The arena for news readers on tablets and smartphones is competitive, with high-profile efforts such as Flipboard, Livestand from Yahoo, AOL’s Editions and start-ups such as Pulse and Zite.

The reason for CNN’s acquisition interest — as well as look-sees from several other publishers — is not a surprise: As readers turn more toward using these mobile devices to consume content, big media companies are trying to acquire the technology to serve up their fare to them.

It is a dicey arena, though, where content aggregation meets (and crashes into) content lifting. Vancouver-based Zite, for example, was sent a cease-and-desist letter in March, by a panoply of media companies (not CNN!) alleging various copyright violations.

That happened right after it was launched, with $4 million in funding from angel investors and Canadian grants and an innovative personalized article-picking algorithm.

As Liz Gannes wrote then:

[Then] Zite CEO Ali Davar describes the iPad as a way to “emancipate the technology” his team originated at research at the University of British Columbia.

It had previously been put to work in a browser plug-in called Worio. And, as you might have guessed, browser plug-ins are a tough business.

The free Zite app imports a user’s Twitter tweets, follows and Google Reader subscriptions, offers lists of pre-made categories, and then solicits feedback and refines over time a list of topics and sources the user is interested in. It features articles based on their popularity, number of shares from a user’s network and topic relevance. (Davar said he thinks a person’s Facebook network data is too heterogeneous to reliably recommend articles, so it’s not included as an option.)

Last week, a Canadian site called Techvibes first wrote about the possibility of the sale of Zite to CNN, which is based in Atlanta and owned by Time Warner.

In a press release, CNN said Zite would remain a standalone unit, as a wholly-owned subsidiary of CNN, and that CEO Mark Johnson will continue to run Zite’s operations, but now in San Francisco. CNN also said that Davar will remain an executive director and Mike Klass will continue as CTO.

In a statement, Johnson said: “Zite is thrilled about combining forces with CNN to create a world-class news discovery platform. In CNN, we have found a partner who shares our vision and passion. Being part of the CNN family gives us the capital to grow Zite’s business and continue to innovate in the space.”

In an important deal for social reading app Flipboard, it has partnered with magazine giant Condé Nast to offer a slew of titles with branded advertising from major marketers American Express and Lexus.

The pair will share in the specially designed program, which will include the New Yorker, Wired and Bon Appetit. Additional magazines will be added, the companies said.

Flipboard, which is a popular and elegant app for the Apple iPad, has been trying to create strong ties with big publishers as it seeks to dominate distribution in the fast-growing social reading arena. It recently struck a deal with OWN, for example, the new cable network Oprah Winfrey has launched with Discovery.

Here is the official press release:

Condé Nast and Flipboard Launch
Brand Advertising On Flipboard for iPad with The New Yorker, Wired and Bon Appétit

American Express to launch today, Lexus in October

July 25, 2011 — PALO ALTO, Calif. — Today, Flipboard and Condé Nast bring brand advertising to the popular social magazine for iPad with web content from The New Yorker, Wired and Bon Appétit, with additional titles coming to Flipboard throughout 2011. American Express will be first to launch its campaign starting today in The New Yorker with Lexus following suit in October in Bon Appétit, The New Yorker and Wired.

Flipboard’s new program gives publishers and content creators a fresh way to offer magazine-like experiences of their web content with full-page ads to showcase advertiser brands. With a limited number of ad pages available within select content, advertisers benefit from an unprecedented share of voice within an immersive iPad reading experience. A simple tap on the magazine-style ad takes a reader to a brand’s website or Facebook page for additional information.

“Condé Nast is always looking for ways to take advantage of new channels that provide an environment in keeping with our editorial excellence, while offering unique opportunities for readers and advertisers,” said Lou Cona, CMO at Condé Nast. “Flipboard’s social magazine is a great example of that winning combination, while also giving us another way to market our own portfolio of tablet apps.”

Flipboard developed its brand advertising on the popular and groundbreaking iPad in collaboration with Condé Nast including the design and placement of the advertising inside the social magazine. Using a revenue share model, Flipboard will manage inventory and the publisher maintains its direct relationships with advertisers.

“Condé Nast continues to create new experiences for their content that also brings new reach to their advertisers. We are excited to be a part of this overarching strategy and bring their amazing stories, images, publications and advertisers to readers on Flipboard,: said Mike McCue, CEO of Flipboard.

“At American Express, we actively seek innovative partners that connect our Cardmembers with compelling and creative content through platforms that fit into their evolving digital lifestyle,” said Louis Paskalis, Vice President Global Media, Content Development & Mobile Marketing of American Express. “As such, we are proud to be an inaugural advertising partner for the groundbreaking New Yorker Flipboard edition, which will provide our Cardmembers and consumers everywhere a seamless, next-generation way to experience an iconic magazine in a tablet friendly adaptation.”

Late last month, BoomTown posted about a huge venture funding effort by the high-profile and even more highly designed social media reading app for the Apple iPad, Flipboard.

Today, its co-founder and CEO Mike McCue confirmed the $50 million round at an eye-popping $200 million valuation, in a wide-ranging interview at the start-up’s Palo Alto, Calif., HQ.

“We’re obviously thrilled, because we think it confirms our focus that people want a beautifully designed way to interact with content and to share it,” he said. “And there is a lot more to come–on a scale of one to 10, we’re just at a two or three.”

The bulk of the new second round of funding–Flipboard had previously raised $10.5 million–came from New York-based Insight Venture Partners.

Insight’s Jerry Murdock said in an interview that he was excited about the idea of “social endorsement” that Flipboard was pioneering.

“We back great entrepreneurs and Flipboard is that and also in an obviously unique position to solve a problem of media consumption in the digital age,” he said. “The sky is the limit. Or more precisely it is the best environment to consume curated real-time content for Twitter and Facebook, because of the user experience and social endorsement integration with the content.”

Insight is also an investor in Twitter.

Also stepping up in the new Flipboard round is Comcast’s venture arm, as well as previous investors, including Kleiner Perkins, Index Ventures and a spate of well known angels, such as Twitter co-founder and product guru Jack Dorsey, Facebook co-founder and Asana dude Dustin Moskovitz, the ubiquitous Ron Conway, actor Ashton Kutcher and the investment company of former News Corp. exec Peter Chernin.

“From a Comcast perspective, we’re intrigued with Mike and what he’s doing with content aggregation,” said Amy Banse, Comcast Interactive Capital’s new head. “We think we can learn from him and he from us.”

Co-founded by longtime entrepreneur McCue (Netscape, Tellme) and former Apple iPhone engineer Evan Doll in January, Flipboard launched to much attention in July.

The elegant Flipboard–which McCue recently told me in an onstage interview at the South by Southwest conference in Austin had zero revenues thus far–has changed the game on the consumption of social media.

