The numbers of readers signing up so far suggest that at many papers, “paywalls” aren’t about to reverse publishers’ deteriorating finances. Yet the results aren’t discouraging industry executives, who say their efforts are succeeding in shoring up the core print business after years of declines.

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Oh joy — my boss is on Twitter. I guess I have to watch myself now.

Or not!

In fact, News Corp. potentate Rupert Murdoch, who happens to own this Web site (and more!), just inexplicably joined Twitter.

And, like any newbie, he has already had to retract a tweet.

The controversial 140-character-or-less utterance from @rupertmurdoch: “Maybe Brits have too many holidays for broke country!”

He quickly deleted the saucy tweet, apparently at the behest of his wife, Wendi Deng, who publicly tweeted to him on her Twitter-verified account, as if she were in private instead of chatting globally: “RUPERT!!! Delete tweet!”

Then, to all, she tweeted: “EVERY1 @rupertmurdoch was only having a joke pROMSIE!!!”

[UPDATE: My mistake: It was confirmed by Twitter that this Wendi Deng Twitter account was a fake one, even though it had been previously verified and marked so prominently by the online communications company. Whoever is writing the tweets also said they were spoofing Deng. I had relied on that verification as accurate, since I had assumed Twitter had confirmed both at the same time. Obviously, I am a dope and should not have.]

But Murdoch, already infected with the classic Twitter and-just-one-more-thing disease, then noted: “I’m getting killed for fooling around here and friends frightened what I may really say!”

Oh, joy, indeed — as I am counting on it.

Murdoch, controversies and all, has the kind of socially attuned personality tailor-made for Twitter, even though many point out that he has not been a fan of the Internet and interactive media in the past.

While I am no expert on that, that’s actually not been my experience in my encounters with the mogul at many of our D: All Things Digital conferences and elsewhere. In fact, he seems keen on understanding online media, even if it most certainly is not his first language, which has been print.

In fact, Murdoch’s tweets are listed as coming from his Apple iPad, which I have seen him carry like a precious jewel, another part of what became a truly interesting and complex relationship with Steve Jobs in the years before he died. (And it also appears as if Murdoch took his Twitter profile photo — posted here — from said iPad, judging from the angle.)

So let’s hope he keeps up the lively patter going forward — unlike many Twitter celebs who trail off after an initial burst of activity — as he pokes and prods the Twitterverse. A place, it should be noted, he once famously said would not make a good investment.

Still, so far, he seems to like the product, and will only more so, if he sticks to yet another tweet: “My resolutions, try to maintain humility and always curiosity. And of course diet!”

Because curious is what Twitter is all about — we can only hope the snaps of his dinners are not far behind.

In fact, the e-reader was never supposed to be a big part of its business, but now it is seeing the merits of pursuing a hardware business as well.

Today, the Toronto-based company is unveiling its latest e-reader, which comes with the same gray-scale displays that the devices are known for, but boasts a touch display. Users will be able to flip to the next page of the book with a swipe of their finger, a much more natural motion than having to use a directional keypad.

Starting today, the new Kobo eReader Touch Edition will be available for pre-order at Indigo in Canada and Best Buy, Borders and Wal-mart in North America. It will cost $130, and will start shipping in early June.

The company’s first-generation device will be marked down to $100.

“By default, we launched the first device to get into the market,” said Todd Humphrey, Kobo’s EVP of business development. “But what we found is we were able to remain competitive….We are an e-book company, but the device is part of that strategy. We’ll continue to put out top-tier devices in the market.”

Kobo, which celebrated its one-year anniversary in December, announced in April that it had raised a $50 million round in venture capital to help it go up against some serious competition.

Also pursuing e-books are much larger rivals, such as Apple with the iPad, Amazon with the Kindle and even Google. Additionally, Barnes & Noble, which has invested heavily in the Nook, plans to introduce a new e-reader tomorrow at an event in New York.

Humphrey said the decision to produce additional devices does not mean the company is less invested in the digital e-book side of the business.

