purple

Sticks and Stones: Third Point Launches “Value Yahoo” Blog (Which Does Not Value Current Leadership)

Kara Swisher in News on April 2 at 7:30 am PT

The war of words continues in the proxy battle with a new site, which calls for a number of things — mostly for Yahoo to let in activist shareholder Third Point.

Marc Andreessen vs. Reid Hoffman in Yahoo Savior Face-Off? Not Yet. (But Delicious to Imagine.)

Kara Swisher in News on December 1, 2011 at 2:23 am PT

Whoa, Nelly! How fantastic would it be for Silicon Valley tech legends Marc Andreessen and Reid Hoffman to battle for control of Yahoo? Too fantastic to actually happen. But one can hope.

Liveblog: Is Yahoo Still in Search? Indeed and It's Answers Not Links!

Kara Swisher in News on March 23, 2011 at 10:20 am PT

At least once a day, BoomTown gets a call from investors, analysts or other troublemaking types–you know who you are!–wondering why Yahoo is still plugging away in search. With a declining market share in the arena and a search technology outsourcing deal with Microsoft, it’s not a bad question to ask. But Yahoo begs to differ, introducing a new feature called Yahoo Search Direct at an event in San Francisco today.

Exclusive: Ex-Yahoos–Plus Chief Yahoo Jerry Yang–in New Morado Ventures Fund (That's Spanish for Purple, Natch)

Kara Swisher in News on November 15, 2010 at 12:53 pm PT

A new $10 million micro-venture fund, led by former Yahoo top engineering exec Ash Patel–called Morado Ventures and funded by a group largely made up of ex-Yahoos–is about to launch, according to sources close to the situation. Expected limited partners in Morado, which means “purple” in Spanish, include former Yahoo CEO Terry Semel, former COO Dan Rosensweig and former sales head Greg Coleman. Ex-Yahoo President Sue Decker is also considering investing, said sources. Also on deck: Yahoo’s two founders Jerry Yang and David Filo, both of whom are still at the company.

Yahoo Finally Rolls Out New Homepage to the Masses–and, Drum Roll, It's Good (Plus Screenshots)

Kara Swisher in News on July 20, 2009 at 6:00 pm PT

Although it’s not news that Yahoo was readying a new version of its homepage and has spent a lot of time doing so–in fact, it’s gone all Handy Manny with a whole lot of test renovations–the Internet giant begins the massive rollout of it tomorrow. The official launch of what was code-named “Metro,” which Yahoo had previously said was coming in the fall, will take place on an opt-in “beta” basis for the hundreds of millions of users in the U.S. and will be extended to France, the U.K. and India later this week. The change is an important one for Yahoo, since its front page–one of the most trafficked on the Web–is perhaps its most powerful calling card to users and advertisers, as well as to Wall Street. Here are the details and also an interview about it all with Yahoo SVP Tapan Bhat, as well as screenshots of the new page.

Exclusive: Yahoo Working on Major Brand Overhaul (Pretty Please, No More Yodeling!)

Kara Swisher in News on June 24, 2009 at 7:39 pm PT

In what many sources at the company said is a major push, Yahoo is working on a massive plan to overhaul its brand in order to repair a damaged public image and focus consumers on what defines Yahoo. The effort is being spearheaded by newly installed Chief Marketing Officer Elisa Steele, who has hired well-known brand consulting firm Landor Associates, as well as an outside consultant named Penny Baldwin, who was a former top exec at brand and ad giant Young & Rubicam.

Attack of the Purple People Meeters: An Ex-Yahoo Helps Other Ex-Yahoos

Kara Swisher in News on December 15, 2008 at 4:37 pm PT

Here’s an interesting site, created by an ex-Yahoo for ex-Yahoos to help them find jobs. Launched today by Ryan Kuder (along with a non-Yahoo, Jonathan Tarud), it’s called the Purple People Collective. Purple, of course, is the main color at Yahoo and “bleed purple” is one of its more unfortunate favorite expressions. Kuder, if you will recall, did a very funny Twitter stream about his own layoff in February