Ralph de la Vega Says AT&T Can Get Better as It Gets Bigger: The Full D9 Interview (Video)

AT&T wants to buy T-Mobile. But since customers already give the carrier poor marks for service, why should things improve if it gets bigger?

Ralph de la Vega

President and CEO, AT&T Mobility and Consumer Markets
AT&T

De la Vega has led AT&T's wireless arm through years of exclusivity on the iPhone, accompanied by years of bad publicity about network performance. Now, he is the potential leader of a controversial merged carrier made up of AT&T and T-Mobile. A native of Cuba, he was formerly president of BellSouth Latin America, where he oversaw telecom for most of South and Central America. A stint at Cingular followed. Today, he leads all consumer marketing, sales, content, converged services and customer care for the company's wireless and wired businesses. He received his bachelor's in mechanical engineering from Florida Atlantic University and his MBA from Northern Illinois University; he has also completed the Executive Program at the University of Virginia.

Posts With Ralph de la Vega

HTC First: The Hardware Side to Facebook Home

The HTC-made device will feature Facebook’s new social software as its default interface.
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AT&T: Hey, Check Out All the Smartphones We Sold

Good news for AT&T and a hint of what to expect when it next reports earnings after market close on January 24.
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AT&T Activated 4.3 Million iPhones in Q1

The iPhone led a strong quarter for wireless-data growth, which CEO Ralph de la Vega calls “the heart of the business.”
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AT&T Tweaks Its Org Chart

The company shuffles the duties of several top executives, as longtime strategy chief Forrest Miller plans to retire.
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Verizon Wireless: We Want to Connect Five Devices for Every Subscriber

A Verizon executive says the company isn’t content to have customers using just a single device on its network.
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Nokia Unveils That LTE Windows Phone It’s Been Dying to Share

After merely teasing its first LTE Windows Phone at an AT&T event Monday morning, Nokia is set to offer up details at a Las Vegas press conference.
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Steve Ballmer Gives Ralph De La Vega a Very … Vigorous Greeting (Video)

If you’re going to bring the Microsoft CEO on stage, better plant your feet.
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Interview: AT&T’s De La Vega on LTE, Tablets and Life After T-Mobile

The head of AT&T’s cellphone unit also explains why Motorola and Research In Motion were notably absent from the company’s announcements on Monday.
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AT&T’s De La Vega: Shared Data Plans Still in the Works

AT&T’s mobile unit CEO Ralph de la Vega tells AllThingsD that plans are still on the way. But, he says, sometimes it’s better not to rush things.
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AT&T’s iPhone Sales Slow, But Just You Wait Until the Fourth Quarter

AT&T said during its third-quarter conference call today that it expects to see the best smartphone sales ever in Q4, driven by the latest iPhone and the launch of its first true 4G phones.
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ATT, Verizon and Sprint Face Off at CTIA