The reactions are all over the map, and no one is exactly happy. I’ve collected a few of the reaction statements below.

President Obama:

“This decision is an important component of our overall strategy to advance American innovation, economic growth, and job creation. As a candidate for President, I pledged to preserve the freedom and openness that have allowed the Internet to become a transformative and powerful platform for speech and expression. That’s a pledge I’ll continue to keep as President. As technology and the market continue to evolve at a rapid pace, my Administration will remain vigilant and see to it that innovation is allowed to flourish, that consumers are protected from abuse, and that the democratic spirit of the Internet remains intact.”

Rep. Fred Upton, R-Michigan, incoming Chairman of the House Energy and Commerce Committee

“The FCC’s hostile actions toward innovation, investment and job creation cannot be allowed to stand. We must use every resource available, including the Congressional Review Act, to strike down the FCC’s brazen effort to regulate the Internet. … Despite FCC claims that these are just rules of the road that everyone agrees with, anyone can recognize that what the Commission claims to be statements of broad industry support are really cries of ‘uncle’ resulting from threats of even more onerous regulation.”

Rep. Greg Walden, R-Oregon, incoming Chairman of the Subcommittee on Communications and Technology

“More troubling than the substance of the network neutrality rules are the legal theories underpinning them. If left unchallenged, this power grab will allow the Commission to regulate any interstate wired or wireless communication on barely more than a whim. For all these reasons, we plan to look at all legislative options for reversing the decision. We also plan to hold a series of hearings early next year on the substance, process and claims of authority underlying this proceeding.”

Sen. John Kerry, D-Massachusetts

“The FCC’s Democratic Commissioners should be applauded for reaching a consensus on rules that will protect network neutrality on the Internet. As Commissioner Copps, a lifelong champion of open communications and democratic discourse, said in his statement today, vigilant and vigorous implementation of the rule is critical to its success.”

Dish Network CEO Charlie Ergen

“DISH Network applauds Chairman Genachowski and Commissioners Copps and Clyburn for adopting critically important net neutrality rules. The Commission’s Order is a solid framework for protecting the open Internet. The new rules give companies, including DISH Network, the framework to invest capital and manpower in Internet-related technologies without fear that our investment will be undermined by carriers’ discriminatory practices. While we wish the Commission would have gone further to expressly prohibit discrimination on wireless platforms, we are pleased that there will be ongoing Commission oversight and enforcement authority.”

Kyle McSlarrow, President and CEO, National Cable and Telecommunications Association

“Our consistent view has been that the current ‘openness’ of the broadband marketplace can be preserved while simultaneously fostering the innovation and massive private investment needed to ensure the future growth and vitality of the Internet. While we agree entirely with Commissioners McDowell and Baker that new regulation is not necessary to accomplish that goal, it has been clear for some time that there were three votes at the Commission for rules that would go much farther than those adopted today. Thus, the question before us has been whether rules could be drafted in a manner that avoids a raft of unintended consequences and that preserves broadband providers’ ability to innovate and invest in a marketplace that justly represents a great American success story.”

J. Scott Holladay, Economics Fellow, Institute for Policy Integrity

“Today, the FCC voted on a batch of tepid new rules. Some net neutrality protection will be provided, but the exclusion for wireless will create barriers to new start-up content providers and chill content innovation over wireless Internet.”

“The new but not-yet-properly-defined ‘managed service’ exemption may amount to the first step down a slippery slope of non-neutral Internet service. The exemption should be carefully tailored to address only a small number of special categories of applications that cannot operate under the existing open framework.”

“The FCC rests these decisions on shaky legal ground. Rather than invoke its more robust regulating powers, FCC bases the new rule on legal authority that was called into serious doubt by court decision earlier this year making the long term prospects for the rule quite poor.”

