“The experience has to be the same,” Costolo said during an afternoon keynote speech at Mobile World Congress in Barcelona. “I shouldn’t have to think how to use Twitter.”

About 40 percent of tweets come from a mobile device, while half of all active users are active on more than one device, he said.

Until not that long ago, Twitter built only the product for the Web and let third parties handle phones and other devices. In recent months, though, it has scooped up various app makers and now offers official apps for the major smartphones. However, given that those official apps stem from different acquisitions, they often work in different ways.

Costolo said the company also wants to make sure that one doesn’t have to sign up and follow lots of people to get something out of the service.

“We want Twitter to be instantly useful,” he said.

With Twitter for Windows Phone 7, the company introduced the notion, already present on the Web, that one shouldn’t have to be an active user to have Twitter on their phone.

His talk is still ongoing and I’ll update things as it continues.

5:32 pm: Costolo said the company will begin offering crowdsourced translations of the service into Russian, Turkish and Indonesian and, later this year, will have its own translation to Portuguese.

5:33 pm: Some stats from Super Bowl, this year.

4,000 tweets per second at the end of the game and 3,000 tweets per second during the game. That was 27 tweets per second in 2008.

The overall record is New Year’s Eve in Japan (the country has a single time zone) and the prior sporting event record was from last year’s World Cup.

5:34 pm: Twitter is actually bringing things back to live TV and away from the DVR.

“That’s not just happening with live sporting events,” Costolo said. He cites game shows in the U.K.

5:36 pm: “Glee,” for example, has 30 times the number of tweets about it when the show is on.

Takeaway: the long-talked about second screen of interactive TV is here and it is Twitter.

5:38 pm: About Twitter as a business: The short answer is we are already making money, Costolo said. The really good thing, he said, is that businesses can use the service in the same way as others–building community around shared interest.

5:41 pm: A viral campaign of note. Al-Jazeera highlighting its coverage of the events in the Middle East and North Africa with the hashtag #demandaljazeera to get its programming on U.S. cable systems.

5:44 pm: Costolo, on the role of Twitter and Facebook in recent events there:

“I think that takes away from what these people have accomplished,” he said. “We are probably a very small piece of the puzzle.”

5:47 pm: On to Q&A. Battery is running low, but hoping to make it through the question period.

First question came in over Twitter and asks what is the company’s biggest fear.

“Twitter’s biggest fear is lack of execution,” Costolo said, saying he tries to convince workers not to focus on competitors. “If we execute on what we are trying to do we will be successful.”

5:48 pm: A couple of questions on local trends and translations. Costolo said that crowdsourcing offers a way to do more translations quickly, while the trends piece requires more work on Twitter’s part, some of which should be done this year.

5:53 pm: What is the biggest mistake Twitter has made?

Costolo said company’s founders would say they shot themselves in the foot, head and everywhere else not hiring or scaling fast enough.

“I think we are out of the woods on that one,” Costolo said.

Next question is on what Twitter is doing in response to its pivotal role in Arabic-speaking countries right now. Costolo noted that Twitter doesn’t yet support right-to-left languages.

On being blocked, Costolo said Twitter is only a 350-person company and doesn’t have the resources of some larger companies. “We try to just leverage our own platform to plead for help,” he said.

5:58 pm: Costolo is asked if there is a need for Twitter-branded smartphones.

“No,” Costolo said. “I believe there is a need for Twitter in the existing platforms.”

Earlier in his keynote, Costolo said he wants deep integration so that when a user takes a picture they don’t have to open a separate app to tweet out that picture.

6:03 pm: As for rumors that Google might be willing to pay $10 billion for the company.

“I don’t know where these things come from,” Costolo said. “It’s just a rumor.”

6:03 pm: End of keynote. (just as my battery was on its last sliver of red, too!

The voluble entrepreneur and investor, who made his fortune off Web video during the first Internet boom, is dabbling in it again: He has put money into Revision3, the Web video studio/network best known as the home of Diggnation.

