The culture-celebrating hijinks continue at Yahoo, it seems.

After free food and smartphones and even dressing up as a Yahoo purple banger, CEO Marissa Mayer now has a high-ranking exec dancing for employee enjoyment.

As part of an effort to improve participation in the annual Yahoo Employee Satisfaction Survey (YESS), Mayer instituted a punishment for the lowest participation rate of any division on her executive staff.

The culprit turned out to be Jackie Reses, EVP of people and development for Yahoo, which includes the unlikely combo of human resources and business development.

Thus, Reses apparently had to dance to the hit K-pop song “Gangnam Style” with her staff at the weekly FYI employee meeting at Yahoo’s Sunnyvale, Calif., HQ on Friday.

Despite having a rep as an intense New Yorker, said one employee, Reses has some “decent moves.” Others agreed.

Also decent was one of the top results of YESS, which showed that employee belief in the future vision of the company was up 32 points year over year.

That’s not a big surprise, given the upward trajectory of Yahoo’s shares of late. But, more to the point, it has a weak comparable in last year’s survey, which painted a picture of a deeply demoralized workplace. That’s because the 2011 YESS questions went out to employees the week that the company fired CEO Carol Bartz, with most of the responses gathered in the ensuing weeks.

Despite the improvement, this year’s YESS also still showed a lot of worry about whether Yahoo leadership can execute, and whether the company can achieve strong results over the long term.

[UPDATE: One reader said the Yahoo survey is now called YEES, the Yahoo Employee Engagement Survey. I could not determine if that name change had been made.]

That’s the question that at least one Wall Street firm was asking, in a downgrade of Yahoo stock today. In dropping Yahoo’s rank to “market-perform,” Sanford C. Bernstein analysts noted worries about its turnaround efficacy, a possibly jarring reorg of its advertising unit, and also whether the future sale of its assets in China’s Alibaba Group can save the day again, as it did for last quarter’s results.

“We think there may be upside from an eventual Alibaba IPO at a valuation much higher than $50B or a Yahoo! core turn-around, but it is hard to have high conviction in either given the facts we currently have,” said the report, in part. “In addition, there is manageable but real downside risk: reorganization (e.g., of the sales force) could be negative for revenues, management could decide to invest in growth now and cut excess later, and MSFT RPS guarantee could expire without a renewal.”

Those are all good questions for investors to ask, of course, although more have been caught up in the hype/hope ahead of actual performance gains.

Still, it’s no sweat to get caught up in digital execs being made to trip the light fantastic for their weak results. So, since I was not there to enjoy Reses’ performance, click here for an also fun-tastic JibJab Gangnam video I made of her.

As I had previously reported, Yahoo’s key business unit — its advertising sales force — is now getting details of a reorganization by its new leader, COO Henrique De Castro.

In making the changes, just weeks ahead of Yahoo’s annual sales conference in Las Vegas on Jan. 21, De Castro is borrowing rather heavily from the set-up of the powerful ad business at Google, from whence he came.

By shifting the sales organization to a “category” model, sales reps at the Silicon Valley Internet giant will sell all of Yahoo’s ad products, as well as its search offerings, across channels in a vertical process organized around advertiser segments, such as automotive, entertainment and packaged goods.

Yahoo has long sold its advertising in a regional and tiered organization against premium and performance inventory in display and search, designed to avoid vertical conflict. Thus, the sales staff have built up advertiser relationships across many areas, which will not work in the new system.

Sources inside the company said regional leaders will now be shifted to running various verticals. There will be support specialists for those areas, too.

Mark Ellis, who was most recently VP of North American sales and global partnerships, will pay a key role in the new org, said sources. It is not clear, though, what role Peter Foster, who has headed audience advertising, will play. Another high-ranking exec, Keith Kaplan, has apparently been shifted to focus on agency relationships.

As I had previously written, there are many different ways to organize sales, but making such major change has potentially large ramifications on Yahoo’s financial performance, at least in the short term, since advertising makes up the bulk of its revenue.

According to numerous sources inside Yahoo, the changes are causing some measure of worry and confusion across the salesforce at the company, since it comes after a lot of wrenching changes over the last year.

That includes the departure of well-regarded Chief Revenue Officer Michael Barrett in mid-October, after De Castro got the COO job. He has left a large gap in sales leadership and in maintaining strong relationships with big advertisers and agencies. De Castro himself is not as well known in the ad marketplace, despite many years at Google in its sales organization.

He will likely have a more high-profile next week at the International CES, the huge annual consumer electronics show taking place in Las Vegas, along with new Yahoo CEO Marissa Mayer, who was a top product exec at Google. The pair is planning on meeting with major ad clients while there, which is their first significant outreach to marketers since taking their new roles at Yahoo.

De Castro had outlined the new ad reorg plan immediately after a multiday offsite with top sales leaders several weeks ago, and said the changes would come at the very beginning of 2013.

The ad staff at Yahoo begin to hear of the changes on Friday, so it looks like De Castro has met his deadline.

The latest is Michael Goddard, a 25-year AMD veteran whose last title at that company was corporate VP for product design engineering and chief engineer on client products. At AMD since 1988, according to his LinkedIn profile he changed jobs this month, joining South Korean chip giant Samsung as a VP and system architect at its facility in Austin, Texas.

During his years at AMD, Goddard (pictured), a deeply respected engineer at the company, worked closely in the late 1990s with Dirk Meyer, the AMD engineer who later served as its CEO from 2008 to 2011. He also spent some time with AMD’s design operations in India. People close to AMD were surprised by the move, and say its unlikely that Goddard was pushed out. Goddard couldn’t immediately be reached for comment, though he has been spotted at industry events in recent days quietly telling people he had started the new job at Samsung. An AMD spokesman confirmed Goddard’s departure, adding that the company is continuing to make strategic hires.

Goddard’s move comes amid a talent exodus from AMD. Before Goddard, at least 26 executives of varying levels of seniority left the company in recent months. Some were fired in earlier rounds of reorganizations ordered by CEO Rory Read, some left for new jobs.

The company cut 15 percent of its workforce this fall and is expected to cut even more jobs early in 2013. It has also been reported to be exploring options, code companies use when they’re considering a breakup or sale, though AMD has since strenuously denied that it is actively seeking a buyer.

In fairness, it hasn’t been all departures at AMD. In August, it hired Jim Keller, the former head chip designer at Apple. And last year it hired its CIO away from Hewlett-Packard.

AMD shares fell today by more than 2 percent to $2.43. The shares have fallen by more than 55 percent this year.

Preparing for an eventual IPO isn’t easy, taking years of planning, of careful strategy decisions, of picking your people perfectly. Even then, things can still go wrong. Just ask Facebook.

While an initial public offering is still far down the road for Twitter, perhaps sometime in 2014 at best, it seems the company wants its house in order now.

The culmination of this came on Wednesday evening as Twitter shuffled two of its highest-ranking execs, shifting Ali Rowghani from his position of CFO to COO, while moving recent hire and former Zynga treasurer Mike Gupta into the CFO seat.

Joi Ito/Flickr Newly dubbed Twitter COO Ali Rowghani

In typically understated Rowghani fashion, the move went down rather unceremoniously. Rowghani and Gupta updated their Twitter profiles with their new titles at some point on Wednesday. After word got out, CEO Dick Costolo congratulated the two men over Twitter.

Rowghani has long been a quiet, behind-the-scenes force in the organization, preferring to take a backseat to the limelight so often reserved for Costolo and co-founder and now Twitter board Chairman Jack Dorsey. Despite holding the CFO title for the better part of three years, Rowghani has worked in a major operational role inside the company, acting as Costolo’s most trusted adviser. Wednesday’s appointment just made it official.

But Twitter’s C-suite troika isn’t the only part of the organization that needed tweaking. Over the past year and a half, the company has quietly cherry-picked talent from around the Valley and re-organized its ranks — or “grew up,” if you will — better suiting itself to become a tech company to take seriously.

From the top down, Twitter looks much different than it did just a few years ago. Product, the core of Twitter, was split into three separate areas: Consumer, growth/international and revenue. Michael Sippey and Othman Laraki focused on consumer and growth/international, respectively, while splitting revenue responsibilities (after the departure in June of former product VP Satya Patel).

Engineering is almost entirely transformed. I’ve been told Twitter poached literally hundreds of Googlers to join the ranks of the engineering department, an area which was sorely deficient in 2010 considering the scale and growth of the product’s reach. Now Adam Messinger and Chris Fry have joined as engineering heads from Oracle and Salesforce, respectively. I’m told that both are recruiting heavily from their old organizations, too, bringing on much new engineering blood at a fast pace.

