular ad.

The study showed that readers expected to find ads in digital magazines and expressed that their inclusion was an enhancement to the experience, which is often the case with printed magazines.

“When we initiated our R & D phase, we felt strongly that by choosing a multi-advertiser model for our digital magazines it would enable us to garner some valuable learning that we could pass on to our clients,” said Condé Nast Chief Marketing Officer Lou Cona. “With such a rapidly changing marketplace, we expect behaviors to evolve quickly; however, our initial results enable us to offer clients our five best practices for producing successful digital magazine creative, insights we feel will be helpful as the industry navigates this new medium.”

Condé Nast’s five best practices for creating advertising that will engage and resonate with the user:
1. Take advantage of This New Medium’s functionality: Users responded positively to the additional functionality of the iPad. Therefore advertisers that included compelling and unique experiences, that were self contained and exclusive to the environment, were liked more than those that did not. Increased opportunities for engagement including video, photo galleries and links to websites are recommended.

2. Provide Clear Instructions on How to Engage with Your App: As many surveyed were not familiar with iPad navigation, ads that included clear calls to action and cues on how to engage the creative were more effective. Icons should be clearly visible and intuitive and state whether more content or additional functionality can be found.

3. Supply Additional Information but Avoid Repurposing Creative Assets Used for Other Media: Users enjoyed advertisements that provided something new and useful. Including detailed product info and how-to’s are recommended, however re-purposing video or creative used for other mediums is not suggested.

4. Tell A Story: The most remembered ads contained narratives. The iPad’s ability to showcase various forms of media offers a unique opportunity for telling a brands’ story. However, it was discovered that users became bored when the same advertisement was used repeatedly throughout a single application.

5. Lead Them Down the Purchase Funnel: Brands that enabled a user to directly access and purchase the featured product faired better than companies who offered homepage links alone. It is also recommended that due to compatibility issues, Flash not be used.

Hearst is the latest publisher to show up on the iPad, with a tabletized version of Esquire.* As always, you’re better off checking it out yourself then reading about it.

Still here? Okay:

• As promised, Hearst is selling the app at the same price as the paper-and-ink version: $4.99. Squawk all you want, but “we have to reshape expectations” for digital pricing, says Esquire publisher Kevin O’Malley.
• Hearst has talked about offering subscriptions to its iPad titles, but you can’t get one right now. And O’Malley doesn’t sound hopeful that he’ll be offering one through Apple’s (AAPL) store anytime soon. Join the club.
• Like every one of its peers, Esquire on the iPad looks like the print magazine, with some multimedia bells and whistles. Unlike many apps, Esquire doesn’t provide a literal translation of the print copy. So it can’t count app sales as newsstand sales, but O’Malley seems fine with that. The upside for the reader is that Esquire doesn’t need to include every ad from the print edition, and instead features just two ads from a single sponsor–Lexus.
• Many of the multimedia features are low-key grace notes, but that’s okay: You buy Esquire on the iPad because you want to read Esquire on the iPad, right?
• But there are plenty of clever touches, like animated illustrations and a clip of Javier Bardem reciting poetry in Spanish. And, pretty much for giggles, a copy of Ivan Turgenev’s “First Love,” a 76,000-word novella published in 1860 (I didn’t know, either).
• Some apps let you read their magazine in horizontal and vertical modes, while Time Warner’s (TWX) Sports Illustrated only works in horizontal mode (for now). But Esquire only works in vertical mode, and that feels just fine.

*This is Hearst’s first full-fledged iPad magazine, but if you want to be a stickler you can: The publisher has some of its titles available through Zinio’s PDF-reader service, and earlier this year it put out a partial version of a Popular Mechanics issue.

That’s the conclusion of a new study sponsored by Next Issue Media, the “Hulu for Magazines” consortium that’s supposed to figure out the industry’s future.

It says iPad magazines and similar stuff will generate $3 billion in advertising and circulation revenue in 2014, assuming that the market expands beyond Apple (AAPL) to include Google (GOOG) and other competitors. But after you account for print dollars the digital versions will cannibalize, that nets out to $1.3 billion in incremental revenue.

Context: Time Warner’s (TWX) Time Inc. generated $900 million in the last quarter alone.

