News Byte

Former Yahoo Ad Exec and Interclick Founder Katz Joins Adaptly Board

Social advertising technology company Adaptly has added Interclick founder Michael Katz to its board. Katz recently left Yahoo under tense circumstances, as part of a larger company advertising reorganization. That aside, Katz is a well-regarded entrepreneur and innovator in the ad tech space; he took Interclick public and sold it to Yahoo for $270 million in late 2011. Adaptly works with a range of big brands, using a consolidated platform to complete a social media ad buys across multiple social networks such as Facebook and Twitter. The New York-based startup has raised about $13 million in funding so far.

News Byte

More Yahoo Ad Reorg Details

I just got some more deets of the Yahoo advertising reorganization by COO Henrique De Castro, which started taking place last week. As I previously reported, it’s a major shift of sales staff to a “category” model rather than one that is regional and tiered. Sources say that Mark Ellis, who has been VP of North American sales and global partnerships, still has a similar title, but now has a job with more responsibility and influence. Interestingly, Peter Foster, who has headed audience advertising, is now in charge of new sales enablement group, which includes sales engineering and training, as well as the mid-market segment. Both will apparently report up to another exec, who is still to be determined.

YESS: Yahoo HR Exec Loses Mayer’s Survey Contest, Gangnam Style

But not so Oppa GS: A stock downgrade.
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Yahoo’s De Castro Begins Reorg of Ad Sales Unit

Can the Henrique Way — that is to say, a version of the Google Way — fix what ails the Silicon Valley Internet giant’s biggest business?
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Michael Goddard, a 25-year AMD Veteran, Jumps to Samsung

Another executive joins the mass exodus.
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As IPO Gets Closer, Twitter Tries Growing Up Fast

A brief history of Twitter’s year-long reorganization efforts.
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As Yahoo Sales Reorg Proceeds, Former Interclick CEO Katz Departs

The well-known ad exec’s exit from the Silicon Valley Internet giant was less than amicable.
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Investor Reaction to CEO Tim Cook’s Dramatic Management Upheaval at Apple Will Be Delayed by Sandy

Answering the question, “Did Forstall jump, or was he pushed?” will have to wait out the storm. (But we think pushed.)
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Here Come the Inevitable Marissa Mayer Magazine Profiles — As She Preps Her Quick Return to Yahoo

The high-profile exec is likely to get back to the office sooner than later.
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Mayer to Get Close to $60 Million (And Maybe More) in Overall Compensation for Yahoo’s Top Job

Memo from the Department of the Internet Rich Get Richer!
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