Its innovative social magazine concept is attempting to make the social networking universe more accessible, consumable and, perhaps most importantly, visually arresting via its rich app.

Essentially, Flipboard pulls information from media RSS feeds and sites such as Twitter and Facebook data streams and then reassembles it in an easy-to-navigate, personalized format in a mobile tablet touchscreen environment.

In its current offering, there are pull-quotes, photos, videos, status updates and even the first paragraphs of linked-out content. There is also the ability to comment and share, as if one were on a social networking or microblogging site.

McCue said the new giant pile of cash will be used to increase its 32-person staff to about 50, international expansion, small acquisitions and more product development on more platforms.

The next in the arena will be the iPhone version of Flipboard, said McCue, followed by one for the Google Android mobile operating system eventually.

Left unsaid, of course, was the need for funding to fight the likelihood of increased competition in the hot space for delivering both professional and social content to consumers on a wide range of devices.

Rivals are varied, such as Silicon Valley’s most adorable news reader start-up Pulse and also Zite, a news reader which was recently sued for copyright infringement by a group of major publishers.

There are bigger potential players, such as Google, which is trying to find various ways to move into the social space.

In fact, said several sources, Google and others have made acquisition approaches to Flipboard, which has instead opted for raising more funding and staying independent for now.

McCue declined to talk about that, but did note that he is not surprised by publisher interest, especially of the worried and wary kind, in the arena.

“Anyone not respectful of others’ content is going to get in that kind of trouble,” he said, noting Flipboard has struck deals with 17 big publishers so far, including this morning’s announcement about a partnership with Oprah Winfrey’s and Discovery’s OWN cable network. “There is not one half to this equation.”

Right now, the Flipboard app is free and the business plan is advertising and some possible subscription scenarios.

McCue said advertising will be the key to Flipboard’s business plan in the future, although it’s not clear if the company will ever sell advertising itself.

Rather, it will partner with publishers seeking better distribution in the explosive tablet and smartphone market, where Flipboard has been gaining traction quickly.

But until that is sorted out, there is now $50 million more in the Flipboard kitty to figure it all out.

“With this funding, we can grow at the right pace and have a lot of flexibility to get the product right,” said McCue. “And, that’s the most important thing.”

A panoply of big media giants sent a cease-and-desist letter today to Zite, the Apple iPad news reader app.

The Washington Post, AP, Gannett, Getty Images, Time, Dow Jones and many other media organizations were part of the action, which you can read all about below.

Zite bills itself as a “personalized iPad magazine that gets smarter as you use it.”

Not smart enough, it seems, to avoid copyright complaints from the content creators the app sucks in.

“The Zite application is plainly unlawful,” said the letter to Zite CEO Ali Davar, noting all kinds of copyright violations.

In a phone interview with BoomTown this afternoon, Davar said Zite would comply with the letter by shifting the content from its “reading” mode to a Web one, which points to publisher sites.

“It’s a bummer that they did this, but we expected it,” he said.

In a comment he posted below, Davar also wrote:

“Zite’s goal is to work with publishers, not to be antagonistic. The few publishers that have contacted us regarding the reading mode view we have complied with their requests and simply switched over to web view. We’re talking to publishers right now to find a win-win for them monetarily and to at the same time preserve the great user experience.”

For now, it’s lose-lose, and the letter is a dramatic shot across the bow of all the many news readers now hitting the market in the wake of the popularity of the Apple iPad tablet.

The social media-focused Flipboard and the news-oriented Pulse are two others, both of which have claimed they are working with publishers.

But Pulse wrangled with the New York Times over misuse of its RSS feeds and copyright issues, which has since been settled.

Zite showed up earlier this month, a product of a machine-learning technology start-up called Worio, which is based in Vancouver, Canada.

The aggregator of personalized content, which has $4 million in angel funding, gets its cues from a user’s interests.

Zite’s technology originated at research at the University of British Columbia several years ago.

In an interview with NetworkEffect’s Liz Gannes a few weeks ago, Davar seemed sanguine about publishers.

Wrote Gannes:

The free Zite app imports a user’s Twitter tweets, follows and Google Reader subscriptions, offers lists of pre-made categories, and then solicits feedback and refines over time a list of topics and sources the user is interested in. It features articles based on their popularity, number of shares from a user’s network and topic relevance. (Davar said he thinks a person’s Facebook network data is too heterogeneous to reliably recommend articles, so it’s not included as an option.)

Flipboard itself is likely to add more personalization features; the company bought real-time social discovery technology from Ellerdale and has yet to implement much of it.

Vancouver-based Zite is well-funded, with $4 million from angels and Canadian grants, but it doesn’t have business relationships with publishers. The app lays out pictures and articles, stripping out everything else, including ads. Davar said he doubted this would be a problem. “It would be shortsighted for publishers to think of Zite as us versus them,” he said.

Short-sighted maybe, but legally lethal definitely, as you can see by this cease-and-desist letter, as well as a video from Zite on how its app works:

Letter to Zite _03 30 11_ –

Zite: Personalized Magazine for iPad from zite.com on Vimeo.

(Full disclosure: New Corp. owns Dow Jones, which owns this site.)

Today, BoomTown braved the floods and skippered All Things Digital‘s S.S. Minnow through a Noah-like rainstorm in Silicon Valley to visit the HQ of Pulse.

Last summer, you might recall, co-founders Akshay Kothari and Ankit Gupta of the nifty visual news-reading app got publicly picked out by Apple’s Steve Jobs in a speech about third-party innovations on the iPad.

It was a high point for the pair of Stanford University students and newbie entrepreneurs–except that the very same day, the New York Times slapped them with a cease and desist for misusing its RSS feed.

Dramatic, for sure, but they have made nice with the Times since then and have also raised more than $1 million in funding from a range of notable venture players.

Compared to a similar start-up–the social news-reading app Flipboard–that’s a very small budget for Pulse, which was making a profit on a paid app but, since it went free in November, it’s not making a profit now.

The move–while it will require a new business plan at some point–allowed Pulse usage to explode, hitting three million users today from 250,000 paid users only four months ago.

A lot of that growth has been on Apple’s iPhone and Google’s Android smartphones, rather than on the iPad tablet, where Pulse began.

And, although the Android mobile operating system was the last platform to be introduced, it is the fastest growing one, with over one million users on it, Pulse said.

Pulse launched a 2.0 update for the iPhone and Android today, with “enhanced performance, new content sources and improved sharing with social feeds and news discovery features.”

That means the app is speedier, has more news offerings in more categories and a bigger dollop of social content and sharing tools with Facebook, Twitter and other social networking companies.

Pulse now has eight employees squeezed into its small offices in downtown Palo Alto, CA–complete with the required start-up garage door.

