Microsoft said today that longtime company veteran Yusuf Mehdi will be shifting roles to head marketing for the unit that includes its Xbox gaming division. Previously, Mehdi was in charge of the company’s online services division audience efforts. He will now report to Don Mattrick, president of the Interactive Entertainment Business.

Here are the internal memos on the move from Online Services Division President Qi Lu and from Mattrick:

Hi Everyone,

This email is to inform you that Yusuf Mehdi, Chief Audience Officer for OSD, will be moving on to a new and exciting chapter in his career, working for Don Mattrick, President of the Interactive Entertainment Business (IEB), as the Chief Marketing Officer for IEB, effective 12/05/2011.

Yusuf and I have been discussing his career plan for several months, and we both felt with OSD and OABG’s success and momentum, the time is right for Yusuf to take on a new challenge for Microsoft. With more than ten years of service in Microsoft’s online services businesses, he has been a trusted adviser, a great leader of people, and has helped get us to where we are today in OSD. We are fortunate to have had Yusuf be an important part of OSD for the past ten years, and are equally fortunate that he is staying close, helping IEB continue its great momentum as it becomes a global entertainment brand for Microsoft.

Throughout my tenure at OSD, Yusuf has been a key member of the OSD LT and a trusted partner, from whom I have learned a tremendous amount about marketing, the industry, and Microsoft. I have thoroughly enjoyed working with Yusuf and I am confident he will do an amazing job for Don, and continue to be a great partner to OSD and a great advocate for Bing and MSN.

Yusuf has been involved with leading Microsoft Online Services businesses longer than anyone else on the OSD LT, and has been a pivotal leader at critical milestones of our division’s journey from the early days of MSN, to the original MSN and Live Search products, to the launch of Bing and the consummation of key strategic deals for OSD and MS, including Yahoo!, Facebook, Twitter and Nokia. Most importantly, he has built a world class marketing, business development, strategy, and product management organization that has made incredible contributions to the success of OSD and Microsoft. I want to take this opportunity to express my heart-felt thanks to Yusuf for everything he has done for OSD.

I have asked each of Yusuf’s direct reports to step up their contribution to help lead through this transition period. On an interim basis, all of Yusuf’s directs will now report into me. I have also asked that Mike Nichols help with coordination of the OABG ROB and represent OABG at the OSD LT level, in addition to maintaining his current responsibilities as GM of Bing Product Management.

Please join me in congratulating Yusuf in his new role, thanking him for his many contributions to Online, and wishing him all the best.

Thanks.
-Qi

From: Don Mattrick
Sent: Tuesday, October 11, 2011 3:33 PM
Subject: RE: IEB Global Marketing News

After 21 years of outstanding service, Mike Delman has decided to retire from Microsoft at the end of the calendar year. Mike’s decision will allow him to spend more time with his family. He will also continue his non-profit efforts with Children’s Hospital and lecture at the USC Graduate School of Business.

While there’s never a great time to lose a valued leader, the time is right for Mike and the business to transition as we embark on our next journey to significantly grow our business in the next five years.

Between now and the end of the year, Mike will lead marketing through our biggest holiday ever, continue to set us up for long-term success, and work with me and Janet Zimmerman to identify his successor.

Mike’s marketing contributions at Microsoft are innumerable — he joined Microsoft in 1990 as director of corporate communications, responsible for advertising, collateral, point of sale, direct marketing and worldwide packaging for the entire Microsoft product line. Mike later became the director of marketing for Microsoft EMEA. He also served as general manager of the MSN and managed worldwide marketing operations, data and analytics, advertising, relationship marketing and events in the Central Marketing Group.

In 2008, he joined IEB as the CVP of IEB Global Marketing. Here in IEB, Mike played an extraordinary role in redefining the marketing organization. Specifically, under his leadership, the marketing organization has deepened the connection between marketing and product development, reinvigorated our research and business intelligence efforts, and set the course for repositioning Xbox from a core games brand to an entertainment brand for everyone. Over the same time period, the Xbox business doubled. I also want to thank Mike for his leadership in working with the team in EMEA to drive growth and success in that region.

Please join me in thanking Mike for his years of great work, and a heartfelt congratulations on his upcoming retirement. He has always been a strong strategic advisor for me, and I look forward to spending the next few months together.

Best,

Don

AllThingsD’s Ina Fried and I are being held hostage by nefarious Microsoft PR chieftain Frank Shaw in a soul-sapping ballroom in Anaheim, Calif. — within spitting distance of Disneyland’s “It’s a Small World” ride.

The agony — especially since we are about to be entertained by a series of Microsoft execs, including CEO Steve Ballmer, at its annual Financial Analyst Meeting. Yes, it is that kind of day, which included the delightful middle seat on a Southwest Airlines flight.

Here we go:

1:11 pm: There may be forward-looking statements. Well, I should hope so.

1:12 pm: Investor relations dude Bill Koefoed is reading from letters from folks about the Windows 8 look-see, which is also going on here.

It would be touching, except it is not. But I like Bill, who probably has a thankless job, so we’ll let him knock himself out!

1:17 pm: Okay, Bill, let’s move on, although making the execs tiles a la Windows Phone is a nice touch.

1:18 pm: But, no, we go over the financial results from FY11. Double-digit revenue growth, margin expansion, tons of cash, consumers love Xbox and Kinect!

So why does the stock remain so flat? It’s a mystery wrapped in an enigma, wrapped in shareholders who don’t want to give Ballmer much of a break.

Actually, it’s because Wall Street is spanking Microsoft for its slowness in the smartphone and tablet space, that Google is offering Office for free and that Windows is taking a back seat to the browser. Also that cloud thing.

1:21 pm: Most of the slides, including the agenda, have been designed to look like Metro-style “live tiles.”

Note to Redmond: While the interface scales nicely from the phone to the tablet, you may be taking it a bit far.

1:23 pm: First up, COO Kevin Turner, whose speech is call “Operating Momentum.”

He comes out like a football coach and tries to make us all greet him back. I don’t want to go all Larry David here, but one of the unwritten rules of society is that you don’t make anyone under 12 years old or not in a cult do the crowd echo thing.

But, bygones! Turner talks about the strong businesses of Microsoft, especially its Business Division, which is 32 percent of FY11 revenue. The money-losing Online unit is a paltry four percent.

1:30 pm: Turner makes some comparison related to spending, like “drunken sailors.” Say what?

Moving on …

Now for some more football-coachy stuff like “Leveraging & Accelerating Our Strengths!”

Which would be Windows, for the most part.

Next bromide: “Our Cloud Leadership is a Strength!”

Says Turner: Microsoft is “all in!”

Actually, technically, it would be “all up!”

(I am channeling Larry David today. Very innnnnteresssting. Very innnnnnteresting.)

Back to Turner, who promises a “cloud that’s right for every customer.”

1:39 pm: Microsoft really does like the Metro look. It’s freaking everywhere.

1:42 pm: Now: “Embracing the Consumerization of IT!”

There are four pillars of that, including Windows 8.

And now a bit about the growth of the costly Bing and winning in the cloud against Google.

“With Office 365, ladies and gentlemen, we now have a product” to compete, notes Turner, rather gallantly.

Also, Microsoft is smacking back VMware in virtualization.

Go team!

1:46 pm: As an aside, should the consumerization of IT really have four pillars?

1:47 pm: Time for CFO Peter Klein, whose tile reads “Our Opportunity.”

Klein looks like an accountant, which is not an insult, with a reassuring, by-the-numbers tone. It is almost lulling, as Klein’s voice often is on the quarterly calls — which always end up putting my assistant Ed immediately into the nap zone, since I listen to the calls on a speaker phone in the office.

Klein begins by pointing out that the markets in which Microsoft compete will double by 2015, including in gaming and online advertising.

It begs the question: Will Microsoft get a big slug of that?

1:53 pm: Klein goes over the various markets to underscore Microsoft will.

The first up is phone, where the company is trying to break through with Windows Phone. It’s been late, but is a pretty good offering that could become stronger with its hook-up with Nokia.

Next: The big dog of Office. It’s still big, Google or no.

Then: Business Infrastructure — private clouds, public clouds, big clouds and small clouds.

Online advertising is next, which is a weak spot for Microsoft and where it continues to lose money. Which is why Klein spends 33 seconds on it, before moving to the gaming slide.

In that arena, Microsoft does shine, with Xbox and Kinect as very innovative offerings.

1:59 pm: Latest slide from Peter Klein talks about a “balanced approach to capital allocation” with three tiles below it — “invest for growth,” “return cash to shareholders” and “balance sheet a strategic asset.”

If the live tiles in the slide were indeed buttons on a smartphone, I think many in the crowd would be pushing the middle option.

2:01 pm: Peter Klein notes the company’s Triple-A bond rating. Take that, Uncle Sam!

2:02 pm: Klein hands things over to search and online services head Qi Lu.

2:03 pm: Lu, the head of Microsoft’s online unit, is one of the uber-geeks at the company and has perhaps its hardest task.

That would be competing with Google.

While the division loses boatloads of money annually in the effort, Bing has also been a very impressive offering and has been slowly gaining share.

Winning in the space is indeed, as Qi is saying, key to its future.

He brings up the Yahoo online advertising and search partnership, which has been a bit rocky for both parties.

“We had some struggles, because the undertaking is very complex,” said Qi, noting that things have gotten better. “I have confidence we will be able to unlock the economic opportunities.”

Let’s hope so, for the Online unit’s sake.

2:12 pm: Lu says that the company said that the company now has the needed horsepower to compete. But it still needs something new. “To win in search we must break through, break through from where we are,” he said. “We cannot try to out-Google Google.”

2:17 pm: We’re posting some of the key slides from Microsoft’s analyst meeting in this companion post.

2:20 pm: I’ll admit, I checked out a bit here, in which Qi outlines the basics of what Microsoft is trying to do to develop intelligence in online search.

I have heard this speech before from him and it’s a good conceptual model. Investors, of course, only care about financial results.

The message is about “solving deep human needs and delivering compelling experiences,” says Qi.

Disconnect: Wall Street only wants revenue and profits.

2:24 pm: Still, it is nice that Qi dreams so Bing, oops, big.

Next up, Servers & Tools head Satya Nadella, who used to work for Qi.

Nadella is a smoothie speaker and he quickly launches into his spiel about a strong but lesser known part of Microsoft with $17 billion in revenue.

2:35 pm: Nadella is talking about Microsoft’s SQL Server, one of those not-so-sexy big money parts of Redmond’s business. Among those using it are Visa, which built its micropayments using SQL. The next version of the database, btw, is code-named Denali.

On to Office 365 — the cloud-based version of Office. One business signs up every 25 seconds, Nadella says.

2:38 pm: Now he’s updating on Windows Azure, Microsoft’s OS in the cloud. It’s built with enterprises in mind, he says, pointing to some recent customer wins.

Budget carrier Easyjet, for example, has an internal app for their airport workers that runs on connected devices that then talk to Azure.

2:41 pm: The strategy is a mix of public and private clouds.

“In conclusion, our cloud strategy is to cloud optimize every business,” Nadella says, before giving way to Steve Ballmer.

2:46 pm: It’s either the longest or shortest FAM, jokes a golf-shirt-wearing Ballmer.

His tile: “Our Point of View.”

Ballmer has been here for the Windows 8 event and notes how well it seems to be going so far.

“We are seeing some positive reaction,” he says, posting some of the compliments from places like the “Twitter feeds.”

2:49 pm: Ballmer has an unusual way of speaking I always forget about, even though I have heard him talk eleventy-hundred times.

It is an up-and-down, sing-song style, in which he punches the heck out of some words.

Like: “World VIEW” and “Windows is AT the center.”

Which is Ballmer’s first point, because Windows is still Microsoft’s mainstay.

2:52 pm: He runs through the key themes — besides Windows — and they include: New hardware; natural interface, cloud, enterprise and consumer; and “1st party” applications, which means Office and such.

“These form some of the core elements,” says Ballmer, trying to knit it all together and make it not seem that Microsoft is the giant, confusing behemoth that many think it has become.

Ballmer is talking about getting the slowness of “mojo” in the business applications arena, but it could be said about its Windows Phone mobile strategies.

Which is next: “We haven’t sold quite as many,” said Ballmer, but notes “enthusiasm” for the platform.

2:57 pm: “I am not saying I love where we are, but I am very optimistic about where we can be,” he says. “We just have to kick this thing to the next level.”

Actually, about 12 levels. But who’s counting? (The Larry David of tech, that’s who!)

2:58 pm: Ballmer starts the every-word-LOUD about Office.

Why not? It is a huge business for Microsoft after all these years.

Ballmer calls Office “the biggest quiet opportunity.” I will admit it: I like it when a loud dude talks about quiet.

Now an Office demo of Lync, Microsoft’s unified communications offering.

3:07 pm: It is a cool demo, especially the translation part.

The Skype acquisition gets a mention too, with Ballmer noting in a modified Tony the Tiger: “It’s greeeeat.”

We’ll wait and see if Skype head Tony the Bates will deliver.

It’s soon onto Xbox and Kinect, which is decidedly great for Microsoft.

Ballmer notes there will be a lot more video and television offerings on Microsoft.

There is a demo that has some glitches, which is impressive anyway. Obviously, Microsoft is hoping Xbox becomes the home entertainment hub and discovery service (via Bing).

3:20 pm: Live TV is also a big deal, apparently, which is coming to the Xbox.

Finally, Ballmer sums it up, noting things are changing fast.

