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	<title>AllThingsD &#187; Rajat and Jayant Agarwalla</title>
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		<title>Scrabulous Hangs On for Now (But It Should Be Hung Out to Dry by Facebook)</title>
		<link>http://allthingsd.com/20080125/scrabulous-hangs-on-for-now-but-it-should-be-hung-out-to-dry-by-facebook/</link>
		<comments>http://allthingsd.com/20080125/scrabulous-hangs-on-for-now-but-it-should-be-hung-out-to-dry-by-facebook/#comments</comments>
		<pubDate>Fri, 25 Jan 2008 09:01:37 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Mattel]]></category>
		<category><![CDATA[Rajat and Jayant Agarwalla]]></category>
		<category><![CDATA[Scrabulous]]></category>
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		<description><![CDATA[Apparently, rumors of Scrabulous&#8216;s demise have been greatly exaggerated. So far. Although the popular Facebook widget was supposed to be taken down two weeks ago and then last week&#8211;pretty much because it obviously infringed on the rights of the owners of the popular word game Scrabble&#8211;it is still up and working on the service and [...]]]></description>
			<content:encoded><![CDATA[<p>Apparently, rumors of <a href="http://www.scrabulous.com">Scrabulous</a>&#8216;s demise have been greatly exaggerated.</p>
<p><img src='http://kara.allthingsd.com/files/2008/01/scrabulous.png' alt='scrabulous1' /></p>
<p>So far.</p>
<p>Although the popular Facebook widget was supposed to be taken down two weeks ago and then last week&#8211;pretty much because it obviously infringed on the rights of the owners of the popular word game Scrabble&#8211;it is still up and working on the service and allowing new downloads (I did it last night, for example).</p>
<p>And sources with knowledge of the situation say that it is not likely to go&#8211;for now at least&#8211;as the parties involved attempt to come to some sort of agreement about its ownership and future. In fact, those sources expect a settlement soon between the many sides involved.</p>
<p><img src='http://kara.allthingsd.com/files/2008/01/_44155507_rajatjayant203.jpg' alt='scrabulous3' class='alignleft'/></p>
<p>There are many sides, including its developers, Rajat and Jayant Agarwalla (pictured here) of Calcutta, India; Hasbro and Mattel, the toy and game giants who co-own the rights to Scrabble; and even Electronic Arts, which has the online rights to Scrabble.</p>
<p>Oh, yes, and Facebook, which hosts the offending application, and which has been curiously silent despite its important role here.</p>
<p>Hasbro and Mattel had asked the hot social-networking site to pull it, and had also sent a cease-and-desist order to the Scrabulous creators.</p>
<p>Cue the quiet, behind-the-scenes negotiating.</p>
<p>Of course, there has been a lot of noisier wrangling with &#8220;Save Scrabulous&#8221; groups going up on Facebook created by its loyal users&#8211;there are more than 600,000 active daily ones on Facebook.</p>
<p><img src='http://kara.allthingsd.com/files/2008/01/16.jpg' alt='scrabulous3' class='alignleft'/></p>
<p>And, of course, they love Scrabulous (a game is pictured above). Why not? It&#8217;s fun, interactive and there is a real community that has been formed around it that is passionate.</p>
<p>That&#8217;s exactly what social networking should be about.</p>
<p>But, while I might sound like a skunk at a garden party, it&#8217;s also pretty amazing that Scrabulous&#8217;s creators had the audacity to just steal the famous concept and trademark and run with it. Worse still, its proponents think that&#8217;s just great.</p>
<p>It&#8217;s not, because it is out-and-out stealing of a well-known brand and that shoplifting should not be the way businesses are formed in the Web 2.0 economy.</p>
<p>Moreover, Facebook should be among the first to crack down on this kind of juvenile behavior (curiously, Scrabulous is an actually useful app, unlike others <a href="http://kara.allthingsd.com/20071009/the-childrens-hour-facebook-apps-are-for-toddlers-there-we-said-it/">I have derided on Facebook as more suited for toddlers</a>) all over the service, whether it relates to music, videos or anything else its third-party developers take without asking.</p>
<p>Can you imagine the hue and cry if The Wall Street Journal suddenly debuted a widget called &#8220;Monopolicious!&#8221;&#8211;a rip-off of Monopoly, complete with Park Place&#8211;on Facebook?</p>
<p>We&#8217;ll see if Facebook will truly do the kind of house-cleaning it needs. I hope so, because it would show a real step in the growth of its corporate culture and would go a long way in creating the kind of mature platform it has the potential to be.</p>
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