Here’s a video interview I did with Kothari and Gupta this afternoon, just as the sun came out, along with one I did with them in cloudier times last June during the Times’ dopey assault:

]]> http://allthingsd.com/20110324/video-the-pulse-boys-to-men-talk-about-huge-growth-of-visual-news-reading-app/feed/ 0 http://allthingsd.com/20101229/wi-fi-hotspot-safety-and-mac-viruses/ http://allthingsd.com/20101229/wi-fi-hotspot-safety-and-mac-viruses/#comments Wed, 29 Dec 2010 22:50:38 +0000 Walter S. Mossberg http://mailbox.allthingsd.com/?p=805 Q:

I have had a little disagreement with my IT guy. He says that when taking my laptop out in public, I should never type anything with passwords or confidential information. He says that someone can pick up my information. I say that I can’t believe that everyone in public is totally exposed. There must be some way to protect yourself while on a public network. Who is right?

A:

There’s no single correct answer. It’s true that thieves in public places can and do steal passwords and other sensitive information transferred over public Wi-Fi hotspots. But it’s also true that methods like Virtual Private Networks can mitigate this problem, and that most public hotspots are, just by the odds, unlikely to harbor these thieves at any one time. However, my advice is to avoid doing any sensitive tasks, like banking or stock trading, while using public hotspots. And, if you’re doing anything confidential on your company or home network remotely, use a VPN, which is like a secure tunnel through the internet.

Q:

I recently purchased a new iMac and am considering installing anti-virus/spyware/malware programs on it. Reader forums in MacWorld magazine say it’s not needed. A local newspaper computer columnist says he’s had Macs since the early ’80s and has never run an AV program and has had no problems. Other online computer advisers say Macs are always vulnerable and advise to run AV programs. Any recommendations here?

A:

No computer is inherently invulnerable to malicious software, and that includes the Macintosh. However, nearly every malicious program known is meant to run on Windows and simply won’t operate on the Mac operating system. The handful of Mac viruses and other malware that have been discovered are either proofs of concept, or have spread to very few users and done little or no damage. Most Mac users I’ve known don’t run third-party security software and haven’t had malware problems. So I don’t routinely recommend Mac security software.

There are two caveats, however. If you are running Windows on your Mac, you should install Windows security software, to run while Windows is in use. Also, Mac users are just as vulnerable as Windows users are to online scams, or to insecure public networks. So, even though you may never get a virus, you still have to be careful about doing sensitive Internet tasks via public hotspots or careless behavior like clicking on links sent you by unknown email senders.

Q:

My car has an audio jack that integrates any input into the sound system. I know that Kindle has a text-to-speech feature. Would I be able to use that feature via the audio jack in the car?

A:

Without having tested your car’s input jack, I assume the answer is yes. The Kindle has a standard headphone jack.

However, note that the text-to-speech feature works only on certain books, not all of them. Publishers have the right to allow or disallow it for any book.

Also, even if it’s enabled, it isn’t the same as an audio book, which is usually read by a trained narrator or by the author. Instead, it’s a computer doing the reading.

You can find Mossberg’s Mailbox and my other columns at the All Things Digital website, http://walt.allthingsd.com.

]]> http://allthingsd.com/20101229/wi-fi-hotspot-safety-and-mac-viruses/feed/ 2 http://allthingsd.com/20101221/flipboard-mike-mccue-dive-full-interview/ http://allthingsd.com/20101221/flipboard-mike-mccue-dive-full-interview/#comments Tue, 21 Dec 2010 17:15:23 +0000 Kara Swisher http://kara.allthingsd.com/?p=38763

As promised, All Things Digital will be publishing the full videos of the interviews we did two weeks ago at our D: Dive Into Mobile conference in San Francisco.

The first extension of the event, it produced some very newsy sessions. We’ll be posting them all.

Here’s Flipboard CEO and co-founder Mike McCue, a longtime Silicon Valley entrepreneur whose latest Apple iPad app is giving publishers and readers a glimpse of what digital reading could be.

The effort is not without some controversy, as how content is being delivered on the new devices is an ongoing debate.

(Full disclosure: ATD is part of Flipboard’s new publisher beta.)

Here’s the video of the interview that the Mossberg Solution’s Katherine Boehret did with McCue:

Next up: Former Palm CEO and now Hewlett-Packard mobile kingpin Jon Rubinstein.

]]> http://allthingsd.com/20101221/flipboard-mike-mccue-dive-full-interview/feed/ 0 http://allthingsd.com/20100825/the-abcs-of-e-reading/ http://allthingsd.com/20100825/the-abcs-of-e-reading/#comments Wed, 25 Aug 2010 21:14:45 +0000 Geoffrey A. Fowler and Marie C. Baca http://voices.allthingsd.com/?p=28776 People who buy e-readers tend to spend more time than ever with their nose in a book, preliminary research shows.

A study of 1,200 e-reader owners by Marketing and Research Resources Inc. found that 40 percent said they now read more than they did with print books. Of those surveyed, 58 percent said they read about the same as before while two percent said they read less than before. And 55 percent of the respondents in the May study, paid for by e-reader maker Sony Corp., thought they’d use the device to read even more books in the future. The study looked at owners of three devices: Amazon.com Inc.’s (AMZN) Kindle, Apple Inc.’s (AAPL) iPad and the Sony (SNE) Reader.

While e-readers are still a niche product just beginning to spread beyond early adopters, these new reading experiences are a big departure from the direction U.S. reading habits have been heading. A 2007 study by the National Endowment for the Arts caused a furor when it reported Americans are spending less time reading books. About half of all Americans ages 18 to 24 read no books for pleasure, it found.

Some 11 million Americans are expected to own at least one digital reading gadget by the end of September, estimates Forrester Research. U.S. e-book sales grew 183 percent in the first half of this year compared with the year-earlier period, according to the Association of American Publishers.

Read the rest of this post on the original site

]]> http://allthingsd.com/20100825/the-abcs-of-e-reading/feed/ 0 http://allthingsd.com/20100720/meet-flipboard-mike-mccue-talks-about-stealth-social-magazine-start-up-that-just-nabbed-10-5-million/ http://allthingsd.com/20100720/meet-flipboard-mike-mccue-talks-about-stealth-social-magazine-start-up-that-just-nabbed-10-5-million/#comments Wed, 21 Jul 2010 03:56:38 +0000 Kara Swisher http://kara.allthingsd.com/?p=30973

Today, BoomTown gassed up the MINI and headed down to see one of the more innovative new start-ups I have encountered of late.

That would be a new social magazine concept called Flipboard, which is attempting to make the social networking universe more accessible, consumable and, perhaps most importantly, visually arresting via a rich app on the Apple (AAPL) iPad.

Essentially, Flipboard pulls information from sites such as Twitter and Facebook data streams and then reassembles it in an easy-to-navigate, personalized format in a mobile tablet touchscreen environment.