He says he gets it that investors worry if the company gets it.

“I am very optimistic about our future,” Ballmer concludes, punching NO words.

3:24 pm: It is now on to Q&A, which will also include Windows head Steven Sinofsky.

Goody, goody.

3:25 pm: First question is on whether Microsoft is bringing Office to the new-look Windows. That’s a big one.

Ballmer doesn’t firmly commit, but notes that Microsoft wants to support its platforms with applications.

“We are rethinking and working hard on what it would mean to do Office Metro-style,” Ballmer says.

3:27 pm: Second question on which apps will work on ARM-based Windows, another key question.

Sinofsky reiterates that Windows 7 machines will be able to run all apps in Windows 8 (but of course all Windows 7 machines are Intel or AMD-based, not ARM). Apps written for x86 won’t run on ARM, but all new-style apps will work on both.

Sinofsky notes that if all older apps were allowed to be ported to Windows-on-ARM, the ARM-based systems would lose some of their advantages when it comes to things like battery life.

3:30 pm: Next question is on the opportunity for Windows Phone in the enterprise, noting that most of the recent work on Windows Phone has been on the consumer side.

“The most important thing is to capture the imaginations of people,” he says, noting that they have both work and personal lives.

He notes Mango release has some improvements for businesses.

3:32 pm: Asked if the tablet market will enter the enterprise like the phone, Ballmer notes that consumers will buy lots of different devices and there is always the question of which machines the enterprises will allow in. Some tablets will come in that way, he said.

“We embrace that concept,” Ballmer says.

Sinofsky notes that the proposition of having a tablet that can turn into a serious work computer just by adding a keyboard will have significant appeal.

As for touch, he reiterates his contention that once people use a touch-based Windows 8 machine, they will soon start touching every PC they use.

3:38 pm: Analyst asking in a roundabout way whether Microsoft expects to do better than the 10 percent annual revenue rate it has had over the last five years.

CFO Peter Klein is not biting: “Our view is the opportunity is tremendous. It’s as great as it ever has been.” But market also competitive and fast-changing.

3:46 pm: Finally, a question about Yahoo and the firing of CEO Carol Bartz and all the other uncertainty there.

While Ballmer did the online search and ad partnership deal with her, this hot potato gets handed over to Qi Lu. Thanks, Steve!

The contract survives change of control, he says. “That does not really impact day to day,” says Qi about the Bartz ouster.

Then Ballmer decides to weigh in: “Hundreds of millions of people every day using those services. … No matter where they take their business …”

In other words: He has no idea!

3:49 pm: Next! What about bottom-line growth dropping over the next few quarters?

Klein said Microsoft is focused on the long term and it was not making a guidance statement.

Ballmer: “We’ll give you no guidance. None.”

Anyway, all the markets are growing! Did we not stress that?

3:52 pm: Well, what about a new pricing strategy?

No dice!

The Microsoft execs look a little weary and in need of some cocktail fare. Wait, that’s me.

More on upgrade from Windows 7 and how all these many devices from many companies will work fine together.

Ballmer notes that Bing and Skype will continue to support Google Android and Apple iOS.

It is a small world after all!

3:58 pm: Last question!

One on Office 365 and how it is doing.

COO Turner is back as the coach of Team Microsoft: Great, just great.

Later this morning, I will scramble the private ATD jet to make my way down south to Anaheim for Microsoft’s annual Financial Analyst Meeting.

That’s right: A bunch of Wall Street types, asking not very challenging questions of top Microsoft execs in a ballroom perilously close to Disneyland.

Taking place this afternoon, starting at 1 pm PT, the confab will include appearances by its top execs, including CEO Steve Ballmer, CFO Peter Klein, COO Kevin Turner, Online Services President Qi Lu and Satya Nadella, who helms the Servers & Tools division of the software giant.

There will be lots to discuss at the confab, including: What is up with Microsoft’s search and advertising partnership now that Yahoo CEO Carol Bartz — who struck the deal — was ousted, and whether it is involved in a possible bid for the Silicon Valley Internet giant again; an update on the Windows Phone business; prospects for Windows 8, which the company just highlighted at its huge developers conference there; questions about its nascent tablet business; comments on Google’s recent moves, including its purchase of Motorola Mobility; and, of course, how Ballmer sees his own tenure at Microsoft, given its longtime lackluster stock performance (paging investor David Einhorn!).

In other words: Mr. Ballmer’s Wild Wall Street Ride!

Look for my live blog from the event later today.

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Microsoft–furious over a recent talent grab of its top advertising exec by Facebook–has been considering a wide range of options, including legal action to block the move, according to sources close to the situation.

Lawyer at both companies have been in back-and-forth talks in recent days after the hiring of Microsoft’s global ad sales head Carolyn Everson by the Silicon Valley social networking powerhouse to be its VP of global sales.

Among the more likely solutions being discussed: Barring Everson–a longtime ad sales exec who came to Microsoft from MTV Networks–from using any strategic information she learned at the company and also from contacting certain ad clients on behalf of Facebook for a certain period of time.

While a legal action to stop her from actually taking the position is the most serious option, it is certainly not without precedent for Microsoft. The company recently got a temporary restraining order to block one of its top government relations execs, Matt Miszewski, from working at Salesforce.com, pointing to non-compete and confidentiality contracts.

Whatever happens, it is clear the Everson hiring has infuriated Microsoft execs, especially CEO Steve Ballmer, since the company regards Facebook as a close partner. Microsoft is also a longtime investor in Facebook.

While considering a temporary restraining order against Everson in this kind of situation–since it is essentially the same job–is standard operating procedure for any company, several sources said tensions are higher than usual.

“This is just tone deaf on Facebook’s part not to think this would not be a problem,” said one person.

One particularly irksome aspect–top Facebook execs did not call Ballmer before news of the appointment leaked out to assuage the situation.

Facebook COO Sheryl Sandberg did release a statement when BoomTown broke news of the move in mid-February, in an attempt to make nice.

“Microsoft was one of our earliest partners and is still one of our most valued,” she said, in part. “We look forward to continuing to expand our relationship with them.”

Her dulcet words have apparently not worked.

In fact, the talent raid came as a surprise to many at Microsoft, especially since Everson (pictured here) had been hired in June after a long search and had become a high-profile presence at internal and external Microsoft events.

That included organizing the splashy “Imagine 2011, Microsoft Advertising’s Marketing Leadership Summit.” The event is set to take place at the end of March at the software giant’s Redmond, Wa. HQ and will include an evening concert by the band Train.

Now she will be doing such things for Facebook, where Everson will be replacing longtime and well-regarded ad exec Mike Murphy, who left the Palo Alto, Calif., company last fall. She will report to former Googler David Fischer, VP of Advertising and Global Operations.

Having a top exec who is amenable to and well known by Madison Avenue is key for Facebook as it ramps up its business, in anticipation of an IPO next year.

Despite being private, Facebook has recently been valued at between $50 and $60 billion by investors, who have been eagerly buying up shares of the company on secondary markets.

Under Murphy and Fischer, ad sales have been doing well already. Facebook’s share of online display advertising has more than quadrupled, from about three percent to almost 14 percent of the nearly $9 billion U.S. market, according to a recent survey.

In growing so quickly, Facebook has grabbed ad revenue–reportedly $2 billion last year–from old online powerhouses, especially Yahoo, Microsoft and AOL, and is also in a big fight with Google over premium ad sales.

Facebook’s surging usage and engagement are the reasons for the increased interest from advertisers, as well as its global growth in both market share and mindshare of consumers.

The opportunity at Facebook is clearly a big–and probably irresistible–move for the dynamic Everson, who has mostly worked in the mainstream media for much of her career.

Still, while movement of execs among top tech companies is not uncommon, there has been a lot less from Microsoft to Facebook.

Instead, Facebook has been most aggressive in its efforts to attract talent from Google.

No longer. In fact, the week before Facebook grabbed Everson, it also hired an up-and-coming exec, Chris Daniels, GM of Bing Mobile Product Management, to be its director of business development.

Still, there is some hiring war history between the companies. In late 2008, Microsoft’s Ballmer managed to lure former Yahoo exec Qi Lu to run its Online Services Division, several sources at both companies said, after he had told Facebook he would work there as its engineering lead. Lu had also been heavily recruited by Google.

Eventually, that was water under the bridge, which is what Facebook is hoping will happen with Microsoft over Everson.

Also important in the weighing of options at Microsoft is the obvious importance of keeping up good relations with Facebook. It is an important partnership, especially for its Bing search business, as an advantage over Google.

“Everyone is hoping to resolve this amicably,” said one person close to the situation. “There has been some damage to the relationship for sure, but the question is whether Microsoft wants to do something that would escalate that damage.”

Not surprisingly, both Facebook and Microsoft declined to comment on the fracas.

BoomTown motored on down to the Microsoft campus in Silicon Valley on a fabulously sunny day to liveblog the latest Bing event.

The software giant is updating its search service, announcing deep integration–part of a deal announced last year–with Facebook.

The theme, according to Microsoft (MSFT) SVP Yusuf Mehdi, quoting the Beatles, was search with “a little help from your friends.”

Let’s hope it’s not: “Help, I need somebody.”

11:35 am PT: Mehdi kicks off the show, announcing the line-up, which includes Facebook CEO and co-founder Mark Zuckerberg.

Well, it just got 100 percent more interesting here in this nondescript auditorium.

Mehdi talks a little bit about the future of search and making it better. He talks about social being an important part of it.

While I’d have gone with Barry Manilow, he quotes the Beatles.

Mehdi is followed by Microsoft Online Services Division President Qi Lu, who throws more love bombs at Facebook.

“With the partnershop of Facebook and Bing, we will be able to unlock…how people in a social relationship can be first-class citizens in a search experience,” said Lu.

It sounds so lofty, even though it is mostly trading movie review recommendations or good places to take the kids on a rainy Sunday.

Lu thanks Zuckerberg effusively and invites him onstage.

11:54 am: No hoodie.

Zuckerberg is also “honored to be here,” giving us a little history lesson about the origins of the social networking giant and its various and sundry efforts.

I’ll be honest, the lack of donuts is making me distracted.

He’s not actually saying more than bromides about “what would social search look like.”

And looking around at who would be the right partner in the arena. Microsoft! Of course! That giant investment way back when was nice too!

“They’re really the underdog here,” said Zuckerberg in the first interesting comment, noting that overdogs–that would be Google (GOOG), which he does not mention by name–never innovate much.

His take: Underdogs are the best.

12:01 pm: Mehdi is back to show off the wares in a demo.

First, what’s there. Web search in Facebook and Facebook status updates on Bing.

Zzzzzzzz. Get to the good stuff!

First, a module that brings in a Like module from Facebook into the search, with all the other information provided by Bing.

It is, said, Mehdi, particular for a person.

“This is going to profoundly change how we search,” he said of personalized experiences.

Mehdi also shows off a way to differentiate your friends who have names of famous people, who are the ones who come up on search first.

Interesting, but people search is not the biggest problem I have.

He also says more is coming, such as friend experts surfacing in search and Like in every result on a page that it was possible. Yipes!

Also, thank the Lord, the ability to turn it off.

12:15 pm: Now Facebook exec Dan Rose comes up and starts talking about the Facebook-Microsoft bromance.

Apparently, four years is an eternity in Silicon Valley in terms of a relationship.

Actually, four weeks is long, so congrats you two crazy kids!

I’d celebrate with a donut if they were here.

“More and more” social in Bing, said Rose.

It’s a match made in digital heaven!

12:22 pm: Q&A time!

So what more? The press is so unsatisfied! Yes, we are.

Zuckerberg takes the lead. New interfaces! More!

A privacy question. “This is Instant Personalization,” said Zuckerberg, who said that Facebook has five partners in that effort.

He explains Instant Personalization, saying he wants to clear up misconceptions.

It’s private enough, you oversharers!

“Just because it is all public information about you, this is really good,” he said.

But is it by default? Of course, it is. That’s Facebook modus operandi!

Opt-out should be tattooed on employees at Facebook as a requirement.

Bing does put up a warning at the top of the page, but only five times. Then, you need to go foraging to turn it off.

Next: Does Bing search queries get sent back to Facebook? Not necessarily.

But, “everything is going to be social eventually,” said Zuckerberg, as long as it is public.

Public is apparently the new black.

More questions about new Facebook Groups and other deets, none of which is that bracing.

Apropos of nothing, I am considering asking a question about the ever-exciting Hewlett-Packard (HPQ) scandal, just to jack up the volume.

I try to ask a question about Zuckerberg’s underdog comment, but no more time.

But Zuckerberg sort of addresses it, going on about why he has picked Microsoft as the favorite.

While he does not say it, it’s because Facebook is the overdog here and, as you know, every overdog needs an underdog.

Speaking of cartoon heroes, here is the opening of that classic television show:

Microsoft is holding yet another feature update event for its Bing search service later today at its Silicon Valley HQ.

Microsoft (MSFT) Online Services Division President Qi Lu will be there, as well as SVP Yusuf Mehdi, for–according to the invite–”a conversation about new directions and future opportunities of search and a demonstration of some new search innovation by Bing.”

Those two are the big guns at Bing, so this won’t be a minor update.

As has been widely reported, a lot will be about its continuing integration with Facebook data, which BoomTown scooped out last year.

Big giant and sustained yawn, since it is a year gone and everyone is doing this in some fashion, including Google (GOOG) and Yahoo (YHOO).

Unless, of course, it is executed in some distinct and unusual manner.

