Ralph de la Vega Says AT&T Can Get Better as It Gets Bigger: The Full D9 Interview (Video)

AT&T wants to buy T-Mobile. But since customers already give the carrier poor marks for service, why should things improve if it gets bigger? June 24, 2011 at 7:00 am PT

Ralph de la Vega

President and CEO, AT&T Mobility and Consumer Markets
AT&T

De la Vega has led AT&T's wireless arm through years of exclusivity on the iPhone, accompanied by years of bad publicity about network performance. Now, he is the potential leader of a controversial merged carrier made up of AT&T and T-Mobile. A native of Cuba, he was formerly president of BellSouth Latin America, where he oversaw telecom for most of South and Central America. A stint at Cingular followed. Today, he leads all consumer marketing, sales, content, converged services and customer care for the company's wireless and wired businesses. He received his bachelor's in mechanical engineering from Florida Atlantic University and his MBA from Northern Illinois University; he has also completed the Executive Program at the University of Virginia.

Posts With Ralph de la Vega

HTC First: The Hardware Side to Facebook Home

in Mobile on April 4 at 10:41 am PT

The HTC-made device will feature Facebook’s new social software as its default interface.
htc_first_slide

AT&T: Hey, Check Out All the Smartphones We Sold

in Mobile on January 8 at 11:33 am PT

Good news for AT&T and a hint of what to expect when it next reports earnings after market close on January 24.
ATT_prometheus

AT&T Activated 4.3 Million iPhones in Q1

in News on April 24, 2012 at 7:41 am PT

The iPhone led a strong quarter for wireless-data growth, which CEO Ralph de la Vega calls “the heart of the business.”
ralph de la vega AT&T

AT&T Tweaks Its Org Chart

in Mobile on January 31, 2012 at 8:10 am PT

The company shuffles the duties of several top executives, as longtime strategy chief Forrest Miller plans to retire.
john stankey

Verizon Wireless: We Want to Connect Five Devices for Every Subscriber

in Mobile on January 11, 2012 at 3:02 pm PT

A Verizon executive says the company isn’t content to have customers using just a single device on its network.
mobile_devices

Nokia Unveils That LTE Windows Phone It’s Been Dying to Share

in Mobile on January 9, 2012 at 2:47 pm PT

After merely teasing its first LTE Windows Phone at an AT&T event Monday morning, Nokia is set to offer up details at a Las Vegas press conference.
elop_lumia_900

Steve Ballmer Gives Ralph De La Vega a Very … Vigorous Greeting (Video)

in Mobile on January 9, 2012 at 2:26 pm PT

If you’re going to bring the Microsoft CEO on stage, better plant your feet.
bull

Interview: AT&T’s De La Vega on LTE, Tablets and Life After T-Mobile

in Mobile on January 9, 2012 at 1:08 pm PT

The head of AT&T’s cellphone unit also explains why Motorola and Research In Motion were notably absent from the company’s announcements on Monday.
ralph_de_la_vega

AT&T’s De La Vega: Shared Data Plans Still in the Works

in Mobile on January 9, 2012 at 12:27 pm PT

AT&T’s mobile unit CEO Ralph de la Vega tells AllThingsD that plans are still on the way. But, he says, sometimes it’s better not to rush things.
de_la_vega_d9

AT&T’s iPhone Sales Slow, But Just You Wait Until the Fourth Quarter

in Mobile on October 20, 2011 at 7:44 am PT

AT&T said during its third-quarter conference call today that it expects to see the best smartphone sales ever in Q4, driven by the latest iPhone and the launch of its first true 4G phones.
AT&T 4G LTE

AT&T’s Quarter: Great, Except No New iPhone

in News, October 20, 2011 at 6:44 am PT

AT&T Profits Fall on Slowdown in iPhone Activations

in News, October 20, 2011 at 5:56 am PT

Wireless Carrier Execs Trade Jabs, but Land No Major Punches

in Mobile, October 11, 2011 at 10:24 am PT

Ready to Rumble: One iPhone 4S, Three Networks, Three Different Pitches

in Mobile, October 5, 2011 at 5:00 am PT

Exclusive: AT&T’s New App Will Let You Get a New iPhone — From Your Existing iPhone

in Mobile, October 4, 2011 at 12:07 pm PT

The Data Plan of the Future is Available Now, at Least in Europe

in Mobile, June 27, 2011 at 5:00 am PT

Ralph de la Vega Says AT&T Can Get Better as It Gets Bigger: The Full D9 Interview (Video)

in D9, June 24, 2011 at 7:00 am PT

Exclusive: AT&T’s Ralph De La Vega on Which Smartphones Are Winning

in Mobile, June 4, 2011 at 6:00 am PT

AT&T’s De La Vega: We’re Improving (Video)

in D9, June 3, 2011 at 7:47 am PT

AT&T Wants the Nation’s Biggest Network. But Is It Competent Enough to Run It?

in D9, June 2, 2011 at 11:38 am PT

AT&T’s Ralph De La Vega on the T-Mobile Deal, Service Issues, Spectrum Shortage

in D9, June 2, 2011 at 10:56 am PT

CTIA Notebook: So Where Were You When the ATT News Hit?

in Mobile, March 23, 2011 at 12:06 pm PT

Sprint, Verizon Diverge in Reaction to ATT-T-Mobile Deal

in Mobile, March 22, 2011 at 7:30 am PT

ATT, Verizon and Sprint Face Off at CTIA

in Mobile, March 22, 2011 at 6:23 am PT

ATT Wraps Self in Flag, Says T-Mobile Deal Essential to U.S. Competitiveness

in Mobile, March 21, 2011 at 4:55 am PT