3 posts and columns on Project Runway

Yahoo Helps Score New Acquisition IntoNow a “Project Runway” Deal

in Social on July 28, 2011 at 11:00 am PT

The TV check-in service IntoNow was just getting started when it was acquired by Yahoo in April three months after launch. Now it will integrate into season nine of “Project Runway.”
intonow_project runway

News Byte

Marlo Thomas, Meet Heidi Klum! She's Your New AOL Co-Worker.

in Media on January 26, 2011 at 6:15 am PT

Last year, Tim Armstrong got Marlo Thomas to pitch in on his AOL turnaround effort. Now he’s tapping a woman whose TV credentials are more recent: “Project Runway”‘s Heidi Klum. The “multi-hyphenate superstar,” along with Full Picture Entertainment, which makes “Project Runway” for the Lifetime cable network, are supposed to make “engaging video content, inspiring articles, addictive blogs [and] instructional photo galleries.”

Fashion Tweets Ruffles Feathers

in News on February 12, 2009 at 11:57 am PT

New York fashion week officially kicks off this Friday and Twittering fashionistas have already started sending out updates with #NYFW tags. Among the fashionable set, scoring a runway invitation imparts cachet because shows are invite-only and often, the invitations are nontransferable. On Monday, the New York Times’s blog The Moment told its 9,753 Twitter followers that it was offering up tickets to “Project Runway” winner Christian Siriano’s Feb. 19 show.