6 posts and columns on product placement

Zynga's FrontierVille Gets Product Placement From Paramount Picture's "Rango"

in Commerce on February 28, 2011 at 9:00 am PT

Zynga’s latest product placement launches today as the company tries to build up additional sources of revenue beyond relying on the few users who elect to pay for virtual goods.

Google: We Prioritize the End User Over the Advertiser, Unless We’re the Advertiser

in News on January 7, 2010 at 8:21 am PT

How’s this for product placement? Google is promoting its new Nexus One “superphone” from the front pages of two of its most highly trafficked properties–Google.com and YouTube.
goognexusonepromos

Goohoo Delayed

in News on October 3, 2008 at 11:00 am PT

LonelyStealthMarketer15

in News on June 22, 2007 at 12:07 pm PT

Let Lonelygirl15 Go, Villain, or I’ll … Blind You With Neutrogena Rapid Clear™ Acne Eliminating Spot Gel

in News on June 22, 2007 at 11:20 am PT

When Lonelygirl15 first entered the pop-culture consciousness in June 2006, ostensibly as a video blog by a perky but innocent 16-year-old girl named Bree, some wondered if it wasn’t actually an elaborate ad campaign for Target. After all, everything in her room seemed to have been purchased from the retailer. Turned out, the video series [...]