3 posts and columns on product reviews

News Byte

Shoppers Using Phones to Make Buying Decisions, Survey Says

in Commerce on January 10, 2011 at 4:22 pm PT

Mobile phones are increasingly changing the way people shop, according to ForeSee Results, which conducted a study of nearly 10,000 visitors to the biggest e-commerce sites in the U.S. It found that during this holiday season, a total of 11 percent of Web shoppers reported having made a purchase from their phones, compared to only 2 percent a year ago. Users are also tapping into their phones to comparison shop. For instance, 56 percent used them to check prices, and 27 percent used them to read product reviews. While in physical stores, more than two-thirds of mobile shoppers used their phones to visit the store’s own Web site, and nearly half visited a competitor’s site.

Apple Kicks Out Chinese App Developer

in News on December 10, 2009 at 2:48 pm PT

With more than 100,000 apps in Apple’s iPhone App Store, developers have come up with many creative ways to stand out. But the experience of a prolific Chinese app company called Molinker offers a cautionary tale. An Apple spokeswoman says it removed Molinker from the App Store “for falsifying product reviews and violating the terms of the iPhone Developer Agreement.” Efforts to reach Molinker for comment were unsuccessful.

Finding the Right Product Review for You

in The Digital Solution on October 28, 2008 at 5:38 pm PT

Many people are heading into this year’s holiday season with tighter budgets, prompting them to be even more selective with their gift buying. One way to make sure you’re getting the most for your dollar is to search the Web for product reviews.