PubMatic

Rubicon Project Buys Mobile Ad Start-Up Mobsmith for $10 Million

Peter Kafka in Media on May 23 at 7:06 am PT

The pitch: Now publishers can manage mobile ads in “real time.”

Exclusive: MySpace and Rubicon Project in FAN Swap Deal

Kara Swisher in News on September 28, 2010 at 8:48 am PT

MySpace is trading most of the assets of its Fox Audience Network to the Rubicon Project in exchange for a significant equity minority stake, according to sources close to the situation. Under the terms of the deal, which is nearly complete with a signed term sheet, MySpace will hand over a number of parts of FAN, including most of its 300 employees.

Google (Finally) Finishes Swallowing Up DoubleClick, Announces That It’s Serious About Display

Peter Kafka in Media on February 22, 2010 at 8:00 am PT

Google announced plans to buy DoubleClick for $3 billion three years ago and finally closed on the deal a year later. Now the search giant has announced it is finally ready to get serious about display advertising.

(Cautiously) Upbeat Ad News of the Day: (Some) Display Ads Improving

Peter Kafka in Media on September 29, 2009 at 3:00 am PT

Here’s your daily dose of goodish news about the Web ad business, courtesy (again) of Mark Mahaney, who says display ads are perking up. Or at least some of them are.

Are Ad Networks Coming Back? And Is That Good for Web Publishers?

Peter Kafka in Media on July 22, 2009 at 9:01 pm PT

When will the online ad market finally start bouncing back? We’ve yet to see it in Q2 earnings reports from the likes of Google and Yahoo. But one observer says it’s already here: Ad optimization firm PubMatic reports that prices for ad-network inventory it sees have increased 35 percent since the beginning of the year.

Ad Forecasts: Crummy Offline, OK Online, Sun to Rise in East, Set in West

Peter Kafka in Media on April 14, 2009 at 4:15 am PT

Media giant Zenith Optimedia says the ad market is in worse shape than it had previously suspected. This is what Zenith Optimedia, along with just about every other ad forecaster, has been saying every three months or so for the past year. So it’s hard to get worked up about this stuff. The upside is also old news: Online advertising is doing better than traditional ads.

Not Showing at Netflix: The Great Online Ad Slowdown

Peter Kafka in Media on January 27, 2009 at 3:52 am PT

Everyone knows that online ad prices have been in freefall. So why isn’t Netflix, one the biggest online ad buyers in the world, getting a break on prices?