1 posts and columns on RealMedia

A Web Ad Guy’s Third Act: Better TV Ads for TV Shows

in Media on March 6, 2009 at 3:00 am PT

Dave Morgan made his reputation, and fortune, by building RealMedia and Tacoda–two pioneering Web advertising technology companies. So it’s no surprise to see him launch another ad start-up. But it is surprising to hear about the market he’s targeting: TV ads for TV shows.
30-rock-ad