Maybe a search of Facebook CEO and co-founder Mark Zuckerberg’s data, every time yours is displayed without explicit permission?

We can dream!

I am hoping, as before, there is some kind of mapping update, since Bing often shows some cool new stuff at these regular events.

And I’ll be asking about how the Yahoo search and online advertising partnership is going, natch.

Liveblogging and possible video attack to begin at 11:30 am PT. (Note to Microsoft minions: Donuts, not cream puffs.)

Yesterday, BoomTown posted Part One of an interview with Microsoft’s Greg Nelson and Yahoo’s Mark Morrissey.

The pair (pictured here) are in charge of a two-year effort to coordinate a massive search and online advertising partnership, the result of a deal the companies struck last year.

It is critical they get it right, as Microsoft (MSFT) and Yahoo (YHOO) have a lot riding on the success of the effort, which is an attempt to catch up with search giant and dominant market leader Google (GOOG).

The companies–one from Washington state and the other from Silicon Valley–have a combined share of close to 30 percent, and the hope is that together the partnership is a better offering to both advertisers and consumers.

We’ll see about that, of course, but here’s the rest of what they had to say about the attempt in all its gory details:

MARK MORRISSEY: Let’s talk a little bit about–hopefully this won’t be too boring–but let’s talk a little bit about the execution process, because then this will give you the insight.

So, remember, Greg said we had about 25 people in each of our respective transition teams, that basically there’s a lead, and they’re all mirrored for each of the major elements of the program. Each of them, they all have their own execution structures, right, because they have whole teams of people that are working on their stuff.

So, we basically…Greg and I lead the overall transition. There are three primary areas: The algo transition, the paid search transition, and all sales and marketing. That third part is maybe the biggest of the three.

Then the 25 underneath that group, and then there’s hundreds and in some cases thousands of people underneath them in support of that.

So, they have each of their own weekly cadence of when they get together and how they make their decisions. That rolls all up to Greg and I, and Greg and I are responsible for what we call the plan of record that sets the milestones and locks the scope and the sequence of markets.

We completed our plan of record, except for the sequence of markets, because we’ve not finalized that, but all the rest of it, the scope, the timing, major milestones. We signed that off in what we call our joint operating team that meets weekly up here. And that’s just about 16 people on the joint operating team.

GREG NELSON: Yeah, more or less, all your core leads.

MARK MORRISSEY: We meet weekly. We make basically the scope change control decisions, any changes in milestones.

So, that’s how we control the overall program, keep it on schedule; we look at confidence levels, sign off on road maps, final signoff, that kind of stuff gets handled there.

Then once a month each of us…so, I meet with [Yahoo CEO Carol Bartz]. So, I work for Carol. I meet with Carol’s staff, give her staff a full briefing. Greg meets with the executive steering committee.

And then about every six or eight weeks, Carol wants to get together.

So, we have real, unbelievable top-down support and engagement, and we have a formal decision-making process that goes all the way down from the individual sub-element of the program up to a common place that we guide and make decisions on.

BOOMTOWN: And going forward–what I’m thinking about is things that happen later that you might want. All of a sudden Google is doing search by mental telepathy, for example.

MARK MORRISSEY: I heard about that one, yeah.

BOOMTOWN: Whatever they’re doing.

MARK MORRISSEY: It’s going to take them a long time to get that done.

BOOMTOWN: Well, they’re aliens. I told you, they’re aliens. No one believes me.

So, they decide to do something that you need, or else you like come up with some grand new idea that Google hasn’t thought of. How does that go into place?

GREG NELSON: Well, I mean, it could be…it would probably start informally, right? So, Mark and I either talk or email basically every day.

MARK MORRISSEY: Usually many times.

BOOMTOWN: I’m talking about year four.

GREG NELSON: Yeah, I know, but I’m just saying the strength of the relationship is in large part…you know, this is the pivot point. You’re sitting with the two guys to try and pivot this thing both up and down.

More likely than not, like just before you were coming up here, we were trading notes on a couple different processes that we’re trying to build or checking in on one thing or another.

So, if [Microsoft Online Services President Qi Lu] gets a big brainwave about the next big thing we’re going to do in search, and we’re going to build it into the API, probably what happens, because I get asked to do this 50 times a week, is, “Hey, why don’t you chat with Mark about that and see if Yahoo has got any interest.”

So, you’ve got this really high-frequency, pretty high-fidelity conversation, and then we might say, okay, yeah, that’s interesting, like let’s go activate it in the sales track and in the ops track and let’s pull in some of our leads, let’s brainstorm it, and then you’d push it in both directions.

MARK MORRISSEY: Right, because it has to fit into both companies’ road maps, right, and then what sales and marketing does, and if it’s customer facing it affects what sales is going to do.

GREG NELSON: And then you’d say, okay, we have this plan of record, that’s a big enough one, wow, that’s an amazing idea, let’s change the plan of record, and then we have a formal process to do that kind of change.

MARK MORRISSEY: And four years from now the plan of record won’t be around transition, it will be around what’s the next set of releases, what are our market objectives, how are we going to go.

BOOMTOWN: Let’s talk about that, what the next, when you’re not as you’re thinking this all the time on a daily basis, what is from your perspective the next thing in search or things that are further along.

GREG NELSON: Next big idea?

BOOMTOWN: Yeah.

GREG NELSON: Is that what you mean?

BOOMTOWN: Yeah.

GREG NELSON: Yeah, we can come back to that one. I’ll try and think up something really smart by the time we get back to it.

BOOMTOWN: Okay. So, sales and marketing.

MARK MORRISSEY: Yeah, so like I said, one of, if not the most important area for long-term success, is around sales and marketing. There’s a rather interesting and complicated setup here where we have a larger sales team with a little bit more experience, and then each of the regions, right, will have their sales teams. The sales team will still report to [Yahoo U.S. head Hilary Schneider] to run the overall thing, but the sales teams report regionally. And yet they have to learn adCenter.

So, there’s just a tremendous amount of training, right, to bring the Yahoo team up on adCenter, because I think the most important thing is not the transition, it’s optimizing on behalf of every advertiser after the transition, to achieve their market objectives.

There’s just a humongous amount of training broken up into four courses, huge investment that the Yahoo team is making in the training materials and the man-hours and all that preparation work that they have with their customers. All the customer communications that are happening now, we’re starting to do joint communication events, we had a big search alliance forum in Seattle two weeks ago.

GREG NELSON: Yeah, the search and marketing forum was here, and so we brought customers in a day before to just spend a day with Microsoft and Yahoo to learn about the search alliance.

We got up on stage first and sort of told the vision and took just open Q&A and said, what do you want to talk about, and then we had breakout groups with customers just to say what are you really interested in, what does a successful transition look like to you, what services or kind of information do you need.

This is an area where you could easily be in tension, right, or where you could have conflict between your two sales forces. That’s been so much easier than I would have guessed, because of the maturity and professionalism.

We still handle what we call standard advertisers. So, if you are not a hand-sold kind of premium customer, but you come directly to the platform, then you come to Microsoft, because you’re really just coming to adCenter. Otherwise, you’re with Yahoo and Yahoo is your sales force.

BOOMTOWN: And I assume if you ever got to a display agreement struck, that would be a similar.

MARK MORRISSEY: I can’t comment on display, but there’s definitely a synergy between search and display, as you well know, yeah.

[But] I think I should talk about two things that we haven’t covered. One is about the benefits of the combined marketplace, and then also we haven’t mentioned anything about where we are in terms of the current progress, because it’s actually from my perspective pretty phenomenal in terms of how much we’ve gotten done.

Starting with the unified marketplace, one of the biggest benefits here in a scale business is having a sufficient level of volume in a single buy, with a single campaign, a single set of optimizations, to help advertisers to achieve their marketing objectives.

So, by combining each of our respective share numbers, it now produces really for any sizable advertiser close to 30 percent, plus or minus, right, depending on a couple things in the U.S., and that’s a must buy.

GREG NELSON: Lots of upside.

MARK MORRISSEY: We’ve got work to do.

GREG NELSON: Unlimited potential.

MARK MORRISSEY: Our Yahoo consumers who want to stay on Yahoo search, and we believe that because of the relevance of Microsoft’s results and the rest of the stuff we’re going to put around it, and how we wrap search into the overall experience, we shouldn’t give consumers any reason to go anywhere else to search. That should just lift share in and of itself.

GREG NELSON: The other nice thing, both if you want to look at it that way, is the more lopsided the share, the more enthusiastic advertisers and publishers are about the search alliance.

We have lots of friends all around the world rooting for us and asking how they can help.

MARK MORRISSEY: So, the benefit of a unified marketplace is that advertisers, you know, today they spend most of their time on Google, a little less time on Yahoo, less time on adCenter, and now we’re going to give them one system, one buy, with more clicks, which gives you more consistent performance. Their time is better spent on that optimization.

And not only does that generate just natural lift across the marketplace, but the main byproduct is it produces better ads. Better ads help produce a better search experience, better search experience and all positive…to feed the positive virtuous cycle.

We’ve gotten outstanding feedback, not that every single advertiser is happy, because there are some advertisers that would like to see maybe a non-liquid marketplace, because that was good for them. But, by and large, you look across the base, our customers are very happy.

The biggest thing is they want us to do it with quality, and they want us just to be transparent with where we are along the process.

So, can we switch to talk about where we are?

BOOMTOWN: Okay.

MARK MORRISSEY: So, we signed in December. We have regulatory clearance, commencement in February, and we got to plan of record in May. We’ve been coding like mad, sales, market teams working through their plans. And we are now in the testing phase, which is really significant.

We still have coding to do, there’s a couple more really significant releases that we have to do together before the paid transition can occur. But right now we’re in the testing phase.

We are well into the testing phase for algo, and we’re starting the testing phase for paid. I think what I said at analyst day, because I did show that one example from that, and that was we are continuing to progress right along our testing plan. A huge achievement on Friday, we got to 100 percent of a certain level of testing, and so far so good.

But the hardest work is still in front of us, but if you just think of it, we’re chipping away week by week by week.

That requires all this complexity to work, right, because a query has to come to Yahoo, we’ve got to send it off through Microsoft’s API and we’ve got to get the results, and then we’ve got to put all of our other stuff around it and deliver the whole page experience.

BOOMTOWN: In speed.

MARK MORRISSEY: In speed, that’s right, that’s right.

BOOMTOWN: And you’re also testing the advertiser experience.

MARK MORRISSEY: Right. They’re separate, okay. We are going to run bucket tests of them together and separate, as you’d expect, but the actual traffic switch can be done separate, algo versus paid.

Right now we’re in the testing phase, and it’s going as well…it’s going better than I had hoped it would go. I mean, it’s not to say that we are in the clear on this, but, in terms of ramping up that process, checking off our weekly milestone, the testing process is going really well so far.

BOOMTOWN: And the people at Yahoo in that area are pleased with it? Because they’re again the customers in a weird way.

MARK MORRISSEY: We have a lot of work to do, too. I don’t want to make it sound like we’re all just customers here, but yeah, I mean, like we were skeptical about how quickly some of this work could get done, how quickly the relevance numbers could get achieved. We were confident Microsoft was the right choice. And it’s so far, so good. The things are working as we had hoped. Relevance is really good. I said that at analyst day the relevance is really good, and we’re cautiously optimistic.

BOOMTOWN: And the other thing that’s interesting to me now is the thing that Google can’t search, and neither can you is a lot of the people data in Facebook and all the social networking sites that get very deep and complex.

GREG NELSON: Part of your question about the future of search may be more a cooperation, really driven by consumer demand for those parts of the Web to become more open, which would be great.

There are some companies that don’t necessarily want to participate, but if consumers either vote with their feet or apply enough pressure, that that stuff should open up.

At some point maybe it just becomes overwhelming. You know [Yahoo Chief Product Officer Blake Irving], who’s now at Yahoo. One of the things he worked on really hard here when he was at Microsoft was interoperability between our two messaging platforms.

There is an example where really the consumer value is very obvious, very powerful, and eventually it broke through. You may find the same in the sort of non-crawlable parts of the Web, because when people think of search-oriented, keyword-based navigation of information as something that they expect, if you can’t get to some type of data through that, they may just stop using it, because it’s too inconvenient.

MARK MORRISSEY: I think that’s kind of the point I was trying to make earlier is that the search experience has to evolve significantly.

And I’ll call it the traditional search if the consumer knows exactly what they’re looking for, and they’re going to go through page after page of results. That’s yesterday’s search game. Search is more navigational now, it’s definitely more social, and helping users to find information that they’re looking for in a more natural way, rather than just a query and going through pages of blue links. We think that’s really critical.

By leveraging Microsoft’s huge investments in I’ll call it the traditional aspect of search, that always has to happen, right, the indexing, the crawling and the ranking is huge, hugely important, and useful, absolutely, and then layering on top of that two companies really focused on evolving the future of the search experience, and each of us having our own skills.

GREG NELSON: Just getting back to sort of what people want or what they expect, I assume you saw some of the research that we did when we were designing Bing. It’s something like over 60 percent, something like 65 percent of search sessions are unsuccessful.

So, the future of search is not just improving relevance, but also bringing people the answer so that your percentage of sessions that are successful goes very close to 100 percent, and the amount of time that you spend in that navigational part of the session has to get smaller and smaller and smaller.

The decision engine sort of positioning, the thing that led us in that direction was that very long term bet that you can understand the intent of the user, and then translate that into a different form of relevance, and you can serve up increasingly rich, not links, because links are just a way to end up somewhere else that you may not know anything about, but serve up high quality, credible answers or results or experiences, without having to navigate out of the search paradigm.

