promoted tweets

Twitter Ads Head to Your Phone

Peter Kafka in Media on February 28 at 12:00 pm PT

Promoted Tweets get a promotion to the mobile ranks.

Twitter Quietly (Finally) Launches Self-Serve Ads

Peter Kafka in Media on December 1, 2011 at 8:30 am PT

Still a small test. But if Twitter’s ad biz is ever going to get big, this will be an important step.

Twitter Pumps Up Its Ads Today With “Promoted Tweets to Followers”

Peter Kafka in News on July 28, 2011 at 8:48 am PT

Twitter’s slow-moving ad business takes another step forward today: Advertisers will get a better shot at delivering their messages directly into users’ timelines.

Twitter Ads Will Get Harder to Ignore: ‘Promoted Tweets’ Coming to Your Timeline This Summer

Peter Kafka in Media on July 8, 2011 at 4:01 pm PT

As Twitter raises even more money, it’s getting more serious about making money. It’s going to let brands deliver ads to users’ “timelines” by early August, following through on plans it has talked about for more than a year.

27,000 Reasons Why Twitter Is Rolling Out Its Own Photo Service

Peter Kafka in Media on June 6, 2011 at 5:35 am PT

This photo of an almost-empty baseball game became a hit overnight on Twitter–and made money for Twitter photo-sharing service TwitPic. What if Twitter sold that ad inventory itself?

Twitter Ads Move Forward by Carving Up The Globe

Peter Kafka in Media on March 24, 2011 at 1:56 pm PT

Nearly a year after launching its first ad product, Twitter beta tests geo-targeting–a crucial component for any Web marketing business.

Twitter's "Quickbar Uprising" Is Nothing: Wait Till The Ads Really Show Up

Peter Kafka in Media on March 5, 2011 at 7:06 pm PT

Twitter responds to angry Twitterati by tweaking its new iPhone app in a way that won’t appease the angry Twitterati at all. A preview of what’s to come…

Voices

Twitter's Ads: Here's What Works

Amir Efrati, Reporter, The Wall Street Journal in News on March 2, 2011 at 12:00 am PT

More than 100 small and mid-sized businesses are paying to post ads on Twitter, the site where users broadcast messages called tweets, in 140 words or less. The advertisers are using the service to target consumers who are interested in real-time information about events, such as the Academy Awards show, or those who follow the moves of particular organizations or people.

MyLikes CEO Bindu Reddy on How Twitter is the New TV (Video)

Liz Gannes in Social on March 1, 2011 at 7:30 am PT

MyLikes this week announced it had raised $5.55 million in a competitive Series A funding led by Khosla Ventures, named Gmail and FriendFeed creator Paul Buchheit to its board, and released new mobile apps and widgets.