Design VP Mike Davidson

The design department is also in flux. New arrival Mike Davidson has been snatched away from his Seattle design gig to lead Twitter’s efforts as VP of Design, working with existing director Doug Bowman. Both are currently pushing hard to recruit new design talent, looking to fill nearly 10 slots in the department (while that sounds small, it’s nearly a quarter of the team’s current numbers).

Sales is no different. President of global revenue Adam Bain snatched up Richard Alfonsi from Google in June to be VP of global online sales, and tapped Xooglers Shilesh Rao and Stephen McIntyre, too.

The overall goal is this: At six years of age and now 200 million active users, Twitter is maturing beyond the scrappy start-up it was in its early days. On the one hand, that environment contributed to some of its most enjoyable early qualities for many employees. But I’m told by multiple people close to the company that part of the organization’s maturation means moving away from hiring the “generalist” types that populated early Twitter, moving instead to highly specialized industry veterans who have strong experience with very particular sets of skills.

In theory, that means reliability — of internal departments, of site infrastructure, of revenue, of a business model — of the type that makes a company stick around for the long haul. And ideally, it moves out from under the shadow of Twitter as the Valley company known so famously for its tales of internal strife (Costolo has often referred to the company’s bad rep as “palace intrigue,” not to be taken seriously).

If it’s an idyllic setting I’m painting here, part of Twitter’s process of closing ranks, it’s also not without its problems.

The company has swelled with new hires in a relatively short amount of time, ballooning up from a couple hundred employees to around 1,500 in under a year.

New talent is good, but explosive growth in such a short amount of time takes its toll on the company’s structure and DNA. Each new top recruit from Google has brought with him or her a host of new Googlers. So much the case, this is, that I’m told it’s not uncommon to hear new recruits explain “how we did things at Google” during team meetings or while working on collaborative projects.

DragonBe/Flickr

And with such an influx of new blood, I’m told many of the old guard are finding it difficult to recognize the Twitter they joined. Internal disagreements with Twitter’s new stance on its platform rules have been cause for some grumbling. The design team has seen a near exodus over the past two months (for many reasons, but not the least of which is Twitter’s changing internal vibe). The Google management style, incorporated — however unconsciously — by many of Twitter’s top talent, doesn’t always translate well when brought over to Twitter.

To put it another way that I’ve heard so often from current and former employees: Twitter is slowly growing more corporate in feel, day by day.

Is that a bad thing? Perhaps, if you’re a Valley type looking to live the start-up life. But if you’re a business on a trajectory with an IPO in a few years or less, perhaps Twitter is right where it needs to be.

Michael Katz, one of Yahoo’s high-ranking online advertising execs, is leaving the company, according to a memo he sent out to staff on Friday.

Considered a savvy online ad player and a well-regarded entrepreneur, Katz came to the Silicon Valley Internet giant a year ago when it bought Interclick, the ad-targeting company he co-founded and headed, for $270 million.

Yahoo later used Interclick’s technology in its audience-buying platform called Genome. In a reorganization announced in January, Katz was placed in charge of sales operations and data and performance optimization for Genome.

The data unit is at the center of efforts by Yahoo’s new CEO Marissa Mayer to turbocharge its ad business.

But the Katz missive, which is below in its entirety, clearly signaled that his departure was not an amicable one, which sources underscored was part of a larger rejiggering of the ad sales staff under new COO Henrique De Castro.

“As some of you are starting to learn, my last day with the company will be today,” wrote Katz on Friday. “Leaving Y! is not the hard part — how it happened and leaving all of you is what makes this difficult.”

How it happened, said several sources, was that Katz was suddenly told by HR head Jackie Reses last week that there was not a place for him, only days before a large 12-month retention bonus was to be paid out to him for the Interclick acquisition.

While it is an unusual thing to part on willfully difficult terms with an entrepreneur, as it sends a bad signal to others considering joining the company, Yahoo’s new leadership has been playing hardball with a lot of top execs it is parting ways with, and is also limiting departure packages.

Former marketing head Mollie Spillman, for example, was suddenly let go after she was replaced by former Lockerz CEO Kathy Savitt. And, though he had wanted to leave, former CFO Tim Morse was also told of his replacement in a swift exec house-cleaning move, as was former HR head David Windley.

Of course, such moves are not unusual when a new set of leaders enters the corporate picture. That’s why many at Yahoo expect even more changes to come soon in the ad unit, with most assuming that Mayer and De Castro will bring in new staff they had previously worked with at Google.

Currently, top Yahoo ad execs include Peter Foster, GM of audience advertising at Yahoo; and Mark Ellis, VP of North American sales and global partnerships.

It will be interesting to see what happens to them and others as part of a large ad reorg at Yahoo now taking place, which will definitely include a variety of departures and arrivals. One recent notable Yahoo ad exec departure, for example, was Debbie Menin, who headed entertainment and travel sales strategy, and is now a top sales exec at hot video entertainment network Machinima.

More will come in the new year, given that De Castro has recently briefed employees on a plan to move its sales organization to a “category” model. Simply put, that means its sales reps will sell all of Yahoo’s ad products, as well as its search offerings, in a vertical process organized around advertiser segments.

That massive shift is not Katz’s to worry about anymore, it seems. Here’s his entire email to staff, which is a pretty eloquent one, as goodbye letters go:

Friends and Colleagues,

6 years ago if someone would have told me that the hardest part about building a business would be to one day say goodbye, I would not have believed them. As some of you are starting to learn, my last day with the company will be today. Leaving Y! is not the hard part — how it happened and leaving all of you is what makes this difficult. I will miss the daily interactions and will take with me the many memories. This has honestly been so much fun.

I have learned a lot along the way:

Sometimes winning looks like losing. If you don’t fail, you can’t progress and the stakes only get bigger as you go further down your path.

Be genuinely happy for those that are successful at reaching their goals. If you spend anytime wishing it were you, it will never be.

Stay humble, and never declare victory.

Approximately correct is better than definitely wrong. Do not let perfection be the enemy of excellence.

We are all human — we may make mistakes, we must forgive, forget, and move on together.

Treating people right is not an option.

Treat adults like adults and they will behave like adults. Rules are for children.

People and culture are everything. It’s about so much more than free food and parties, it cannot be forced and without it a business cannot succeed.

I consider myself so very lucky to have known a handful of loyal friends that took a chance, quit their jobs and risked a lot to build this business with me. Their loyalty and hard work helped interclick get off the ground and for that I will forever be grateful. The team they helped to build has truly made this the greatest place to work. Each and every one of you made interclick the very best company to work for.

I would like to leave you all with a reminder of what together we built:

– A company that started with $27,000 and sold for $270,000,000

– A company that redefined the way that marketers think about audience targeting and data

– A company that went public in 2009 on NASDAQ defying all odds

– A company that spit in the face of adversity early in 2011 and came out victorious

– A company whose people are the future of this organization.

So be proud of what together we achieved, look back and know you were part of something big. Then look ahead and know that this is just the beginning, we will all one day build again. For those of you that continue your career at Y!, I ask that you don’t lose sight of greatness. Remember what you are capable of and continue to make me proud.

Thank you for your loyalty, passion, dedication, and collaboration. The finish line is only the beginning of a new race.

-MK

Some news cannot wait, of course, and sources at Apple said the company had planned to release news of the sudden exit of Scott Forstall, one of its major execs, this afternoon.

Maybe so, but it’s also unusual timing. Due to Hurricane Sandy — which was poised to hit landfall in central New Jersey just as Apple made its announcement about the iOS mobile software chief’s leaving, along with that of Apple Store retail head John Browett — Wall Street reaction to what appears to be a major management move by CEO Tim Cook will not take place until at least Wednesday.

That’s because the massive storm has led to the closure of the stock markets today and tomorrow, leaving investors to mull on the major reorganization without a lot of ability to react.

Apple shares closed at $604 on Friday, up about 49 percent over the past year. Its stock had declined slightly recently, after last week’s quarterly earnings did not meet the enormous profit expectations of Wall Street. Still, Apple had — for anyone else — a blockbuster fourth quarter.

The tech leader reported $8.67 per share of profit on sales of $35.97 billion.

How the departure of Forstall and, to a much lesser extent, Browett (who has been a largely unpopular exec since he was hired a year ago), will be greeted by shareholders when markets open should be interesting.

On one hand, Forstall has been a major exec at the company for a very long time, in charge of key areas of success for Apple, including the software for its hugely popular iPhone and iPad. Forstall has even been called CEO-in-waiting in some media accounts.

That said, many sources report that he has wrangled with other top execs, including Cook, and he has been known as someone with a doesn’t-play-well-with-others personality. One source told me today that Forstall had made numerous “open challenges” to the Apple leader over the last year.

