Microsoft Appoints Online Unit’s Yusuf Mehdi to Run Xbox Marketing (Plus Internal Memos!)

Game on for Microsoft online exec!
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Microsoft Financial Analyst Meeting 2011: It’s a Windows World After All!

AllThingsD‘s Ina Fried and I are being held hostage by nefarious Microsoft PR chieftain Frank Shaw in a soul-sapping ballroom in Anaheim, Calif. — within spitting distance of Disneyland’s “It’s a Small World” ride — for the software giant’s annual meeting with Wall Street peeps.
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Mr. Ballmer’s Wild Ride! Microsoft Execs Will Address Wall Street Suits Today.

Hey, kids, it’s time for the Microsoft Mouse Club at the annual Financial Analysts Meeting in Anaheim today.
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Exclusive: Microsoft Mulls Legally Poking Facebook Over Ad Talent Raid

Microsoft–furious over a recent talent grab of its top advertising exec by Facebook–has been considering a wide range of options, including legal action to block the move, according to sources close to the situation. While it might not come to that, tensions between the two companies, who have partnered closely in the past, are running high over the hiring of Carolyn Everson. She had been head of global ad sales at Microsoft and has been hired to be VP of global sales at Facebook.

Liveblogging the Bing-Facebook Bromance: "Underdog" Search With a Little Help From Your Friends

BoomTown motored on down to the Microsoft campus in Silicon Valley on a fabulously sunny day to liveblog the latest Bing event. The software giant is updating its search service, announcing deep integration–part of a deal announced last year–with Facebook. The theme, according to Microsoft SVP Yusuf Mehdi, quoting the Beatles, search with "a little help from your friends."

More Bling From Bing, as Microsoft Adds Social Zing and More

Microsoft is holding yet another feature update event for its Bing search service later today at its Silicon Valley HQ. Online Services Division President Qi Lu will be there, as well as SVP Yusuf Mehdi, for–according to the invite–”a conversation about new directions and future opportunities of search and a demonstration of some new search innovation by Bing.” Liveblogging to begin at 11:30 am. (Note to Microsoft minions: Donuts, not cream puffs.)

Digital's Deadliest Catch, Part Two: The MicroHoo Search Transition Team's Nelson and Morrissey Speak!

Yesterday, BoomTown posted Part One of an interview with Microsoft’s Greg Nelson and Yahoo’s Mark Morrissey. They are in charge of a two-year effort to coordinate a massive search and online advertising partnership, the result of a deal the companies struck last year. Here’s the second part of the hour-long chat we had.

Digital's Deadliest Catch, Part One: The MicroHoo Search Integration Team's Nelson and Morrissey Speak!

After months of trying, BoomTown was finally granted an audience with the two key execs who are now responsible for one of the diciest digital jobs going right now: Microsoft’s Greg Nelson and Yahoo’s Mark Morrissey. The pair’s two-year task is to coordinate the massive search and online advertising partnership the companies struck last year, a job that is perhaps one of the more complex and critical to their businesses going forward. In other words, this effort is essentially the search equivalent of herding cats. Thus, here is the first part of two of an edited transcript of much of my hour-long interview with Nelson and Morrissey, in which we talked about a range of issues from operations to culture to codependency.

Microsoft's Qi Lu Talks About Bing (and Confirms Facebook and Twitter Real-Time Data Deal) at Web 2.0

Microsoft digital head Qi Lu took to the stage at the Web 2.0 Summit conference this morning, where he confirmed a “strategic” deal with Facebook and Twitter to integrate real-time information into Microsoft’s Bing search service. BoomTown broke the news of those deals earlier today. Top Microsoft exec Yusuf Mehdi did a demo of the new tweet-powered search for Twitter; the Facebook integration is to come later.
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Microsoft Strikes Bing Deal With Twitter, Facebook: The Official Announcement

Here’s official confirmation of the search partnership Microsoft has struck with Twitter, first reported by BoomTown earlier this morning. It’s being distributed as Qi Lu, president of Microsoft’s Online Services Division, presents at the annual Web 2.0 Summit.
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