On the other hand, any kind of incremental growth has to sound good to an analog industry facing digital disruption. Ask anyone left in the music business.

And if the magazine folks are lucky and/or good, they can get more out of the new technology. The study doesn’t factor in new potential revenue streams, like digital ads sold at a premium, for instance.

Another interesting part of the 1,800-person survey, conducted by the Oliver Wyman consulting group, is the best-case scenario it presents for publishers.

Consumers, the study says, are happy to pay print prices for digital magazines.

A couple of charts make the argument. Here’s how existing subscribers, paying $1.49 an issue for their print magazines, are supposed to react to digital titles at the same price (click images to enlarge):

And here’s how non-subscribers are supposed to react:

So there’s justification for publishers like Time Inc. and Condé Nast–which have kept their iPad prices close to their print prices–as well as for Hearst, which is talking about increasing the price for some digital titles.

That’s also never going to fly with many of you, who will insist that any collection of bits and bytes cost less than its physical counterpart.

Martin Kon, who led the study for Oliver Wyman, feels your pain. He says lots of consumers feel the same way–unless they’re getting something really awesome.

“If it’s a PDF replica of the print version, there’s no value add,” he says. “But when consumers see that there’s something more valuable, then suddenly they think about it in a different light.”

So digerati, what do you think–are any of the iPad magazines you’ve seen so far worth print prices?

A little more than a week ago, while I was in the Pacific Northwest for a Microsoft (MSFT) event, I decided to pay a visit on the Seattle Post-Intelligencer.

Or, as its brand is known now: seattlepi.com.

That would be the pixel-only version of the newspaper that was founded in 1863 as that city’s first, publishing a print version until March of 2009.

It was then that the presses stopped and the computing began at the unit, owned by Hearst Corp. The media giant, weary of increasing losses and declining circulation, tried first to sell the P-I and then–with no buyers in sight–transformed it into an Internet-only operation.

This includes a heavy emphasis on hyper-local, breaking news and partnerships and trying to knit together a regional identity for the Seattle area online.

And lots and lots of interaction with readers, via blogs and other ways for them to contribute.

Thus, it’s been chugging away, trying to increase traffic–about four million monthly uniques and 40 million page views–and make some bank, too, via its local digital marketing and advertising services of Hearst Seattle Media, the business arm.

While, as a private company, Hearst declined to give me any actual financial figures, its PR dude wrote me in an email, “We are on track with our business plan and have an aggressive timetable for profitability which we expect we will reach in the next couple of months.”

Let’s hope that happens, as it would be nice to see experiments like these live happily ever after.

Until then, here is my video interview with the seattlepi.com’s Executive Producer Michelle Nicolosi on how it’s going so far, as well as a short tour of the place:

]]> http://allthingsd.com/20100809/boomtown-checks-in-at-the-online-only-seattle-post-intelligencer/feed/ 3 http://allthingsd.com/20100729/liveblogging-microsoft%e2%80%99s-financial-analyst-meeting-afternoon-session-nobody-puts-stevie-in-the-corner/ http://allthingsd.com/20100729/liveblogging-microsoft%e2%80%99s-financial-analyst-meeting-afternoon-session-nobody-puts-stevie-in-the-corner/#comments Thu, 29 Jul 2010 20:15:07 +0000 Kara Swisher http://kara.allthingsd.com/?p=31432

BoomTown has been in Redmond, Wash. today to attend Microsoft’s annual Financial Analyst Meeeting, where top execs from the software giant have been taking the stage to talk about All Things Microsoft.

I liveblogged this morning’s sessions here, and now the afternoon opened with CEO Steve Ballmer.

The pugnacious exec has been under a little bit of pressure from Wall Street, due to the company’s naggingly limp stock price, even though Microsoft (MSFT) just turned in record results for its fourth quarter

He has even been subject to an ongoing series of rumors, scuttling around the tech sector, that Ballmer would even be replaced due to the moribund shares.

That did not happen today, with Ballmer appearing as confident as ever, very loud and proud, hanging out and kibitzing with investor dudes (they are all dudes here, for the most part) at the technology showcase after the morning session.

Like a particularly aggressive tour director on “The Love Boat,” in fact, he even ordered the analysts to go see all the stuff on display, such as a mobile data center, Windows 7 Phones and its gesture gaming technology now called Kinect.