The investment was part of a small round of funding Revision3 raised last year, which it hasn’t disclosed until now.

That wouldn’t be that noteworthy, except that Cuban, again and again, has argued that ever-rising expectations for Web video were overblown, and that the technology wouldn’t displace TV. Which happens to be where Cuban is betting heavily, via his HDNet network.

A very brief summary of his argument:  Internet infrastructure can’t support TV-scale viewing; Web advertising can’t support TV-scale programming; people like TV.

And some representative blog posts where he make his case: The Great Internet Video Lie; Why Do Internet People Think Content People Are Stupid?;  The Future of TV Is…TV.

And here’s a representative counter-argument: Cable TV Is Screwd. It was written two years ago, by Cuban’s new partner, Revision3 CEO Jim Louderback.

So what gives? Is Cuban finally backing down? Not at all, the billionaire says. He’s merely investing in a potential source of content for his TV network.

The dollars he’s putting into Revision3 will give him what amounts to a first look on the video site’s programming, and the chance to turn some of it into TV shows.

“I think Jim can make some money from this. I don’t throw money away,” Cuban says via email. “But this investment really confirms my position on web video. While Revision3 will make some money on the web, the real money is [in] TV. And I wanted HDNet to have the option to be that outlet.”

Louderback, for his part, seems fine with a less than total endorsement of his industry–he’s the one highlighting Cuban’s investment. “I like to think that we’re doing some pretty innovative stuff, and [the investment] gives him a broader visibility into that space”, he says.

And since Revision3 won’t say how much money Cuban invested in the company, or the total size of the round–Louderback will only say that it was “relatively immaterial” for his company–it’s impossible to gauge what any of this really means from the outside.

In related can’t-really-judge-what-this-means news: Revision3 says its revenue, which it won’t disclose, grew 80 percent last year, and that the company turned a profit in Q4 of 2010. Louderback defines profitable in this instance as “EBIDTA-profitable,” and says his company should be “solidly in the black” by the middle of this year.

The number of job listings requesting HTML5, the latest version of the language used to display Web pages, increased 13-fold between the first and fourth quarters of last year, according to Indeed. “Twitter” and “jQuery,” which is used in JavaScript programming, rounded out the top five fastest growing keywords.

Customers of Dice.com, a job board for tech professionals, expect cloud computing–which enables users to access programs and data stored online–and mobile-application development to be two of the quickest growing in-demand skill sets this year, said Tom Silver, senior vice president of North America for Dice Holdings Inc.

“Virtually all companies are figuring out how to make use of mobile apps and don’t know how to do it as well as they need to,” he said.

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Bubble Ball, a physics simulator, was coded by Robert Nay, a 14-year-old from Spanish Fork, Utah. The game challenges players to use objects and gravity to guide a ball to its destination.

Nay spent the better part of a couple of months writing the game, which debuted in the App Store late last year and is also available for Android devices. In recent days, though, it has been rivaling Angry Birds Lite atop the list of most downloaded free games.

“I was pretty surprised by how well it was doing,” Nay told Mobilized. Nay said he plans to add more levels to the free game and then eventually add still more games as an in-app purchase. He also has some other ideas for games he’d like to write down the road.

Although it’s his first game, Nay has been into computers for some time, including Web programming and helping others with their computers. When he’s not at the computer (or school) he also likes reading, especially science fiction, and playing the piano and trumpet.

Some months back, a friend suggested that if Nay liked his iPod touch so much, perhaps he should try his hand at programming for it. At first he tried the standard Objective-C programming tools, but found the learning curve a little steep. He tried another tool called GameSalad, but didn’t like the results. In the end, he settled on the Corona tools from Ansca Mobile. Corona was easy to use, he said, and also let him write once and publish for both Apple and Android devices.

Bubble Ball showed up in the app store on Dec. 29 and had a million downloads in the first two weeks. Last Thursday, it topped the App Store free chart and had more than 400,000 downloads on that day alone.

