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	<title>AllThingsD &#187; Radar Partners</title>
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		<title>Start-Up BlueStacks Raises Cash to Bring Android Apps to Windows PCs</title>
		<link>http://allthingsd.com/20110524/startup-bluestacks-raises-cash-to-bring-android-apps-to-windows-pcs/</link>
		<comments>http://allthingsd.com/20110524/startup-bluestacks-raises-cash-to-bring-android-apps-to-windows-pcs/#comments</comments>
		<pubDate>Wed, 25 May 2011 03:00:11 +0000</pubDate>
		<dc:creator>Ina Fried</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Andreesen Horowitz]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[BlueStacks]]></category>
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		<category><![CDATA[Froyo]]></category>
		<category><![CDATA[Google]]></category>
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		<guid isPermaLink="false">http://allthingsd.com/?p=77651</guid>
		<description><![CDATA[Through the wonders of virtualization, BlueStacks hopes to allow all those phone apps to run on desktop, laptop and tablet PCs.

The company, which is showing off its technology for the first time on Wednesday, has landed significant venture backing to fund its effort to get its software preinstalled on tens of millions of computers in the next few years.]]></description>
			<content:encoded><![CDATA[<p>A couple years back, Rosen Sharma, Suman Saraf and colleagues had founded a startup, BlueStacks, to work on virtualization. They just hadn&#8217;t figured out the right use of the technology on which to focus.</p>
<p>At least, they hadn&#8217;t until the summer of 2009 when Saraf took a trip to Switzerland with his family. Throughout the trip he allowed his then six-year-old daughter, Mahi, to play games on his Android phone. Of course, when he got home, Mahi wanted to keep playing the same games on the family computer&#8211;a Windows PC. And, with that, Saraf and team had their idea.</p>
<p><img src="http://allthingsd.com/files/2011/05/Bluestacks-logo-380x367.png" alt="" title="Bluestacks logo" width="380" height="367" class="alignright size-Medium380 wp-image-77652" /></p>
<p>Now, they are ready to share their idea publicly. BlueStacks plans to show off its technology at the Citrix Synergy conference on Wednesday, as well as detail its ambitious plan to convince PC makers to load their software on new computers, ideally enabling tens of millions of Windows computers to run Android apps over the next couple of years.</p>
<p>The company plans to announce the first deals with computer makers next week at the Computex trade show in Taiwan. BlueStacks is also announcing it has nabbed $7.6 million in Series A funding from investors from Ignition Ventures, Radar Partners, Helion Ventures, Redpoint Ventures and Andreessen Horowitz.</p>
<p>Under the covers, BlueStacks uses virtualization, though the goal is to make all the techy stuff invisible to the user, so that all they see is a Windows PC that can also run Android apps. </p>
<p>Sharma, the company&#8217;s CEO, told <strong>AllThingsD</strong> that the company thinks it will find eager customers among PC makers looking to stand out from one another, while reacting to the rise of the iPad and Android. </p>
<p>&#8220;All of them are suffering because the iPad came out,&#8221; Sharma said. &#8220;They don&#8217;t really have an answer. The answer most of them come up with is lets make an Android tablet.&#8221;</p>
<p>However, Sharma said he questions how many they will sell, particularly if they don&#8217;t have anything to stand out from the pack.</p>
<p>Of course, any system running BlueStacks&#8217; software is, at its heart, a Windows machine with all the pros and cons that entails. That means it won&#8217;t have the battery life or instant start-up of an Android tablet or iPad, but it also can run all of the Windows apps, in addition to those for Android.</p>
<p>As for BlueStacks&#8217; business model, Sharma said the company is focused on getting as broad distribution as it can, but is seeking payment for each PC that ships with its software. Though the deals vary, he said it is more than $10 per PC, though he wouldn&#8217;t be more specific.</p>
<p>&#8220;It&#8217;s not in the single digits,&#8221; he said.</p>
<p>In the initial release, BlueStacks software will support version 2.2 of Android, also known as Froyo, though it should be upgradeable in the future. The company also hopes to offer a version that existing PC owners can download to run Android on their PCs.</p>
<p>The idea of mixing mobile operating systems with Windows is not new, though others are taking somewhat different approaches. HP, for example, has said it plans to start enabling the WebOS used on Palm phones to run on the company&#8217;s Windows PCs. Meanwhile, Lenovo has shown a convertible tablet that runs Android when used as a tablet and then runs Windows when a keyboard is plugged in. In that case, though, it has two separate computers and the cost of the product is roughly the same as a PC and Android device combined.</p>
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		<title>Sphere Leader Has Exited AOL&#8211;But Staying on as &quot;Special&quot; Venture Advisor</title>
		<link>http://allthingsd.com/20091104/sphere-leader-exiting-aol-but-staying-on-as-special-venture-advisor/</link>
		<comments>http://allthingsd.com/20091104/sphere-leader-exiting-aol-but-staying-on-as-special-venture-advisor/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 17:30:28 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
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		<category><![CDATA[Jon Brod]]></category>
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		<category><![CDATA[Tony Conrad]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=20267</guid>
		<description><![CDATA[Tony Conrad, CEO and co-founder of Sphere--the contextually relevant content engine AOL bought in the spring of 2008 for upward of $25 million--left the Time Warner online unit last month, several sources have told BoomTown in recent weeks.

