Ralph de la Vega Says AT&T Can Get Better as It Gets Bigger: The Full D9 Interview (Video)

AT&T wants to buy T-Mobile. But since customers already give the carrier poor marks for service, why should things improve if it gets bigger?

Ralph de la Vega

President and CEO, AT&T Mobility and Consumer Markets
AT&T

De la Vega has led AT&T's wireless arm through years of exclusivity on the iPhone, accompanied by years of bad publicity about network performance. Now, he is the potential leader of a controversial merged carrier made up of AT&T and T-Mobile. A native of Cuba, he was formerly president of BellSouth Latin America, where he oversaw telecom for most of South and Central America. A stint at Cingular followed. Today, he leads all consumer marketing, sales, content, converged services and customer care for the company's wireless and wired businesses. He received his bachelor's in mechanical engineering from Florida Atlantic University and his MBA from Northern Illinois University; he has also completed the Executive Program at the University of Virginia.

Posts With Ralph de la Vega

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