profit margin

Loss Leader Not in Apple's Vocabulary

John Paczkowski in News on March 6, 2009 at 5:27 am PT

This year will see one of the worst slumps in the PC industry ever. But as grim as things may get, they will perhaps not be so bad for Apple. According to TBR analyst Ezra Gottheil, the company has so far avoided the “permanent and structural” collapse of overall average selling prices for PCs and the related decline in revenue.

Loss Leader Not in Apple’s Vocabulary

John Paczkowski in News on March 6, 2009 at 5:27 am PT

This year will see one of the worst slumps in the PC industry ever. But as grim as things may get, they will perhaps not be so bad for Apple. According to TBR analyst Ezra Gottheil, the company has so far avoided the “permanent and structural” collapse of overall average selling prices for PCs and the related decline in revenue.