Exclusive: BermanBraun Buys Most of Shelby Bonnie’s Whiskey Media

Can’t we all just get along? Yes! Hollywood grabs a piece of Silicon Valley content tech.
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Talent Management Start-Up PeopleMatter Raises $14M, Led by Morgenthaler

The Charleston, N.C.-based software company, which focuses on hourly workers, said the new investment will be used to for product innovation and customer acquisition strategies.
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Former Myspace Music Head Holt Lands as COO at Maker (Plus Cool Video!)

As video on the Web evolves, Courtney Holt moves to the new-generation production company — which makes and distributes more professional original content to the Internet, mostly via YouTube.
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Hey Kids, Let’s Put on a $4M VC-Funded Show! A Visit to the YouTube Moguls of Maker Studios (Video)

Maker Studios, a new-generation production company, has just gotten another $2.5 million in venture funding to help it make videos, mostly for YouTube. That brings total funding from Greycroft Partners and GRP Partners to $4 million for a studio created to bring more professional original content to the Internet.
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Exclusive: Flipboard Confirms $50 Million Funding at $200 Million Valuation

Late last month, BoomTown posted about a huge venture funding effort by the high-profile and even more highly designed social media reading app for the Apple iPad, Flipboard. Today, its co-founder and CEO Mike McCue confirmed a $50 million round at an eye-popping $200 million valuation, in a wide-ranging interview at the start-up’s Palo Alto, Calif., HQ.

More Fake Videos As "Viral" Web Advertising–Where Is the Old Spice Guy When You Need Him?

Ugh, yet another attempt to pass off “authentic” online videos as real ones, in order to hawk something. This time, it’s a video of a geeky man using a little transmitter, a red balloon and an iPhone to change screens in New York’s Times Square. Except not.

100 Percent Fresh Exclusive!: Flixster/Rotten Tomatoes in Acquisition Talks With Yahoo and Others

Flixster–the popular social movie site whose brands include the Rotten Tomatoes premium reviews site, as well as BuddyTV–is in early acquisition talks with several suitors, including Yahoo, said sources close to the situation. The price being discussed for the San Francisco-based start-up is between $60 million and $90 million, said several sources, in talks that are “substantive.”
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Multiple Identities in Action: LinkedIn-Powered Logins Grow on Business Sites

People seem to separate their online professional identities from their personal identities more than they used to, now that the tools are available. Web users increasingly use LinkedIn to sign in to business-oriented sites, according to the social toolmaker Gigya.

Here Comes Another Web IPO: LinkedIn S-1 Filing Imminent

LinkedIn, the online business networking site, is likely to file regulatory documents for an initial public offering as early as today, according to sources close to the situation. Sources said LinkedIn is ready to submit an S-1 filing to the Securities and Exchange Commission, its first step in the IPO process, and that could happen after the markets close this afternoon.

Exclusive: SnagFilms Snags $10 Million in Funding at $50 Million Valuation

SnagFilms, the online video distribution site for professional documentaries, has nabbed $10 million in funding from Comcast’s investment arm and New Enterprise Associates, and will also now be distributing fictional independent releases. That and the new investment giving SnagFilms a valuation of $50 million should be big news at the 11th Sundance Film Festival, the famous independent film gathering opening in Park City, Utah, on Thursday.

Presto Chango: KaChing Becomes Wealthfront

LinkedIn Buys ChoiceVendor

Yahoo Snags Citizen Sports