While that’s not necessarily a negative at Apple — the late CEO and co-founder Steve Jobs was also someone who did not suffer fools or even simple mistakes among trusted staff — the recent troubles as it replaced Google’s mapping software with its own had clearly tarnished Forstall’s image.

In addition, while Apple does great at hardware, as well hardware/software integration, it has often fallen down in other key software efforts, such as MobileMe, iTunes and more.

This is not all Forstall’s fault, of course, but his sudden departure — which will take place officially next year — means that Cook is consolidating control over the top management.

Thus, the did-he-jump-or-was-he-pushed meme will doubtlessly increase over the next few days. Pushed seems to be the consensus so far.

But here’s a little insight into Apple’s often opaque culture to better discern management Kremlinology there: iTunes is still advertising competitors’ maps instead of its own failed product, and Forstall got no stage time at Apple iPad mini event last week.

Clearly, the removal of Browett, who had made a series of moves that were negatively greeted by Apple’s retail unit, will make Cook look decisive, especially since he had hired him. But whether that extends to how the influential Forstall was dispatched — and it looks like he was — will be another story to grok for Wall Street.

New York magazine just published what will doubtlessly be the first of many larger-scale profile pieces on new Yahoo CEO Marissa Mayer (Fortune’s at work on one, too).

Titled “Can Marissa Mayer Really Have It All?” New York’s version is a very solid and fair effort that raises a lot of pertinent questions about the Silicon Valley Internet giant’s latest leader.

That, of course, includes pondering the high-profile issues around her coping with a newborn (really new) and work; her carefully crafted public glamour-geek-girl persona that is at odds with her sometimes more tetchy private one; Mayer’s mostly-up-and-then-down-at-the-end career at Google as a key exec; and the myriad challenges she faces in turning around the long-troubled Yahoo.

Writes Lisa Miller quite astutely: “This newest version of Marissa, the mom-geek-CEO, will surely test Mayer’s iterative powers, for she’s playing to a tougher crowd, one that won’t be placated by tweets, Manolos, and rapturous praise for pineapple malts.”

Indeed not, which is why sources said Mayer is likely to begin to make postpartum appearances back at Yahoo as early as this week. She delivered her first child with husband Zach Bogue, whom she dubbed “Big Baby Boy Bogue,” on Sept. 30.

Among the initiatives she has been working on up to and after her son’s birth, said numerous sources, is the redo of Yahoo’s powerful home page, a reorganization of top management duties, and an announcement about whether it will buy back shares or give a dividend from its recent multibillion-dollar sale of part of its lucrative stake in China’s Alibaba Group.

In addition, said sources, Mayer is also putting into place her new methodology of keeping track of employee performance and rewards. There is an all-hands meeting scheduled today, in fact, apparently to go over the system, which Mayer spoke about in her last all-hands meeting.

The home page redo is also in the late-stage works for unveiling soon, said sources. Those who have seen it said it has a starker and simpler design ethos, and will stress user personalization, customization and more social elements. It will also have ample opportunity for third-party developers to offer a variety of services on it (maybe Mayer can save Zynga by copying a little bit from Facebook!).

The reorg will also be interesting. Mayer has made a number of top exec appointments, including adding a new CFO and head of HR. She will also be rejiggering other roles of existing management.

For example, expect tech and operations EVP David Dibble — who got a mess of new responsibilities right before Mayer was appointed — to have some of that dialed back.

The disposition of all $3.6 billion of Alibaba cash is perhaps the most immediate issue, especially for investors, who are largely hoping for a buyback of stock. Such a move will likely cause Yahoo shares to rise, as happened at AOL.

That would be nice, since Yahoo stock has stayed pretty flat since Mayer got to the company in July. (That compares, ironically, to a 31 percent rise at Google since she left.)

But Wall Street analysts and others have been making bullish calls on Yahoo recently, including CNBC’s screamy stock guru Jim Cramer of “Mad Money.”

Boosted by the growing value of its Asian assets — in China, as well as in Japan, which Yahoo is trying to sell — and also anticipating some kind of magic mojo from Mayer, price targets for Yahoo shares have been as high as $22.

That was from Goldman Sachs, which reinstated coverage of Yahoo with a “buy” rating recently. Analyst Heath Terry noted that “while user engagement continues to decline, the company lacks a mobile strategy and significant talent has left the company, Yahoo still has hundreds of millions of users, valuable Web properties, and the financial resources to fuel a potential turn around over time.”

Translated: Yahoo kinda stinks, but it still might be able to buy itself out of this mess with a $10.6 billion pile of dough from Asia.

All eyes will be on the actual business Yahoo operates itself in two weeks on Oct. 22, when the company announces third-quarter results. Sources said the quarter will come in as expected, but will still tell a story of lackluster growth in advertising, engagement and, well, every key part of its native offerings.

That said, Mayer is expected to be on the call — her first at Yahoo — to outline her grand vision in more detail, as a spokeswoman has noted.

That’s good, since shiny profiles of her can only do so much. It’ll be nice to finally hear her say something definitive in public about how she’s going to fix the company that has given the mediagenic exec even more press.

(And, let’s hope, without the tweets, Manolos and pineapple malts.)

Yahoo revealed in a regulatory filing that it could be paying its new CEO Marissa Mayer a total of close to $60 million to turn the company around.

The mega-sum includes salary, equity grants, stock options, a make-whole payment for the Google shares she left behind and, perhaps most remarkably, a $30 million one-time retention award.

The amount, which is a whole lot more than what the last two Yahoo CEOs — Carol Bartz and Scott Thompson — were paid is, um, rather large.

One Yahoo board member had characterized the pay package to me as “big, big bucks,” as I reported earlier today.

I would say so!

(Side note: Mayer is already extraordinarily wealthy from her stint at Google, where she was its 20th employee.)

Here’s the breakdown of the largely performance-based compensation:

The salary amount is typical at $1 million, with an annual bonus of up to 200 percent of the base salary, which is $2 million. But, according to Yahoo’s employment letter, she could also get up to a 400 percent bonus, dependent on exceeding targets, which is $4 million.

Mayer also gets an equity award for 2012 of $12 million in stock ($6 million) and options ($6 million) that vests over three years. (She could get another similar grant annually, but I did not include that in the overall number, which is $12 million annually or more if she exceeds targets.)

The really big number is a huge up-front, one-time retention award, vesting over five years, of $15 million in stock and $15 million in options.

Finally, there is a make-whole payment of $14 million for the stock she left behind at Google.

Overall, that means about $5.4 million for the rest of this year and could add up to $20 million each year to come.

The pay package was hotly debated by the board as to whether the high-profile exec was worth the huge amount.

While Mayer is considered a talented techie, a very strong decision maker and adept at product innovation, some of the board’s directors raised concerns about her and paying so much to retain her.

One issue: She had been notably passed over by Google CEO Larry Page for one of the major unit jobs in his reorganization of the company, while others in her peer group had been promoted.

That said, since such company ups and downs happen all the time, others argued that Mayer was just the kind of disruptive agent of change that Yahoo needs, especially because she could inspire its engineers and also attract much needed talent.

The enormous compensation was pushed through, said several sources, by Dan Loeb, the one-time activist shareholder who now appears to be the puppet master of the Yahoo board. He owns about six percent of the Silicon Valley Internet giant.

(Another side note: Multiple sources tell me that Loeb has been making calls to all kinds of Internet figures this week, looking for high-fives for his landing of Mayer, a hiring that was largely engineered by him.)

Her appointment has surely garnered a lot of attention for Yahoo, with massive media coverage of the dynamic young exec. Some of the coverage has focused on her being a woman and also on the fact that she is currently pregnant.

But much of it is focused on how Yahoo — a deeply troubled company that has been trying to revive itself for many years now without success and with a lot of management mishegas — has been able to attract such a high-profile and impressive-resumed leader to goose both its products and its stock.

Let’s hope Mayer can do just that, because Yahoo is surely paying up big-time for the privilege.

Please take a gander here at the filing, directly from the Department of the Internet Rich Get Richer:

YHOO-20120719-8K-20120715

Please see this disclosure related to me and Google.

Later today, Yahoo will release what is likely to be a very juicy regulatory filing about what it paid to get former Google exec Marissa Mayer to become CEO.

While I could not obtain the exact numbers — the compensation plan is being protected like the crown jewels of England — a source on the board of the Silicon Valley Internet giant said it is “big, big bucks.”

So big, apparently, that the discussion over the money — which is a combination of cash and stock — was hotly debated by the directors as to whether the high-profile exec was worth the large amount.

