6 posts and columns on Randall Rothenberg

News Byte

New Time Inc. Digital Head Randall Rothenberg Now Former Time Inc. Digital Head

in Media on February 22, 2011 at 10:21 am PT

Not a huge surprise: Time Inc. digital head Randall Rothenberg is making a round trip to his last job, running a Web publisher’s trade group, after a very brief stint at the world’s largest publisher. Rothenberg is going back to the Interactive Advertising Bureau after just a few weeks on the job because the man who hired him, former Time Inc. CEO Jack Griffin, was fired last week after six months on the job. A memo from Time says the company had “hoped he would stay” in the wake of Griffin’s departure.

News Byte

Time Inc. Hires Ad Industry Trade Head Randall Rothenberg for Digital

in Media on December 13, 2010 at 8:20 am PT

Time Inc. has a newish boss, and now Time Warner’s publishing unit has a new head of digital, too: Randall Rothenberg, who has been heading up the Interactive Advertising Bureau trade group since 2007. Technically, CEO Jack Griffin has created a new EVP position for Rothenberg; more practically, he’s replacing Monica Ray, who ran digital for Time Inc. until August, when she jumped to Condé Nast. Side note on Rothenberg: I highly recommend “Where the Suckers Moon,” his 1994 book that went behind the scenes of a Subaru campaign.

Voices

To Stem Privacy Abuses, Industry Groups Will Track Web Trackers

in News on June 24, 2010 at 5:00 am PT

A new system to police privacy abuses by companies that track consumers’ Web-surfing habits for ad targeting will be launched in coming months by groups whose members include heavy users of this type of information–Internet companies such as Yahoo Inc. and Microsoft Corp. and advertising companies like WPP PLC.

Voices

Advertisers Call for a Do-Over on FTC Blogger Rules

in News on October 15, 2009 at 4:45 pm PT

Online advertisers joined the blogger backlash against the Federal Trade Commission’s new guidelines that require bloggers, Twitterers and others to disclose any cash or freebies they’ve received to hawk stuff online. Noting the new guidelines have created a “firestorm of controversy within the ad-supported interactive-media industry,” Interactive Advertising Bureau President Randall Rothenberg suggested the FTC rescind the new guidelines.

Internet Advertisers Say Internet Advertising Keeps America Strong

in Media on June 11, 2009 at 9:08 am PT

Did you know that Internet publishing–Internet publishing supported by advertising, that is–creates millions of jobs in this country? It’s true, says a trade group, which is trying to convince Washington that all that is at risk if people start passing pesky laws.
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Pessimists: Web Ad Growth Ground to a Halt Last Year; Optimists: Web Ad Growth Still Exists!

in Media on March 30, 2009 at 3:04 pm PT

Ad dollars are still moving from offline venues to the Web, which makes sense, because that’s where people’s eyeballs have moved. But they’re moving much more slowly: U.S. Web ads increased by a mere 2.6 percent during the last three months of 2008, to $6.1 billion. The year before, they had grown at a 24 percent clip.
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