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Entrepreneurs "Tweet" Their Way Through Crises

in News on September 15, 2009 at 11:00 am PT

Twitter has turned out to be a useful tool for some small businesses coping with customer-service or public-relations crises. The social-media service–where users send short “tweets” to followers who have signed up to receive the messages–came in handy for Innovative Beverage Group Holdings Inc., whose drankbeverage.com site crashed last month after a surge in traffic following a segment on Fox News for the company’s so-called relaxation beverage, which contains “calming” ingredients like valerian root and melatonin.