MARK MORRISSEY: To me when we talk about experiences, it’s that. It’s not just a query and results, it’s leading the user through the information that they’re looking for.

A big driver for the decision that we made in the partnership with Microsoft is to allow us to focus on that.

GREG NELSON: There are a whole lot of premium opportunities that are available to Yahoo.

We have a lot of things that are in the core API, we have a lot of things that can be put in the API.

And so Yahoo can form their strategy about what they want to do with the user experience, and we have a lot of things to do too.

The thing that’s been fun for me, and you know this by covering MSN, too, is you step into the search discussion at Microsoft at any level of the company, and you feel the level of focus and energy and forward momentum. Because when this company gets really serious about something, you really feel it. I mean, you felt it in Windows and Office and Internet Explorer. And now you feel it in search. Both the product experience like Bing but also at the platform level.

It’s fun. Like as someone that has spent 15 years now, I just had my 15th anniversary a couple weeks ago…

BOOMTOWN: What do you get?

GREG NELSON: You get a big piece of glass.

BOOMTOWN: Really?

GREG NELSON: Yeah.

BOOMTOWN: Like a vase?

GREG NELSON: No, like a big monolith.

BOOMTOWN: Really?

GREG NELSON: Yes.

BOOMTOWN: Nice.

GREG NELSON: Come over to my office and I’ll show you.

BOOMTOWN: Okay. [Laughter.]

GREG NELSON: But, I mean, the focus that you feel there, for somebody that has worked on a part of the business that’s less strategic, has been really fun, really energizing, and just great to work on.

MARK MORRISSEY: And that’s been proven out as we’ve worked through step by step through the things that we’ve needed to do. There hasn’t been a time where they’ve said, no, we’re not going to invest to go get that stuff. There has been clear focus at every level of the organization. And again the quality of what they’ve produced so far–not that they’re done, there’s a lot of work still left to go–but the quality has been fantastic. And I have looked forward to the future stuff that we’ve started to talk about here.

BOOMTOWN: Who do you actually report to?

MARK MORRISSEY: Carol.

BOOMTOWN: Carol, directly.

MARK MORRISSEY: Yes.

We sat down when she asked me to take the job, and she decided she wanted to have direct engagement.

And then clearly because this role spans across each of the different functions, our entire search business is what we’re changing in order to facilitate that.

BOOMTOWN: So, you’re up here [in the Seattle area]. You’re up here, what, every week?

MARK MORRISSEY: I live in southern California, because I started with Panama.

BOOMTOWN: So, you come up every week?

MARK MORRISSEY: Yeah, yeah, at least once a week. And generally it’s Thursdays is when we have our joint operating team meeting.

GREG NELSON: Yeah, if you want to buy airline stocks, like Alaska (ALK) and Southwest (LUV), I mean, between our leads going down and Yahoo’s leads coming up, wow, it’s amazing.

MARK MORRISSEY: When we have a center of operation for decisions tend to be here a little bit more, but that when you get down a level and we’re into each individual team’s discussion, like the algo team, their big meetings are on Thursdays, and they switch back and forth between here and the Sunnyvale area.

GREG NELSON: A lot of what we’re working on right now is engineering migration; we try and put Mark in the rooms with engineering leaders and whatever.

BOOMTOWN: Right, okay. And then you’ll continue to do that right through the…

MARK MORRISSEY: As long as it’s needed.

After months of trying, BoomTown was finally granted an audience with the two key execs who are now responsible for one of the diciest digital jobs going right now: Microsoft’s Greg Nelson and Yahoo’s Mark Morrissey.

The pair’s two-year task is to coordinate the massive search and online advertising partnership the companies struck last year, a job that is perhaps one of the more complex and critical to their businesses going forward.

The deal was finally approved by government regulators in February, and that started the clock for Nelson and Morrissey to get it cooking with gas.

Although it is not as if either Microsoft (MSFT) or Yahoo (YHOO) had a choice but to join together in order to make a dent in the dominant market position of Google (GOOG) in search, the companies are hoping their combined share of close to 30 percent will make a difference to both advertisers and consumers.

The integration will be ongoing, with hopes that the U.S. market will see a unified backend for search technology by the end of the year. Paid search will follow, as will the rest of the global markets.

As part of the shift, some staff from the Yahoo search technology group have either left, been laid off or have been moving over to Microsoft in the transition.

That has meant a Silicon Valley-to-Seattle area back and forth commute for Nelson and Morrissey, both longtime employees who have worked on a variety of other jobs at both companies, including heading MSN and major advertising platform initiatives, respectively.

But this effort is bigger than any of that, since it essentially is the search equivalent of herding cats–by creating a seamless search and online advertising product that works quickly and well across two major Web properties.

Thus, here is the first of two parts of an edited transcript of much of my hour-long interview with both, in which we talked about a range of issues from operations to culture to codependency.

Part Two of of the interview is posted here.

GREG NELSON: So, you want to hear how I got into this thing?

BOOMTOWN: Yeah…explain it to me.

GREG NELSON: So, you know me from the MSN days. And [Microsoft search head Qi Lu] said, “I like what you’re doing with your team, but I have this assignment. And I said, “Qi, I really respect what you’re trying to do. I don’t know if I’m the right guy for you, but go ahead and talk to everybody you want to talk to. And if you come back and ask me to do it, I’ll say yes.”

So, he went out and interviewed a bunch of people and then came back and said, I want you to do it. That was hard, because I loved my MSN team, and I loved what I was doing. But, you know, when Qi asks, you say yes.

BOOMTOWN: Had you been doing any search business?

GREG NELSON: Well, only through the MSN lens. I was a publisher in a way, because I had the responsibility to drive search volume through MSN as a publisher. So, I would work with our editorial staff in all these different markets to think about search experiences in the context of a portal or a media property, and how you turn search into content or how you drive premium content experiences that add value to search, whatever it might be.

So, I thought about it only from that point of view. The algorithmic part of search, like the way that you generate relevance in search, the way that you attach it to advertising in search, that’s sort of my…that’s what I get to learn out of this job, which is great.

MARK MORRISSEY: When he started, both of our executives got our top level teams together. We wanted to be really on the ground running by the time they got regulatory approval.

GREG NELSON: Just to give you a sense of what I walked into, there were hundreds…I don’t remember exactly how many, probably 200 people that had expressed interest in working on that Yahoo partnership by the time that I was asked to take it on. And they were people from all different parts of the company and division; not necessarily all at senior levels, but people that had said, “Wow, I think that’s really interesting, I’d like to come work on it.”

So, I went through a review of all those resumes and all that talent, and then also did additional sort of looking around and picking people one at a time to build what we thought we would be a great team.

BOOMTOWN: And how many people are working on it from Microsoft?

GREG NELSON: All up?

BOOMTOWN: Yes.

GREG NELSON: Thousands.

BOOMTOWN: No, of course, but…

GREG NELSON: Yeah, I mean, there’s about 25 on my team, 25, 30, something like that.

MARK MORRISSEY: But even after you got your team together, one of the things that we’ve continued to do is find some key talent at Yahoo that has moved over to also be part of the Microsoft team.

GREG NELSON: That’s been really key.

MARK MORRISSEY: Yeah. So, we want people that really understand the search business and have extensive experience at Yahoo and can really help bridge not only the cultural differences, but the technical differences and the way we’ve approached the market.

BOOMTOWN: You’ve done a lot of these.

MARK MORRISSEY: So, yeah, about five years ago, they brought me into the product portion of Panama….And then that’s probably the closest comparable effort in the industry, because we did have to move our 400,000, plus or minus, global advertisers over from the platform over to Panama.

When [Yahoo CEO Carol Bartz] came on board, she asked me to be part of a small team that worked directly with Microsoft from the very beginning to figure out what the right thing was for us to do at the company, and obviously then to do…figure out what the right aligned incentives and the right structure would be for a long term, 10-year, global agreement between the two companies.

So, I did that, and that was a big portion of my responsibility last year. And then similar to Greg, as soon as it became clear that we were going to get an agreement signed sort of in the October timeframe, maybe a little bit sooner than that, Carol sat me down. I had another position in the company, and she said, it’s the right thing for you to do, and she asked me to do it.

So, she asked me to take on this role, and I just have had a long term affinity for search and search advertising. I wanted to make sure with all the work that we did on Panama and all the investments we made in search that we really ended up with the right future. Search is critical to Yahoo’s future, and yet we’ve got to make sure that we do this transition in a way that really puts us forward of all of our different customers.

BOOMTOWN: When you say Yahoo’s future, how do you look at it in search?

MARK MORRISSEY: It’s a critical part of our business today, and a critical part of our consumer experience, and it always will be. What the market deserves is it really needs a true alternative to Google. And the best way for us to achieve that is to acknowledge things that we do well, and the things that Microsoft does well, and to leverage those things together, as opposed to us trying to do everything ourselves, particularly in the areas that we’re maybe not so good at.

So, between Microsoft’s experience and focus on delivering great global platforms with true scale, Yahoo’s strength in terms of working with advertisers and understanding of the market, I really believe that in the mechanics we set up from the very beginning of this that by leveraging both of our strengths, that we can really deliver a true competitor to Google.

Not only does our scale combine to really give them much better liquidity that is huge, right, getting up close to 30 percent in the U.S., big, but then the focus that we have really helps out.

[We're not going to be in] the search platform business, the crawling, the ranking and the indexing of the Web. There is a lot of search-related technology that we’re still going to do, because we believe that the search experience…where the market needs to go for search, it’s still a relatively young market, at least from my perspective. But the search experience really needs to evolve significantly.

So, rather than us with less resources than what Google or Microsoft have had in the past trying to do all the back-end platforms and do search experience, now we’re going to take our best talent and focus on search experience and the overall consumer experience.

And then some of our talent is moving over to Microsoft. There’s about 400 people in the products organization between the search technology and paid search that are moving between Yahoo and Microsoft.

BOOMTOWN: And how successful have you been recruiting those [to Microsoft]?

GREG NELSON: Oh, really. Yeah, very successful.

BOOMTOWN: And they’re staying down there [in Silicon Valley]?

GREG NELSON: Yeah, most of them are in India. Some of them are in Silicon Valley, and other places. We’ve had a super-high acceptance rate.

So, we’ve made that quite a big priority, including a lot of executive visits, and a lot of kind of, “Hey, welcome to Microsoft, we’re excited to have you.”

BOOMTOWN: So, then you brought up over about 400, is that right?

GREG NELSON: They come in waves actually, because Mark had talked about Panama, if you want, but they still have to continue to run Panama over a period of time, across all these different markets.

So, as they are closing down Panama in various places, then we’re bringing waves of employees over and training them on adCenter.

MARK MORRISSEY: And that was one of the things that really started to demonstrate and build a lot of confidence in the execution portion of the partnership. There’s two very competing objectives: Get the employees over as fast as you possibly can, because getting that talent into Microsoft not only puts more key talent on developing the things that we need to have done for the future of the platform, but also helps in just the transition itself.

And yet we don’t want to move the talent so quickly that we’re not able to continue to the platform all the way through.

So, we went through a very rigorous…I think it took about five or six weeks with the senior leadership at Microsoft on what employees can go in what locations with what skill sets to allow us to balance between the two, and I thought it went fantastic.

Employees are engaged; the Microsoft team did an excellent job of helping to explain their level of investment and give those employees…because employees, they want to beat Google, and knowing that they have a future at a company that is going to invest significantly to make that happen was a big deal.

BOOMTOWN: And, Greg, when you’re saying, when they move over, there’s not a flipped switch, I understand that, but what’s the time line at this point?

GREG NELSON: I think we’ve brought over 100 or so.

MARK MORRISSEY: A big chunk went last week.

BOOMTOWN: When does it switch over?

MARK MORRISSEY: Beginning of next year.

BOOMTOWN: The U.S. moves first and then…

GREG NELSON: Yeah. Well, U.S. and Canada, North America.

BOOMTOWN: Right, and then? Then the rest of the world?

GREG NELSON: You can kind of do it by size of market. So, Europe next.

MARK MORRISSEY: Basically, there’s 59 total countries and the objective is to get all countries done by Q2 of 2012, the first few markets being U.S. and Canada.

GREG NELSON: It’s 24 months after commencement, which is February 18th.

BOOMTOWN: Right, but it begins next January, correct?

MARK MORRISSEY: The principle is to transition with quality. That’s the overriding factor. And that’s based on the consumer experience and the yield and performance of advertisers and publishers in our owned-and-operated properties, right, because the intent here is make sure that, as we make the transition to going forward, we want the business results to get nothing but better and better.

We set a goal for both of our teams, if we can possibly move U.S. and Canada over before the holiday season, with quality, this year–this year, we want to do so.

BOOMTOWN: Quality, what does that mean?

MARK MORRISSEY: The first one is the experience. For consumers we want to deliver the same quality experience–basically the look and feel before and after the transition.

And the results will get nothing but more and more relevant over time. But the overall experience, the speed, the performance need to be as good or better going forward. For advertisers, there are capabilities that they’ve really enjoyed in Panama that are not in adCenter today. We’re not promising them one-for-one capabilities, but there are investments that we’re making together with Microsoft to bring adCenter up for advertisers and publishers.

In terms of the first one is experience–experience for consumers, advertisers, publishers, and we want the capabilities to be what they expect or better.