Robert’s mom, Kari Nay, drew some of the levels of the game, though Robert did all the coding. Kari Nay also handles the business tasks, such as submitting the apps to the App Store and Android marketplaces.

“I do the grown-up stuff for him,” she said.

The New York-based Internet company said it would “co-develop and co-produce new Web programming initially aimed at AOL’s growing women’s audience” with Endemol.

Endemol makes television shows, such as “Extreme Makeover: Home Edition,” “Big Brother,” “Wipeout” and “Jerseylicious,” as well as Web series “Married On My Space 1 & 2″ and “Coupon Mom.”

AOL is working on several other content partnerships, said sources, to add to its previous ones.

AOL said the first two “built-if-sold”–meaning some big advertiser has to pony up–will be:

“Re-Dressed by America”: An interactive Web series where online users make over subjects facing a life-changing event (high school reunions, first dates, etc.) by voting on their hairstyles, fashion, accessories and more. The series will be featured on Stylelist.com and MyDaily.com.

“Mamá’s Recipe”: U.S. families compete for the best family recipes and share their secrets with the AOL audience. The series will be featured on KitchenDaily and AOL Latino.

Not exactly “The Sopranos,” but there you have it.

Here’s the full press release from AOL:

AOL INC. AND ENDEMOL USA ANNOUNCE WEB PROGRAMMING PRODUCTION PARTNERSHIP

Agreement Further Expands AOL’s Original Video Offerings

New York, NY–January 12. 2011– AOL Inc. (NYSE: AOL) and Endemol USA today announced a production agreement to co-develop and co-produce new Web programming initially aimed at AOL’s growing women’s audience, as well as at the broader AOL audience. The partnership will focus on creating premium, unscripted digital video content that will enhance the user experience by taking advantage of the real time, interactive and community nature of the Web.

“Endemol is a premiere producer of unscripted programming and their expertise in creating unique, interactive, popular shows, combined with AOL’s growing video audience will take digital production to the next level,” said David Eun, President of AOL Media & Studios. “Endemol is the latest in a string of partnerships that serve both the AOL consumers and our advertising partners.”

“We are thrilled to partner with such a successful and global leading company like AOL,” said David Goldberg, Chairman of Endemol North America. “This deal continues our growth as a leader in interactive digital entertainment, and we look forward to creating many genre-defining series with AOL.”

The first two built-if-sold series to be produced under the new agreement are:

“Re-Dressed By America”: An interactive web series where online users make over subjects facing a life-changing event (high school reunions, first dates, etc.) by voting on their hairstyles, fashion, accessories and more. The series will be featured on Stylelist.com and MyDaily.com.

“Mamá’s Recipe”: US families compete for the best family recipes and share their secrets with the AOL audience. The series will be featured on KitchenDaily (http://www.kitchendaily.com) and AOL Latino (http://latino.aol.com/).

AOL will promote each Web series throughout the AOL Network focusing on the sites and destinations relevant for each series’ demographic. Every series produced through this partnership will feature enhanced online programming, such as user voting, supplemental video clips and supporting blog content to create deeper user experiences, and opportunities for sponsors to integrate their messaging in creative and highly-engaging ways.

Endemol USA, one of the world’s leading producers of entertainment programming, will leverage its experience producing hit shows such as Emmy-award winning “Extreme Makeover: Home Edition,” “Big Brother,” “Wipeout” and “Jerseylicious,” as well as the hit Web series “Married On My Space 1 & 2″ and “Coupon Mom” to create captivating Web series with AOL.

“You’ve Got…” the video series that debuted with the new AOL.com launch, generated nearly 8 million views in its first month, and featured a diverse guest list including Kelly Ripa, Barack Obama, Matt Damon and the Marines in Afghanistan. For comparison, that puts “You’ve Got…” on-pace with a top 10 Web series. Overall, video views on the new AOL.com rose more than 3X in its first month.

A federal judge in New York has issued a temporary restraining order against FilmOn.com, which has riled up the U.S. TV industry for a couple of months. The four broadcast networks–News Corp.’s Fox, GE’s NBC, Disney’s ABC and CBS–had asked for the order on Nov. 9.

