Twitter Promoted-Account Ads for Mobile Go Mainstream

Cha-ching! More ad units in Twitter users’ main timelines.
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How Twitter Is Going to Take a Billion Dollars From YouTube

All Twitter needs to do is host long-form video, and it’s off to the races.
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Twitter Is Made for Mobile, but It Still Has a Mobile Ad Gap

Most of Twitter’s users are on mobile, but mobile users makes less money for Twitter. The problem is likely to get worse before it gets better.
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If You Can’t Sell to Me on My iPhone, Best Buy, You Can’t Sell to Me at All

Yes, people are making purchases on mobile phones. But only when a brand makes it easy for them.
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Big Media Loves Promoted Trends, Twitter’s Big-Dollar Digital Billboards

$5.2 million in a month, at $200,000 a day.
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Twitter Hikes Its Promoted Trend Prices Again, to $200,000 a Day

That’s up 150 percent from 2010.
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Mobile Ad Problem? Not at Twitter, Says Dick Costolo.

Twitter is now generating more money from mobile than from the desktop, says the CEO. “I couldn’t be happier with it.”
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Twitter Ads Head to Your Phone

Promoted Tweets get a promotion to the mobile ranks.
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Twitter Quietly (Finally) Launches Self-Serve Ads

Still a small test. But if Twitter’s ad biz is ever going to get big, this will be an important step.
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Twitter Pumps Up Its Ads Today With “Promoted Tweets to Followers”

Twitter’s slow-moving ad business takes another step forward today: Advertisers will get a better shot at delivering their messages directly into users’ timelines.
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