Then secondly, it’s around the business metrics….We want to make sure that again for not every single advertiser, not every single publisher, but if you look at in aggregate the groups of major marketplaces, we want the overall performance and business metrics, particularly going into the holiday season, it needs to be as good or better going forward.

So, quality is about the experience itself, measured probably in terms of capabilities, and then there’s the business metrics, and we need to make sure that their yield is as good.

GREG NELSON: And there’s great alignment on that. It’s a 10-year partnership at minimum, hopefully longer, and you want to get off on the right foot with everybody: Consumers, advertisers, publishers. You want them to feel like this is a strong launch, it’s a credible alternative, and we’re in.

So, we’re not going to rush it. If the companies don’t feel ready, like we can really achieve that, then, of course, we’re better to wait.

BOOMTOWN: Well, there is some pressure.

GREG NELSON: The time line that we started to communicate to–publicly, specifically–our advertisers and publishers, is our goal is to have, you know, as pretty confident, algo transition, U.S. and Canada, will happen this year.

We want the paid transition to happen this year, if we can do so with quality, before the holiday season. We’ve got to protect the holiday season at all costs here. And then the next big part of the goal is we have to have it all done by Q2 of 2012.

So, right now we’re finalizing with each of our markets what that sequence will be in terms of the countries, starting in the first quarter of next year, and then we just roll all the way through to that last year.

BOOMTOWN: And how have the cultural changes [been managed]?

GREG NELSON: It’s interesting, because, of course, walking into this I had sort of a point of view and some apprehension, like “Wow, is this going to be really hard.”

It’s been far easier than I had expected, and I think part of that is just that Mark and I get along very well. We’re both kind of pragmatic and it takes a lot to kind of get us ruffled. So, I think we have similar styles. And the people that we’ve hired, we’ve really focused on finding people that are resilient and emotionally mature, and it will sort of steer something of this complexity over a long period of time.

So, I think you often read about, oh, Microsoft has this one culture, Yahoo has another. In practice, at least between these teams, I haven’t found that to be true.

MARK MORRISSEY: Well, right, and the interests here and the incentives that sort of reinforce those interests are very aligned. The way that the partnership was put together, we all have this one big goal, and we’ve hired people that are just really strongly committed to getting that done, and you have support from both companies at the CEO level down. It’s the top priority for both companies. It’s been far easier than I thought.

BOOMTOWN: But in terms of disgruntlement at Yahoo over not being in search technology anymore, how did you cope with that?

MARK MORRISSEY: So, first, we are in search, we’re always going to be in search. There’s an element of that particular part of the search technology that we’re not going to be in. Yeah, there were some disgruntled employees, there always will be when you make a hard decision.

But, in general, employees have responded very well, and the level of commitment that we’ve seen from the Yahoo end, work that we have to do, because this is an extraordinarily complex transition process where we have to connect our front-end to Microsoft’s back-end, and it’s got to work at tremendous scale.

I don’t know if you had a chance to see my presentation from investor day, but one of the things that I showed was some of the screenshots of what we already have in test. February wasn’t that long ago. To have gotten regulatory approval for us, to get through the mountain of requirements and use cases that we had to figure out, to have gotten the API, agreement on the APIs, and to get the coding behind those APIs and get into test by June is phenomenal.

It’s really just a long way of saying that doesn’t happen unless the Yahoos that are working on this are incredibly committed to the future of where Yahoo is going, and the future of working together with Microsoft to achieve this objective.

So, while there will always be disgruntled employees, if you look at the larger population, I mean, we have people that are not just working, they’re working unbelievably hard to make this happen.

BOOMTOWN: Now, the search experience teams are competitive teams.

MARK MORRISSEY: Some are competitive and there are some places that we’re working together. It’s a mix of both.

BOOMTOWN: Such as? Bing has been very impressive in terms of their innovation.

MARK MORRISSEY: Absolutely.

GREG NELSON: Right, and then there’s a separate conversation which is longer term, and, you know, it’s the sort of thing that would feel great to work on if we could do it right now, but right now we’re sort of just trying to ship.

But, both companies have unique assets that we’d love to put into the search alliance, and we want to drive that conversation. And right now we just want to make sure that we get Yahoo to parity of their existing experience, and then we also want to have that conversation about how do we build strength.

MARK MORRISSEY: Another way of looking at it is this is the first agreement in the industry where we have full parity in the platform.

So, as Microsoft invests in innovation around the experience, that’s going to require changes in the platform. As Yahoo invests in things that we want to do in the search experience, that will require changes in the platform. So, we’re always going to meet in the middle at the platform anyway.

Now, that’s not to say that every single thing that we decide to do around entertainment will be the same things that Microsoft decides to do. Some of the things we want to innovate independently, because we’ll discover more things and really move the ball forward. But we already have established a very strong working relationship around how we make those platform decisions, because there are things that Yahoo does today that are quite different than the way Microsoft does them today.

In order for us to get to that comparable experience, this could have been a fight to the death, right? Why would we want to do that in the Microsoft platform? And they’d say, well, “No, we don’t want to do it.”

What we did–and again I think it speaks to the maturity of both of our teams–is we just worked through use cases. Well, what are consumers really trying to do here, how has Microsoft been approaching solving that problem, how is Yahoo doing that. I thought we worked not just agreeable solutions, but ones that moved the ball forward for both of us.

But I’m anxious to get into those future conversations much more. But right now we’ve got to ship.

GREG NELSON: That’s the next chapter. The chapter right now is everybody’s head is down trying to just land Yahoo properly on the platform, and with the great equivalent searching experience.

BOOMTOWN: And when you have complaints? [Microsoft is the] vendor essentially and [Yahoo] the customer.

MARK MORRISSEY: The structure of the agreement, we really worked hard. This goes way back to the very first discussions that we had. We wanted to have aligned incentives where we set up this codependence that kept us really working well together through each of our respective roles. So, by and large, the issues or concerns, why isn’t this working, why don’t I have this capability, you know, it’s Google does it this way…we are going to be a major voice of the customer to the Microsoft teams.

In the structure of the agreement we have both this operational rigor of how do we bring those things in, how do we make marketplace decisions, which are really important. They have the technology, we have the customer-facing piece–and then how do we make road map decisions.

So, throughout transition I have approval authority in Microsoft’s platform road maps, and then going forward then we have a way of we keep providing that type of input.

It’s not a typical vendor-customer complaint process, it’s much more of a partnership, but we each have respective roles where one of us is more the vendor and one of us is more the customer.

So, for the platform they’re more the vendor, we’re more the customer. For sales we’re the vendor, they’re the customer.

And that keeps us again this kind of healthy codependence. And again to leverage–that aligns with each of our strengths.

BOOMTOWN: Is there such a thing as a healthy codependence?

GREG NELSON: Just watch.

Microsoft digital head Qi Lu took to the stage at the Web 2.0 Summit conference this morning, where he confirmed a “strategic” deal with both Facebook and Twitter to integrate real-time information into Microsoft’s Bing search service.

BoomTown broke news of those twin deals earlier today.

Bing’s Twitter integration in beta form is now live here (see an image of it below; click on it to make it larger).

Facebook’s integration will come later, said Microsoft (MSFT).

Before announcing the deal, Lu–who is a quintessential techie–first went a bit deep into the weeds to talk about “how we think about search.”

Said Lu: “To start with, we think about search holistically…it’s about user intent. What it amounts to is that you are trying to build a mind reader.”

Top MSN exec Yusuf Mehdi then bounded onstage to talk about the deals with Twitter and Facebook and do a demo, which was what the audience gathered in San Francisco wanted to hear about and see.

“If today’s search is about getting to the UPS or the FedEx site, tomorrow is much more complicated,” said Mehdi, who described the deals as “strategic.”

Google (GOOG) is also in talks with both Twitter and Facebook about a similar arrangement, but Microsoft’s move was a clear one-upsmanship with its search rival.

And what Mehdi showed was impressive, with the ability to sort tweets in a number of ways.

Such information in search will obviously improve results.

Lu gave few specific monetary or operational details of the service–such as if Facebook and Twitter get a cut of its search advertising revenue or if Microsoft will archive the status updates–mostly focusing on Twitter, since it is first to roll out.

“This is just the beginning,” said Lu. “The Twitter corpus…is still evolving and emerging.”

Added Lu at the end: “Give us a try!”

Here is Microsoft’s press announcement on the deals with two of Silicon Valley’s innovation hotshots:

This morning at the Web 2.0 Summit in San Francisco, Qi Lu, President of Microsoft’s Online Services Division is announcing a new beta feature that enables people to easily search Twitter’s real-time information feed directly in Bing. This new feature helps people make better decisions and more fully understand Twitter conversations by collecting, analyzing and uniquely presenting real-time Twitter content.

More specifically, the new Twitter developments in Bing include:

A real-time index of the Tweets that match your search queries in results. This feature makes it easier to follow what’s going on by reducing the amount of duplicates, spam, and adult content.

Giving you the option to rank tweets either by most recent or by “best match,” where we consider a Tweeter’s popularity, interestingness of the tweet, and other indicators of quality and trustworthiness.

Providing the top links shared on Twitter around your specific search query by showcasing a few of the most relevant tweets. Additionally, Bing automatically expands those small URLs (like bit.ly) to enable you to understand what people are tweeting about. Instead of showing standard search result captions, we select 2 top tweets to give users a glimpse of the sentiment around the shared link.

You can try out the new Bing Twitter search beta here momentarily or learn more about it at the Bing blog. Please note that this is a U.S. only feature at this time.

Facebook Partnership

As part of his on-stage discussion at the summit, Dr. Lu is also announcing a global partnership with Facebook that will bring public Facebook status updates to Bing search results. The experience will be available at a later date.

Lu also confirmed a similar deal with Facebook.

bing is bringing twitter search to you

October 21, 2009, 10:24 AM by Bing | 0 Comments
One of the most interesting things going on today on the Internet is the notion of the real time web. The idea of accessing data in real time has been an elusive goal in the world of search. Web indexes in search engines update at pretty amazing rates, given what it takes to crawl the entire web and index it for searching, but getting that to “real time” has been challenging.

The explosive popularity of Twitter is the best example of this opportunity. Twitter is producing millions of tweets every minute on every subject you can imagine. The power of those tweets as a form of data that can be surfaced in search is enormous. Innovative services like Twitter give us access to public opinion and thoughts in a way that has not before been possible. From important social and political issues to keeping friends up to date on the minute-by-minute of our daily lives, the web is getting more and more real time.

Search needs to keep up. Shortly after we launched Bing, we did an experiment with the team at Twitter, where we took a fairly small number of “celebrities” from Twitter and provided access to their tweets as part of the search result. Here is a great example.

But what if we take that to the next level? What if we indexed basically the whole public Twitter stream and made it available to customers?

We’re glad you asked that. Because today at Web 2.0 we announced that working with those clever birds over at Twitter, we now have access to the entire public Twitter feed and have a beta of Bing Twitter search for you to play with (in the US, for now). Try it out. The Bing and Twitter teams want to know what you think.

How does this all work?

Were you as fascinated by the 6-year-old boy floating away in a balloon as we were? Was it a hoax? We know that people are going to twitter more and more for information surrounding all the latest chatter.

You can now search for what people are saying all over the web about breaking news topics, your favorite celebrity, hometown sports team, and anything else you use Twitter to stay on top of today.

If you want to keep an eye on this topic, you can just watch the Tweets roll in. Or, click on “See more Tweets about…” to go to a page full of Tweets. On that page, you can change the ordering to “Best Match.” Here we arrange Tweets differently. If someone has a lot of followers, his/her Tweet may get ranked higher. If a tweet is exactly the same as other Tweets, it will get ranked lower. For example, I saw a Tweet from ABC News ranked pretty high in the Best Match mode during the “boy in the balloon” fiasco. By the way, you won’t see any of your tweets if you protected or deleted them, and tweets don’t last more than 7 days in our index.

Are you a Taylor Swift fan? Just think of all the links that are shared on twitter that have to do with Taylor. To help you find these links we sift through and find the most interesting and hot trending links that other search engines usually don’t pick up on. Below you can see a couple of interesting links shared by Twitter users–some news and some gossip.

Instead of the usual captions that are used for links, we decided to give you a “social caption” and show you what people are saying about these links.

Our team has been using this product internally, below are some situations where it came in handy:

Sean Suchter (my boss) and I avoided a closed freeway on a rainy Seattle day and made our flight home.
Eric Scheel (principle program manager on the team) a photo-gear junkie, keeps up on early product reviews and owners’ tweets, which helped him decide on his next purchase.

My wife thinks I am almost cool because I know stuff about Taylor Swift.

We’d love to hear some stories from you about how this may have helped you. Of course, we also want to hear your ideas about how to keep improving this product.

Paul Yiu and the Bing Social Search Team

In a stunning one-two punch, Microsoft will announce separate nonexclusive deals today with both Facebook and Twitter to integrate their real-time feeds of status updates into the Bing search service.

According to sources, Microsoft (MSFT) digital head Qi Lu will announce the deal onstage in a few hours at the Web 2.0 Summit.

BoomTown reported earlier today that the Microsoft data-mining deal with Twitter was poised to be announced.

But the addition of Facebook raises the stakes considerably because it has the largest pool of status updates, despite all the hype around Twitter. Facebook has previously stated that it has 40 million updates a day, on average, from its 300 million-plus audience.

Twitter has been talking to Google (GOOG) about a similar arrangement, and, according to sources, so has Facebook.

But the deal is a definite blow to the dominant search engine, since–for the first time–data will be available on Bing that are not available on Google.

