Viral Video: It Gets Better (With an Assist from Yahoo, Google, Facebook and Microsoft)

In reaction to recent tragic bullying incidents related to gay youth late last year, the It Gets Better Project began soliciting Web videos of encouragement from all over. The heartening collection of online video messages also includes company-organized ones from a bunch of Internet giants, featuring mostly LGBT, but also straight, staffers, telling their poignant stories.

Now Things Get Interesting: CBS Joins Comcast’s Web TV Trial

Yet another addition to the growing list of programmers signing on to Comcast’s “On Demand Online”: CBS will join the cable provider’s trial program, which will allow subscribers to get Web access to shows they get on TV. CBS will join previously announced partners Time Warner, which is offering up programming from its Turner channels and HBO; Liberty Media’s Starz, and smaller players like Scripps, Rainbow and A&E. The twist is that CBS is the only broadcaster to sign up for the trial.

Starz Joins Comcast’s “Web TV You’ll Pay to See” Lineup

Liberty Media’s Starz Entertainment has signed on to Comcast’s “On Demand Online” program, which is the first test of the cable industry’s “authentication”/“entitlement” strategy. Or, as I like to call it, “Web TV You’ll Pay to See.” Starz, which has the cable and Web rights to much of the Disney catalog, among other assets, says it will make some of those films, including “Wall-E” and “High School Musical 3,” available for Comcast’s test, which is supposed to launch this month. Also available: TV series like “Crash” and non-Disney movies like Sony’s “Step Brothers.”
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