1 posts and columns on referral sources

The New York Times, Brought to You–Literally–by Twitter

in Media on September 21, 2009 at 2:51 pm PT

It has been easy enough to be skeptical about Twitter’s influence and staying power–I do it all the time. But there’s no denying that Twitter has become a powerful driver of Web traffic. Just ask the New York Times, which says Twitter is about to become one of the top 10 referral sources to the paper’s site. Impressive. But what exactly does this mean?
new-york-times-building