Neither of the services is expected to be up and running for weeks, if not months. But there is the possibility of a demo today by Qi Lu of what it will look like.

What’s interesting about the deals, which have been in the works for several weeks, is that they will be very different.

Much of what is posted on Twitter is public by design, while Facebook users prefer the closed nature of the service to disperse a wide variety of personal information only to their friends, and they want to control it.

Thus, sources said, not all Facebook updates will be included in the real-time feed to be searched by Bing, but only those its users choose to make available to the wider public. Facebook will apparently provide users with a number of new tools to do so.

BoomTown first reported several weeks ago that Twitter was in advanced talks with both the search rivals about such a real-time search arrangement.

When asked about the talks onstage at Web 2.0 yesterday, Twitter CEO Evan Williams turned coy, according to numerous reports, joking “Whose deals?”

But, in fact, the San Francisco-based microblogging service was very much engaged in dealmaking aimed at gaining more visibility for the billions of tweets from its 54 million monthly users.

And so was Facebook, and it is probably a little irksome to Twitter that the rival social networking site will steal some of the thunder over the deal, which is sure to break out in the blogosphere today.

The two services represent the hugest trove of real-time and content-sharing information, generated from their massive data streams.

The deals with Microsoft might include a payment of several million dollars to both Facebook and Twitter, along with various revenue-sharing proposals that would give them a piece of the advertising revenue made from search results.

Doing these kinds of data deals with big search players does make a lot of sense, since it would be hard for both companies to turbocharge their own search engines without running into the big cash-laden guns at both Google and Microsoft, which recently launched the Bing search service.

Being deeply integrated into big search services would give both companies an even huger footprint.

Microsoft did a small experiment this past summer by integrating Twitter data into search results, starting with tweets of bloggers like me.

And the company provides search services to the Silicon Valley-based Facebook, part of a major investment deal it made several years ago.

Both Microsoft and Google had separately contemplated buying Twitter and Facebook in deals that never materialized.

But, if they both strike data deals with Twitter and Facebook, they will get the next best thing–an ability to offer all that real-time information to the masses from its most innovative sources.

According to sources, Microsoft is close to striking a nonexclusive data-mining deal with Twitter to integrate the microblogging service’s full feed into the results of its Bing search service.

News of the deal, which was still being worked on by engineers and execs at both the software giant and the start-up as late as yesterday, could even come as early as today at the Web 2.0 Summit conference in San Francisco.

Qi Lu, the head of Microsoft’s online services division, is being interviewed at the event at 11:30 am PDT.

Note: Lu is scheduled to appear onstage after Yahoo (YHOO) CEO Carol Bartz, who is now too sick to attend, the company said. She also missed Yahoo’s third-quarter conference call due to an unspecified illness.

Thus, Lu is the main event of Web 2.0 tomorrow morning and it would be a good place to make a big announcement, if the talks are successful.

But sources close to the situation caution that the deal could still run into a snag and was not yet complete, although it seems more likely than not that a deal will soon be struck with Microsoft (MSFT) first and then Google (GOOG), which is the other company Twitter has been negotiating with.

BoomTown had previously reported that Twitter was in advanced talks with both the search rivals about just such a real-time search arrangement.

There could be other possibilities on the table, said sources, such as one of the big companies advertising on Twitter or any number of other Twitter partnerships with either one.

When asked about the talks onstage at Web 2.0 yesterday, Twitter CEO Evan Williams turned coy, according to numerous reports, joking “Whose deals?”

But, in fact, Twitter, which is based in San Francisco, is very much engaged in dealmaking in this regard.

Here is what I wrote previously, as to what and why:

Sources said a number of scenarios are being discussed to compensate Twitter for its huge and potentially valuable trove of real-time and content-sharing information, generated from the data stream of billions of tweets from its 54 million monthly users.

These include a number of structures, including a payment of several million dollars to Twitter, along with various revenue-sharing proposals that would give Twitter a piece of the revenue made from search results.

The deals, stressed sources close to the situation, are nonexclusive, especially because Twitter’s management is keen to remain independent and also nonpartisan in the growing search battle between Google and Microsoft.

This means Yahoo–which recently struck a search-technology and online-advertising partnership with Microsoft–could also license Twitter’s feed to make its search results even more robust, although Boomtown could not determine if the company is in talks with the San Francisco start-up.

Sources said it is also possible that no agreement would be reached with either company.

And execs at Twitter, Microsoft and Google had no comment when asked about talks.

But doing these kinds of data deals with big search players does make a lot of sense, since it would be hard for Twitter to turbocharge its own search engine without running into the big cash-laden guns at both Google and Microsoft, which recently launched its new Bing search service.

Twitter is, instead, seeking to create a large open platform, which many could plug into, from search engines to marketers to publishers to developers.

Twitter has also been considering offering premium services to these groups and is contemplating some form of advertising offering.

But, most of all, Silicon Valley’s hot start-up is focusing now on spurring growth and engagement, along with fine-tuning its product offering.

Being deeply integrated into big search services would give Twitter a huge footprint.

Microsoft had already done a small experiment this past summer integrating Twitter data into search results, starting with tweets of bloggers like me.

How much indexing of its data Twitter will allow is unclear, but the company has certainly bought itself time to think carefully about all its options, given that it now has a lot of money in the bank.

Late last month, Twitter raised another $100 million in new funding, after already having raised $55 million.

This has given it a $1 billion valuation, despite negligible revenue.

The valuation also effectively stated that the innovative company was pretty much putting itself out of play to be acquired and is very interested in forging its own destiny.

Both Google and Microsoft execs have contemplated the idea of buying Twitter in the past, although no serious talks ever moved forward.

If they both strike data deals with Twitter, they will get the next best thing–an ability to offer all the information disseminated on Twitter in search results.

As Digital Daily’s John Paczkowski noted in a post in March titled, “Microsoft Acquiring Yahoo One Employee at a Time”:

First, Sean Suchter, VP of search technology at Yahoo, left to become general manager of Microsoft’s Silicon Valley Search Technology Center. Then, Yahoo search scientist Qi Lu followed him, tapped as president of Microsoft’s Online Services Group. And, soon after that, Larry Heck, former VP of search & advertising sciences at Yahoo Labs, accepted a job in the R&D department of the software giant’s online services division. Now, Yahoo alum Jan Pedersen has joined them as well. Admittedly, Pedersen arrives at Microsoft by way of Amazon’s A9.com. But prior to that gig, he was chief scientist and VP, Search and Advertising Technology Group at Yahoo.

But Yahoo U.S. advertising sales head Joanne Bradford–who worked at Microsoft (MSFT) for many years–obviously knows how to play that game and has managed to grab one of the its top ad sales execs, Seth Dallaire.

Yahoo (YHOO) confirmed that Dallaire (pictured here) joined the company last week, as VP of mid-market sales, a newly-created role responsible for all mid-market sales efforts across search and display advertising.

Dallaire had been at Microsoft for seven years, most recently running its retail vertical and Midwest region. Previous to that, he ran business development partnerships at Amazon (AMZN).

Eric Boyd (pictured here), a high-profile techie from Yahoo who left the company for a start-up last year, is now headed to Microsoft to work for its digital group, now run by another ex-Yahoo, Qi Lu.

UPDATE: Microsoft confirmed the hiring, although declined to provide further details.

Boyd, who is well-known for his card-counting team exploits while at MIT (which were later made into the movie, “21”) had been VP of platform engineering at Yahoo (YHOO) and worked on a variety of projects there.

With the addition of Boyd, sources said, Microsoft has acquired a huge swath of the top tech talent of Yahoo, many of whom came to the software giant because of Lu and to escape the turmoil at Yahoo.

At a recent tech offsite at Microsoft held by Satya Nadella, SVP of Research and Development at its Online Services division, in fact, one person remarked that a full 10 percent of the techies were former Yahoo execs.

There will be more to come, up to 400 or more, if the search partnership the pair recently struck passes regulatory muster, although Boyd is not part of that deal.

He had worked at Yahoo for a decade, but left last spring to take over as VP of engineering at Mochi Media, a San Francisco-based gaming-related start-up backed $14 million in funding by Shasta Ventures and Accel Partners.

He will be working for Microsoft (MSFT) in Silicon Valley, in its group related to search and advertising, sources said.

Brad Garlinghouse’s appointment to a new job at AOL today as its new communications czar is yet another sign of an interesting trend for those keeping score of the comings and goings of top Internet execs.

Garlinghouse came to the Time Warner (TWX) online unit after a year-long break, preceded by six years at Yahoo (YHOO).

As anyone who watches the digital space knows by now, this kind of management musical chairs is common and never-ending.

In fact, borrowing a quote by IAC/InterActiveCorp (IACI) CEO and chairman Barry Diller from an onstage interview I did with him at the sixth D: All Things Digital conference and switching out Hollywood for Silicon Valley: “[It] is a community that’s so inbred, it’s a wonder the children have any teeth.”

But, given all the movement of late, this insider seat-switching seems more frantic than ever, as allegiances shift, competitors become friends and colleagues become rivals faster than you can tweet.

When he left Yahoo last summer, in fact, the digital chatter was that Garlinghouse would take a job either as a venture capitalist (he had been one once) or helming a start-up (that too, at Dialpad.com).

In fact, sources said, Garlinghouse had been considering two mobile gigs, but opted for helping to try to overhaul a troubled Web giant.

Fixing messes was the impetus of Owen Van Natta, who left a top job at social networking giant Facebook in early 2008 and by the end of the year, headed over to run Project Playlist, a controversial online music-sharing service.

But then he had hightailed it by spring to try his hand at reviving MySpace, as its CEO.

His boss, News Corp. (NWS) digital head Jon Miller, did the same, getting the hook (unfairly to my mind) at AOL several years ago and then creating an investment firm with former MySpace head Ross Levinsohn.

The pair considered being part of a bid to oust Yahoo management in 2008.

Miller’s freedom lasted only until he got an offer that he presumably could not refuse from News Corp. head Rupert Murdoch recently. (Full disclosure: News Corp. owns Dow Jones, which owns this site.)

The list goes on, chock full of ex-Yahoos, in fact.

Its one-time COO, Dan Rosensweig, left the company in 2006, for example, and joined the well-known private-equity firm, Quadrangle Group.

But, soon enough, he was scooped up by Activision Blizzard (ATVI) to run its Guitar Hero division.

Yahoo Network head Jeff Weiner also departed from the Internet giant, in mid-2008, for a stint at two VC firms.

He landed at LinkedIn, the business-networking service where he was named CEO in late June.

Greg Coleman ran Yahoo ad sales until mid-2007 before taking a job at AOL earlier this year, which he lost after it got new management soon after.

At Yahoo, Coleman sparked with former advertising sales head Wenda Harris Millard, whom he ousted. She went onto Martha Stewart Living Omnimedia (MSO) and left there this spring for the Media Link consultancy.

Presto! She is now helping MySpace’s Van Natta fix the social networking site’s ad business.

Current Yahoo U.S. advertising head Joanne Bradford actually came from Microsoft last summer, via her own short visit to the troubled ad start-up SpotRunner.

Former Yahoo search techie Qi Lu now runs digital for Microsoft (MSFT), along with a big gang of ex-Yahoo techies he has recruited.

And Scott Moore is even better at the switcheroo. He was at Microsoft running MSN U.S. content, switched to Yahoo as its media poobah, left last year to consider a start-up and then headed back to Microsoft as head of U.S. content this year.

But former Google (GOOG) execs have also been busy shuttling hither and yon, mostly to innovative start-ups.

Of course, many find refuge at Facebook (COO Sheryl Sandberg, PR major domo Elliot Schrage and many more) and Twitter (GC Alexander Macgillivray and COO Dick Costolo).

Recent departures–such as Sukhinder Singh Cassidy, who landed at Accel Partners for now–are also likely to find new homes soon enough.

And, of course, there’s always Garlinghouse’s new boss, former Google ad head Tim Armstrong, who took over at AOL earlier this year.

We’ll skip former Joost CEO and former Cisco (CSCO) exec Mike Volpi (who is now a VC); former Netscape Communications/short-term VC/ex-banker/current-for-now CBS (CBS) digital head Quincy Smith; and Joanna Shields, who has worked at Real Networks (RNWK), Google and Bebo (which was bought by AOL)–for now.

Because, around and around and around it always goes, as you can see in this funny video below, which I posted previously:

[Musical Chair designed by Jacob Mathew.]

As the wind-up act for the Financial Analyst Day at Microsoft today, its CFO, Chris Liddell, took the stage to try to put a shine on weak financial results that the software giant recently reported.

“So, what genetic disposition do you need to be a CFO? Essentially, you need to be miserable, you need to be the sort of person who takes drinks away from people at the end of a party,” said Liddell. “So, you know, my colleagues who have been giving you drinks all day, have told me to come out here and take most of them away from you.”

This was an unusually charming opening for typically dull CFOs, made even more so since it was delivered in Liddell’s jaunty New Zealand-Hobbit accent, which turns words like “share” into “sheeaar” and “schedule” into “shed-you-all.”

But no matter how cute the delivery, Liddell could not make the recent financial performance at Microsoft (MSFT) look adorable. The company missed revenue estimates by $1 billion in its most recent quarter.

Said Liddell: “And, not surprisingly, from a revenue point of view, it turned out to be a fundamentally different year than we thought it would. So, when I stood up here last year and said we thought our revenue would grow, it actually shrunk by three percent.”

Liddell dubbed the new economic situation the “new normal,” which sounds like it could be the topic on an “Oprah” show.