In this social magazine, there are pull quotes, photos, videos, status updates and even the first paragraphs of content linked out to. There is also the ability to comment and share, as if one were on Twitter or Facebook.

Co-founded by longtime Silicon Valley entrepreneur Mike McCue and former Apple iPhone engineer Evan Doll in January, Flipboard decloaked itself tonight, announcing both a $10.5 million funding from top Silicon Valley power players and also the acquisition of Ellerdale, a relevancy search engine for the real-time Web.

The funders include Kleiner Perkins Caufield & Byers, Index Ventures and a spate of high-profile investors, such as Twitter co-founder Jack Dorsey, Facebook co-founder Dustin Moscovitz, angel investor Ron Conway, actor Ashton Kutcher and the investment company of former News Corp. (NWS) exec Peter Chernin.

Flipboard currently has about 20 employees at its downtown Palo Alto, Calif., HQ.

“Flipboard is a social magazine filled with all the the things your friends are sharing,” said McCue, who co-founded Tellme, the speech recognition service acquired by Microsoft (MSFT). “We’re trying to bring the timeless principles of print to social media.”

(You can read The Mossberg Solution’s Katherine Boehret’s review of Flipboard here.)

McCue left Tellme a year ago and was casting about for a new start-up when he settled on creating a new way to digest and present the noisy flood of information being spewed 24/7 by social networks.

Kleiner Perkins partner John Doerr, who backed Tellme, said he was immediately intrigued by the idea.

“It is at once intimate and alive and beautiful,” he said in an interview with me earlier today. “This is the next wave of social media and redefines what magazine is…and I think it will be one of the defining apps on the iPad.”

Right now, the Flipboard app is free and the business plan is advertising and some possible subscription scenarios.

Ellen Pao, also of Kleiner and a member of Flipboard’s board, said she hoped publishers, whose Web sites are reconfigured from tweets and other social links by the app, will welcome the new distribution format.

“Traditional publishing is facing a crossroads and this imagines it from the ground up,” she said. “I hope it paves the way.”

We’ll see about old media reactions, which has been decidedly mixed to aggregation apps like this.

The New York Times (NYT), for example, attacked rather than embraced another terrific news reading iPad app called Pulse, accusing it of misusing its content.

It was a stupid move against inexorable concepts such as Pulse and Flipboard, which are beginning to make sense of the changing digital information landscape.

Here’s the video interview with McCue, followed by the official press releases about Flipboard:

FLIPBOARD LAUNCHES WORLD’S FIRST SOCIAL MAGAZINE

INSPIRED BY THE BEAUTY OF PRINT AND DESIGNED FOR iPAD, FLIPBOARD TRANSFORMS THE SOCIAL MEDIA EXPERIENCE

Raises $10.5MM From Legendary Investors KPCB and Index Ventures and Media Innovators Including Jack Dorsey, Dustin Moskovitz, Ashton Kutcher and The Chernin Group

Acquires Ellerdale, Names Arthur van Hoff CTO

FORTUNE BRAINSTORM TECH–ASPEN, COLORADO – JULY 21, 2010–Founded by Mike McCue, former CEO of Tellme, and Evan Doll, former senior iPhone engineer at Apple®, Flipboard™ began a quest today to transform how people discover and share content by combining the beauty and ease of print with the power of social media. Flipboard also announced the immediate availability of it’s Flipboard App for iPad™, a social magazine that brings to life the stories, photos, news and updates being shared across Twitter and Facebook. Flipboard’s first public demo will happen at the FORTUNE Brainstorm Tech conference in Aspen, Colorado at 4:40pm MDT tomorrow.

“With over 1 billion posts shared every day, social networks are quickly becoming the primary way people discover and share content on the Web. The result is a huge influx of incoming messages and links people must sort through across multiple web sites just to stay up to date,” said Mike McCue, Flipboard’s CEO. “We believe the timeless principles of print can make social media less noisy, more visually compelling and ultimately more mainstream.”

Designed from the ground up for iPad, Flipboard creates a magazine out of a user’s social content. Simply launch Flipboard and “flip” open the cover to get started. From the Table of Contents readers can view their sections and personalize the magazine.

The Facebook and Twitter sections let readers quickly flip through the latest stories, photos and updates from friends and trusted sources. Because Flipboard renders links and images right in the magazine, readers no longer have to scan long lists of posts and click on link after link – instead they instantly see all the stories, comments and images, making it faster and more entertaining to discover, view and share social content.

Flipboard also lets readers easily create sections around topics or people they care about. Choose from Flipboard’s suggested sections on topics such as sports, news, tech and style, with content hand-curated from popular and interesting Twitter feeds. Or, create an entirely new section by searching by topic, person or Twitter lists to make Flipboard even more personal.

The Flipboard App is available for free at www.flipboard.com or from the App Store on iPad or at www.itunes.com/appstore/.

ACQUISITION OF ELLERDALE
As part of it’s quest to fundamentally improve the social media experience, Flipboard also announced the acquisition of Ellerdale (see press release: “Flipboard Acquires Ellerdale”). Ellerdale’s advanced semantic analysis of large, real-time data streams will enable Flipboard to extract, categorize and feature highly relevant and hot trending content from across a variety of social networks. Flipboard will also retain the world-class engineering team at Ellerdale, including Arthur van Hoff, a leading Silicon Valley technologist who played a major role in the creation of Java. Arthur will become Flipboard’s Chief Technology Officer and spearhead the company’s technology strategy.

INVESTORS
Flipboard is backed by legendary investors Kleiner Perkins Caufield & Byers, Index Ventures. Other key investors also include Twitter co-founder Jack Dorsey, Facebook co-founder Dustin Moskovitz, The Chernin Group founded by Peter Chernin, Ron Conway, Alfred Lin, Peter Currie, Quincy Smith, and Ashton Kutcher. The company has raised $10.5 million in a Series A venture capital round.

FLIPBOARD ACQUIRES ELLERDALE TO BOOST CONTENT RELEVANCY IN NEW SOCIAL MAGAZINE

Arthur van Hoff Joins Flipboard as Chief Technology Officer

PALO ALTO, Calif.–July 21, 2010–Flipboard today announced it has acquired Ellerdale, the real-time Web intelligence company. The acquisition concurs with the launch of Flipboard, a social magazine designed for Apple’s iPad, which provides a faster and more engaging way to discover, view, and share what matters on social networks such as Facebook and Twitter.

Ellerdale, founded in 2008, has developed a Web Intelligence technology that applies semantic analysis to large, real-time data streams to extract relevant and valuable information. To date, Ellerdale has indexed over 6 billion messages from around the social Web and currently processes nearly 70 million messages per day. This technology and data set will be become the relevancy engine for the next release of Flipboard, enhancing the reader’s experience by always surfacing the most important and personally interesting information from Facebook, Twitter and other social networks.