But, in an effort by AOL's CEO Tim Armstrong to hold onto entrepreneurial talent, Conrad has agreed to become "Special Advisor" to its AOL Ventures Unit.

Apparently, he is also mulling a new start-up and remains a VC too.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/11/tonyc_372.jpg"><img src="http://kara.allthingsd.com/files/2009/11/tonyc_372-249x166.jpg" alt="tonyc_372" title="tonyc_372" width="249" height="166" class="alignright size-medium wp-image-20269" /></a></p>
<p>Tony Conrad, CEO and co-founder of Sphere&#8211;the contextually relevant content engine <a href="http://kara.allthingsd.com/20080415/aols-big-give-and-whirling-dervish-show/">AOL bought in the spring of 2008</a> for upward of $25 million&#8211;left the Time Warner (TWX) online unit last month, several sources have told BoomTown in recent weeks.</p>
<p>But, in an effort by AOL&#8217;s CEO Tim Armstrong to hold onto entrepreneurial talent, Conrad (pictured above) has agreed to become &#8220;Special Advisor&#8221; to its AOL Ventures Unit, <a href="http://kara.allthingsd.com/20090717/exclusive-patch-media-ceo-brod-now-heading-aols-venture-unit">headed by Jon Brod</a>.</p>
<p>Conrad, who also works as a partner at San Francisco venture firm True Ventures, is also apparently looking to launch a new start-up.</p>
<p>These many moves have now been confirmed by a blog post&#8211;obtained by BoomTown&#8211;set to be published by Conrad at Sphere, which has recently changed its name to Surphace (a goofy moniker that still makes me weep, and <em>not</em> for joy).</p>
<p>Titled, &#8220;Next,&#8221; the post <a href="http://www.trueventures.com/blog/2009/11/04/next-for-tony-conrad/">will also be appearing on the True Ventures site</a>.</p>
<p>In it, Conrad outlined the changes and also gave big thanks all around.</p>
<p>You can read the whole thing below. In the post, Conrad noted that &#8220;I also find myself with a burning need to start another company&#8230;[and] I&#8217;ve decided that I need to move on from Sphere to figure it out.&#8221;</p>
<p>Sphere was founded in 2005 and raised about $4.25 million from many investors, some of which included Radar Partners, Trident Capital and well-known Web players Scott Kurnit and Will Hearst.</p>
<p>Conrad, who was involved with Webmail and RSS aggregator Oddpost (acquired by Yahoo in 2004), is also on the board of Automattic/WordPress, the blog publishing system this site uses.</p>
<p>This kind of history gives him a lot of Silicon Valley cred to help AOL, which also recently <a href="http://kara.allthingsd.com/20090907/sticky-situation-of-the-month-ex-yahoo-communications-head-and-peanut-butter-manifesto-scribe-garlinghouse-to-helm-similar-unit-at-aol">hired former Yahoo (YHOO) exec Brad Garlinghouse</a> to run its communications arm and be its &#8220;CEO of Silicon Valley.&#8221;</p>
<p>Both will be working with Brod, who came to AOL via its <a href="http://kara.allthingsd.com/20090611/back-to-the-future-aol-adds-local-with-two-acquisitions-including-ceos-start-up">acquisition of hyperlocal community news start-up Patch Media</a>.</p>
<p>Brod has previously worked closely with Armstrong, who was a major Patch investor.</p>
<p>All these players will have their hands full trying to push AOL&#8217;s reputation among entrepreneurs, which is&#8211;<em>how can I put it delicately?</em>&#8211;pretty nonexistent.</p>
<p>But boosting innovation will be key to success as AOL prepares to spin off from Time Warner later in the year.</p>
<p>And that was not exactly helped by its <a href="http://mediamemo.allthingsd.com/20091026/meet-aols-bod-tim-armstrong-announces-directors-in-advance-of-spinoff">recently released slate of board picks</a>, who are a little light on fast-paced, Web 2.0 entrepreneurial skills.</p>
<p>So, keeping someone like Conrad in the AOL tent is a good move, especially since several similar execs at start-ups bought by the online giant have left.</p>
<p>They include Michael Jones of Userplane, who is now COO of News Corp. (NWS) social networking unit MySpace, as well as many others.</p>
<p>Here is a <a href="http://kara.allthingsd.com/20070614/kara-visits-sphere-and-finds-no-place-like-om/">video interview I did with Conrad</a> in mid-2007 (which also includes a visit with GigaOm&#8217;s Om Malik):</p>
<p><div class="video-wsj"><object width="320" height="240"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=1FAEF207-21F4-4414-AC9C-C0D8858DE4B0&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1FAEF207-21F4-4414-AC9C-C0D8858DE4B0}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
<p>And here is Conrad&#8217;s blog post:</p>
<blockquote class="memo"><p><strong>Next</strong></p>
