2 posts and columns on Quiznos

When the Customer Is in the Neighborhood

in News on May 17, 2010 at 12:00 am PT

Restaurant promotion is going high-tech. Franchise restaurants have long tried to drum up business on the local level with newspaper ads and with mass mailings of coupons and other promotional offers. But now franchisers have a host of new ways to drive business to individual stores, thanks largely to the explosion in recent years of technologies that recognize a user’s location.

Quiznos Pitches Subs With User-Video Campaign

in News on June 5, 2009 at 3:00 pm PT

An upcoming Quiznos campaign will tap user-submitted videos to promote its new Torpedo sandwiches, offering $10,000 for the best clip. On Monday, the closely held Denver fast-food chain launches the contest on ToastyTorpedo.com, where visitors will be able to submit photos or videos over the next four weeks. Quiznos said it’s looking for demonstrations of customers eating one of the $4 subs “in an unusual place or while doing an unexpected activity.”