Designed from the ground up for the iPad, Flipboard creates a magazine out of a user’s social content. With Ellerdale’s technology, future versions of Flipboard will be able to extract, categorize and feature highly relevant and hot trending content from across a variety of social networks.

“Ellerdale has developed an impressive solution for understanding the ever-increasing stream of social data coming at us every day,” said Mike McCue, CEO and co-founder of Flipboard. “This technology will add deep relevancy for our readers, enabling us to present social content in a way that is not only more beautiful, but also more meaningful. It’s a great combination.”

Arthur van Hoff, co-founder of Ellerdale, is joining Flipboard as the company’s new chief technology officer. Van Hoff, who played a major role in the development of the Java programming language at Sun Microsystems, and was founder of six high-tech companies, including Marimba, Strangeberry and Zing, will spearhead Flipboard’s technology strategy.

“Combining the two companies creates a situation in which one plus one equals three, bringing together Flipboard’s innovative front-end with Ellerdale’s powerful real-time relevancy engine on the back-end,” said Arthur van Hoff, co-founder of Ellerdale and Flipboard’s new chief technology officer. “Our technology will play a key role in providing readers with the content that matters most to them.”

Mike McCue and Evan Doll founded Flipboard earlier this year and received $10.5M in funding from Kleiner Perkins Caufield & Byers and Index Ventures. The founding team members come from Apple, Netflix, Tellme/Microsoft, Aardvark and Adobe. Financial terms of the deal were not disclosed.

]]> http://allthingsd.com/20100720/meet-flipboard-mike-mccue-talks-about-stealth-social-magazine-start-up-that-just-nabbed-10-5-million/feed/ 7 http://allthingsd.com/20100310/irexs-e-reader-poses-no-threat-to-the-kindle/ http://allthingsd.com/20100310/irexs-e-reader-poses-no-threat-to-the-kindle/#comments Thu, 11 Mar 2010 02:03:37 +0000 Walter S. Mossberg http://ptech.allthingsd.com/?p=1208 The tech industry and media are focused on Apple’s (AAPL) forthcoming iPad tablet computer, a multifunction device that includes an e-book reader. Meanwhile, with much less fanfare, other companies are pressing ahead with conventional, dedicated e-readers aimed at the leader in the category: Amazon’s Kindle.

These more focused, monochrome devices aren’t as flashy or as versatile as the iPad, which handles everything from email to games. But they cost less and are aimed wholly at people who seek to read books and periodicals in digital form.

I’ve been testing one such new e-reader from a company that has been in the business for years, but is mainly known in Europe. It is called the Irex DR800SG and costs $400 at bestbuy.com (BBY)—about $140 more than the Kindle. While the DR800SG uses the same electronic ink screen technology as the Kindle, it has some major differences: in screen size, in user interface, and in the way it wirelessly downloads books and newspapers.

The Irex is shorter but wider than the Kindle, and has an 8.1-inch screen, versus the Kindle’s 6-inch screen. It’s slightly thicker than the Kindle, but about 25% heavier. It has a single, thin page-turning and menu button on the left side, while the Kindle has larger, multiple buttons on both sides. Both devices claim to hold about 1,500 books.

Irex, a Los Angeles-based company whose products are engineered in the Netherlands, produced its first e-reader in 2004, but this new model is its first aimed specifically at the American market and its first to use the cellular 3G network for downloading content.

The Irex DR800SG

The new Irex has some advantages over the Kindle. Its larger screen makes for a better reading experience, allowing many more words to show on the page, at similar font sizes. The screen also seems slightly sharper.

The Irex looks sleeker than the Kindle, because it has a much thinner bezel around the screen, due mainly to the lack of a physical keyboard. It also does a better job of organizing your reading material, grouping items into separate folders for books, newspapers, and personal documents.

And, instead of being linked to a single online store, like Amazon (AMZN), it uses a “mall” concept, designed to allow users to choose from many different online stores, though only two are available now. The principal merchant in the mall so far is the Barnes & Noble e-book store—the same one used on the Barnes & Noble (BKS) Nook e-reader—which claims about a million titles. The other store is called NewspaperDirect, which claims over 1,000 newspapers.

However, in my tests, I found the Irex much clumsier to use than the Kindle and, because of that, I still prefer the Amazon device. For instance, the Irex requires a stylus—an ancient and fading navigation device—for some operations. Yet it lacks a holder for this pointer except in the leather cover, so the stylus is easy to lose. The Irex also lacks a Home button, a note-taking function, any way to highlight text and a built-in dictionary.

More important, I found the mall concept for downloading books to be frustrating. Because the Irex isn’t seamlessly linked to its own online store, I had to establish, or sign into, four different accounts to test the device fully. Even after that, each Barnes & Noble download required multiple steps. On the Kindle, ordering books is a breeze, and they appear almost instantly after you click a single “Buy” button.

This last issue is a trade-off between greater choice and simpler, quicker functionality. Some readers will be willing to make that trade-off, especially if Irex is able to add specialized stores in the future that offer, say, a large selection of non-English-language books. But, for most Americans with typical book needs, I find the current trade-off unacceptable.

For example, books I bought from Barnes & Noble appeared slowly on the Irex. The device seemed to have to turn on its radio and establish a new connection each time. Also, until I opened each book, they appeared on the screen identified only by a geeky file name. And, after I opened each, there was a long delay while the device did something called “counting pages.”

The company says that some of these shortcomings will be fixed in a software update due as soon as next month. It promises there will be a note-taking function, speedier wireless connections and the elimination of the counting-pages delay. It also says it is working on a universal log-in system for its mall of stores. But highlighting and a dictionary are only being “considered” for a future revision.

On the bright side, I was able to easily plug the Irex into a PC and Mac, and manually drag onto it personal PDF files, pictures and even a free book I bought at a Web site.

Irex says it is working on a color model for next year. I hope it works more smoothly than the DR800SG.

Find all of Walt Mossberg’s columns and videos online, free of charge, at the All Things Digital Web site, walt.allthingsd.com. Email him at mossberg@wsj.com.

]]> http://allthingsd.com/20100310/irexs-e-reader-poses-no-threat-to-the-kindle/feed/ 0 http://allthingsd.com/20100210/bill-gates-on-ipad/ http://allthingsd.com/20100210/bill-gates-on-ipad/#comments Thu, 11 Feb 2010 00:29:41 +0000 John Paczkowski http://digitaldaily.allthingsd.com/?p=34676

“The PC took computing out of the back office and into everyone’s office. The Tablet takes cutting-edge PC technology and makes it available wherever you want it, which is why I’m already using a Tablet as my everyday computer. It’s a PC that is virtually without limits–and within five years I predict it will be the most popular form of PC sold in America.”