FilmOn argues that the U.S. copyright act allows it to redistribute broadcast programming; Ivi Inc., a Seattle-based company that offers a similar service, makes the same argument.

FilmOn offers a free service that’s supposed to work on conventional PCs, as well as on mobile devices like Apple’s iPad. As of Monday evening it wasn’t clear whether FilmOn had actually taken down the streams, or if the service was simply misfiring, as it has been prone to do.

UPDATE: Here’s FilmOn’s response, issued Tuesday morning:

FILMON.COM, INC. ISSUES RESPONSE REGARDING NEW YORK SOUTHERN DISTRICT COURT’S RULING ON CBS BROADCASTING, INC., ET AL v. FILMON.COM, INC., TEMPORARY RESTRAINING ORDER

Los Angeles, CA – November 23, 2010 –FilmOn.com Inc. CEO and Chairman, Alki David today issued the following statement regarding the ruling made by the New York Southern District Court, which issued a temporary restraining order, in effect pending the court’s decision on if it will issue a preliminary injunction.

“We respect the Court’s decision in this matter and have temporarily ceased retransmission of free network television on FilmOn. In the few weeks FilmOn provided free access to basic television on consumers’ mobile devices, it received more than 30 million individual users. We also garnered dozens of positive reviews about our free service’s quality and ease of use. We have, in essence, shown full proof of concept of the FilmOn delivery system–proving that millions of viewers will watch our superior television service online, all with commercials, adding millions of extra impressions that enhance network’s value to its viewers and advertisers.”

“FilmOn has succeeded in securing partnerships with several independent broadcast channels to be able to keep a compelling live offering online in the near future. Coupled with our own library of content and that of our partners, FilmOn will remain open for business. “

We do expect to bring the major networks back to our lineup in the near future, all in a legitimate and collaborative business model. We have already begun very positive discussions with TV networks affiliates and other content owners to provide our delivery service and measurement analytics to stream their live content online.

Scott Zarin, Zarin & Associates P.C., legal counsel for FilmOn added:

“In addressing FilmOn’s argument that it is exempt from copyright infringement liability as a cable system, the court indicated that it was not convinced–on the facts currently known to it–which this is the case. Although the court issued a Temporary Restraining Order, it is providing FilmOn with an opportunity to elaborate upon its ‘cable system’ argument more thoroughly in a hearing on the Networks’ request for a preliminary injunction.

“FilmOn will be drafting papers in opposition to the Networks’ motion for a preliminary injunction in the coming weeks, with which it expects to submit to the court the opinion of an expert on FilmOn’s technology in order to demonstrate that FilmOn is indeed a cable system. If FilmOn successfully opposes the Networks’ motion for a preliminary injunction, the court’s Temporary Restraining Order–which by law can only remain in effect for a short duration–will be dissolved.”

The move by Fox comes four weeks after ABC, CBS and NBC blocked their programming from Google TV amid uncertainty over how television companies will make money as more video content is distributed over the Web.

Google declined to comment. When ABC, CBS and NBC first blocked their videos from its service, a spokeswoman said in a statement: “Google TV enables access to all the Web content you already get today on your phone and PC, but it is ultimately the content owners’ choice to restrict their fans from accessing their content on the platform.”

Fox, like the Wall Street Journal, is owned by News Corp.

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Even though 56 percent of U.S. households have high-def, more than 80 percent of television viewing is still done in standard definition, according to a report this week by Nielsen.

We at Digits were surprised by this number and wondered why people with HD TVs would watch so much non-HD programming. Nielsen explains that most people with HD TVs also have non-HD televisions in the house, and a full third of programming is viewed on those standard sets. (This is where your Digits blogger differs from these other HD viewers: She has just one television.)

Even on HD sets, though, about 20 percent of programs are viewed through non-HD feeds.

Children’s programming is the least likely to be watched in high-def, Nielsen says. Part of the reason for this could be that the TVs in kids’ rooms are often these secondary, non-HD sets.

