Razorfish

Hello, Marc, Welcome to the Social Party

Michael Lazerow in Voices on September 15, 2011 at 3:25 pm PT

For those of you just getting back into the swing of things from vacation, Salesforce.com staged a mega rock concert — I mean a tech conference — last week: 45,000 registrants, 475 sessions, 700 experts, a performance by Metallica and an after-party with will.i.am.

For Big Media, “Getting Better” Means “Less Bad”

Peter Kafka in Media on February 17, 2010 at 4:15 am PT

Publicis, the giant ad holding company, is the latest big media company to declare that the worst is over. But that doesn’t mean the company is actually growing yet.

Razorfish-Publicis: And the Digital Walls Come Tumbling Down

Paul Sharma, Technology Columnist, Dow Jones Newswires in News on August 10, 2009 at 3:30 pm PT

The prevailing wisdom has been that the important word in ‘digital advertising agency’ wasn’t the advertising as much as it was the digital. Technology was king. That has all changed, as seen in two deals in the past week.

Microsoft’s Addition by Subtraction: Goodbye Razorfish, Hello Bing Customers

Peter Kafka in Media on August 9, 2009 at 7:40 pm PT

Give this to Steve Ballmer: After getting roundly hammered in the past few years for either missing out on deals (see: AOL/Google) or paying too much for the ones he did land (see: Facebook at $15 billion), he seems to be on a roll. Last week, Microsoft was roundly praised for the way it structured its Yahoo deal. And today, the company seems to have struck a smart pact with Publicis, which will pay $530 million for Redmond’s Razorfish digital ad agency, which Ballmer never wanted anyway. Just as important: The French ad giant will agree to buy a certain amount of search and display inventory from Microsoft over the next five years.

Levi's Looking for "New Americans"

Kimberly Chou, Reporter, The Wall Street Journal in News on July 14, 2009 at 10:00 am PT

Levi’s is hoping to tap into its all-American image while appealing to young, user-generated-content-savvy consumers in its “Go Forth” advertising campaign.

Microsoft Tries to Sell Ad Agency It Never Wanted

Peter Kafka in Media on June 28, 2009 at 8:16 pm PT

Microsoft acquired digital ad agency Razorfish two years ago as part of its $6 billion purchase of parent company aQuantive. The industry has been waiting for Redmond to part ways with the ad shop since then. Now it’s formally on the block: Microsoft has reportedly hired Morgan Stanley to broker a deal.