<p>It&#8217;s been almost five years since Martin Remy, Steve Neiker, Toni Schneider and I started working on Sphere.  For me, it&#8217;s around 10% of a life. And it&#8217;s a time when I find myself thinking a lot about a particular question: What do I want to do next?</p>
<p>In 2005, I had the good fortune of being on the founding team of Sphere and joining True Ventures simultaneously. I always thought that I&#8217;d eventually focus all of my attention on one or the other, but both were too much fun and I guess I&#8217;m selfish in that way. As time passed, I went deeper into each role and I never got around to choosing one or the other. It worked out nicely. True is on its second fund and Sphere had a successful sale to AOL in 2008. Most importantly, Sphere’s business and team are both thriving within AOL. While I’m proud of my contributions to both, the heroes in this equation are Martin, Steve, Toni, Shea DiDonna, Braughm Ricke, Om Malik, Puneet Agarwal, John Burke, Phil Black, Jon Callaghan, Marty Moe, Bill Wilson and AOL&#8211;they trusted and empowered me to pursue both. I am extremely grateful.</p>
<p>As I&#8217;ve thought through the question of what&#8217;s next, I’ve realized that I love the complementary perspectives acquired from building a company as an entrepreneur and investor. They are symbiotic roles and it’s really hard to say which has influenced me more. While my role at True as a Venture Partner will continue to deepen (because there is nothing more rewarding than working with people you admire and trust), I also find myself with a burning need to start another company. I&#8217;ve discovered my formula and doing both makes me happiest.</p>
<p>As for my next company, I&#8217;m not sure what the answer to that question is, but I&#8217;ve decided that I need to move on from Sphere (now Surphace) to figure it out. This may feel like old news as I&#8217;ve been working to make myself obsolete as Josh Guttman transitioned into the CEO role. My decision is easy as I know that Surphace is in excellent hands. I wouldn&#8217;t feel comfortable leaving if I didn&#8217;t believe that Josh was the right leader for the business today.  He&#8217;s a natural leader and has a strategy for the future that I believe is going to accelerate growth for Surphace and AOL. I couldn&#8217;t be more pleased for Josh and excited for the Surphace team.</p>
<p>As for my thoughts about Surphace and AOL&#8217;s future, I&#8217;m more optimistic than ever. We joined AOL at an opportune time. AOL is doing what great, sustainable businesses do every so often – they&#8217;re reinventing themselves. As the business model of the oldest and one of the biggest Internet businesses evolves, Sphere/Surphace has become an important piece of their strategy to reach across and engage the web. In the past year, we&#8217;ve had an insiders&#8217; view into how AOL&#8217;s new leadership team has moved aggressively to engage their audience (new vertical focused websites; a focus on engagement and not page-views for page-views sake; hiring leading journalistic talent when others downsized; acquisitions in the local content space; shorter development cycles with an emphasis on release, iterate and release). There is nothing like winning and the AOL publishing business is winning. As a result, I&#8217;m pleased to also announce that I’ve agreed to serve as a Special Advisor to AOL Ventures as they reinvent themselves. I am thrilled at this opportunity to evolve my relationship.</p>
<p>I want to give a huge thanks to the people who&#8217;ve made the last few years what they were: my family tops the list, an entrepreneur is only as good as their support system and this is my secret sauce. My co-founders, Martin and Steve, who trusted me to play a role in helping them get the tech they invented the exposure it deserved. Toni and Phil who taught me about generosity at a moment when I was able to learn. Matt Mullenweg who opened up my thinking of how a start-up operates. Marty and Bill who have been consistently supportive since Day One&#8211;I can&#8217;t underscore enough how much I appreciate the manner in which they’ve empowered us to thrive in an appropriately independent environment. They have treated me (and the Sphere team) with enormous respect for which I am both thankful and flattered. The original Sphere team, the current Surphace team who have embraced AOL. Our investors and advisors who supported and helped shape our vision. The True team and entrepreneurs who have taught me about sacrifice, vision, execution and the value of pursuing your dreams&#8211;and, of course, Lewis Dvorkin, Kevin Lockland and Bill who paid us the nicest compliment of all in offering to acquire our company and then doing so.</p>
<p>It’s been a thrilling, at times difficult, always rewarding and lucky ride I&#8217;ve been on. Thanks to all.</p></blockquote>