While Mayer is considered a highly competent tech exec, a very strong decision-maker, adept at product innovation, some of the board raised concerns about her, too. One issue: She had been passed over by Google CEO Larry Page for one of the major unit jobs in his reorganization of the company, while others in her peer group had been promoted.

That said, others argued that Mayer was just the kind of disruptive agent of change that Yahoo needs, especially because she could inspire its engineers and also attract much needed talent.

Also of importance, a vision she presented to the board of doubling down on Yahoo’s once mighty advertising technology and search businesses.

In a rapid-fire series of meetings with small groups of Yahoo staffers this week, Mayer has grilled the employees on a range of issues in what everyone I spoke to described as a no-nonsense and cut-to-the-point manner.

“She is incredibly smart and has already shaken up the thinking by calling people out,” said one person who has attended the meetings. “But she has also not suffered fools.”

One refrain she made in a number of the gatherings was that Yahoo needed more technical staff.

“We need more engineers,” said she said to several groups.

Such talk has been greeted with glee by the product side of Yahoo, which has long felt that they have been neglected.

“The geeks could not be more thrilled she is here,” one Yahoo employee said.

We’ll soon see how much that glee is going to cost.

Please see this disclosure related to me and Google.

Rauch had been vice president and general manager for the channel sales operation in the Americas, within the former Enterprise Server, Storage and Networking Group (ESSN). (Channel sales is the part of the sales operation that sells primarily through third parties.) He came to HP by way of its 2002 acquisition of Compaq Computer, which he joined way back in 1988, when it was still a start-up. He has been based in Philadelphia.

The ESSN business was recently rechristened the Enterprise Group after a reorganization announced in March by CEO Meg Whitman, and was placed under Executive Vice President Dave Donatelli, who immediately set about shaking up his team. Donatelli talked about what’s going on in the Enterprise Group in an interview with AllThingsD last month.

Upheaval in the executive ranks has been the name of the game at HP since Whitman starting wrestling with the details of what is probably the most daunting effort at a corporate turnaround in recent memory. The current centerpiece of the turnaround effort is the reduction of 27,000 jobs across HP, including about 5,000 voluntary retirements.

Initially, investors liked what they saw; however, HP shares have since traded at the lowest level they’ve seen in more than seven years.

Rauch announced his departure via Twitter on Friday. His new position will be VP of channel sales at VMware. His farewell email to HP colleagues is below:

Last day at HP today. My sincere thanks to all who have supported me over the last 24 years. A tremendous run with a tremendous company. S…

June 29, 2012 11:27 am via LinkedInReplyRetweetFavorite

@FrankRauchHP

FrankRauchHP

From: Rauch, Frank
Sent: Thursday, June 28, 2012 3:18 PM
Subject: Farewell

As many of you are already aware, Friday will be my last day at HP. Over the years I have read many farewell e-mails but never really thought about what mine might say. So, here it is:

It is hard to believe I walked out of IBM Headquarters to join a small startup called Compaq 24 years ago. I was hired as 1 of the first 6 reps calling on end-users. I have been extremely fortunate to enjoy a great career ranging from running the global Pharmaceutical team, North Atlantic, Mid-Atlantic, Southeast Areas , spending a year in strategy and planning and finishing my career by leading the ESSN Channel team for the last 5-1/2+ years. It still seems like yesterday. 24 years, over 12 as a VP, and I have never moved from Philadelphia.

Thank you for the leadership, guidance, work ethic and friendship you have given me over the years. It has been a tremendous run.

The time has come for me to move on and begin a new chapter. This decision was not made lightly by me or my family. HP is a great place to work with strong leadership and a bright future. I sincerely wish you all tremendous success. Please feel free to cascade this e-mail if I missed anyone.

I would welcome the opportunity to keep in touch with all of you. My personal e-mail is [deleted] or you can easily find me on LinkedIn or Twitter.

Thanks for helping me grow personally and professionally.

Carpe’ Diem

Frank Rauch

The first move will consolidate all of PayPal’s product groups into one global product organization led by one man: Hill Ferguson, who was previously in charge of the company’s mobile organization.

Marcus is also combining the Americas regional organization with the Global Financial Services group, and, as part of that, is appointing Gary Marino to head the combined entity.

Ferguson joined PayPal through the acquisition of Zong, where Marcus was the CEO, and Marino was the founder and CEO of BillMeLater, which was acquired by PayPal in 2008.

In a blog post, Marcus says the reason for the new structure is simplicity, and that the company will be applying its best practices found in its mobile division to all of the company’s services. Mobile also includes the company’s offline payments division, which is going after the massive opportunity to bring PayPal to checkout counters around the world.

The new organization also hints at an increasing emphasis on financial products, such as its credit product called BillMeLater.

In addition, Don Kingsborough, who joined PayPal last year to help expand the company to offline payments, will be joining PayPal’s executive team, and Rupert Keeley, who was president of Asia Pacific, will now also run Europe Middle East and Africa (EMEA). He will remain the interim head of Asia Pacific until a replacement is found.

Yahoo CEO Scott Thompson just sent this email to Yahoo employees, about a new leadership organization for the company.

“It’s time for Yahoo! to move forward, and fast,” wrote Thompson (using punctuation I really like, with nice comma deployment). “And as we do, I want every one of us to keep one thing top of mind: what we do is about our customers, not about us.”

The core groups will essentially be media, connections and commerce, led by Ross Levinsohn, Shashi Seth and person to be determined (but I hear it is newly departed PayPal exec Sam Shraugher).

And, as previously reported here: Sales is off by itself, split into regions; ad technology is off to the side, pending sale; corporate and operations remain the same; and the central product organization is blown up and moves back into the units.

I’d go into more deets, but it is all below and tracks on numerous reports I have done, including this morning.

But please enjoy the memo, which Yahoos will be chewing over at an all-hands meeting later this morning:

Yahoos –

It’s time for Yahoo! to move forward, and fast. And as we do, I want every one of us to keep one thing top of mind: what we do is about our customers, not about us. For Yahoo! to win in our core business, every one of us must put our customers first. Specifically, we must focus all we do on the users who trust us to give them personalized content and communications, and the advertisers who want to connect with our users. To be very clear, our highest priority is winning in our core business and that will earn us the right to pursue new growth opportunities.

To accomplish that we’re establishing a new leadership structure, organizing all of our activities around Yahoo!’s customers. Effective May 1, Yahoo! will operate in three groups — Consumer, Regions and Technology — all supported by our established Corporate teams. Each of the three groups will be charged with delivering the best customer experiences and have very clear accountability for getting results.

Our new Consumer group will be all about creating great, engaging user experiences. Our geographic Regions will serve our advertisers and agencies and be accountable for all Yahoo! revenue. Our Technology teams will provide the advanced infrastructure, technology and science to enable our Consumer group and the Regions to deliver our best products and experiences into market, at scale, and fast.

Consumer

Our success is determined by how well we engage consumers and give them fun and informative experiences that they feel were designed just for them, on all screens. Our Consumer group will include three units — Media, Connections, and Commerce — and each will provide users the uniquely relevant and personalized content and services they expect and deserve, leveraging Yahoo!’s vast consumer interest data. We will redouble our focus on Yahoo!’s competitive advantage — our core, owned and operated (O&O) consumer properties. And importantly, we are bringing dedicated product engineering resources into each unit, much closer to our users.

• Media Our online media presence has long been our company’s clearest competitive advantage. Our Media group, led by Ross Levinsohn, will include all our media businesses globally with our marquee properties at the forefront: Homepage, News, Finance, Sports, and Entertainment. We will bring top design and engineering talent and differentiated technology — like Yahoo!’s Publishing Platform (YPP) — into close partnership with content producers and editors. Ross and his team will continue to drive real differentiation into our leading media experiences, including everything from our original coverage of breaking news events to tentpole events like the Royal Wedding and the upcoming Olympics and US Elections.

• Connections will be led by Shashi Seth, and include consumer businesses that connect and inform our users including Search, Communications and Social properties such as Mail, Messenger, Flickr, Answers, and more. The highest priority for Shashi and his team will be to think well beyond how users search, communicate and share online today. The Connections team is charged with fundamentally re-imagining how we design and deliver the next generation of these foundational Yahoo! experiences.

• Commerce We will renew our focus on commerce, and I expect this newly created team to play a critical role in Yahoo!’s future growth. Our Commerce teams will build on Yahoo!’s massive reach and strong consumer relationships, but their charter will go beyond traditional ecommerce. The focus of this team will be driving higher ROI for advertisers and agencies that reach users on Yahoo! by closing the loop for them between user interests, advertiser spend, consumer intent, and purchase behavior. The foundation of the new Commerce group will be Autos, Shopping, Travel, Jobs, Personals and Real Estate. We expect to name the leadership of this business unit shortly.