Still, Liddell, who has been a grumpier CFO than most during this econalypse–I once dubbed him “Glum Chris at the Recessiondome”–was more positive going forward.

“I can’t say this is good that we’re still down relative to where we were a year ago,” he said. “But, on a relative basis, it was a reasonable year from a shareholder value point of view, given the context of the environment that we had.”

Liddell said Microsoft was now operating in a “reset” mode, a term often used by Microsoft CEO Steve Ballmer.

“The economic path that we are all going to face, regardless of any industry, is going to be relatively subdued compared to what we’ve been through,” he said. “So, those companies that are going to drive superior shareholder value in the new environment are not only going to be the ones that mapping the reset in a very good way, but are going to manage the new normal in a particular way as well.”

That means having cash, controlling costs, pushing for innovation and market share, said Liddell.

He forgot to add judicious coupon-clipping!

After he was done, Liddell was joined onstage for an executive Q&A by Ballmer, COO Kevin Turner, Online Services President Qi Lu and, finally, Chief Software Architect Ray Ozzie, who was apparently in the special guest star role for this year’s meeting.

It was emceed by investor relations guy Bill Koefoed, who I must admit, is not even close to as dull as he is when reading all that legal mumbo-jumbo at quarterly earnings call.

(Even to my assistant Ed–to whom Koefoed’s voice is like Valium, since I listen to those calls on a speakerphone at All Things Digital HQ, and it puts him into a deep stupor.)

There were various questions for the execs–all men, by the way, although who’s counting? Well, okay, me!–including:

* Whether Microsoft might make more acquisitions.

“We don’t acquire as a strategy,” said Ballmer flatly.

* Its relationship with Yahoo (YHOO) going forward and if it might lead to even closer ties.

“If there was an implicit question are we interested in a full acquisition, the answer is no. Yahoo is happy to be independent, we’re happy to be independent, we’re delighted with search partnership,” said Ballmer even more flatly.

There were also a whole bunch of financial questions, most on the far side of wonky. Ozzie spoke only briefly about big computing ideas, which is his job at the software giant.

And then it was over and he and the other big execs headed for cocktails with those gathered.

And, last I saw, Liddell was not wrestling any drinks from the attendees. Not yet, at least.

Isn’t it ironic that Yahoo once employed–and for a very long time–top search techie Qi Lu and here he was on stage today at the Financial Analyst Meeting at Microsoft HQ in Redmond, Wash., after having just scooped up that business for the software giant.

Lu, who is now president of the Online Services division at Microsoft (MSFT), was a key player in the deal that was announced yesterday between it and Yahoo (YHOO), under which Microsoft licensed Yahoo’s search technology for a decade.

Lu was not generous with the details, although he did say making the partnership work was his No. 2 priority after Microsoft’s own search business. No. 3 was being financially responsible.

Said Lu, in part: “First, search is our number–one priority…second, a big priority for us is implement the Yahoo partnership. It is a 10-year partnership. We’re absolutely committed in spirit, in everything we did to deliver the true economic values, consumer benefits, customer benefits for advertisers, publishers all around.”

Because of the scale it brings, Lu said that the deal has the potential to be lucrative, despite the fact that Wall Street thinks Yahoo sold out of its search technology too cheaply.

But he also tried to manage expectations. “And I keep telling my teams, we want to be brutally honest about where we are…and understand the hurdles we have to overcome,” said Lu.

Microsoft Business President Stephen Elop, who was on next, talked a lot about how Microsoft was dealing with the tough economy and its impact on the company’s software business.

He also gave updates about a range of its various products, including the upcoming Office 2010.

“Now, despite the difficult economic challenges, despite the end of a product cycle, what we believe, as evidenced by the strength of our annuity business, is that there’s incredible excitement out there in the market because of Office 2010,” said Elop. “So, at a time when we expect business productivity or business spending climate to improve, we are launching the most innovative wave of technology we have ever launched.”

Elop used the term “attach rate” to talk about the how users relate to Microsoft software, although I have often thought about how much I wanted to get a divorce from Microsoft Outlook.

After Elop, another business-type exec, Servers and Tools President Bob Muglia, who also had to deliver not-such-great news.

Said Muglia: “What we saw was that as the economy got soft, so did the customer buying, the business buying for servers, and starting around the middle of October into the end of our fiscal second quarter, and certainly through the entire part of our second fiscal half, this calendar year, we’ve seen a pretty dramatic decline in the server marketplace.”

And, after that, when he started talking annuity sales, virtualization and modular data centers–I’ll admit it–this is precisely the moment when I went out for an emergency cookie run.

After Q&A with Elop and Muglia, next up: CFO Chris Liddell (and his delightful New Zealand accent) to talk about–hopefully–Microsoft’s billion-dollar revenue miss in its most recent quarter.

The fun never stops at Microsoft, it seems.

Well, not fun–more like a long march of khaki-clad Softies.

They will be on display bright and early this morning at the company’s annual Financial Analyst Meeting, a cavalcade of top execs at the tech giant blabbing away.

BoomTown will be there covering it in person, natch!

The Microsoft management smorgasbord includes:

CEO Steve Ballmer, COO Kevin Turner, Entertainment and Devices President Robbie Bach, Online Services President Qi Lu, Microsoft Business President Stephen Elop, Servers and Tools President Bob Muglia, Chief Research and Strategy Officer Craig Mundie, Chief Software Architect Ray Ozzie and CFO Chris Liddell.

I am betting that most of the focus at the gathering, which is being held at the worldwide HQ of Microsoft (MSFT) in Redmond, Wash., will likely be on two major events over the last week–its billion-dollar revenue miss in its fourth quarter and its just-born search and online advertising deal with Yahoo (YHOO).

The former, of course, was bad news for Microsoft, as it continues to signal weakness in its core operating system software and server businesses, due to lower demand for personal computers in the midst of the econalypse.

The latter was good news, of course, since Microsoft seemed to score a coup in nabbing the search technology business from Yahoo with no big upfront payments.

I have a lot of questions about both these issues, as will the crowd of reporters and Wall Street sharpies at the FAM, which is what they call the meeting here.

There could even be be plenty of answers, especially given that the entire leadership of Microsoft will be there.

Here is a link to a live Webcast of the FAM event, if you want to join the party too.

Unless there is some major glitch, there might finally be a search and online advertising deal struck between Yahoo and Microsoft at long last.

Top executives at Microsoft–including SVP of the Online Audience Business Group Yusuf Mehdi, search head Satya Nadella and top digital exec Qi Lu, as well as others–have all flown down to Silicon Valley from their Redmond, Wash., HQ today to iron out the remaining issues, which seem to have to do with the deployment of technology.

“It is an entourage,” joked one exec.

Microsoft CEO Steve Ballmer is also deeply involved in the talks, although he is not with the group.

If all goes well, the deal could be announced within the next week, sources at both companies said.

The most recent talks have been unusually close to the vest at both companies, and spokespeople for both Yahoo (YHOO) and Microsoft (MSFT) declined to comment on the issue.

And, of course, they should not, since there is no certainty any deal will be struck at all, especially since the pair have been down this road before, unsuccessfully.

In those cases, both sides have thought they were close, too, with fingers quickly pointing at each other for the failure of the discussions.

While BoomTown has gotten several different versions of terms of the latest deal, they all include Microsoft (MSFT) paying Yahoo (YHOO) several billion dollars upfront to take over its search advertising business and guarantee certain payments back to Yahoo.

There is also a display advertising element to the deal, which would likely have Yahoo take the lead in selling premium advertising for the companies.

That they are so close is a good sign, although sources on both sides of the deal cautioned that it could just as easily come apart.

And, indeed, Microsoft and Yahoo have long argued the particulars of this deal, including over the rate for traffic-acquisition costs, the ability of Yahoo to have control over data and the simple fact that such an arrangement is exceedingly complex.

But, said one person close to the situation, “It is down to the short strokes, for sure, it is just a question if we can finally close this.”

That’s a good question, given the push-me-pull-you relationship between Yahoo and Microsoft over the last two years.

But both need each other, especially since they lag so far behind search market leader Google (GOOG).

Yahoo was even ready to strike a similar deal with Google in the midst of Microsoft’s hostile takeover attempt last year. That partnership failed due to regulatory concerns.

Talks between Microsoft and Yahoo have waxed and waned too, as I reported earlier this week.

When last we checked in, Yahoo CEO Carol Bartz and Microsoft’s Ballmer had a little private tete-a-tete about the deal, when both were attending the seventh D: All Things Digital conference in Southern California in late May.

Bartz and Ballmer also both acknowledged discussions in onstage interviews at D7, with Bartz even boldly stating that she was open to the deal if good and reliable data and “big boatloads of money” were forthcoming from Ballmer.

(You can see the video of her saying that here, while Ballmer is less colorful here.)

Since then, Microsoft did an aggressive launch of its new Bing search service, which has been an initial success.

The company has become more confident with the early success of Bing, which has garnered good reviews and small improvements in market share in surveys.

Sources at the software giant maintain that the improvement–via innovation and a huge marketing spend–has given Microsoft a bit of leverage against Yahoo, although the bets are still out on exactly how much sustained share Bing can garner.

Yahoo is aware, of course, that is can ill afford to lose search market share, although Bartz has been focused on beefing up Yahoo management and marketing.

Still, the companies have never given up on the talks, which began in March, although all the back and forth underscores a very real debate by both sides about whether joining together will benefit them both or not.

The possible pluses are clear: Huge technology cost-savings and cash for Yahoo and another weapon to fight archrival Google for Microsoft.

It needs as much firepower as it can get. A recent comScore (SCOR) report for June showed Google with a 65 percent share, Yahoo at 19.5 percent and Microsoft at just 8.4 percent.

The deal, if struck, could give a big boost to shares of both companies, which have been up a lot since the beginning of the year.

While sources at both sides stressed that this was in no way a merger, a deal would bind their fates together rather strongly.

There was a report earlier today by 24/7 Wall Street that a deal was “imminent.”

One source advised caution when asked about that word, although this person was more confident than ever.

In any case, if it does not work out, the source said, “this will be it…we will all finally go our separate ways and be done with it.”

Microsoft Promotes Steven Sinofsky to President, Windows Division
Tami Reller to lead Windows Marketing and Finance

REDMOND, Wash. — July 8, 2009 — Microsoft Corp. today promoted Steven Sinofsky to president of the Windows Division. Sinofsky, a 20-year Microsoft veteran, most recently led the Windows and Windows Live Engineering Group, contributing to the Oct. 22 availability of Windows 7.

As president, Sinofsky assumes responsibility for the Windows business including both the engineering and marketing functions for Windows, Windows Live and Internet Explorer.

“Steven Sinofsky has demonstrated the ability to lead large teams that deliver great products. The work he and the team have done in getting ready to ship Windows 7 really defines how to develop and ship world-class software,” said Microsoft CEO Steve Ballmer. “He is a perfect fit to lead the Windows group.”

Sinofsky began his career at Microsoft in 1989 in engineering and has held multiple positions on Microsoft product teams. His full biography can be found here.

In addition, Tami Reller, currently chief financial officer (CFO) for the Windows Division, will take on the additional responsibility for marketing. Bill Veghte will be moving to a new leadership role in the company to be announced later this year. The transition between Reller and Veghte is timed to take place in late July when Windows 7 reaches the release to manufacturing (RTM) milestone.

Reller joined Microsoft in 2001 as part of the acquisition of Great Plains Software Inc. Reller was the CFO of Great Plains at the time of acquisition and had previously served in a number of senior marketing, sales and general management roles. Since joining Microsoft, she has held a variety of leadership positions including corporate vice president of marketing for Microsoft Business Solutions, where she was responsible for the launch of the Microsoft Dynamics brand. She will report to Sinofsky and will retain her responsibilities as CFO.

“In addition to her in-depth knowledge of the Windows business, I’m excited that Tami will bring to Windows her experience in marketing and finance, along with a history of fostering a strong and profitable partner ecosystem in business software,” Sinofsky said.

Jon DeVaan will continue in his role as senior vice president, reporting to Sinofsky. DeVaan managed the engineering team responsible for creating the core components of both Windows 7 and Windows Server 2008 R2.

And now, the all-hands memo from Microsoft CEO Steve Ballmer:

Windows is one of the franchise brands and products for Microsoft. Each new version of Windows is a visible and significant milestone for the company. We will soon finish Windows 7 and hand it off to our partners for general availability on October 22nd.

With this transition, we want to ensure we are setting up for the next release and continue the market leadership and momentum that we have with Windows today. Accordingly, I am pleased to announce today that Steven Sinofsky will be promoted to President of the Windows Division. Windows 7 is receiving terrific feedback from customers, partners, analysts alike, and the entire Windows team has done a great job.

With this promotion, Steven assumes responsibility for the Windows business including both the engineering and marketing functions for Windows, Windows Live and Internet Explorer. Jon DeVaan will continue in his role as senior vice president, reporting to Steven. In this role, Jon will continue to manage the engineering team responsible for creating the core components of both Windows 7 and Windows Server 2008 R2 and is responsible for the PC ecosystem engagement and technical readiness.

We are also pleased to announce today that Tami Reller, currently CFO for the Windows Division, will take on the additional responsibility of marketing for the Windows Division. Tami brings a strong background in delivering successful brands to market, most recently with the introduction of Dynamics in her previous role as marketing vice president for MBS. Tami takes over the marketing responsibility from Bill Veghte who will take a new leadership role in the company to be announced later this year. Bill and Tami will work closely together through this month to ensure we deliver on the momentum currently building for the launch of Windows 7.