We complied.

After a lovely lunch, here is a report of the action at the afternoon session at FAM:

1 pm PT: Ballmer took to the stage to talk about Microsoft’s consumer businesses.

First to get praise: Xbox, a money-losing, but very innovative business.

Read the screen: FY10 A Great Year. FY11: Even better.

Ballmer was hot on Kinect, which will be “wow.”

Next: Bing!

Share was from eight to 12.7 percent, frequent releases, mobile focus and strong brand awareness.

Yay. Except the part about Google (GOOG) still having a 70 percent share of the search market.

“We’re not confused, we have a lot of work to do here,” said Ballmer, who noted the price tag for competing in search was high. “It’s going to take a lot more.”

A lot.

Office 2010 was next and it’ll be cloudier, touchier, socialier than ever.

Next up: Windows 7–a definite home run, with an almost 93 percent share on laptops.

“Suffice it to say, Windows is the tide that floats all boats,” said Ballmer.

That is, of course, except that PCs are being inevitably supplanted by many other types of other consumer devices.

Thus, Ballmer moved onto tablets, which he called slates and convertibles.

He took some shots at Apple (AAPL), and promised something would be coming soon.

It better.

Ballmer did admit the truth: “They’ve sold certainly more than I’d like them to sell, let me just be clear about that.”

Then it was onto a demo of some new stuff, including the availability of a “Personal Cloud” for users of Windows 7 and Windows Phone 7.

Essentially, as many companies have been trying to do, it a way for consumers to have access to photos, music and more anywhere on any device.

There was also a new Windows synch feature, which is part of this anything-anywhere-anytime-any device theme.

At this point in the afternoon, I have to say that the thought of a hyper-sharing world of endless data shooting all over the place was exhausting.

I suddenly started thinking about starting a site called Hermit.com–please don’t visit, as I have nothing to share with you and I don’t care what you’re doing either.

Where were those sugary donuts, Microsoft?

I perked up at the demo of the Windows Phone 7, which is very slick and looks terrific. As with Bing, it is nicely differentiated from Apple’s iPhone or Google’s Android mobile operating system.

There is some nice automatic integration in the Windows 7 Phone with Facebook, the powerful social networking platform, with cool blue dots as the updating signal.

2:06 pm: Ballmer was back, declaring he’s not only a PC, but “I’m a Phone too!”

Not quite as catchy a motto, but I like the effort.

Ballmer also touched on Microsoft’s retail stores, which I like to call Not-Apple-But-They-Look-Like-Them Stores.

Next up: CFO Peter Klein, whom I have never seen in person. Let me say, compared to most Microsoft execs, he is unusually young looking, as if he just got his driver’s license.

But he is clearly a smartie, pulling out all the big graphs of money stuff, discussing the economics of the cloud and how it will will result in profit growth.

Many wish the boxed software business did not have to die, but it is on its last legs, so it’s time to hug the cloud for dear life

Klein’s argument that it will all be okay: Microsoft will sell to more users, they’ll earn more per customer and customer satisfaction is increased.

He walked through the numbers, which have been good, noting he hoped for more of the same.

2:31 pm: It’s Q&A time, with Ballmer coming out and calling for “ENERGY!” from the group.

If there were donuts, perhaps! Otherwise, it’s more of a snoozy afternoon situation. Zzzzzzz.

While waiting for other execs to get onstage, Ballmer made a kind of humble-pie statement for shareholders, noting he is a big one too and wanted the stock price higher.

“I’m all in,” he declared, noting he still held 86 percent of his shares in Microsoft since he arrived decades ago.

Of course, that 14 percent represents billions of dollars to have to scrape by on.

The first question was: Wassup with tablets? “It feels like right now you are not completely clear,” said the questioners.

Ballmer was a bit defensive, with his voice going up and up some more. It’ll use Intel (INTC) chips and Windows, but he was still not more specific.

“We’ll be in market as soon as we can,” he said, which was to say that he was not saying.

The next few questions were about financial details and costs. Again, Ballmer noted the returns were strong and other execs said the company had discipline.

More about the cloud, which COO Kevin Turner continued to declare was a big focus. “The proof’s in the pudding,” he said. “But clearly, we have to execute.”