Read the rest of this post on the original site

But the troubled Web property is a…really troubled Web property, its News Corp. parent stressed today. And it needs to get its act together before it gets kicked off campus.

That’s the message that COO Chase Carey took pains to get across during his company’s earnings call this afternoon.

Revenue at Myspace was down $70 million compared to the same quarter a year ago, the company said, and “traffic numbers are still not going in the right direction, Carey said. Which means that its “current losses are not acceptable or sustainable.”

Okay. But Myspace has been in decline for some time, and Jon Miller and Mike Jones have been trying to fix it for more than a year. And last year at this time, we heard a similar assessment, only then Carey kept calling the site a “work in progress.” So how much more time do they have?

Carey: “We judge in quarters, not in years.”

My understanding is that when Miller took the job as News Corp.’s chief digital officer in the spring of 2009, he believed he had a real shot at fixing the social network, which had already cooled from red-hot to not at all.

But sources in and out of News Corp. tell me that Miller and his team are now merely hoping to patch the service long enough to find a buyer. Perhaps no one has told Carey, who seems to be conducting an anti-sales pitch.

——————-

EARLIER:

First look at Rupert Murdoch’s latest report card: News Corp. ended the September quarter with revenue of $7.4 billion and earnings of $0.27 a share (after factoring out a one-time tax gain). That’s almost exactly what the Street was looking for–expectations were $7.4 billion and $0.24 per share.

A quick run-through by unit:

• Cable: Up, because ad dollars are up and so are those affiliate fees that cable providers don’t want to pay but do.
• Movies: Down, because last year the company had an “Ice Age” movie in its results, and this year it’s fairly hit-less. It is making money selling reruns of “How I Met Your Mother,” though.
• Broadcast TV: Up, because local TV stations are doing better than last year, when they were still crippled by the recession.
• Satellite: Down, because costs were up.
• Publishing: Up, because newspapers are doing better than last year, when they were terrible. Ad revenue is up 13 percent worldwide. (This is where I note that News Corp. owns Dow Jones, which owns this site.)
• Random other stuff: Down, in large part because of Myspace and the rest of News Corp.’s digital unit, which is still trying to turn around.

I’ll come back to liveblog the conference call at 4:30 eastern, in the hopes that Murdoch says something interesting about politics, pay walls, the economy, Myspace, Apple and/or Google. He usually does!

LIVEBLOG:

BIG bummer: No Rupert on call today–because he’s traveling. (Some place with no phones? What’s up with that?)

CFO Dave DeVoe running through segment performance.

Cable: Some boasting about Fox News, FX, Big 10 Network, etc.

Movies: Nothing new here.

TV: TV stations up, but broadcast network losses up big “from higher cancellation costs.”

Satellite: [Apologies, had to duck out for a second.]

Newspapers: Again, ads up in all big newspapers.

Other/Digital: $70 million lower search and ad revenue at Myspace y/y.

Guidance: Leaving unchanged (though DeVoe notes that Myspace is still under plan).

COO Chase Carey:

Lots of focus on our retrans deals, and they are “critical” to our future. “We will be taking this business to a whole new level of profitability.”

Lots of growth ahead in International pay TV market.

Walk through of “key initiatives” throughout the company.

[Still sulking over Rupert-less call.]

Fox Film hasn’t had breakout hits, but no stinkers “in an industry known for them.”

We’ve got Jim Cameron locked up for Avatar 2 and 3, you know. And Modern Family is going to make us a pile of money in syndication.

Wish the World Series wasn’t such a bummer, and a short one. But NFL on Fox doing great.

WSJ still growing. Building digital business that “will take time to emerge.” “We feel very good” about subscription business in U.K.

“We’ve been clear that Myspace has been a problem.”

But relaunching “and we feel really good about” it. “Current losses are not acceptable or sustainable” and current management knows it, even though it’s not their fault.

But we know that we have to work very hard in coming months to get this thing sustainable.

