promoted tweets

Twitter Promoted-Account Ads for Mobile Go Mainstream

Mike Isaac in Social on December 16, 2013 at 10:16 am PT

Cha-ching! More ad units in Twitter users’ main timelines.

Voices

How Twitter Is Going to Take a Billion Dollars From YouTube

James Borow, Co-Founder and CEO, SHIFT in Voices on October 4, 2013 at 1:17 pm PT

All Twitter needs to do is host long-form video, and it’s off to the races.

Twitter Is Made for Mobile, but It Still Has a Mobile Ad Gap

Peter Kafka in Media on October 4, 2013 at 10:53 am PT

Most of Twitter’s users are on mobile, but mobile users makes less money for Twitter. The problem is likely to get worse before it gets better.

If You Can’t Sell to Me on My iPhone, Best Buy, You Can’t Sell to Me at All

Jason Del Rey in Commerce on June 13, 2013 at 7:00 am PT

Yes, people are making purchases on mobile phones. But only when a brand makes it easy for them.

Big Media Loves Promoted Trends, Twitter’s Big-Dollar Digital Billboards

Peter Kafka in Media on April 9, 2013 at 8:24 am PT

$5.2 million in a month, at $200,000 a day.

Twitter Hikes Its Promoted Trend Prices Again, to $200,000 a Day

Peter Kafka in Media on February 9, 2013 at 11:03 am PT

That’s up 150 percent from 2010.

Mobile Ad Problem? Not at Twitter, Says Dick Costolo.

Peter Kafka in Media on June 6, 2012 at 6:34 pm PT

Twitter is now generating more money from mobile than from the desktop, says the CEO. “I couldn’t be happier with it.”

Twitter Ads Head to Your Phone

Peter Kafka in Media on February 28, 2012 at 12:00 pm PT

Promoted Tweets get a promotion to the mobile ranks.

Twitter Quietly (Finally) Launches Self-Serve Ads

Peter Kafka in Media on December 1, 2011 at 8:30 am PT

Still a small test. But if Twitter’s ad biz is ever going to get big, this will be an important step.

Twitter Pumps Up Its Ads Today With “Promoted Tweets to Followers”

Peter Kafka in News on July 28, 2011 at 8:48 am PT

Twitter’s slow-moving ad business takes another step forward today: Advertisers will get a better shot at delivering their messages directly into users’ timelines.