Another question about the tablet, which seemed to annoy Ballmer, who made a lot of noise about being ready to compete.

One tidbit: The Windows 7 tablet will print.

Wheeeee!

After declaring Google’s Android, a “weird collection” of phones, he repeated that Microsoft was all in with its tablet.

Well, get in then!

A good question is asked about what Ballmer thought would be a good sign of progress on mobile phones a year from now.

Well, more share and to stop the downward slide of it.

Then a key question: What if Windows 7 Phone does not work, if it is like the failed Vista operating system software.

For the first time, Ballmer answered quietly: “It won’t be.”

And, then much louder, he’s all in.

]]> http://allthingsd.com/20100729/liveblogging-microsoft%e2%80%99s-financial-analyst-meeting-afternoon-session-nobody-puts-stevie-in-the-corner/feed/ 3 http://allthingsd.com/20100720/meet-flipboard-mike-mccue-talks-about-stealth-social-magazine-start-up-that-just-nabbed-10-5-million/ http://allthingsd.com/20100720/meet-flipboard-mike-mccue-talks-about-stealth-social-magazine-start-up-that-just-nabbed-10-5-million/#comments Wed, 21 Jul 2010 03:56:38 +0000 Kara Swisher http://kara.allthingsd.com/?p=30973

Today, BoomTown gassed up the MINI and headed down to see one of the more innovative new start-ups I have encountered of late.

That would be a new social magazine concept called Flipboard, which is attempting to make the social networking universe more accessible, consumable and, perhaps most importantly, visually arresting via a rich app on the Apple (AAPL) iPad.

Essentially, Flipboard pulls information from sites such as Twitter and Facebook data streams and then reassembles it in an easy-to-navigate, personalized format in a mobile tablet touchscreen environment.

In this social magazine, there are pull quotes, photos, videos, status updates and even the first paragraphs of content linked out to. There is also the ability to comment and share, as if one were on Twitter or Facebook.

Co-founded by longtime Silicon Valley entrepreneur Mike McCue and former Apple iPhone engineer Evan Doll in January, Flipboard decloaked itself tonight, announcing both a $10.5 million funding from top Silicon Valley power players and also the acquisition of Ellerdale, a relevancy search engine for the real-time Web.

The funders include Kleiner Perkins Caufield & Byers, Index Ventures and a spate of high-profile investors, such as Twitter co-founder Jack Dorsey, Facebook co-founder Dustin Moscovitz, angel investor Ron Conway, actor Ashton Kutcher and the investment company of former News Corp. (NWS) exec Peter Chernin.

Flipboard currently has about 20 employees at its downtown Palo Alto, Calif., HQ.

“Flipboard is a social magazine filled with all the the things your friends are sharing,” said McCue, who co-founded Tellme, the speech recognition service acquired by Microsoft (MSFT). “We’re trying to bring the timeless principles of print to social media.”

(You can read The Mossberg Solution’s Katherine Boehret’s review of Flipboard here.)

McCue left Tellme a year ago and was casting about for a new start-up when he settled on creating a new way to digest and present the noisy flood of information being spewed 24/7 by social networks.

Kleiner Perkins partner John Doerr, who backed Tellme, said he was immediately intrigued by the idea.

“It is at once intimate and alive and beautiful,” he said in an interview with me earlier today. “This is the next wave of social media and redefines what magazine is…and I think it will be one of the defining apps on the iPad.”

Right now, the Flipboard app is free and the business plan is advertising and some possible subscription scenarios.

Ellen Pao, also of Kleiner and a member of Flipboard’s board, said she hoped publishers, whose Web sites are reconfigured from tweets and other social links by the app, will welcome the new distribution format.

“Traditional publishing is facing a crossroads and this imagines it from the ground up,” she said. “I hope it paves the way.”

We’ll see about old media reactions, which has been decidedly mixed to aggregation apps like this.

The New York Times (NYT), for example, attacked rather than embraced another terrific news reading iPad app called Pulse, accusing it of misusing its content.

It was a stupid move against inexorable concepts such as Pulse and Flipboard, which are beginning to make sense of the changing digital information landscape.