[This is some of the most negative commentary I've heard yet from News Corp. on Myspace. Hard to sell an asset when you're describing it this way.]

Q&A:

Myspace: How much time do you give the relaunch to figure out if it’s successful. And what if it’s not?

Carey: We judge in quarters, not in years. Goal is to get to a place where top-line revenue is going in the right direction and “a clear path to profitability.”

We feel good about the relaunch. But “our traffic numbers are still not going in the right direction” and we have to stabilize that.

Fox TV content on digital platforms: It’s available on Hulu and Fox.com. How is that strategy going, and will you continue to be open?

Carey: Broadly: “This digital arena is still evolving.” We’re very focused on managing rights. Key issues: Windows, ad load, pricing. [Not answering at all, really.] “We think the digital arena is a very important one” particularly mobile, iPad, but “look, scarcity of our product is a real value.” But we’re learning as we go. “I do think it’s important that the digital platforms continue to develop dual revenue stream options.” That’s critical, and options are just beginning to evolve.

More on Myspace: There are a lot of operations in “other” besides Myspace: Mobile, Fox Audience Network, etc. What else could improve there?

Carey: Only two other businesses in there: Mobile, and outdoor networks, (and IGN). Not a lot of room for growth in those businesses.

So it’s really about Myspace?

Yes.

Avatar: What’s upside here?

Carey: Sequel to the most successful film ever? It should be pretty good! “Enormous events, without comparison or rival.”

[Please bring Rupert back!]

Please talk about terms of new Cameron deal?

Nope.

On retrans: Cablevision said they got better terms by holding out for a couple weeks. How do you react to that? If true, will we see more of these holdouts?

[Also a question about BSkyB I'm not that interested in.]

Carey: Mostly I saw Cablevision complaining that the government didn’t bail them out. But we feel pretty good about where we are. We didn’t think the government needed to get into it, and it would have been nice if the government would have been clear up front “it may not have gone off the air at all,” but whatever–”this was a matter to be dealt with between private parties.” [Ignore all those press releases we sent out!]

Can you talk about advertising trends and expectations?

DeVoe [I think]: They haven’t changed.

Cable margins: How long can you keep growing them?

Carey: We have room to drive a number of our channels, via more distribution, jacking up fees, advertising, etc.

What about getting more money from regional sports networks?

Carey: Won’t get into specifics.

[We want Rupe! We want Rupe!]

International channels seem to be doing well. Where is that growth coming from?

Carey: Part of it is the weak U.S. dollar. But overall, growth is “big and broad.”

Oh man. Even Chase Carey is yawning as he answers the question.

[Skipping accounting question.]

Back to network TV: Please talk about sports programming costs, etc. NFL, baseball, NASCAR. You spend a lot. Does retrans help support those costs? Or will you move some of that to cable?

Carey: I don’t think it makes sense to differentiate broadcast and cable much anymore. That’s the point of retrans–to make broadcast look like cable, with dual revenue stream.

On sports: It’s expensive, and draws big crowds. “It’s a unique strength in a world of DVRS” but “they come with big price tags.” We’d like to continue running it, but we have to do it at the right price.

Retrans does help, though–networks that are only ad-supported won’t be able to pay for these rights over time. Still, gotta be disciplined, etc.

Back to digital: What’s going on with Google TV? Are you thinking about different devices and different screens as a way to window, instead of calendar? I.e.: Make it available on PC but not on the big screen, etc.

Carey: I think within the house, the difference between screens won’t matter. I do think mobile is a discrete platform. [And some general chatter about tablets.]

But generally, “our content is incredibly valuable” and “we’re not going to throw it out there for everybody” unless we get compensated for it.

[Boring question about syndicated TV. Carey flipping through papers]

Hey, what about M&A deals, like Yahoo?

“Things like Yahoo are because the press needs things to write about.” [Zing! Also, hey, Jon Miller!] “We don’t need to make any acquisitions. But if there’s something out there, we should consider it, but we’ll do it in a very disciplined way” like we have in the past. Generally, we’d rather build than buy. “But if we see something we can acquire at a very attractive price that fits, we’ll take a look at it.” We’re not shopping.