Regions

Advertisers and agencies are the primary customers and focus for each of our three regions. Our regional sales teams will be the advocate and voice for our advertising customers: listening to them and driving their needs into the products we develop. Regional sales must bring urgency and tenacious sales execution to all we do for advertisers. In addition, these teams will leverage our unique and vast data resources to position Yahoo! as the place to connect with users and generate the best, measurable ROI on their ad spend.

• Americas will be led by Rich Riley, who led the team responsible for extraordinary strides in EMEA in recent years putting the region on a path of consistent engagement and revenue growth, as well as meaningful market share and profit gains. Rich will be moving from Europe to our New York office soon.

• APAC, which includes many of our fastest-growing countries and strongest consumer products, will continue under the exceptional leadership of Rose Tsou.
• EMEA will be led on an interim basis by Christophe Parcot, EMEA’s regional sales leader, as we commence the search for a new leader for the region.

Americas, EMEA, and APAC will be fully accountable for Yahoo!’s revenue in their respective regions. I expect our Regional leaders and teams to work in very close collaboration with Ross and our other Consumer group leaders to fully align their goals for revenue and engagement as well as their execution, keeping our users and advertisers top of mind.

Technology

Our Consumer group and the Regions will continue to be supported by some of the most talented technology professionals in the industry, providing the advanced platforms and technology that allow Yahoo! to deliver great customer products.

• Core Platforms, led by Mark Morrissey, will provide the foundational platforms, technology, and research to enable great customer products and leverage Yahoo!’s vast data stores to enable deep personalization and optimized monetization. Mark’s teams will lead Apt, RMX, User Data & Analytics, our content optimization relevance engine (CORE), Yahoo! Labs and other key technology functions.

• Central Technology will continue to be led by David Dibble and include our data center and service engineering efforts, as well as our cloud infrastructure teams.

Yahoo! has made real progress in building modern, scalable platforms and infrastructure, but to move at the rapid pace our customers and our industry require we need more than scalable technology. This is among the most important changes we’re making: we must bring some of our best product designers and engineers much, much closer to consumer needs and demands. Many of our top engineers will continue building on our foundation platforms and technology to continue to drive speed and scale. But to ensure we really know and can serve our customers, we’ll also deploy top design and engineering talent into our Consumer business units, directly supporting our users’ favorite Yahoo! products to ensure we move much faster and meet customer needs with every product we deliver.

Corporate

Our major corporate functions will continue to support these new groups. Finance, Legal, and HR will remain under the strong leadership of CFO Tim Morse, General Counsel Mike Callahan, and Chief HR Officer David Windley, respectively. As we search for a Chief Marketing Officer, Penny Baldwin will serve as interim leader for the Corporate Marketing and Communications teams. John Kremer will lead a newly-created Transformation team that will ensure full implementation of and accountability for our restructuring and related organizational changes.

Chief Product Officer Blake Irving has decided to leave Yahoo! and will work closely with the new leaders over the next several weeks to ensure a smooth transition. He has made a tremendous contribution to the advancement of Yahoo!’s product strategy and execution over the last two years and I know you will join me in wishing him all the best in the future.

You will hear more from our business leaders about their plans to move each of these groups forward in the coming days and weeks. As we look to Yahoo!’s future, all of us must remember to always keep our customers first in everything we do. Ultimately, only our customers will decide whether we win or lose in the market.

I look forward to speaking with you at our All Hands Tuesday. If you have questions before we meet, please check Backyard for information and answers. If you don’t see the answers you need, please post questions on Backyard, or you may email questions directly to the leadership team.

Scott

HP Shares closed down 52 cents to $23.46 a share, representing a drop of 2.17 percent in the wake of the official announcement of the plan, which AllThingsD reported yesterday.

While, on its face, the combination of the PC and printer groups into a single operation would save some operational costs, investors seem unconvinced that the move will make a sufficient difference to get the company moving in the right direction as CEO Meg Whitman has promised to do, though she’s conceded the turnaround will likely take years.

At least one analyst summed up the negative sentiment around the reorg. Rob Cihra of Evercore Partners called the move “uninspiring” and reminded everyone that HP made a similar move under former CEO Carly Fiorina back in early 2005 toward the end of her tenure. Her successor, Mark Hurd, broke the groups apart again before the year was out.

One thing Cihra appreciates is that Whitman is willing to admit where the troubles are: An over-levered balance sheet and a printing business that is suffering through a fundamental — not a seasonal — decline, among other problems. But, he writes in a research note issued to clients today, admitting the problem is only the first step. “It is encouraging for new CEO Meg Whitman to have started admitting issues others wouldn’t … Our concern is that any fixes look far from easy and likely involve a marathon, while ‘reorgs’ don’t even get HP to the starting line, in our view,” he wrote. Given the drop in HP’s share price, investors, for now, seem to agree.

In fairness to Whitman, she’s only six months into the job, and today’s move is only a first step. But the first step is pretty much an admission that a bigger change is on the way, including job cuts. “Everything is on the table,” Whitman told The Wall Street Journal today, though she declined to speculate on the number of jobs that might be eliminated. It’s going to be a rocky year at HP.

Sprint CEO Dan Hesse

As part of that move, Sprint combined its business and consumer units. Also, as a result, the company said four top executives were leaving the company.

The company confirmed on Friday that the reorganization will result in deeper job cuts, though it did not give an exact number.

“The latest job reductions are a further extension of this consolidation,” Sprint spokesman Scott Sloat said in an email. “Sprint’s workforce is approximately 40,000 employees and we do not expect this to change significantly with this reorganization. Sprint continues to hire new employees into positions that support our corporate strategy.”

The job cuts were reported earlier by cellular industry publication Fierce Wireless. Fierce Wireless pegged the number of job cuts at fewer than 100 positions.

Yahoo’s massive product unit is readying a major reorganization, which will include a new structure, a move that is being spearheaded by its Chief Product Officer, Blake Irving.

But the ground under Irving, as well as several of the Silicon Valley Internet giant’s top execs, is about to get shakier too, due to a wide range of changes now being plotted by newly installed CEO Scott Thompson.

While still in the early stages of formulation, sources said Thompson has been mulling bringing in a head of global advertising sales or revenue chief, as well as more top product execs, as he moves to initiate a plan to shake up Yahoo and also put his own stamp on the company.

Layoffs and possible wholesale abandonment of certain businesses Yahoo is currently in are likely to be parts of this larger plan.

Confused yet? So am I, but let’s sort through all the latest activity.

First, there’s the Yahoo product redo, which has been in the making for a while, well before Thompson arrived last month.

Under the new plan, which is described as “an evolution rather than blowing up the place,” Yahoo’s famously matrixed product unit could be split into three distinct areas: Monetization, which is expected to be headed by longtime exec Mark Morrissey; platform, with cloud dude Jay Rossiter in charge; and consumer-facing products, possibly in the hands of search kingpin Shashi Seth.

The idea behind the latest setup, presumably, is to spur innovation and make it easier for Yahoo to spit out products more quickly. Its recent Livestand tablet app, for example, was late to the game and continues to struggle to gain any real ground, said sources.

Overall, Yahoo still continues to lag behind other Internet rivals in a number of product arenas, for reasons that Thompson is delving into.

The way products are made got a long look-see this past week, in a day-long meeting that Thompson had with Yahoo’s top team execs. Thompson reportedly quizzed the group on its plans, and pressed it to look less at short-term features and maintenance than on finding the next great thing.

“I think it’s fair to say that Scott is wondering why Yahoo did not come up with innovations like Pinterest and Instagram,” said one person about hot new start-ups that are in the sweet spot of Yahoo’s business. “Or, at the very least, why it did not even try to buy them.”

That’s why Thompson, with the help of board members, including David Kenny, has been on the hunt for new talent for Yahoo. That includes a search that is on for a new head of marketing, too.

Thompson has been doing the same kind of assessment with Yahoo’s media and advertising execs, who include Americas head Ross Levinsohn, as well as Asia’s Rose Tsou, and Rich Riley, who heads its efforts in Europe, Africa and the Middle East.

Sources said he believes that Yahoo might need a head of global sales or a chief of revenue to better organize and align its key advertising business. Ad revenues now make up a bulk of Yahoo’s business.

As Thompson has said numerous times publicly since he came on board, he is seeking to diversify that revenue, focusing on new businesses and also goosing non-ad ones already performing well. In Asia, for example, Yahoo has a robust online commerce business in comparison to other regions.

“Yahoo has to slim down and focus in some ways and bulk up in others,” said another source.