Here’s the video interview with McCue, followed by the official press releases about Flipboard:

FLIPBOARD LAUNCHES WORLD’S FIRST SOCIAL MAGAZINE

INSPIRED BY THE BEAUTY OF PRINT AND DESIGNED FOR iPAD, FLIPBOARD TRANSFORMS THE SOCIAL MEDIA EXPERIENCE

Raises $10.5MM From Legendary Investors KPCB and Index Ventures and Media Innovators Including Jack Dorsey, Dustin Moskovitz, Ashton Kutcher and The Chernin Group

Acquires Ellerdale, Names Arthur van Hoff CTO

FORTUNE BRAINSTORM TECH–ASPEN, COLORADO – JULY 21, 2010–Founded by Mike McCue, former CEO of Tellme, and Evan Doll, former senior iPhone engineer at Apple®, Flipboard™ began a quest today to transform how people discover and share content by combining the beauty and ease of print with the power of social media. Flipboard also announced the immediate availability of it’s Flipboard App for iPad™, a social magazine that brings to life the stories, photos, news and updates being shared across Twitter and Facebook. Flipboard’s first public demo will happen at the FORTUNE Brainstorm Tech conference in Aspen, Colorado at 4:40pm MDT tomorrow.

“With over 1 billion posts shared every day, social networks are quickly becoming the primary way people discover and share content on the Web. The result is a huge influx of incoming messages and links people must sort through across multiple web sites just to stay up to date,” said Mike McCue, Flipboard’s CEO. “We believe the timeless principles of print can make social media less noisy, more visually compelling and ultimately more mainstream.”

Designed from the ground up for iPad, Flipboard creates a magazine out of a user’s social content. Simply launch Flipboard and “flip” open the cover to get started. From the Table of Contents readers can view their sections and personalize the magazine.

The Facebook and Twitter sections let readers quickly flip through the latest stories, photos and updates from friends and trusted sources. Because Flipboard renders links and images right in the magazine, readers no longer have to scan long lists of posts and click on link after link – instead they instantly see all the stories, comments and images, making it faster and more entertaining to discover, view and share social content.

Flipboard also lets readers easily create sections around topics or people they care about. Choose from Flipboard’s suggested sections on topics such as sports, news, tech and style, with content hand-curated from popular and interesting Twitter feeds. Or, create an entirely new section by searching by topic, person or Twitter lists to make Flipboard even more personal.

The Flipboard App is available for free at www.flipboard.com or from the App Store on iPad or at www.itunes.com/appstore/.

ACQUISITION OF ELLERDALE
As part of it’s quest to fundamentally improve the social media experience, Flipboard also announced the acquisition of Ellerdale (see press release: “Flipboard Acquires Ellerdale”). Ellerdale’s advanced semantic analysis of large, real-time data streams will enable Flipboard to extract, categorize and feature highly relevant and hot trending content from across a variety of social networks. Flipboard will also retain the world-class engineering team at Ellerdale, including Arthur van Hoff, a leading Silicon Valley technologist who played a major role in the creation of Java. Arthur will become Flipboard’s Chief Technology Officer and spearhead the company’s technology strategy.

INVESTORS
Flipboard is backed by legendary investors Kleiner Perkins Caufield & Byers, Index Ventures. Other key investors also include Twitter co-founder Jack Dorsey, Facebook co-founder Dustin Moskovitz, The Chernin Group founded by Peter Chernin, Ron Conway, Alfred Lin, Peter Currie, Quincy Smith, and Ashton Kutcher. The company has raised $10.5 million in a Series A venture capital round.

FLIPBOARD ACQUIRES ELLERDALE TO BOOST CONTENT RELEVANCY IN NEW SOCIAL MAGAZINE

Arthur van Hoff Joins Flipboard as Chief Technology Officer

PALO ALTO, Calif.–July 21, 2010–Flipboard today announced it has acquired Ellerdale, the real-time Web intelligence company. The acquisition concurs with the launch of Flipboard, a social magazine designed for Apple’s iPad, which provides a faster and more engaging way to discover, view, and share what matters on social networks such as Facebook and Twitter.