“I think we are a hardware company in the sense that the device is a pure reading device. They aren’t suddenly getting emails or ads, or allowing people to play Angry Birds. Our consumers have told us they like a single-purpose device, and we will continue to meet the needs of our customers,” he said.

Other e-readers are morphing into tablets as companies see the success of the iPad, and Amazon is rumored to be working on one of its own.

Kobo says it has more than 3.6 million users in more than 100 countries.

But it has not disclosed how many of its original Kobo devices it sold, just like Amazon, which also refuses to say how many Kindles it has sold. The biggest hint it provided recently was that it is now selling more e-book titles than paperback and hardback combined.

Humphrey would not say if a tablet would be next for Kobo or not.

“We have nothing to announce, but we are looking at all the options. We want to enable great reading experiences,” he said.

Amazon says that since April, it has been selling 105 Kindle titles for every 100 print copies it moves. Reminder: Amazon only started selling Kindle e-readers in November 2007.

In the past, we’ve seen similar numbers from Jeff Bezos and company, but they’ve always come with caveats–Amazon was only talking about hardcovers, or softcovers, etc. Now Amazon wants to be clear–it’s comparing apples to apples (and not counting free e-book titles, which are very popular on the site).

Amazon still hasn’t released sales numbers on actual Kindle units, but today we can give the company a pass on its non-disclosure, and just let it soak up the plaudits it deserves for moving its flagship business from physical to digital in less than four years. (Pay attention, newspaper, TV, movie, and music executives!)

From Amazon’s release:

• Since April 1, for every 100 print books Amazon.com has sold, it has sold 105 Kindle books. This includes sales of hardcover and paperback books by Amazon where there is no Kindle edition. Free Kindle books are excluded and if included would make the number even higher.
• So far in 2011, the tremendous growth of Kindle book sales, combined with the continued growth in Amazon’s print book sales, have resulted in the fastest year-over-year growth rate for Amazon’s U.S. books business, in both units and dollars, in over 10 years. This includes books in all formats, print and digital. Free books are excluded in the calculation of growth rates.
• In the five weeks since its introduction, Kindle with Special Offers for only $114 is already the bestselling member of the Kindle family in the U.S.
• Amazon sold more than 3x as many Kindle books so far in 2011 as it did during the same period in 2010.
• Less than one year after introducing the U.K. Kindle Store, Amazon.co.uk is now selling more Kindle books than hardcover books, even as hardcover sales continue to grow. Since April 1, Amazon.co.uk customers are purchasing Kindle books over hardcover books at a rate of more than 2 to 1.

The Daily, the iPad newspaper News Corp. was supposed to unveil a few weeks ago, has a new launch date and a new venue for its debut: Feb. 2 at the Solomon R. Guggenheim Museum in New York.

News Corp. CEO Rupert Murdoch will preside over the event, which was originally to be held at the San Francisco Museum of Modern Art. But he won’t be accompanied by Apple CEO Steve Jobs, who recently took another medical leave of absence. Instead, he’ll be joined Eddy Cue, Apple vice president of Internet services–the guy who runs the the iTunes Store.

The Daily, as MediaMemo’s Peter Kafka previously reported, is expected to use a new “push” subscription feature from Apple, where iTunes automatically bills customers on a weekly or monthly basis, and a new edition shows up on customers’ iPads every morning. Tweaks to that feature are reportedly the cause of the delayed launch.

News Corp., which owns this Web site, reports earnings this afternoon.

One of the more interesting movies at the 11th Sundance Film Festival, which opens today in Park City, Utah, will be “Page One: A Year Inside the New York Times.”

The documentary is by Andrew Rossi, who spent a year following reporters and editors at the famed newspaper, even as the media landscape shifted dramatically due to the impact of digital technologies.

Here’s the program description from Sundance:

With the Internet surpassing print as our main news source, newspapers going bankrupt, and outlets focusing on content they claim audiences (or is it advertisers?) want, PAGE ONE chronicles the media industry’s transformation and assesses the high stakes for democracy if in-depth investigative reporting becomes extinct.