[Skipping another cable channel question.]

Time for press Q&A:

How do you make broadcast look more like cable?

Carey: Retrans fees, like we’ve been talking about for the past couple years.

What about doing “premium video” (windowing movie release on TV?).

Carey: Looking at it.

What about further delaying movies to Netflix, Redbox beyond 28-day window (Warner talked about this today)?

Carey: We’re okay right now, but we’re looking at it. But as VOD grows, windows will change and evolve. But right now “we feel what windowing we’ve done has been good for us.”

Color on Apple TV 99-cent rental, please:

Carey: It’s pretty new. Only relevant for the past month or so. Too early to judge.

What’s your vision for European and British markets after you buy Sky? Will you buy Endemol?

Carey: Don’t really want to talk about it, too early.

Please talk about Times of London pay wall performance to date. Also, what are you thinking about your iPad newspaper in the U.S.?

Carey: Re U.K.: “We feel very good about it. Realistically, it’s very early….This is not something that’s a one or two quarter game.”

Same thing with the “whole digital arena” evolving, etc.

Hah. Refuses to talk about iPad newspaper. Which is not a newspaper!

Call finished, mercifully.

Here’s the email that Cablevision sent to its customer base last night, explaining how they can get legal streams of the World Series delivered to their homes on the Web, via MLB.com. It’s a fancier version of the message I delivered two weeks ago, except that this time Cablevision is promising to pick up the $10 fee, too:

Is anyone going to take Cablevision up on the offer? A note from RBC Capital Markets this morning guesses that perhaps 150,000 subscribers may go for it, which would generate a $1.5 million bill for Jim Dolan and company. I’ve asked Cablevision if it can provide any numbers for the offer, which kicked off last night before Game 1 of the Series. UPDATE: “Thousands” of customers have sent in receipts for reimbursement, says a Cablevision rep.

Of course, the real risk for Cablevision isn’t the one-time payout it may have to fork over. It’s that increasing numbers of consumers learn to live without cable and get their video fix over the Web.

But that’s a risk for Fox, too: Like all of the broadcast networks, it wants the cable guys to start paying it for its programming, and if people start cord-cutting in real numbers, then the cable guys won’t have much to hand over.

Which is why it’s surprising that this rights-fee fight has lasted as long as it has–there’s no ideological difference between the two sides here, only a money gap. But the longer it remains open, the more both sides have to lose. (Disclosure: News Corp. also owns Dow Jones, which owns this Web site).

As BoomTown reported yesterday as likely, Yahoo has finally hired former News Corp. digital exec Ross Levinsohn.

He replaces Hilary Schneider as EVP of the Americas region, the Silicon Valley Internet giant’s most critical unit.

That means Levinsohn will be in charge of both Yahoo’s powerful media properties and also its massive advertising business.

Levinsohn will report directly to CEO Carol Bartz, but will not be primarily located at its Sunnyvale HQ. Instead, he will remain in Los Angeles and work out of the company’s offices in Santa Monica.

One bright note: Bartz has finally hired an exec on her own whose prime expertise is in digital media and not related to enterprise and software.

Giant sigh of relief from ATD HQ, since Levinsohn actually realizes that things need to move a lot faster inside the giant bubble of Yahoo.

Today’s hiring had a few snafus. Levinsohn’s plane to Silicon Valley from his home base in the southland was delayed and he could not sign his contract until just now.

In addition, there had been a number of outstanding negotiating issues that were just resolved earlier this afternoon.

Thus, Levinsohn just signed moments ago and here is the official press release from Yahoo:

Yahoo! Appoints Ross Levinsohn as Executive Vice President of Americas

SUNNYVALE, Calif., October 27, 2010–Yahoo! Inc. (NASDAQ: YHOO) announced today that the company has appointed Ross Levinsohn as executive vice president of the Americas region. As one of the direct reports of CEO Carol Bartz, Levinsohn will join the executive staff of Yahoo! in November and will be responsible for the company’s media group, advertising sales, and partnerships for the Americas region.