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		<title>AOL&#039;s Big Give and Whirling Dervish Show!</title>
		<link>http://allthingsd.com/20080415/aols-big-give-and-whirling-dervish-show/</link>
		<comments>http://allthingsd.com/20080415/aols-big-give-and-whirling-dervish-show/#comments</comments>
		<pubDate>Tue, 15 Apr 2008 10:03:58 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[News]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/20080415/aols-big-give-and-whirling-dervish-show/</guid>
		<description><![CDATA[AOL is turning into the Oprah Winfrey of the digital world, it seems, opening up Time Warner&#8217;s (TWX) checkbook to as many start-ups as it can. Last month, it was $850 million in cash for social-networking site Bebo. And, today, it&#8217;s a much smaller slug for Sphere, which started as a blog search engine and [...]]]></description>
			<content:encoded><![CDATA[<p>AOL is turning into the Oprah Winfrey of the digital world, it seems, opening up Time Warner&#8217;s (TWX) checkbook to as many start-ups as it can.</p>
<p><img src='http://kara.allthingsd.com/files/2008/04/oprah.jpg' width='380' height='80' alt='oprah' class='centered'/></p>
<p>Last month, it was $850 million in cash for social-networking site Bebo.</p>
<p>And, today, it&#8217;s a much smaller slug for <a href="http://www.sphere.com/blog/2008/04/15/aol-buys-sphere/">Sphere</a>, which started as a blog search engine and morphed into a widely distributed &#8220;contextually relevant&#8221; content engine, used on news and blog sites across the Web (and which AllThingsD uses on this site, in fact).</p>
<p><img src='http://kara.allthingsd.com/files/2008/04/sphere-logo-new.thumbnail.gif' alt='sphere' class='alignleft' /><img src='http://kara.allthingsd.com/files/2008/04/picture-2.thumbnail.png' alt='aol' class='alignleft'/></p>
<p>While one source said the price was upward of $25 million, sources at other companies to whom the San Francisco-based start-up also talked, including Google (GOOG), said Sphere was looking for more than that.</p>
<p>In any case, the sale is surely a win for CEO and Co-Founder of Sphere Tony Conrad, a longtime entrepreneur who also has been a VC at True Ventures, which also invested in Sphere.</p>
<p>Oh, it&#8217;s a mosh pit of jolly interbreeding in the Web 2.0 start-up world!</p>
<p>Sphere raised about $4.25 million from many investors, some of which included Radar Partners, Trident Capital and well-known Web players Scott Kurnit and Will Hearst.</p>
<p>AOL has surely shown a knack for snapping up small and innovative properties with clever technologies&#8211;the Truveo video search engine and communications app maker Userplane, for example&#8211;and has let them stay relatively intact, as it has promised it will do with Sphere.</p>
<p>But it also has not exactly leveraged any of them in a massive way either and still faces the problem of holding onto talent from those start-ups, <a href="http://kara.allthingsd.com/20080410/can-yahoo-stop-aols-talent-pool-from-leaking-so-much/">as BoomTown reported here</a>.</p>
<p>One hopes that AOL can do more with the more complex and elegant Sphere, which has deep relationships with major publishers all over the Web, including many Time Warner properties like Time.com and CNN.</p>
<p>It would be a shame for Sphere to fall into one of AOL&#8217;s deep holes there.</p>
<p>But perhaps not, given all the frenetic multitasking activity at AOL of late, including yesterday, when it also announced a deal in which its Platform-A online ad division would sell ads for Verizon (VZ) on the Web and for its mobile units.</p>
<p>Oh, and its top execs, CEO Randy Falco and President Ron Grant, whom AOL sources tell me have been AWOL of late, have also been ferreting away on a possible deal to be the alternative for Yahoo (YHOO) in its takeover battle with Microsoft (MSFT).</p>
<p>While Yahoo troops are not really happy with such a union, <a href="http://kara.allthingsd.com/20080411/on-the-menu-at-the-yahoo-top-managers-lunch-yesterday-fear-and-aol-oathing/">as BoomTown reported here</a>, neither are some top Time Warner execs at the possibility that AOL might simply be being used as a stalking horse by Yahoo, in an effort to get Microsoft to up its bid.</p>
<p>&#8220;Do you think they&#8217;re using us?&#8221; joked one Time Warner exec to me yesterday, given the deal activity seemed to have slowed down this week.</p>
<p>Um, <em>yes</em>, of course!</p>
<p>While that wouldn&#8217;t be sporting, if Yahoo does end up going to Microsoft, it just means AOL will need to get a lot more energetic and do a lot more Spheres in the future to keep up.</p>
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