9 posts and columns on Prius

Hyundai Hopes YouTube Stars Drive Sales

in Media on November 28, 2011 at 8:53 am PT

Do you recognize all three viral video stars in the carmaker’s newest TV campaign? The nice thing about the ads is that they work either way.
fog and smog youtube

Google Blames a Human for Its Robot Car Accident

in News on August 5, 2011 at 10:28 am PT

Not a serious accident, and not a computer error, says Google. Still, food for thought.
google robot car fender bender

Three Cool iPad Ads

in Media on October 15, 2010 at 3:30 am PT

Earlier this week we got Condé Nast’s instructions on how to make a killer iPad ad. Now, three examples of some good ones.

Prius Takes Over Dictionary.com's Home Page

in News on June 4, 2009 at 10:01 am PT

To advertise its third-generation Prius hybrid, Toyota is playing a bit of word association with potential customers. With help from advertising agency Saatchi & Saatchi, the car maker is working with Dictionary.com for ads targeted to the definitions of words such as “sustainability,” “green” and “moonroof.” Those keyword-based ads launched last week, but Prius also took over the online dictionary’s home page Wednesday and Thursday, with another two-day takeover planned for July. Dictionary.com has also included Prius ads in its word-of-the-day emails, which reach 1.3 million subscribers.

Gadget-Loving President Obama Gets a Futuristic New Limo Ride

in News on January 20, 2009 at 12:41 pm PT

Besides getting, well, the whole country to run today, President Barack Obama is now taking a geek-tastic new ride down Pennsylvania Avenue to his new home, which should more than satisfy his clearly gadget-loving persona. Say hello to the spanking new Presidential limo, which the Secret Service is calling the “Beast.” The last time General Motors improved on the car was at outgoing President George W. Bush’s 2005 inauguration, which means the struggling automaker is faster at upgrading than Microsoft is with Windows!

Lloyd Braun's Not Going to Take It Anymore: "I Am Not an Umbrella Thief" (and He's Not, Actually)

in News on December 19, 2008 at 10:16 am PT

There it was again–like the gnarly ghost of Christmas past–in the Los Angeles Times this week. But this time Lloyd Braun wasn’t going to take it anymore. The object of his ire was dropped right in the middle of a blog post about how Yahoo was “reversing its Hollywoodification” at its Santa Monica media unit offices. The piece also included old allegations from a devastating story in November of 2005 about Braun, which made him look like a digital version of Ari Gold from “Entourage.” Unfortunately, as BoomTown has found out, the bulk of those juicy anecdotes about him don’t actually check out. And therein lies a complex tale that still reverberates at Yahoo today.

Vroom: Who Was in That Tesla?

in News on September 25, 2008 at 6:50 pm PT

Vroom, vroom, vroom: I was driving south on 280 from San Francisco late this afternoon and found myself following an ultra-cool dark-colored Tesla (I think it was dark green. Maybe black.) with a piece of blue duct tape on the rear bumper. And, oh my, that car was flying.

Plug-In Hybrid Cars and Conversions Gaining Buzz

in News on August 14, 2008 at 5:23 am PT

Even as gas prices hover around $3.80 a gallon, many Americans still drive their gas-hogging SUVs, mini-vans and trucks. Some of these vehicles get as low as 10 to 12 miles per gallon on the highway. The problem is that it is still cheaper to just fill up your tank for $100, rather than shell out $25,000 or more to buy a new fuel-efficient car, such as a hybrid Toyota Prius, which uses a combination of gas and electric power.