“Ross has a phenomenal track record of executing digital media strategies that increase user engagement and, most importantly, accelerate topline growth,” said Bartz. “I am confident that Ross’s strategic vision, in addition to his deep industry experience, will allow us to solidify our position as the largest digital media, content and communications business around the globe.”

Levinsohn has long been on the forefront of digital media innovation. Prior to joining Yahoo!, he was the co-founder and managing director of Fuse Capital, an investment and strategic equity management firm focused on investing in and building digital media and communications companies. Levinsohn previously served as the president of News Corporation’s Fox Interactive Media, where he was responsible for running the day-to-day business, designing the overall strategy and leading investments that helped transform the company into a leader in digital media.

Levinsohn also held senior management positions with AltaVista, an early pioneer and leader in search, CBS Sportsline where he oversaw all content and development for the top rated sports site, and HBO where he launched and oversaw a unit developing new programming and revenue streams.

“Yahoo! is one of the premier Internet companies in the world,” said Levinsohn. “Having this opportunity to work with a group of immensely talented people to enhance Yahoo!’s leadership position is a once in a lifetime opportunity.”

Full-length episodes of shows like NBC’s “The Office,” CBS’s “CSI: Crime Scene Investigation,” and ABC’s “Modern Family” can’t be viewed on Google TV, a service that allows people to access the Internet and search for Web videos on their television screens, as well as to search live TV listings. Logitech International S.A. and Sony Corp. began selling devices running the software this month.

Spokespeople for the three networks confirmed that they are blocking the episodes on their websites from playing on Google TV, although both ABC and NBC allow promotional clips to work using the service. ABC is owned by Walt Disney Co., CBS is part of CBS Corp., and NBC is a unit of General Electric Co.’s NBC Universal.

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Disregard the fact that someone here is so nerdy as to follow the FCC on Twitter. The situation was puzzling. We thought maybe the person in charge of the feed was mixed up about which account he or she was posting from. (Some of us here have done that exact thing before.) But no. It’s part of the FCC’s move to wade into the programming-fee dispute between Cablevision Systems and Fox Television, which is owned by News Corp., the same company that owns the Wall Street Journal.

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That’s an unprecedented move in the ongoing fight between cable providers, broadcasters and networks over programming fees. And the news was a big deal for the digerati and people contemplating the future of video.

But it doesn’t seem to have registered in the broader world, and you have to work hard to find any mention of the story in old-media news outlets. And even Cablevision, which uses any ammo it can in the PR fight against Fox and News Corp. (which also owns this site), hasn’t said much about it.

Here, for instance, is Cablevision’s newest message to its customers. If you fast forward to the 1:35 mark, you’ll find a two-sentence description of the Web blackout. But hard to believe many Cablevision customers will be sticking around to hear this one:

At the very least, blacking out part of the Web sounds scary. So why is Cablevision so (relatively) quiet on this?

Two theories, which are not mutually exclusive:

• It’s not worth complaining about because this stuff doesn’t really resonate with consumers–at least, not in the way that losing access to NFL games and play-off baseball does. No one spent Saturday evening or Sunday afternoon in a bar because they couldn’t watch “Glee” on Hulu.
• It’s not worth complaining about because Cablevision and News Corp. are actually on the same ideological page when it comes to this stuff. Neither side is really that happy about free TV shows on the Web. The only real difference the two sides have is about money: News Corp. wants to get more of it for its programming, while Cablevision wants to pay less.

On a related note: I still don’t understand why News Corp./Fox backed off so quickly on Saturday, once news of the blackout got out.

There’s no official reason, but there were mutterings about the technical difficulty of cutting off access to Cablevision TV subscribers while leaving Cablevision’s Internet-only subs alone. But hard to believe that News Corp. didn’t think that one through in advance. Same goes for any “optics”-related reason–the whole point of a move like this was to generate publicity, right?