2 posts and columns on Reebok

Lights, Camera, Stretch: Viral 2010 for YouTube Japan

in News on December 15, 2010 at 1:36 pm PT

The second most-watched video on YouTube in Japan this year is of an exercise routine. Not just any old exercise routine, though–it’s a take by sportswear maker Reebok on the same one that rules state broadcaster NHK’s airwaves for up to 10 minutes every morning.

SB Nation Launches Real-Time Updates

in News on September 10, 2009 at 7:08 am PT

SB Nation, the network of sporting sites owned by Sportsblogs Inc., is getting a makeover focused on real-time updates, a bid to increase traffic between its Web properties. The redesign went into effect late Wednesday and includes a “storystream,” similar to Facebook’s news feed, that wraps up articles, blog posts, videos and other content about hot topics like Melanie Oudin’s U.S. Open advance and Brady Quinn’s starting for the Browns on Sunday. Editors monitor news outlets, Twitter feeds and SB Nation’s sites for each storystream and keep them frequently updated, said Jim Bankoff, the company’s chief executive.