Of course, all of this might be moot, depending on how activist shareholder Daniel Loeb, who is prepping his own frontal attack on making changes at Yahoo, decides to move. According to sources, Loeb is assembling his own slate and trying to garner support from other shareholders, in hopes of further improving the value of his more than five percent stake.

What form that will take is unclear, but it’s not completely friendly at the moment.

In addition, Yahoo execs and its board are trying to wrap up a deal to sell off parts of its Asian assets in Alibaba Group and Yahoo Japan, part of a massive arrangement that could bring many billions of dollars of assets and cash into the core company that is left.

Which could then make Yahoo more able to compete, and give Thompson a war chest to do so — or make it an even tastier treat for a wide range of outside investors looking for a deal.

Like I said: Confused yet?

A Yahoo spokeswoman declined to comment.

After the departure of top Yahoo advertising sales exec Seth Dallaire, who decamped to Amazon this week, Yahoo did a little reorganization of its U.S. sales team.

(I promise to stop with the LOLcat images after this one for a while, but it is purrfect.)

Rather than go into the deets, you can just read the internal memo on it from Wayne Powers, SVP of advertising sales for North America:

Team:

These first few weeks of the year have been a phenomenal showing of Yahoo! pride and a clear display of the opportunities we’re poised to capitalize on this year.

In discussions with executives from our 100+ meetings with some of our largest advertisers, agencies, and holding companies at CES, it’s clear we’re changing the dialogue by having a consistent go-to-market strategy: Premium Content Experiences, at Scale, Across Screens; by listening to and engaging with our clients in meaningful ways; and by focusing on digital media and innovation. We were given the top performance rating by one of our Global Agency partners — out of the five media publishers they met with, we were ranked number one based on our continued commitment to providing clarity and consistency in strategy and to strengthening our partnership. Great work everyone!

With that context, there are some changes that I want to announce effective today. Seth Dallaire is leaving Yahoo! to run North American Sales at Amazon. While it’s never easy losing great people, we’re fortunate that he has a very talented team that will carry on the focus and momentum. Please join me in wishing him continued success!

As part of this transition, Mark Ellis will expand his role to take on leadership of the Global Agency and Client Partnership teams. He will continue to lead North American Field Sales.

I’m excited to announce that Peter Foster will to take on leadership duties and will serve as the lead for our partnership with AOL and Microsoft, Interclick, mid-market display, mid-market acquisition sales, and the Channel Reseller team, reporting to me. Peter joined us as part of the acquisition of 5:1 where he served as Chief Revenue Officer, and has a long career in the industry. He previously was SVP sales at ValueClick/Fastclick, one of the biggest ad networks in the world, oversaw revenue at Photobucket after it was acquired by News Corporation, was an early pioneer in the monetization space at L90, and held senior revenue posts at Kosmix and Hi5.

I’m also excited to announce that Marc Grabowski will take on an expanded role and now will head the combined Interclick and mid market sales teams. As part of this new team, Michael Katz, the CEO of Interclick, will lead all sales operations and data and performance optimization for the combined teams. Both Marc and Michael will report to Peter.

We are fortunate to have such a talented team here at Yahoo!. Ross and I are confident that Peter, Mark, and Michael will lead our efforts to change the conversation in this space and industry.

I want to thank everyone for their continued hard work and dedication. We have a great team and a lot to be excited about. We continue to hear feedback from the agencies and clients about our progress, so let’s keep up the focus and energy and deliver on our goals! Please let me or your managers know if you have any questions.

–Wayne

In 2007, after its CEO, Antonio Perez, appeared on stage at the fourth D: All Things Digital conference, I was invited to visit the HQ of Kodak in Rochester, N.Y., to see up close the transition to a digital imaging company he was attempting.

At the time, I wrote:

“That shift has obviously been painful, including huge cuts in its employee base, due to the sharp decline of its market might. Since 2004, Kodak has cut its employee head count from about 64,000 to 30,600 as it has undergone a massive restructuring.”

Yesterday, Kodak gave up that effort and filed for Chapter 11 reorganization. Where it will go from here is anybody’s guess.

While the iconic company has tried to leverage its patent portfolio, suing Apple, HTC and Samsung, it needs more than just that as it seeks to remake its ailing business.

Here are the two videos I did with its execs of the ideas back then that obviously did not work out, as well as one of the classic “The Times of Your Life” commercials (I dare you not to tear up watching it, a potent memory of the emotional power Kodak once had over consumers):

]]> http://allthingsd.com/20120119/the-times-of-its-troubled-life-a-2007-visit-to-kodak-video/feed/ 0 http://allthingsd.com/20110906/exclusive-carol-bartz-out-at-yahoo-cfo-interim-ceo/ http://allthingsd.com/20110906/exclusive-carol-bartz-out-at-yahoo-cfo-interim-ceo/#comments Tue, 06 Sep 2011 22:55:35 +0000 Kara Swisher http://allthingsd.com/?p=117429

According to sources at the company, Yahoo’s Carol Bartz is no longer CEO of Yahoo. CFO Tim Morse has been named interim CEO.

The situation around what is clearly an ouster is uncertain, but Bartz has had a very rocky tenure in her 32 months at the company.

[UPDATE: Yahoo confirmed the departure of Bartz in a press release outlining a reorganization.]

Bartz also sent a stunning email to staff, saying she had been ousted:

To all,

I am very sad to tell you that I’ve just been fired over the phone by Yahoo’s Chairman of the Board. It has been my pleasure to work with all of you and I wish you only the best going forward.

Carol

Several sources said the board, specifically Chairman Roy Bostock and Co-founder, as well as director Jerry Yang, acted today, informing Bartz by phone of the need to make a change.

What the next steps will be are unclear, but Yahoo needs desperately to explore a range of strategic changes to bring it back to its former glory.

But Wall Street liked the move, with Yahoo stock up more than six percent already in after-hours trading.

Sources said Morse held a call with Yahoo’s senior staff this afternoon, telling them Bartz was out and that a search for a permanent CEO will be commencing.

Why Yahoo’s board did not name a new leader immediately is curious and might indicate a larger deal around Yahoo is in the offing.

As I wrote earlier today, when the Internet giant announced on January 13, 2009, that it had hired longtime Silicon Valley tech veteran — who was well-regarded for her tenure at running Autodesk — to replace outgoing CEO and co-founder Yang and turn around the company, there was much hope.

At the time, she presented a take-no-prisoners image and was touted as someone with a reputation as a professional manager who could clean up the place.

Not so, as it has turned out.

While Bartz has streamlined certain areas and made some strong management hires, her performance has been decidedly bumpy and mostly downhill.

The share price has settled in at about $12.50 (just about where it was when Bartz took over), Yahoo’s recent financial results have been weak, its key advertising business is struggling, its attrition rate among engineers and others is startlingly high and its product innovation cycle seems stopped up.

Add to that: Weak relationships with key Asian partners, a pricey but failed marketing effort and a proclivity for embarrassing verbal gaffes by Bartz.

Still, given that Yahoo’s Internet traffic, top media sites and brand remain huge, the going-sideways situation has again caused some investors — including powerful private equity firms and other monied investors — to pull out their spreadsheets about a variety of scenarios related to Yahoo.

The players who have sniffed around of late are powerful, sources said, including Silver Lake Partners, Andreessen Horowitz, former News Corp. exec Peter Chernin and Providence Equity Partners, among others. Also in the Wall Street rumor mill recently are large companies: AT&T, News Corp. and Verizon.

All the schemes are different — ranging from taking it private to making a large investment to splitting it into parts — although they all seem to require cooperation with Yahoo to get done.

And while there is no serious effort afoot as yet, there have been increasing signs of late that Yahoo’s board is ready to listen to any serious offers, said multiple sources, especially as the company has continued to drift under the leadership of Bartz.

While board chairman Bostock has publicly backed Bartz — after all, he was her biggest champion at the time of her hiring — multiple sources said he had started to become more involved at looking at the management issues at the company and its challenges.

Yang — still a key figure at Yahoo — has also become more active, said sources, and tensions between him and Bartz have increased over the last few months.

The increasing pressure on the directors of the company from its major shareholders to act has gained in recent months, said sources.

Thus, Bartz is gone and the next chapter in Yahoo’s corporate drama begins.

[Photo credit: Asa Mathat for All Things Digital]

Related posts

• As Yahoo Continues to Wobble, Investors (And Board) Eye Options
• Exclusive: Carol Bartz Out at Yahoo; CFO Tim Morse Named Interim CEO
• Carol Bartz’s Last F%*& You — Now Aimed at Yahoo Board
• Yahoo’s Statement on Bartz Ouster
• Wall Street Likes Bartz’s Firing — Yahoo Stock Spikes on News
• My Picks for Yahoo’s Next CEO — Maybe Snoop Dogg, Ya Digg?

