Publicis

Here Are Some More Yahoo CEO Choices: Liddell, Rosenblatt, Desmond

Kara Swisher in News on December 27, 2011 at 4:12 am PT

Let’s throw a few more names on the fire!

Digital Ad Star Sean Finnegan May Land at Tremor Media

Peter Kafka in Media on October 29, 2010 at 9:23 am PT

Digital ad star Sean Finnegan, who left his post at Starcom MediaVest earlier this week, may have a new gig already lined up: He’s in talks to take over the CEO post at video ad network Tremor Media.

Exclusive: Google Buys Invite Media

Peter Kafka in Media on June 2, 2010 at 6:18 am PT

Google has indeed bought ad technology start-up Invite Media, I’ve confirmed with multiple sources. As I wrote last month, Invite is a three-year-old “demand-side platform” designed to help buyers navigate high-volume display-advertising exchanges–like the one Google launched last year.

With AdMob Out of the Way, Is Google Set to Buy Invite Media?

Peter Kafka in Media on May 23, 2010 at 1:05 pm PT

Now that Google has wrapped up its AdMob deal, what’s next on its shopping list? One good bet: Ad tech start-up Invite Media. Industry sources believe Google is close to a deal for Invite, a three-year-old “demand-side platform” designed to help buyers navigate ad exchanges–like the one Google launched last year.

For Big Media, “Getting Better” Means “Less Bad”

Peter Kafka in Media on February 17, 2010 at 4:15 am PT

Publicis, the giant ad holding company, is the latest big media company to declare that the worst is over. But that doesn’t mean the company is actually growing yet.

Whoops! Are Reports of the Ad Recovery Greatly Exaggerated?

Peter Kafka in Media on October 28, 2009 at 7:55 pm PT

Here’s the counterpoint to Publicis’s mildly optimistic take on the ad market yesterday: Rival ad-holding company Interpublic Group’s report, which is mildly pessimistic. But the takeaway is the same: If things get better, anyone who’s not Google won’t see much real sign of it until next year.

Ad Market Prediction of the Day: Recovery Is Here, Says Ad Giant Publicis

Peter Kafka in Media on October 27, 2009 at 1:15 pm PT

It’s all well and good for Google to say the worst is over. But what about media companies that survive on revenue streams other than search ads? Things should be better for them, too, says Publicis, one of the biggest advertising companies in the world. The French holding company, which announced its results today, says things bottomed out this summer.

Ad Giant Publicis Tells Publishers to Throw Bodies at the Fake Web Ads Problem

Peter Kafka in Media on October 13, 2009 at 5:12 am PT

Last month, the New York Times was attacked by hackers who bought fake Web ads from the publisher. And one of the world’s biggest ad companies says that won’t be the last assault. But the solution runs counter to industry trends.

Microsoft’s Addition by Subtraction: Goodbye Razorfish, Hello Bing Customers

Peter Kafka in Media on August 9, 2009 at 7:40 pm PT

Give this to Steve Ballmer: After getting roundly hammered in the past few years for either missing out on deals (see: AOL/Google) or paying too much for the ones he did land (see: Facebook at $15 billion), he seems to be on a roll. Last week, Microsoft was roundly praised for the way it structured its Yahoo deal. And today, the company seems to have struck a smart pact with Publicis, which will pay $530 million for Redmond’s Razorfish digital ad agency, which Ballmer never wanted anyway. Just as important: The French ad giant will agree to buy a certain amount of search and display inventory from Microsoft over the next five years.

Viacom Says It Has Cracked the Web Ad Riddle, Using Lots of Web Ads

Peter Kafka in Media on July 16, 2009 at 8:59 am PT

Web video publishers are desperately trying to figure out how to make money selling ads against their clips, but Viacom’s MTV Networks says it has figured it out: Use lots of ads in each clip!