15 posts and columns on Reggie Fils-Aime

Nintendo’s President Expecting a Strong Holiday and Says What He Really Thinks of Zynga

in Commerce on December 22, 2011 at 6:00 am PT

Nintendo is seeing some of its biggest consumer demand this year in the weeks leading up to the holiday, resulting in record sales of its Wii, the 3DS and games, too.
Nintendo_mario Kart with Reggie

Will New Games and Pink Hues Give Nintendo 3DS a Needed Boost?

in Media on December 1, 2011 at 1:00 pm PT

Nintendo is hoping more Mario — and pretty colors — will help the gaming giant’s 3-D device.
NintendoPink3DSpic

Hey, Luigi — Nintendo Builds a Real-Life Mario Kart

in Commerce on November 19, 2011 at 9:36 am PT

Nintendo’s portable game player, the 3DS, displays games in 3-D, but these Mario Karts are the real thing.
luigi_kart

News Byte

Nintendo of America Appoints New Head of Sales and Marketing

in Commerce on May 9, 2011 at 1:03 pm PT

Nintendo of America has appointed Soctt Moffitt to the position of EVP of sales and marketing. Effective immediately, Moffitt will work from Nintendo’s office in Redwood City, Calif., and report to Nintendo of America President Reggie Fils-Aime. Previously, Moffitt was SVP and general manager for Henkel Consumer Goods’ personal care division, where he oversaw North American operations for brands such as Dial, Right Guard, Tone and Pure & Natural. Moffitt replaces Cammie Dunaway, who left the company more than a year ago.

No One Is Buying Nintendo's Cautionary Tale About Mobile and Social

in Commerce on March 2, 2011 at 10:06 pm PT

Leaders in the gaming industry reacted negatively to controversial comments made by Nintendo’s President Satoru Iwata at the Game Developers Conference this morning. Critics said his statements only prove his ignorance and point to the company’s own weaknesses.

Nintendo Says 3-D Safety Warnings "Not a Big Deal for Us"

in Commerce on January 7, 2011 at 9:41 am PT

Nintendo leveraged its first appearance at CES in 16 years to defend its position as it preps the upcoming release of its handheld 3-D game system.

Nintendo Gives Itself High Fives for Wii and DS Franchises

in Commerce on January 4, 2011 at 8:13 am PT

Now that the year has wrapped up, Nintendo is claiming to have broken two industry-wide records in 2010 to make its portable DS franchise and the Wii two of the best-selling game systems of all time. But is past prologue?

Gaming at CES to Span Kinect-Like Controls for PCs, But Nothing Major From Nintendo

in Commerce on January 3, 2011 at 5:38 pm PT

This week at the Consumer Electronics Show in Las Vegas, there will be more than 35 exhibitors from the gaming industry, ranging from Nintendo, which hasn’t attended in 16 years, to Microsoft, which will hopefully provide a sales update for the Kinect, its popular hands-free Xbox accessory.

Infinity Blade Makes Your Favorite iPad Game Look Like Donkey Kong

in Mobile on December 9, 2010 at 9:30 am PT

Infinity Blade, the iOS game with which Epic Games wowed the audience at Apple’s September music event, launched on iTunes this morning, raising the bar for iOS games to a dizzying height. The first RPG to make use of the Unreal game engine, Infinity Blade takes the iOS platform closer to the console gaming experience than any other game I’ve seen.

Another Wiif for Nintendo

in Mobile on October 28, 2010 at 9:51 am PT

Nintendo warned last month that its first-half results would be lousy, and this morning the company delivered on that promise, posting its first half-year loss in seven years.

Nintendo More Scared of Apple Than of Microsoft

in Mobile, October 26, 2010 at 7:32 am PT

Nintendo Wiifs; iPad No Threat to DS, Says Exec

in Mobile, May 6, 2010 at 4:43 am PT

Price Cut for PS3; Xbox 360 Ported to Wii

in News, September 24, 2009 at 5:01 am PT

Price Cut for PS3; Xbox 360 Ported to Wii

in News, September 24, 2009 at 5:01 am PT

At Gaming Conference, Talk of Growth

in News, March 30, 2009 at 5:07 pm PT