Procter & Gamble

The Mobile Coupon Is Broken and Procter & Gamble Has Found a Solution

Tricia Duryee in Commerce on December 19, 2011 at 2:00 am PT

Procter & Gamble thinks it has found a solution to distributing coupons on mobile phones.

Exclusive: BermanBraun Strikes Big Ad Deal with Starcom

Kara Swisher in News on August 17, 2010 at 5:57 pm PT

In an interesting move for premium online content, Hollywood’s BermanBraun has signed an advertising deal with Starcom MediaVest Group, the media agency unit of advertising giant Publicis Groupe, sources said. As part of the deal, Starcom gets a “first look” at all of the online properties created by the innovative production company headed by Lloyd Braun (pictured here) and Gail Berman. BermanBraun produces both digital and mainstream content.

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Venture Capitalist's New Frontier: Where Cellphones Meet Retailing

Spencer E. Ante, Reporter, The Wall Street Journal in News on July 16, 2010 at 5:00 am PT

Reid Hoffman, the Silicon Valley entrepreneur who put money early into hot start-ups like Facebook Inc. and online gaming company Zynga Game Network Inc., now has his eye on the intersection of mobile phones and bricks-and-mortar retailing. His latest bet as a partner at venture capital firm Greylock Partners is on Shopkick Inc., one of a number of young firms hoping to turn cellphones into tools for spurring sales. Mr. Hoffman, who joined Greylock last November, is leading its $15 million investment in the company and taking a seat on its board on behalf of his firm.

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Marketers Face Zooming Costs as ESPN Launches 3-D Channel

Suzanne Vranica, Reporter, The Wall Street Journal in News on June 10, 2010 at 12:00 am PT

Walt Disney Co.’s ESPN network has convinced three major advertisers to produce expensive 3-D commercials for its new sports channel debuting Friday with the 2010 World Cup broadcast. It is the first major test of marketers’ appetite for 3-D pitches. Procter & Gamble Co., Sony Corp. and Disney’s Pixar will all experiment with spots on the new 3-D sports channel. ESPN has previously aired several 3-D telecasts, including the Masters Tournament.

Another Web Ad That Wants to Eat Your Screen (With Your Permission)

Peter Kafka in Media on May 11, 2010 at 5:00 am PT

FireFly Video wants to take over your monitor and show you lots of clips. If you’ll let it.

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Procter & Gamble to Test Online Store to Study Buying Habits

Anjali Cordeiro and Ellen Byron, Reporters, The Wall Street Journal in News on January 15, 2010 at 5:41 pm PT

Procter & Gamble Co. plans to launch an online store that will sell key brands, aiming to study consumer buying habits as it counters moves by traditional retailers, which have reduced the variety of brands they carry. P&G spokeswoman Tressie Long said the company sees the new online store as more of a “learning lab,” where it can study consumers’ online buying habits, rather than as a direct source of sales growth.

Vevo Bounces Back From a Rough Start With 20 Million Streams a Day

Peter Kafka in Media on January 15, 2010 at 1:02 pm PT

Remember Vevo, the “Hulu for music video” service that launched with a lot of fanfare, then earned a ton of lousy press for an error-filled launch? It has fixed its tech problems and is doing just fine, thank you very much. Vevo says it is generating around 20 million video views a day, which puts it on track to generate some 600 million views a month. Next step: Turning those views into dollars.

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Almost Famous: Flowtown’s Ethan Bloch

Drake Martinet in Social on December 13, 2009 at 9:00 am PT

This week: We grabbed a coffee with Ethan Bloch, CEO of Flowtown, a platform that aims to help businesses understand the people on their mailing lists. He swears it’s not stalking.