– Bill Gates, Nov. 11, 2001

Microsoft (MSFT) Chairman Bill Gates has long been an evangelist for tablet PCs, but he’s not impressed by Apple’s (AAPL) new variation on the device, the iPad. In an interview with BNET, Gates–who evidently finds the iPad neither magical nor revolutionary–diplomatically dismissed it.

“You know, I’m a big believer in touch and digital reading, but I still think that some mixture of voice, the pen and a real keyboard–in other words a netbook–will be the mainstream on that,” Gates said. “So, it’s not like I sit there and feel the same way I did with iPhone where I say, ‘Oh my God, Microsoft didn’t aim high enough.’ It’s a nice reader, but there’s nothing on the iPad I look at and say, ‘Oh, I wish Microsoft had done it.’”

Not yet, you don’t. Keep in mind that Gates said essentially the same thing about the iPod in 2004, only to launch the Zune two years later.

“There’s nothing that the iPod does that I say, ‘Oh, wow, I don’t think we can do that,’” he said. “There’s often, early in the new market, a few products that help get the category to critical mass. In the long run, people are going to buy what gives them the right price, performance, and capabilities. And does everybody want to have exactly the same thing? Probably not.”

]]> http://allthingsd.com/20100210/bill-gates-on-ipad/feed/ 0 http://allthingsd.com/20100122/txting-cld-help-kids-read-reg-eng/ http://allthingsd.com/20100122/txting-cld-help-kids-read-reg-eng/#comments Fri, 22 Jan 2010 09:00:57 +0000 Marisa Taylor http://voices.allthingsd.com/?p=20395 Will children who grow up in the age of excessive text messaging see their spelling and reading skills suffer as a result?

Not necessarily, according to a new study from the British Academy. In fact, in an examination of schoolchildren’s texting habits, the kids who used more “textisms”–abbreviations such as “plz” (please) and “l8ter” (later)–showed higher scores on some spelling, phonetics, reading comprehension and other English language competency tests.

“We have found no support in our research for the negative media and public speculation surrounding mobile phone use, text language and its effects on literacy development,” wrote study authors Beverly Plester and Clare Wood, both psychology professors at Coventry University in the United Kingdom.

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]]> http://allthingsd.com/20100122/txting-cld-help-kids-read-reg-eng/feed/ 0 http://allthingsd.com/20100113/sonys-e-reader-opens-new-chapter-in-kindle-rivalry/ http://allthingsd.com/20100113/sonys-e-reader-opens-new-chapter-in-kindle-rivalry/#comments Thu, 14 Jan 2010 02:03:18 +0000 Walter S. Mossberg http://ptech.allthingsd.com/?p=1145 Sony, the Japanese electronics giant, was a pioneer in the current wave of electronic book readers, introducing its first Sony Reader model back in 2006. But, it has been overtaken by Amazon.com, whose Kindle e-book reader, introduced in 2007, has become almost synonymous with the category. Now, Sony (SNE) is out with a much-improved model that could make it more competitive.

Unlike the Kindle, Sony’s readers weren’t wireless and their owners couldn’t download books or newspapers directly to the device, instead of via a computer. Now, that problem has finally been solved with Sony’s new Reader Daily Edition, a handsome $400 wireless model that I’ve been testing.

The Daily Edition can be bought at Sony’s stores; at its Web site, sonystyle.com; and at Best Buy’s (BBY) site, bestbuy.com. It was sold out for the holidays, but Sony says it expects new stock soon.

The Daily Edition isn’t a mere clone of the Kindle. It has a different design philosophy and is stronger in some areas, weaker in others. In general, I enjoyed using it, once I mastered its user interface, which took several days. I especially liked the fact that it packs a larger screen into a comfortably small device, and mostly uses touch navigation instead of all physical controls. For instance, while the Sony does have a small page-turning button, you can more easily turn pages by just swiping your finger across the screen. It’s also better at navigating digital newspapers, something I’ve never found very satisfying on the Kindle.

(Full disclosure: Sony has struck a special deal with Dow Jones, which owns The Wall Street Journal and this Web site. Under the deal, a special late-day edition of the Journal, containing updated news, will be available on the Daily Edition for an extra charge starting later in January.)

On the downside, the Daily Edition has three main flaws when compared with the Kindle. First, it’s much more expensive—$400 versus just $259. Second, it has only about half of the commercial, copyrighted digital books that Amazon (AMZN) does—around 200,000 versus the Kindle’s roughly 400,000. Sony also throws in a million out-of-copyright, old books, for a total of 1.2 million.

But many of these added million titles are obscure and of little interest to mainstream consumers. The Reader also has just eight newspapers, versus 92 for the Kindle, though Sony says 10 more are coming soon.

Third, the technology that makes the screen touch sensitive also dims it a bit, so the Daily Edition’s screen is darker than the Kindle’s. (Both are unlit monochrome screens with gray-scale graphics.) I found the Sony screen adequate, but it’s tougher to read in lower light.

The Daily Edition is a slender device with a black metal body that contrasts sharply with the wider, white plastic body of the Kindle. While both products use the same basic screen technology, and the same screen width, the Daily Edition’s screen is longer; it measures 7 inches versus 6 inches for the Kindle. In my tests, I found this a big advantage, because, when both devices were set for roughly comparable text sizes, the Sony could hold more text on a page, cutting down on the need for page turns, which interrupt reading.

In addition, the Daily Edition is narrower than the Kindle, because the borders around the screen are thinner, since they don’t have to accommodate the Kindle’s various large buttons or physical keyboard. (You can enter text for notes or searches on the Daily Edition using a stylus for handwriting or a virtual onscreen keyboard.) This longer, narrower shape gives the new Sony a nice feel in the hand.

I also preferred the Sony’s method for presenting newspapers, which allowed more headlines to be viewed at once and required fewer steps to navigate through the paper.

Sony’s new Daily Edition Electronic Reader

The Sony also claims more battery life with wireless turned off, comes with a cover included—an extra-cost item on the Kindle—and can handle more book formats, including the free digital books offered by public libraries. Built-in memory is the same, but the Daily Edition’s can be expanded while the Kindle’s can’t.

Like the Kindle, the new Sony also allows you to drag songs, pictures and some personal documents onto the device from your computer. I did this with no problems.

The Daily Edition has companion software for buying, reading and storing books on both PCs and Macs. But it has no app for a smart phone, and doesn’t synchronize your last-read place in your book among the reader and the computer.

Also, I found the Daily Edition required a harder learning process than the Kindle. First, it takes awhile to get the hang of the touch gestures, partly because they require much more pressure than on, say, an iPhone. Second, using touch to bring up features and menus can be a mystery until you consult the manual. For instance, it took days to discover that you could set a bookmark by double-tapping on the upper right corner.

But, all in all, despite its higher price, the Daily Edition is a big leap for Sony and adds another good choice for consumers.

