If You Can’t Sell to Me on My iPhone, Best Buy, You Can’t Sell to Me at All

Yes, people are making purchases on mobile phones. But only when a brand makes it easy for them.
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Big Media Loves Promoted Trends, Twitter’s Big-Dollar Digital Billboards

$5.2 million in a month, at $200,000 a day.
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Twitter Hikes Its Promoted Trend Prices Again, to $200,000 a Day

That’s up 150 percent from 2010.
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Mobile Ad Problem? Not at Twitter, Says Dick Costolo.

Twitter is now generating more money from mobile than from the desktop, says the CEO. “I couldn’t be happier with it.”
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Twitter Ads Head to Your Phone

Promoted Tweets get a promotion to the mobile ranks.
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Twitter Quietly (Finally) Launches Self-Serve Ads

Still a small test. But if Twitter’s ad biz is ever going to get big, this will be an important step.
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Twitter Pumps Up Its Ads Today With “Promoted Tweets to Followers”

Twitter’s slow-moving ad business takes another step forward today: Advertisers will get a better shot at delivering their messages directly into users’ timelines.
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Twitter Ads Will Get Harder to Ignore: ‘Promoted Tweets’ Coming to Your Timeline This Summer

As Twitter raises even more money, it’s getting more serious about making money. It’s going to let brands deliver ads to users’ “timelines” by early August, following through on plans it has talked about for more than a year.
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27,000 Reasons Why Twitter Is Rolling Out Its Own Photo Service

This photo of an almost-empty baseball game became a hit overnight on Twitter–and made money for Twitter photo-sharing service TwitPic. What if Twitter sold that ad inventory itself?
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Twitter Ads Move Forward by Carving Up The Globe

Nearly a year after launching its first ad product, Twitter beta tests geo-targeting–a crucial component for any Web marketing business.