1 posts and columns on rental market

Streaming Video Revolutionaries Actually Closet DVD-by-Mail Users

in News on August 19, 2009 at 9:26 am PT

Kaufman Bros. analyst Aaron Kessler recently conducted a survey of 700 Internet users (see charts below; click to enlarge) and found that 20 percent of those who aren’t currently Netflix subscribers plan to register for the service in the next five years. Moreover, 68 percent of all respondents said that “the ability to watch videos on the Internet vs. renting from a physical store or by mail” doesn’t much matter to them. Only six percent said that feature is important.
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