]]> http://allthingsd.com/20110906/exclusive-carol-bartz-out-at-yahoo-cfo-interim-ceo/feed/ 0 http://allthingsd.com/20110805/ea-shuffles-upper-deck-with-three-promotions/ http://allthingsd.com/20110805/ea-shuffles-upper-deck-with-three-promotions/#comments Fri, 05 Aug 2011 15:49:22 +0000 Tricia Duryee http://allthingsd.com/?p=106665 Electronic Arts has reorganized its management team to take into account its acquisition of PopCap, once it’s complete, and the departure of COO John Schappert, who left in April to fill the same role at Zynga.

There are three major appointments: Frank Gibeau, currently president of EA Games, will become president of the EA Labels; Peter Moore, currently president of EA Sports, will become COO, overseeing EA’s global publishing organization and online initiatives, including the Origin digital platform; and Barry Cottle, EVP of EA Interactive, will now oversee EA Mobile, Playfish, Pogo, Hasbro and PopCap.

The management changes will be effective Monday.

Along with the promotions, there will be one structural change to the business. EA is expanding from three to four labels — EA Games, EA Sports, EA Play and BioWare — with Gibeau in charge of all of them.

Each label is focused on key game franchises and each is responsible for launching at least one game annually while also creating content for all platforms, including console, PC, mobile and social.

This is the first reorganization since EA CEO John Riccitiello established EA’s label structure when he rejoined the company in 2007; he left in 2004 to be a founding partner and managing director of Elevation Partners, a private equity firm.

In a letter to employees, Riccitiello said that EA has shifted to creating fewer, bigger and better titles with better cost management, while also expanding its digital businesses.

“Our quality has risen dramatically. We’ve built an $800m+ digital business while pushing down operating costs,” he said. “Not all of it was easy but looking back, it was exactly the right structure and priorities for the challenges we faced.”

Gibeau has worked at EA his entire career, joining straight out of college in 1991. Moore was appointed president of EA Sports in 2007, having joined from Microsoft, where he was responsible for leading its Xbox and Games for Windows businesses. Cottle joined EA in 2007 from Palm, where he was COO in charge of overseeing its wireless and Internet division.

Photos: EA’s booth at E3, top right; Gibeau pictured left; Moore pictured right.

]]> http://allthingsd.com/20110805/ea-shuffles-upper-deck-with-three-promotions/feed/ 0 http://allthingsd.com/20110301/actually-aols-mark-ellis-is-headed-to-yahoo/ http://allthingsd.com/20110301/actually-aols-mark-ellis-is-headed-to-yahoo/#comments Tue, 01 Mar 2011 23:06:33 +0000 Kara Swisher http://kara.allthingsd.com/?p=41195

As AOL CEO Tim Armstrong works to integrate his $315 million purchase of the Huffington Post into the Internet portal, one of its top advertising leaders is departing for a big job at Yahoo.

Mark Ellis will become head of the Silicon Valley Internet giant’s North American field sales, afterhttp://kara.allthingsd.com/wp-admin/my-sites.php serving in a wide variety of jobs at AOL and being a key lieutenant to global ad sales head Jeff Levick.

Previous to AOL, Ellis worked at sports marketing company IMG, at Quokka Sports, a sports Web site and at Time Inc. as publisher of Time Inc. New Media.

While there, he worked with Yahoo’s current U.S. ad sales head Wayne Powers.

While AOL portrayed the move as a well-planned reorganization in an internal memo, the departure of Ellis was a new wrinkle, as Armstrong has been contemplating how to best rejigger its key ad business after the bold acquisition of the news and opinion site run by its famous editor-in-chief Arianna Huffington.

Several sources said Armstrong found out a week ago about Yahoo’s interest in hiring Ellis, whom Yahoo had been pursing Ellis for far longer. Interestingly, he has been involved in the planning for the changes as the deal to buy the Huffington Post wraps up.

Sources said that deal is expected to close as soon as a week.

Previous to the Huffington Post situation, sources at AOL said the New York-based company has been contemplating a variety of changes, including Ellis’ role, in the ad department as its sales have continued to suffer.

Whatever the circumstances, an experienced ad sales exec like Ellis moving to a major AOL competitor is certainly a change.

Here is Levick’s staff memo on the changes in AOL’s ad unit, with the Ellis move buried low and with no mention of Yahoo (natch!):

Team–

One year ago this week, we decided to innovate the future of brand advertising for the digital world. Last night, our work was recognized by the industry in a meaningful and significant way. The race is on for the next phase of advertising on the Internet and we are in that race. We have more to do, but we’re going to do it and do it quickly.

Today, we also wanted to announce a set of changes that will allow us to expand and accelerate our ability to serve our customers on a deeper level. We now have a great suite of products to match our talented team. We also have an expanding base of consumers on some of the best brands on the Internet and that represents a very attractive proposition for our customers. The addition of The Huffington Post adds an incredibly talented team of sales people and journalists to our team and we have the ability to scale all aspects of our business.

I’m very happy to announce that over the next 90 days, we will be integrating The Huffington Post sellers into our regional teams and expanding the roles of three of our star field generals–Tim Richards, Wendy McGregor, and Tim Castelli. Wendy, Tim, and Tim will lead the sales for AOL and Huffington Post Media Group and report directly to me, moving them into a more central role in AOL’s revenue strategies and management.

Jim Norton will continue to lead the Advance Sales team but will also be taking on a new role as the VP of Product Sales, reporting into me. In this role, he will help realize the potential with Mail, AIM, Local, AOL.com and other core product solutions for National and Advance advertisers, serving as a critical ‘linchpin’ that connects our advertiser opportunities with AOL solutions. Christa Zambardino will continue to lead sales efforts for AOL.com and will report to Jim.

Don Kennedy will also report directly to me, taking our focus on the network to new levels and will continue to build out our Network Sales organization, working in close partnership with Dave Jacobs and Rob Luenberger.

Finally, Mark Ellis will be leaving the organization. I can’t thank Mark enough for all he has done for AOL and for the teams during his time here. He has been a great partner to me and I wish him all the best in his future endeavors.

We will continue to keep you updated on the status of the Huffington Post deal as well as any other organizational announcements. Please feel free to reach out to me with any questions.

Best,

Jeff

]]> http://allthingsd.com/20110301/actually-aols-mark-ellis-is-headed-to-yahoo/feed/ 2 http://allthingsd.com/20110207/boomtown-will-have-what-greg-colemans-having-huffpo-ad-sales-head-scores-big-bucks-twice-from-aols-armstrong/ http://allthingsd.com/20110207/boomtown-will-have-what-greg-colemans-having-huffpo-ad-sales-head-scores-big-bucks-twice-from-aols-armstrong/#comments Mon, 07 Feb 2011 12:00:35 +0000 Kara Swisher http://kara.allthingsd.com/?p=40398

AOL CEO Tim Armstrong is the gift that keeps on giving–at least to Greg Coleman.

He’s the Chief Revenue Officer at the Huffington Post, for which the Internet giant just forked over $315 million to acquire.

Sources said Coleman, who has run advertising sales at the privately held news and opinion site since the fall of 2009, will get a multimillion dollar payday from the deal, even though he is not staying on after it closes, since AOL has its own top ad guy.

Except that this is the very same Greg Coleman who had been running ad sales for AOL for only two weeks when Armstrong took over from ousted CEO Randy Falco in February of 2009.

Coleman was gone from AOL by the end of April, replaced by Armstrong with current ad sales head Jeff Levick.

And for those three months of work Coleman got paid out his entire three-year AOL contract.

Not bad work if you can get it.

Actually, many credit Coleman’s energetic work at the Huffington Post for turbocharging its ad sales revenue to $31 million in 2010 and projected revenue upward of $60 million in 2011.

Coleman is an experienced online ad exec who was at Yahoo for seven years, responsible for all advertising revenue worldwide. He came to Yahoo from Reader’s Digest.

But Coleman ran into Yahoo’s management buzz saw after trouble hit the company in 2007. He was one of the first in a long line of execs to leave the troubled company, departing in one of its many controversial reorganizations.

But Yahoo’s ad business did grow strongly under him and former Yahoo ad exec Wenda Millard.

Before AOL, Coleman ran a Los Angeles-based start-up called NetSeer, which focused on ad targeting.

Memo to soon-to-be unemployed Greg: You’re definitely buying lunch next time I see you, and keep in mind that BoomTown is feeling partial to caviar.