The film deftly makes a beeline for the eye of the storm or, depending on how you look at it, the inner sanctum of the media, gaining unprecedented access to the New York Times newsroom for a year. At the media desk, a dialectical play-within-a-play transpires as writers like salty David Carr track print journalism’s metamorphosis even as their own paper struggles to stay vital and solvent. Meanwhile, rigorous journalism–including vibrant cross-cubicle debate and collaboration, tenacious jockeying for on-record quotes, and skillful page-one pitching–is alive and well. The resources, intellectual capital, stamina, and self-awareness mobilized when it counts attest there are no shortcuts when analyzing and reporting complex truths.

What is probably most interesting is that many of the stories covered by the Times in the film are about the technological forces that have put it and other traditional media organizations through the digital ringer in recent years.

And, as someone who made the move away from a big mainstream newspaper to an online-only publication, I experienced some significant déjà vu watching clips in this interview with Rossi below, especially of the editor-centric tone of the newsroom and the franticness of reporters to get a story on the front page.

Which these days feels like such an odd and ancient way to think of journalism and which I also don’t miss for a second. (By the way, you can do “rigorous” journalism online too and without all the endless meetings.)

Check out Rossi (and that’s the very funny NYT media columnist David Carr in the photo below):

• When Wired magazine launched on the iPad in June, it racked up more than 100,000 downloads. By November the number dwindled to between 22,000 and 23,000.
• Vanity Fair, which sold about 10,500 iPad downloads in August, saw sales drop to 8,700 in November.
• Glamour saw a 40 percent decline in iPad sales between September, when it sold 4,301 copies, and November, when it sold just 2,775.

There were other declines as well, all helpfully catalogued over at Memo Pad, but you get the idea.

Seems that iPad magazines haven’t yet captured the public’s attention. Why? Overpricing, perhaps. Why pay $5 a pop for a digital copy of a publication you can subscribe to for $10 a year? Of course, the larger issue is the publishing industry’s insistence on using new platforms like the iPad to ape antiquated models like print, when it could be using them to develop entirely new ones. Just because you can arrange a pile of massive image files into a digital magazine doesn’t make it a good one.

So says eMarketer, which predicts that Web ad dollars will hit $25.8 billion in the U.S. in 2010, while newspaper ad dollars, for both print and online, will get to $25.7 billion.

As always, it’s worth noting that because eMarketer’s online numbers include search, these charts are really about Google more than anything else*. In fact, at $28.8 billion, Google’s projected worldwide revenue for 2010 will eclipse the U.S. newspaper business all by itself.

*To be specific: Google’s projected net U.S. revenue makes up 40 percent of eMarketer’s forecast, says senior analyst David Hallerman.

News Corp. plans to launch the publication the week of January 17, multiple sources tell me.

The caveat here is that launch plans have moved around a couple of times in the past few months; until recently, lots of folks expected to see this thing in December. But this latest date looks like a much safer bet. (News Corp. also owns this Web site.)

Given that News Corp. has hired dozens of blabby journalists for the Daily, and interviewed many more, lots of other details about the app/service have leaked out already: It will come out daily, it will sell for 99 cents a week, it will use lots of video and it will have cool multimedia bells and whistles, including some kind of 3-D effect that lots of people are very excited about. And Apple CEO Steve Jobs may or may not participate in a launch event.

Most important for other media companies: The Daily is supposed to use a new “push” subscription feature from Apple, where iTunes automatically bills customers on a weekly or monthly basis, and a new edition shows up on customers’ iPads every morning.

If we do see that on the Daily next month, expect to see several other new iPad apps using the same feature shortly afterward.

That offering won’t resolve Apple’s dispute with conventional publishers, who want to be able to control their subscriptions–or at least get access to subscriber data–for iTunes app versions of their print products. But for new, digital-only products like the Daily, that data isn’t as crucial, and the ability to set up a recurring subscription would be a big step forward.

That’s because Apple and the publishing industry haven’t been able to come to terms over magazine app subscriptions: Publishers want the ability to sell the subscriptions themselves, or at least the opportunity to hang on to subscribers’ personal data. And Steve Jobs won’t let them.

