4 posts and columns on Quarterlife

YouTube’s Big Live Debut: Pretty Small

in Media on November 23, 2008 at 8:30 am PT

Did you watch YouTube Live last night? Odds are you didn’t. The video site’s first attempt at a live-streamed event drew a peak audience of 700,000 people. That’s a lot for a Web event. But if it was a TV show, it would have been canceled.

Original Content on the Web Does Work

in News on February 28, 2008 at 3:35 am PT

The thudding failure of the online-born “quarterlife” original series on network television Tuesday night, garnering some of the worst ratings in NBC’s history (after experiencing a declining Internet audience too), was loudly touted yesterday as a possible impediment to online-to-offline dreams of original content creation that Hollywood has been nurturing. Well, it’s not. One show, which just did not work, is in no way representative of a trend, any more than the box office failure of the movie “Snakes on a Plane” meant online marketing and hype was finished.

What Does It Take to Make an Internet Hit? (Check Out These Videos!)

in News on September 13, 2007 at 3:04 am PT

One of the more interesting things about my interview yesterday with Mike Volpi of Joost–Part 1 is here and Part 2 is here–was our discussion about what kind of original and high-quality material will be created on the Web and how popular it will be. It’s certainly been a hit-or-miss proposition, since the Internet was [...]