Ellerdale, founded in 2008, has developed a Web Intelligence technology that applies semantic analysis to large, real-time data streams to extract relevant and valuable information. To date, Ellerdale has indexed over 6 billion messages from around the social Web and currently processes nearly 70 million messages per day. This technology and data set will be become the relevancy engine for the next release of Flipboard, enhancing the reader’s experience by always surfacing the most important and personally interesting information from Facebook, Twitter and other social networks.

Designed from the ground up for the iPad, Flipboard creates a magazine out of a user’s social content. With Ellerdale’s technology, future versions of Flipboard will be able to extract, categorize and feature highly relevant and hot trending content from across a variety of social networks.

“Ellerdale has developed an impressive solution for understanding the ever-increasing stream of social data coming at us every day,” said Mike McCue, CEO and co-founder of Flipboard. “This technology will add deep relevancy for our readers, enabling us to present social content in a way that is not only more beautiful, but also more meaningful. It’s a great combination.”

Arthur van Hoff, co-founder of Ellerdale, is joining Flipboard as the company’s new chief technology officer. Van Hoff, who played a major role in the development of the Java programming language at Sun Microsystems, and was founder of six high-tech companies, including Marimba, Strangeberry and Zing, will spearhead Flipboard’s technology strategy.

“Combining the two companies creates a situation in which one plus one equals three, bringing together Flipboard’s innovative front-end with Ellerdale’s powerful real-time relevancy engine on the back-end,” said Arthur van Hoff, co-founder of Ellerdale and Flipboard’s new chief technology officer. “Our technology will play a key role in providing readers with the content that matters most to them.”

Mike McCue and Evan Doll founded Flipboard earlier this year and received $10.5M in funding from Kleiner Perkins Caufield & Byers and Index Ventures. The founding team members come from Apple, Netflix, Tellme/Microsoft, Aardvark and Adobe. Financial terms of the deal were not disclosed.

]]> http://allthingsd.com/20100720/meet-flipboard-mike-mccue-talks-about-stealth-social-magazine-start-up-that-just-nabbed-10-5-million/feed/ 7 http://allthingsd.com/20100622/conde-nast-brings-gourmet-but-not-its-staff-back-from-the-dead/ http://allthingsd.com/20100622/conde-nast-brings-gourmet-but-not-its-staff-back-from-the-dead/#comments Tue, 22 Jun 2010 15:19:43 +0000 Peter Kafka http://mediamemo.allthingsd.com/?p=20848 Last fall, Condé Nast shuttered Gourmet, its beloved but unprofitable food title. Now the publisher is bringing Gourmet back, with a new plan to turn it into a moneymaker: Keep the brand, lose the staff.

Condé will revive Gourmet as Gourmet Live, an app/magazine designed to be consumed on devices like Apple’s (AAPL) iPad. In a presentation at the publisher’s headquarters this morning (promotional clip below), Condé executives and consultants talked up the app’s digital selling points, such as social gameplay, e-commerce opportunities, etc.

But they didn’t spend much time talking about the people who were going to fill the app with content. That’s because Condé Nast will be relying primarily on the magazine’s 70 years of archives for that–the demo makes frequent reference to David Foster Wallace’s great “Consider the Lobster” essay–plus whatever a small staff of “producers” rounds up from outside.

Gourmet used to employ dozens of people, many of whom made a lot of money (for editorial types). How many people will be working on Gourmet Live? The number “won’t be significant,” says Condé Nast distribution executive Bob Sauerberg. “You can’t compare the two things because they’re completely different.”

He’s right in at least one way: Condé and Activate, the boutique consulting firm Michael Wolf and Anil Dash launched this year, don’t expect many of Gourmet’s print subscribers to spend time on the app this year–they’re courting tech-savvy users who probably didn’t read the magazine but who may spend a lot of time on Foursquare, etc.

Leveraging brand equity–and decades of content–with a new property may turn out to be a great idea. It’s certainly better than letting all that stuff lie fallow. But it won’t appease people who loved the old magazine. Then again, people who love old print brands are learning to live with disappointment these days.

]]> http://allthingsd.com/20100622/conde-nast-brings-gourmet-but-not-its-staff-back-from-the-dead/feed/ 0 http://allthingsd.com/20100610/tv-guide-is-dead-right-not-at-the-los-angeles-times/ http://allthingsd.com/20100610/tv-guide-is-dead-right-not-at-the-los-angeles-times/#comments Thu, 10 Jun 2010 15:30:10 +0000 Peter Kafka http://mediamemo.allthingsd.com/?p=20383 Two articles of faith among the digerati:

1. Print editions of newspapers are going, going, gone.
2. TV may not be going anywhere. But it will get a lot better when we can use the Web to find our favorite shows.

