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Diapers.com Walking in Zappos's Shoes

Tomio Geron, Reporter, The Wall Street Journal in News on October 22, 2009 at 7:50 am PT

What Zappos.com did for shoes, Diapers.com is seeking to do for all manner of baby products. Red Bank, N.J.-based Diapers.com, which just raised $30 million in funding from several venture firms, is known for its over-the-top focus on customer service.