]]> http://allthingsd.com/20110207/boomtown-will-have-what-greg-colemans-having-huffpo-ad-sales-head-scores-big-bucks-twice-from-aols-armstrong/feed/ 0 http://allthingsd.com/20110105/yahoos-display-ad-vp-gm-departs-meanwhile-hair-tastic-u-s-head-reorgs-unit/ http://allthingsd.com/20110105/yahoos-display-ad-vp-gm-departs-meanwhile-hair-tastic-u-s-head-reorgs-unit/#comments Thu, 06 Jan 2011 00:35:15 +0000 Kara Swisher http://kara.allthingsd.com/?p=39184 David Zinman, Yahoo’s VP and GM for display advertising–who came to the company via its acquisition of BlueLithium ad network–is leaving the company and will be replaced by the CEO of Dapper, another ad-related Yahoo purchase.

Yahoo confirmed the move by Zinman (pictured here), after an inquiry by BoomTown, in a statement:

“David Zinman, Vice President & GM, Display Marketplace at Yahoo! has decided to leave the company, effective January 11. He’ll be working very closely with James Beriker, the former CEO of Dapper, who will take on David’s position, to ensure a smooth transition and build upon Yahoo!’s leadership position in display advertising.”

A source close to the company said the move was not part of a reorganization about to take place of the critical U.S. advertising unit by its new leader, Americas EVP Ross Levinsohn.

Levinsohn, who came to Yahoo in late fall, is now prepping a rejiggering of this management team, much as Chief Product Officer Blake Irving did soon after he arrived last April.

Unlike Irving’s, which included a number of significant exec departures, Levinsohn’s new structure is not expected to be as drastic, nor will it involve the massive layoffs that took place in the product unit in December.

Levinsohn, according to numerous sources inside the Silicon Valley company, seems to be off to a good start there, with many considering the fast-talking exec a “breath of fresh air.”

Or, perhaps, breath of hair.

Apropos of nothing, pretty much everyone I spoke to about his performance thus far comments on his very bouncy and behaving mane.

They are lovely locks, as I can attest, and as you can see here.

So, let’s hope Levinsohn can grow Yahoo’s stagnant revenue as well as he does his tresses.

]]> http://allthingsd.com/20110105/yahoos-display-ad-vp-gm-departs-meanwhile-hair-tastic-u-s-head-reorgs-unit/feed/ 1 http://allthingsd.com/20100930/here-comes-the-yahoo-spin-cycle-so-try-boomtowns-soap-free-guide-to-whats-actually-happening/ http://allthingsd.com/20100930/here-comes-the-yahoo-spin-cycle-so-try-boomtowns-soap-free-guide-to-whats-actually-happening/#comments Thu, 30 Sep 2010 07:53:01 +0000 Kara Swisher http://kara.allthingsd.com/?p=34475

Here’s how Yahoo’s top brass and board–with the help of its newly re-engaged crisis-management PR firm, Abernathy MacGregor–are already trying to spin the latest executive turmoil to hit the company:

Trashing those on the way out, to take focus off those remaining who have been just as responsible for driving the Internet icon and claiming that this is all part of yet another well-planned reorganization at Yahoo (YHOO).

Don’t believe most of it for a second. Some of it is corporate politics as usual, some of it rejiggering of events, some just not true at all.

After BoomTown’s scoop earlier today that Yahoo’s U.S. head Hilary Schneider, as well as Audience head David Ko and VP of Media Jimmy Pitaro, would be departing the company–all of which Yahoo is still planning to announce after the markets close on Friday–here comes this gem in a follow-up story in The Wall Street Journal:

“[Yahoo CEO Carol] Bartz, who joined Yahoo in January 2009, is in the midst of a turnaround effort. People familiar with the matter said she is removing the company’s old guard to assemble a new team.”

Let’s parse this ridonkulous spin-addled blame game, shall we?

Bartz is, in fact, the very person who picked all those execs for prime responsibility in her last reorg.

If they were so incompetent, why not dump them much quicker? After all, it’s not like the problems have not been mounting for months and months, with more and more talent taking off.

In addition, the exec exodus at Yahoo over the last year has been unrelenting and broad, encompassing way too many employees for her to act as if it were all planned and okay.

As to the “midst of a turnaround effort” canard that Bartz keeps insisting on, even comparing herself to Apple (AAPL) CEO Steve Job’s epic journey to return that legendary company to health?

Um, we are deep in the second year of the Bartz regime, and there appears to be no iPod-like save in sight, and it’s a little long in the tooth to keep using the turnaround excuse for all that has not yet happened under her command.

Which is to say, stock with a pulse and real growth across all metrics, as Facebook and Google (GOOG), to name a few, are showing.

In addition, it was Bartz herself who handed over a lot of the responsibility for the revival of Yahoo to Schneider.

Which meant Schneider had to be thrown under the wheels of the bus in the Journal by dragging out a very old–and tangential to the much larger flat revenue crisis at Yahoo–newspaper deal as pretty wet cannon fodder:

“Ms. Schneider is leaving because officials haven’t been satisfied with her performance, according to people familiar with the matter. Ms. Schneider was responsible for a 2006 deal with industry group Newspaper Consortium, in which Yahoo sold ads for newspaper websites and print editions. The effort continues but has not met Yahoo’s expectations, according to a person close to the company.”

Memo to readers: “People familiar with the matter,” I am guessing, would be current Yahoo execs.

The fact of the matter is that there have been both critics and admirers of Schneider at Yahoo, which comes as no surprise for one of its top execs. Some consider her smart and canny, while others complain of indecisiveness and slowness to act.

And, she has definitely had some very big whiffs, including the newspaper consortium, but most especially not finding an ad sales chief to replace Joanne Bradford, who left in March, about which I gave her a hard time when a very squishy structure was announced.

And, right now, sources tell me, Yahoo’s upcoming quarterly report could be an even tougher one.

And that falls to Schneider, of course, who has been in charge of its many partnerships, as well as advertising sales across the key Americas region.

Perhaps good reason for an ouster, except I have been tracking Schneider’s status for many months now, since hearing from many sources–not her, ever, in case you wanted to know–that she had told Bartz she wanted out.

Maybe that is what began to sour the boss on Schneider. But to now suddenly call her performance poor seems unusual, especially when you can just as easily point to Yahoo’s disastrous and pricey marketing campaigns–it is definitely not You!–helmed by CMO Elisa Steele, which has failed to move the needle on key user metrics.

But she has a tight relationship with Bartz, so she’s all right, jack? I am dizzy from all the spinning.

In other words, execs make mistakes and there is a lot of blame to go around and–as the old saying goes–the buck really does stop with Bartz.

But, guess what? Perhaps it should be noted that Bartz has also misstepped badly of late by making a series of wild remarks that have seriously angered many partners and other companies in Silicon Valley.

And I have heard from countless and very significant investors, all of whom are deeply concerned about her tone and recent public comments.

Just ask Yahoo Japan’s Masayoshi Son. Or Alibaba’s Jack Ma in China. Or the fine folks over at Apple in Cupertino, Calif.

And, I can also report that several execs at Yahoo’s new search technology partner, Microsoft, are also increasingly alarmed. Said one to me yesterday: “It is becoming a little unsettling.”

I can say for certain that Ko, who will doubtlessly be the next to get dinged, left on his own motor, telling Bartz himself recently.

He was quickly followed by Pitaro, who, as I reported earlier this week, is headed to another big company. No matter what the spin, his departure is a big loss, as he is well-liked inside and outside the company.

Then Schneider rounded out the latest trio of execs to go.

Thus, sources said, Yahoo is about to go on the offense, which is the expected thing to do, ready to announce a plan to move most of the product organization under Chief Product Officer Blake Irving.

The former Microsoft (MSFT) online exec is as sharp as a tack, in my experience, and clearly an even sharper corporate player, recently bringing in a series of his old cohorts from the software giant to take over big jobs at Yahoo.

He’s obviously now won some version of a corporate power play, and is now in favor with Bartz. But that means he’s being handed the entire thing.

Apparently, Irving has told numerous people that he plans to “rip it all down” and streamline the whole organization.

More rearranging at the company that has moved around the corporate living room umpteenth times over the past several years? Except it is still essentially the same room and same house.

Okay, Irving should probably have his choice of where the sofa goes, but as one exec wisely told me tonight: “Yahoo needs to build great products, not have another reorg….It needs a win.”

Indeed, just as board member Eric Hippeau apparently said at a recent meeting to deal with the latest executive kerfuffle.

Yahoo Chairman Roy Bostock–who has presided over so many stumbles over the years that I have lost count–said to the room: “We need crisis management.”

Countered Hippeau, a longtime Internet exec who is now CEO of the Huffington Post: “What we need is revenue.”

Indeed. And innovation. And a vision. And, most of all, spin-free leadership.

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