And here’s the Los Angeles Times’ retort: “TV Times,” a new 44-page TV guide insert that will be bundled with the paper’s Sunday edition.

Here’s what you get: “A 24-hour daily grid listings spanning morning, afternoon, primetime and late-night programming, four pages of alphabetized TV/cable/satellite movie listings, a full-page cover story, a TV-related crossword puzzle, episode highlights and synopses, and a dedicated sports programming page.”

In a Hulu/GoogleTV/iTunes/BitTorrent/Clicker/TV Everywhere/Etc., etc., etc. age, why would you possibly want this? Because you don’t use any of the aforementioned services. The LAT, owned by bankrupt Tribune Co., doesn’t spell this out, but that’s clearly the thrust here: Anyone who still reads our print edition probably doesn’t spend much time online. Let’s see if they’ll pay up for more paper.

And the Times does expect people to pay, by the way. The LAT is charging its subscribers an extra $3 a month for this.

]]> http://allthingsd.com/20100610/tv-guide-is-dead-right-not-at-the-los-angeles-times/feed/ 0 http://allthingsd.com/20100531/yahoo-display-ad-boss-bill-wise-lands-at-mediabank/ http://allthingsd.com/20100531/yahoo-display-ad-boss-bill-wise-lands-at-mediabank/#comments Mon, 31 May 2010 23:49:13 +0000 Peter Kafka http://mediamemo.allthingsd.com/?p=20056 Yahoo veteran Bill Wise, who left his job running the Web giant’s display ad platform unit this spring, has a new gig: He’ll be CEO of MediaBank, a Chicago-based ad technology company.

Wise is still technically a Yahoo employee, but says he’ll be at his new job “in weeks.” He replaces Brad Keywell, who co-founded Groupon, the crazily hot online shopping/coupon start-up.

Wise joined Yahoo (YHOO) in 2007, when it bought Right Media, the ad exchange he was running. So it makes perfect sense for him to land at another ad tech play. The difference between MediaBank and other ad tech start-ups is that until now, MediaBank has specialized in analog media, not digital: It sells technology that helps buyers of TV, print and other media plan and track their purchases.

That industry is dominated by Donovan Data Systems, and Wise’s first priority is to try eating into his competitor’s market share.

But MediaBank also works with digital media, though it’s a much smaller part of its business. The thinking behind Wise’s hire is that he can merge all of that together and help create a sort of mega-media marketplace: Think of Google’s (GOOG) AdX exchange, but with TV spots, magazine pages, etc., in addition to buying and selling Web display ads.

Wise, who lives in New York City, will stay there and open up a MediaBank outpost.

]]> http://allthingsd.com/20100531/yahoo-display-ad-boss-bill-wise-lands-at-mediabank/feed/ 0 http://allthingsd.com/20100520/with-3-d-in-newspapers-is-this-tech-trend-overdone/ http://allthingsd.com/20100520/with-3-d-in-newspapers-is-this-tech-trend-overdone/#comments Thu, 20 May 2010 18:20:28 +0000 Shira Ovide http://voices.allthingsd.com/?p=25264 Is 3-D at risk of jumping the shark?

Already flooded with 3-D movies, 3-D televised sporting events and 3-D scantily clad women, the world now will have a 3-D newspaper section.

The Philadelphia Inquirer said today it will publish part of its newspaper in 3-D next month, showing off photos and 3-D ads, including one from Best Buy (BBY). The technology also will be available on Philly.com, the local Web portal owned by the Inquirer’s parent company.

“Most people associate 3-D with electronic media but the 3-D experience in newspaper revolutionizes the reader’s experience and engages them in yet another way,” Philadelphia Inquirer Publisher Brian Tierney said in a statement.

Fueled by the success of the 3-D movie “Avatar,” companies have been scrambling for their own piece of the 3-D boomlet. Even though almost no one in the country owns a 3-D television set, ESPN is among several TV companies launching 3-D TV networks.

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