Find all of Walt Mossberg’s columns and videos online, free, at the All Things Digital Web site, walt.allthingsd.com. Email mossberg@wsj.com.

]]> http://allthingsd.com/20100113/sonys-e-reader-opens-new-chapter-in-kindle-rivalry/feed/ 0 http://allthingsd.com/20091230/comeback-of-the-decade-reading/ http://allthingsd.com/20091230/comeback-of-the-decade-reading/#comments Wed, 30 Dec 2009 15:08:41 +0000 Peter Kafka http://mediamemo.allthingsd.com/?p=14578 Studies say you are watching more TV than ever, even as you slurp up increasing amounts of Web video. Which means you must be spending less time on something else. Like reading, perhaps?

Nope. At least not according to a new study out of the University of California, San Diego, which says reading tripled from 1980 to 2008 “because it is the overwhelmingly preferred way to receive words on the Internet”:

From Wired‘s summary:

Americans consumed 3.6 billion terabytes of information last year, averaging 11.8 hours of information consumption per day. Video and videogames constituted 55 percent of those bytes, but on average, Americans read 36 percent of the 100,500 words they consume each day, according to the San Diego study, which analyzed more than 20 data sources. The study doesn’t cover writing, but a simple glance at Facebook feeds reveals that we’re almost certainly writing more than we used to, as well.

Obligatory “to be sure” graph: To be sure, the study’s definition of “reading” is as broad as possible. So it’s not just talking about grappling with Pynchon, but many less demanding forms of “receiving words” as well. Like skimming this text. Or a text message. Or a tweet. Etc.

Also, there’s a good chance that you’re “reading” while you’re watching TV and maybe watching some Web video at the same time. The UC San Diego study allows for lots of multitasking.

Still, this isn’t bad news, right? As long as you’re reading, you’re reading. And the more you read, the better the chances we’ll avoid an “Idiocracy”-like dystopia.

[Image credit: suchitra prints]

]]> http://allthingsd.com/20091230/comeback-of-the-decade-reading/feed/ 0 http://allthingsd.com/20091110/intel-offers-an-e-reader-with-a-difference/ http://allthingsd.com/20091110/intel-offers-an-e-reader-with-a-difference/#comments Tue, 10 Nov 2009 20:26:55 +0000 Don Clark http://voices.allthingsd.com/?p=17654 Electronic gadgets that help people enjoy digitized books are all the rage. Most share one assumption–that their users can read. Not so the latest offering from Intel (INTC).

The company Tuesday announced the Intel Reader, a device about the size of a paperback book that is designed to digitize printed text and read it aloud to users. Intel is not targeting book lovers who want to lighten their briefcases and backpacks; its audience, the company says, is people with poor eyesight, dyslexia or other conditions that make reading difficult or impossible.

Intel, of course, is known for chips that other companies put into computers and other products. One place the company deviates from that strategy is its digital health group, which has been developing hardware and software to help medical professionals and their patients.

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]]> http://allthingsd.com/20091110/intel-offers-an-e-reader-with-a-difference/feed/ 0 http://allthingsd.com/20090708/kindle-now-only-299-more-than-iphone-kindle-app/ http://allthingsd.com/20090708/kindle-now-only-299-more-than-iphone-kindle-app/#comments Wed, 08 Jul 2009 22:10:09 +0000 John Paczkowski http://digitaldaily.allthingsd.com/?p=21011 Amazon hasn’t said how many Kindles it has sold since launching the device in 2007, but it may soon be selling quite a few more of them. The company today dropped the price of the six-inch Kindle to $299, $60 off of its previous price. That’s certainly not a dramatic reduction, but it may be enough to drive consumers who’ve held off on purchasing the device to reconsider.

That said, even at this reduced price, the Amazon Kindle still costs $299 more than Kindle for Apple’s iPhone, which I’ve found to be a compelling way to read books. After six or so novels, I have no complaints about eye strain, screen size or glare. And honestly, I think I’m reading more now than I ever did before simply because I always have the book I’m currently reading in my pocket.

Anyway…

Today’s price cut makes you wonder if this presages a similar reduction for the Kindle DX, which at $489 could really use one. A bit too early, I suppose, since Amazon (AMZN) hasn’t yet announced pricing for subscriptions to the Washington Post (WPO) and New York Times (NYT). We’ll see, I guess.

]]> http://allthingsd.com/20090708/kindle-now-only-299-more-than-iphone-kindle-app/feed/ 2 http://allthingsd.com/20090610/the-latest-kindle-bigger-not-better-than-its-sibling/ http://allthingsd.com/20090610/the-latest-kindle-bigger-not-better-than-its-sibling/#comments Thu, 11 Jun 2009 01:04:03 +0000 Walter S. Mossberg http://ptech.allthingsd.com/20090610/the-latest-kindle-bigger-not-better-than-its-sibling/ There’s a brand-new variant of the Amazon Kindle e-reader, and it’s available from the online bookseller starting this week.

This alternative Kindle, called the DX, is a super-size version of the popular Kindle 2, which arrived earlier this year. It sports a 9.7-inch screen, some 2.5 times as big as the surface area of the Kindle 2′s 6-inch display. It also sports a higher price tag — $489, versus $359 for its smaller sibling, which remains on the market.

Amazon’s Kindle DX

Like previous models, the Kindle DX allows you to shop for, and wirelessly download, any e-book in Amazon’s (AMZN) growing catalog — now about 275,000 titles. It uses the same easy-on-the-eyes screen technology as the smaller model but at a higher resolution. It still lacks color, and renders images only in gray scale. But the new DX adds a new capability: auto-rotation, which allows you to read in landscape mode.

This new, larger model isn’t primarily aimed at readers of standard books. It is targeted at three markets: textbooks, newspapers and other periodicals, and business documents in either Microsoft’s (MSFT) Word format or Adobe’s (ADBE) PDF format.

Unfortunately, I’ve been testing the Kindle DX and I didn’t like it nearly as much as the Kindle 2, which I own and enjoy using daily. While it performs its promised tasks adequately, I found that its size and weight made it awkward and tiring to hold for long periods of reading. It’s still fairly thin and light, but it’s 85% larger and heavier than the standard Kindle.

In addition, Amazon has degraded the user interface. To prevent the device from being even larger, the company had to remove the left-side page-turning buttons, confining all the controls to a vertical strip on the right. The keyboard at the bottom is also more vertically cramped.

If you’re left-handed, you have to spin the device around and rotate the screen to get buttons on the left, where they appear with their labels upside-down.

Similarly, if you choose to read in landscape mode, all the navigation controls, including the joystick for moving the cursor, will be awkwardly placed at either the top or bottom, far from where your hands are holding the device, and the keyboard essentially will be unusable.

In my view, the Kindle DX would have been a better product with on-screen touch controls that could instantly adapt to its size and orientation.

In reading standard books on the DX, I also encountered instances where the text on a page varied in shade from light gray to black.