Here’s what Apple is offering publishers, according to publishing sources:

• The ability to sell app subscriptions through iTunes.
• 70 percent of the revenue from each sale.
• The ability to offer an opt-in form for subscribers that would ask them for a limited amount of information: Name, mailing address, email address.

That offer has been on the table for a “couple months,” I’m told, and so far none of the big publishers have gone for it. They don’t like the 30 percent cut that Apple wants to take, but their real hang-up is lack of access to credit card data: It’s valuable to them for marketing, and without it they can’t offer print/digital bundles, either.

So for now, they’re hoping to get what they want from Google and Android, and assume Apple will come around eventually.

That doesn’t mean you won’t see any magazine subscription offerings on iTunes in the meantime.

Newsweek has chosen to sell its iPad magazine as a standalone subscription without getting any data at all. And Time Warner has chosen to give away People magazine’s digital version to any print subscriber. You could see more of both those options in the near future, for different titles.

And for publishers who are launching digital-only products, like the “Daily” don’t-call-it-a-newspaper that News Corp. is working on, Apple’s restrictions are far less problematic: Publishers don’t need to worry about upsetting their valuable print subscribers, because they don’t have any. (News Corp. also owns this Web site. It’s free!)

Speaking at Business Insider’s Ignition conference, News Corp. digital head Jon Miller said today that the Daily wouldn’t launch until the first quarter of 2011.* When it does, News Corp. officials expect it to showcase a new “push”  feature from Apple, where a new issue will arrive at subscribers’ iPads without asking them to request it.

*For the record, Miller insisted that the Daily was a “rumor.” But it seems undignified to type that in the main body of this story, given that News Corp. has hired dozens of people and earmarked a budget of more than $20 million for the project.

Now Flipboard, a social news-reading app based around Twitter and Facebook, is adding publisher feeds.

One thing’s clear: There’s a lot of excitement and energy going into how the iPad can re-create content consumption.

Flipboard is launching a beta test with eight publishers, including, full disclosure, All Things Digital.

The other publishers are ABC News, Bon Appétit, Lonely Planet, SB Nation, SFGate, Uncrate and the Washington Post Magazine.

Participating advertisers, through a partnership with OMD, include Pepsi, Gatorade, Infiniti, the CW Television Network, Showtime, Levi’s, Dockers, Hilton Worldwide, GE, Hawaii Visitors and Convention Bureau, Project (RED), Standup2cancer.org and Charity: Water.

They are contributing full-page ads that are inserted into longer-form articles.

During the beta period, no money will change hands between any of these parties, including our site, according to Flipboard CEO Mike McCue.

Later, McCue said he expects to add many more publishers to the Flipboard app, and perhaps help publishers create their own “iPadified” content experiences to distribute themselves.

Instead of prompting users to go to the iPad’s Safari browser to read full versions of articles, as it has done to date, Flipboard will now import partner publisher content and lay it out automatically. For these stories, Flipboard formats images, divides them into pages and offers different layouts for portrait and landscape modes.

McCue said Flipboard users’ No. 1 most requested feature is the ability to add content through RSS feeds.

But he’s not giving them that with this update. Users can still only subscribe to publishers through Twitter accounts and lists. The reason, according to McCue, is Flipboard is dedicated to the social aspect and beautiful design of content, and RSS contains neither of these things.

McCue speaks of scrolling through Web pages with advertising units and side bars as a relic of the early Web and crappy Internet connections, saying Flipboard represents a return to the pagination and image emphasis of print.

Unlike print, though, Flipboard doesn’t work offline; that’s a future feature, said McCue. He also said his team is still singularly devoted to developing for iPad, and will divert focus to Android tablets only after they have an established user base.

By the way–more full disclosure–seeing ATD content get iPadified in McCue’s demo wasn’t as fun and glossy as you might imagine, especially given our small images.

And in what might be a problem for other content publishers like us, the quick blog posts we often write are not as easily transferable to this layout, given Flipboard does not yet differentiate between short stories and longer articles.