Under Bill’s leadership, the team has re-energized our approach to marketing and selling Windows and the PC, built stronger relationships with our partners and has laid the right plans for delivering Windows 7 into the market. In particular, the “I’m a PC” campaign has really helped energize the brand and create emotional connections between our product and our customers. Bill has a long track record of success at Microsoft in a variety of capacities and we look forward to his continued contributions.

As we start the new fiscal year, we do so with a full slate of great products, healthy businesses and strong leadership. We would like to recognize Steven, Bill and Jon for their leadership of Windows and congratulate Tami on her new expanded role.

Steve

Between November 2008 and March 2009, Redmond hired away five Yahoo veterans. First, Sean Suchter, VP of search technology at Yahoo, left to become general manager of Microsoft’s Silicon Valley Search Technology Center. Then Yahoo search scientist Qi Lu followed him after being tapped as president of Microsoft’s Online Services Group. Soon after that, Larry Heck, former VP of search & advertising sciences at Yahoo Labs, accepted a job in the R&D department of the software giant’s online services division. Jan Pedersen, who once served as a chief scientist and VP of Yahoo’s Search and Advertising Technology Group and Dayne Sampson, Yahoo’s VP of operations for search and advertising, followed.

Now comes word that three more Yahoo execs have taken jobs at Microsoft (MSFT). Knut Risvik, Yongdong Wang and Kevin Timmons, all Yahoo veterans, are now headed to Microsoft.

Risvik, once a chief architect at Yahoo (YHOO), will work on Microsoft’s search platform and infrastructure. Timmons, formerly a Yahoo VP of operations, has been charged with running the company’s data center expansion. What Yongdong Wang, once a VP of international search, will do remains to be seen. He is, however, reporting to Harry Shum, Microsoft’s corporate vice president for search product development, so presumably he’ll be doing something similar.

A nice little trifecta for Microsoft and one that surely inspired Yahoo CEO Carol Bartz to drop a frustrated F-bomb or three. As I said back in March: If Yahoo employee defections to Microsoft continue apace, there may come a day when Redmond will no longer need to buy the struggling company’s search business. It will already have acquired it.

Later this afternoon, BoomTown will be front and center–well, I will probably get seated on the far side and way back–for a speech to be delivered by Microsoft CEO Steve Ballmer at Stanford University’s Memorial Auditorium on innovation and entrepreneurship. Part of the Entrepreneurial Thought Leaders Seminar, it is aimed at students there who are looking for some advice from tech’s big dogs.

Ballmer is, of course, all that, with a blustery bark and an occasional bite.

Of course, he’s probably channeling a more charming demeanor in another meeting sources say he plans to have with Yahoo CEO Carol Bartz on this visit to Silicon Valley.

The second since Bartz took over Yahoo in January, it’s about whether or not the pair should make nice after a long period of useless acrimony, and strike a significant search and advertising partnership.

Many close to the discussions, which have been going on seriously since late March between small teams from both companies, said that how the pair get along and whether they can actually pull the trigger together is all that matters.

Rapport is key, especially since such a deal has been exceedingly complex to figure out.

The latest idea is one in which Yahoo (YHOO) would take over both search and display advertising sales and Microsoft (MSFT) would run the tech for both behind the scenes.

It’s not clear if trading other assets–-such as content–-or a large investment in Yahoo by Microsoft are being considered too.

If struck, such a deal would be a major shift for both companies in their business focus and would also tether them tightly together to better compete with Google (GOOG), which overwhelmingly dominates the lucrative search market.

Still, sources said, there is a lot keeping Microsoft and Yahoo apart, most especially a profound wariness over controlling key technologies and tense history between them.

In addition, execs on both sides–such as Microsoft digital head and former Yahoo tech exec Qi Lu–are treading carefully about every item, unsure of how so many ties would be handled.

“Could we fire Microsoft if they did not perform?” asked one Yahoo exec. “Or would we be stuck without control over our destiny, if it all went south?”

For her part, sources who have spoken to Bartz about the recent discussions with Microsoft said, she has remained resolute in not giving up too much power to Microsoft.

Microsoft is also gun-shy after its disastrous takeover attempt of Yahoo failed last year–with Ballmer loath to make another such epic mistake in trying to turn around the software giant’s lackluster digital efforts.

“He simply does not want to look stupid again,” said one Microsoft source. “So it weighs on whether he has the guts to put himself out there.”

That’s ironic, of course, since his Stanford speech today is on entrepreneurialism and innovation, which always require an ability to use failure as a way to move forward.

The question is, can Ballmer walk that talk?

Recently, BoomTown reported that talks between Microsoft and Yahoo had gotten “hot and heavy.”

That mood seems to be continuing, as many sources close to the situation on both sides said that the pair are coming ever closer to a search and advertising partnership deal.

Said one source: “It’s closer than it has ever been…we’re finally talking about the how rather than the if.”

“It’s meaningful,” added another source. “The fact that there is even progress and engagement, after so many failed attempts between us, says a lot.”

Indeed, it remains a good sign that there seems to be a lot of engagement between the two sides of late, and some sources think a deal could even be struck within the next few weeks.

As I also reported last week, the latest idea is one in which Yahoo (YHOO) would take over both search and display advertising sales and Microsoft (MSFT) would run the tech for both behind the scenes.

It’s not clear if trading other assets–such as content–or an investment in Yahoo by Microsoft are being considered too.

In any case, any such deal would be a major shift for both companies in their business focus and would also tether them tightly together.

Many think they need to be tethered, given that Google (GOOG) overwhelmingly dominates the lucrative search market. Yahoo is strong in display, although that market has been harder hit in the recent economic downturn.

But whether or not Yahoo and Microsoft can come to a partnership agreement–given the deep complexities of the situation, the wariness over controlling key technologies and tense history between them–is a big if, of course.

Still, sources on both sides seem more positive than ever before.

Microsoft execs, for their part, report that new Yahoo CEO Carol Bartz is much more straightforward to work with than former CEO Jerry Yang.

And Yahoo’s side seems convinced that Microsoft appears more willing to make a deal happen and is more flexible on terms than in previous encounters.

Both sides are using very small teams to discuss the possible partnership, mostly in Silicon Valley. Some of the Redmond, Wash.-based Microsoft team, in fact, are in the Bay area now.

Sources said those involved on the Microsoft side include: Digital head Qi Lu, a former Yahoo tech star; top M&A and strategy exec Charles Songhurst; Online Audience Business SVP Yusuf Mehdi; and several others.

On the Yahoo side: North America EVP Hilary Schneider, who leads the efforts; General Counsel Michael Callahan; top Yahoo ad operations techie Mark Morrissey, who was key to its revival of the Panama ad system and has recently been leading product development on its new ad platform; finance SVP and Chief Treasury Officer Mike Gupta; and Products EVP and CTO Ari Balogh, although he is more in the background.

Of course, the only two execs who will matter, if these teams finally manage to hash out details, are Yahoo’s Bartz and Microsoft CEO Steve Ballmer, as well the both companies’ boards.

Interestingly, Ballmer is slated to be at Stanford University’s Memorial Auditorium to give a lecture on innovation and entrepreneurship as part of the Entrepreneurial Thought Leaders Seminar on Wednesday afternoon.

Whether Ballmer is seeing Bartz on this trip or not is not clear.

But he has to at some point. The approval of a deal–which could be struck soon, if terms can be reached–will be entirely their call.

[Postcard image courtesy of CarbonClothing on Zazzle.com.]

Microsoft is searching for a major executive to run its world-wide online sales, said several sources close to the situation, even as talks with Yahoo about a deal to partner in its search and display advertising businesses continue.

“They need to find a way to make money in display,” said one source close to the situation. “Or, I guess, find a way to not lose quite so much.”

The software giant has been trying to build its online business for many years now, spending a lot of money and not getting very much traction.

In its recent quarterly results, in fact, Microsoft’s online services got hit badly, with a 14 percent decline in revenue from a year ago to $721 million. Losses doubled to $575 million.

Sources said Microsoft (MSFT)–which has hired headhunting firm Spencer Stuart to conduct the search–is looking for more execs to turbocharge the situation, with one criterion being that the person hired is “another ambassador to Madison Avenue.”

Last fall, it did that by hiring Time Inc. ad exec Robin Domeniconi to take over as the new VP, U.S., Microsoft Advertising.

That’s why the new sales candidate the company is looking for might only be for someone to lead Microsoft’s international ad sales, since the exec in charge of that business left in December as part of a mass of changes in the wake of the hiring of digital head Qi Lu.

Those changes included the departure of that exec, Global VP of Sales Bill Shaughnessy, as well as its top online ad sales exec, Brian McAndrews, and the rejiggering of its online sales unit.

In that switch, Microsoft said in a press release: “The field sales organizations in the Online Services Group will move to Microsoft’s centralized Sales, Marketing and Services Group led by chief operating officer Kevin Turner. This group, called Consumer & Online, will be led by Corporate Vice President Darren Huston and will include the Global Advertising Sales and Services organization, led by vice president Bill Shaughnessy.”

The move to centralize, according to sources, has been controversial within the company, since it means all sales are being lumped into one megagroup.

That could all change dramatically again if there is any success in the talks Microsoft has been having with Yahoo (YHOO) about outsourcing its online display sales to the Internet giant. The pair have been discussing partnering over search and advertising.

While such a deal might not happen–Yahoo has been especially reticent to separate its search and display businesses–the two sides have been discussing several scenarios in a bid to compete with online giant Google (GOOG).

Among the latest ideas is one in which Yahoo would take over both search and display advertising sales and Microsoft would run the tech behind the scenes.

Such a deal would be a major shift for both companies in their business focus and would also tether them together.

Microsoft and Yahoo have been busily ferreting away on talks about search and advertising partnership possibilities in what one person close to the situation described as “hot and heavy.”

But exactly how hot and how heavy depends on which side you are talking to, with Yahoo seeking to play it a bit cooler and Microsoft, according to many sources, aggressively interested in striking a deal.

Nonetheless, sources within Yahoo (YHOO) said that the company is also eager to make what could be a lucrative arrangement with Microsoft (MSFT), which could come sooner than some expect.

Yahoo is not likely to talk about its Microsoft discussions when it announces first-quarter earnings tomorrow.

Yahoo and Microsoft spokesmen declined comment after being queried by BoomTown tonight.

But their execs are talking more, nonetheless, said numerous sources.

In fact, several sources said, Microsoft executives–including a key M&A and strategy exec, Charles Songhurst, and digital head Qi Lu–have been in Silicon Valley recently in talks with Yahoo execs.

Li, who used to work at Yahoo as a top tech exec in search before moving to Microsoft, is playing a key role in the discussions, said several sources.

About two weeks ago, BoomTown first reported that the star-crossed pair were trying to make another go at coming together in the business relationship.

Both Yahoo CEO Carol Bartz and Microsoft CEO Steve Ballmer, I reported, had even met in person in Silicon Valley.

That meeting went well, said many, and several Yahoo sources said a deal could come, especially if Microsoft and Yahoo can settle disputes over a number of issues.

Those include the size of the large revenue guarantee and payment Microsoft would make in exchange for selling Yahoo’s search ads, and perhaps more, related to search.

In that deal, Yahoo might take over sales of display ads for the pair.

Whether the pair can come to an agreement is anyone’s guess, though, given all the drama between the companies over the last 18 months.

Talks between the pair have “flamed in and out,” said many people at both companies, due to a range of thorny items.

Yahoo is very interested in getting a high TAC rate–basically, a payout to Yahoo on each search query–for example, and also wants to make sure it has rights to all the data related to search.

That’s because some within Yahoo are insistent that search and display need to be closely married together and that it would be dangerous for Yahoo to split them up by outsourcing some of that business to Microsoft.

That said, Yahoo could also save enormous amounts of money it spends on search if Microsoft took over some of the business.

Many point to last summer’s botched offer from Microsoft to Yahoo via current Yahoo board member Carl Icahn, who was fighting with Yahoo at the time in a proxy war, as a way to think about various parts of the discussion.

But, warned the sources, the new talks are different and focus intently on keeping Yahoo independent.

In any case, that search deal offer then included:

– $1 billion for Yahoo’s search business and a five-year guarantee of $2.3 billion in search ad revenue, with an option to renew for another five years at a $1.6 billion minimum

– An offer by Microsoft to buy $3.9 billion of Yahoo shares, and lend the company $2.8 billion at a five percent interest rate, by taking over a part of its debt. The money would be used to give a special dividend to shareholders

– An agreement to raise the TAC rate to 85 percent from the former offer of 70 percent, for three years, and to 75 percent after that

That misbegotten and overly complex offer also included a time constraint, a spinoff of Yahoo’s Asian assets and Icahn getting control of Yahoo in the mix, which is ironic since he is now a Yahoo insider.

In other words, a lot of water has flowed under the Yahoo-Microsoft bridge.

It has to, as many think it important that the two are partnered closely together in search and display advertising, even though they still compete on many other fronts in the Internet space.

By joining their forces, they might create a sale that is much more attractive to advertisers and allows for better competition against search powerhouse Google (GOOG).

This is especially true given that Yahoo is the No. 2 player in search, for example, with a much larger share than third-place Microsoft. According to recent surveys, Google has a 63 percent share, while Yahoo has 20.6 percent and Microsoft eight percent.

But it is also in Yahoo’s interest to move fast, since its search traffic could be declining soon, according to some analysts.