I had mixed results with business documents. As with previous Kindles, you can either email personal documents to your device, for a fee, or drag them onto the Kindle via a cable, for free. But, unlike the smaller models, the new DX has PDF display capability built in, so it renders PDF files much more accurately than the older Kindles. That is a big improvement. It also allows you to view Excel and PowerPoint files if you save them in PDF format before sending them to your Kindle DX.

The Kindle DX, right, is a large-screen version of the popular Kindle e-reader, left.

I tried a variety of documents, and in many cases the results were great. The text was crisp, and the tables and graphics looked like they should. But I found that on some of these PDF documents, the text was too small to read. Yet, the Kindle lacks the ability to zoom in on PDF documents. You often can make the type larger by rotating to landscape mode, but this splits the PDFs into multiple pages, sometimes breaking them awkwardly.

Also, Amazon has raised its fees for converting and delivering business documents via email to all Kindles. The charge was formerly 10 cents a document. Now, it’s 15 cents per megabyte, which can add up if you load up your Kindle with lots of large documents. Most of my test documents, which were fairly small, cost over $1 each.

Newspapers looked about the same on the DX as they do on the smaller Kindles. Despite the larger screen, they don’t use traditional print or Web layouts, but a special Kindle layout that some users like a lot, but which I find annoying because it makes it harder to quickly scan multiple headlines.

The Kindle DX does have some nice touches. For the extra money, you not only get a larger screen, but also about twice the storage capacity. Also, because the screen is wider, you can adjust the margins on the DX, to obtain a line length that’s comfortable for your eyes and optimal for reading speed.

Amazon claims the same multiday battery life for the DX as for the Kindle 2. In my tests, I was able to go for several days of moderate reading without recharging, and much more if I turned off the wireless capability.

Although I wasn’t able to test college textbooks, I suspect they may be the killer app for this product. Many already are so expensive and heavy they could make the weight and price of the Kindle DX seem trivial in comparison.

But for standard books, I’d stick with the smaller, more comfortable Kindle 2.

Find all of Walt Mossberg’s columns and videos online, free, at the All Things Digital Web site, walt.allthingsd.com. Email him at mossberg@wsj.com.

]]> http://allthingsd.com/20090610/the-latest-kindle-bigger-not-better-than-its-sibling/feed/ 0 http://allthingsd.com/20090225/amazons-kindle-2-improves-the-good-leaves-out-the-bad/ http://allthingsd.com/20090225/amazons-kindle-2-improves-the-good-leaves-out-the-bad/#comments Thu, 26 Feb 2009 02:02:07 +0000 Walter S. Mossberg http://ptech.allthingsd.com/20090225/amazons-kindle-2-improves-the-good-leaves-out-the-bad/ Amazon.com has fixed the worst design flaws in the Kindle, its popular electronic-book reader, while maintaining the excellent book-buying experience that made the first Kindle model tolerable despite those problems.

This week, the company released the Kindle 2, a new version that is much thinner, a tad lighter and a bit taller. It has much more built-in memory, better navigation controls and a slightly improved screen. I’ve been testing the Kindle 2 for a few weeks and consider it a vast improvement over the first Kindle, released in late 2007, which was clumsy and annoying to use. Overall, I found the Kindle 2 to be a well-designed, satisfying piece of hardware.

The new model carries the same relatively high $359 price tag as its predecessor, but it offers faster page rendering and 25% better battery life. The catalog of books available on both Kindles has now swelled from about 90,000 in 2007 to over 230,000 today, and titles still typically cost around $10. You can still subscribe to periodicals and blogs, and there is still a crude Web browser built in — but this gadget is mainly for reading books.

Like its predecessor, the new Kindle has a built-in cellular wireless modem that allows you to download books or update periodicals on the fly, without using a computer. As before, there is no monthly fee for this wireless service.

Most important, Amazon (AMZN) has remedied the most irritating flaws of the original model. It’s no longer easy to accidentally turn pages, because the page-turning buttons have been redesigned. You no longer have to reach around to the back of the device to turn it on or off. You no longer scroll through menus and text with an odd little wheel whose progress was only visible in a thermometer-like strip separate from the main window. And the book-like cover no longer falls off.

But the improvements in this dedicated e-book reader, while admirable, may pale beside Amazon’s next move. Amazon says it is working to make the Kindle e-book catalog available on other mobile devices, such as smart phones, that people already own. The online merchant, which is so secretive it makes Steve Jobs seem like Joe Biden, isn’t saying which devices will get the Kindle service or when. I would bet it will be sooner rather than later.

Amazon’s Kindle 2

This makes perfect sense. While the Kindle project has often been compared with Apple’s iPod, because both are hardware devices seamlessly connected to online-content stores, there is a fundamental difference. Apple (AAPL) offers content to sell hardware. Amazon offers the Kindle to sell content.

If, say, this electronic content were available not only on the Kindle reader, but via Kindle software apps on Apple’s iPhone or the BlackBerry, the e-book market could explode.

Meanwhile, Kindle’s design has gone from chunky and clunky to smooth and sleek. The power switch is now easily reachable on top of the device, and the all-important buttons for paging forward and backward through a book are now smaller — and work by pushing them firmly inward toward the screen instead of outward toward the edge of the device. This means they can no longer be easily activated by stray finger movements.

The weird thermometer system has been replaced by a little joystick that moves an on-screen cursor. The Home button is now large, and has been moved off the keyboard, which has been reduced in size, but is still quite usable.

The screen is the same 6-inch, high-resolution E-Ink display, which has a comforting contrast ratio for reading and uses battery power only when you turn the page. But, while it still can’t display color and still can’t be read in the dark, its gray-shade graphics are much more detailed.

The battery is now sealed in, but it is larger. Amazon claims you can read for four or five days with the wireless turned on, or up to two weeks with it turned off. In my tests, those claims proved true. I took the Kindle on a trip for a week with the wireless turned off and the battery indicator barely budged.

Memory has been greatly expanded, so you can store 1,500 books, up from 200, though you can no longer add extra memory.

There are also a few cool new features. The Kindle 2 looks up words in the dictionary automatically, as soon as you move the cursor to them. It can optionally read books aloud in a computer voice that’s surprisingly decent. And, if the wireless function is on, the Kindle service will remember the last page you read in a book and synchronize a second Kindle to that same place in the book.

There are some drawbacks. You still can’t organize your books into groups of your choice. Amazon now charges $29 for the cover, which was formerly free. And the Kindle still doesn’t work with some of the open e-book formats that other devices support.

But for serious book readers who are tired of toting around stacks of books and periodicals, the new Kindle is finally a pleasure to use.

Find all of Walt Mossberg’s columns and videos online, free, at the All Things Digital Web site, walt.allthingsd.com. Email him at mossberg@wsj.com.

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