The Writers Guild of America, East

“A compromise means the parties to a dispute reach agreement. Here, no one has agreed to anything. These tepid rules will be challenged in court and in Congress, and they fail in the most fundamental ways – permitting paid prioritization and all manner of discrimination in wireless. Our members write most of what people watch on television and in the movie theaters and increasingly, online. Today’s FCC vote will diminish our members’ ability to create and distribute innovative content and audiences’ ability to watch the content of their choice.”

There are of course a lot of moving pieces surrounding this debate, and however the chips fall, it’s going to have a long-term effect over how the Internet operates over the next several years.

Earlier this year, FCC Chairman Julius Genachowski was dealt an important setback when the U.S. Court of Appeals ruled that the FCC doesn’t have the legal authority to impose net neutrality rules on broadband providers. In hopes of still finding a way to rein in the providers, he’s since circulated new proposed rules that would require providers to disclose what kind of traffic they intend to throttle and why, giving consumers a little more information so they can make a more informed choice when picking a provider. And in a speech on Dec. 1, Genachowski also expressed support for “usage-based pricing,” which would essentially allow providers to charge variable pricing plans where consumers would pay higher fees for using higher amounts of bandwidth.

Certain Internet companies that aren’t providers, but who rely on having unfettered pipes through which they can deliver their services, aren’t happy with the proposed rules either. Companies like Amazon, Skype and Netflix, want stronger rules that would prevent the providers from slowing down traffic from their sites or blocking them altogether. They’ve even pushed the FCC to reconsider regulating the Internet outright as a telecommunications service, as it does the telephone system today, an idea that Genachowski briefly considered, then abandoned.

No surprise, they’ve been lobbying the FCC heavily, as have the telecom providers. According to Capital Business, a Washington Post publication, 150 organizations have hired 118 lobbying firms to try to influence the outcome of tomorrow’s vote.

The pressure isn’t stopping there. Republican commissioner Robert McDowell has pledged to vote against the rules, saying, as he did in a Wall Street Journal op-ed today, that imposing regulations would threaten everything that makes the Internet a source of innovation. Commissioner Meredith Baker Attwell, also a Republican, has attacked the proposal and similarly pledged to vote against it, arguing that only Congress, not the FCC, has the authority to regulate the Internet.

Congressional Republicans, with their heads full of steam after their November electoral wins, are rushing into the fray. Michigan’s Republican Representative Fred Upton, who will chair the House Energy and Commerce Committee when the new Congress comes into session early next year, wrote Genachowski and called his proposal “the most controversial item the FCC has had before it in a decade.”

Meanwhile, Congressional Democrats are pressing fellow Democrat Michael Copps to vote for Genachowski’s rules, fearing that a vote against them would hurt President Obama politically, as Sara Jerome wrote in Hillicon Valley. In the end, he is expected to fall in line and vote in favor.

Perhaps a harbinger of things to come is the spat between Level 3 Communications and Comcast. Level 3, which operates much of North America’s fiber-optic network, last month accused Comcast of “trying to set up a toll booth” by charging Level 3 recurring fees whenever a Comcast subscriber streamed content that got delivered by Level 3. This happened right after Level 3 cut a deal to become the primary delivery network for Netflix.

The dispute has reached sufficient intensity for Level 3 to ask federal regulators to impose conditions on Comcast in its efforts to acquire NBC Universal, arguing that Comcast’s demand for the fees “adversely changes the nature of the Internet.” The FCC may yet get serious about reviewing the merger, as Politico reported last week.

Comcast for its part has argued that Level 3 is gaming network peering rules, and has “demanded unlimited capacity at our cost.”

Whatever the outcome of tomorrow’s vote, expect lots of unhappy people.

That’s the idea behind a brace of new sales guys, brought in by sales head Greg Coleman, who is himself a newish addition to the site.

The hires:

• Andy Wiedlin, formerly at News Corp.’s (NWS) MySpace, and Yahoo before that, will run West Coast sales.
• Phil Cara, formerly at AOL, and Yahoo before that, will run East Coast sales.
• Peter Cherukuri, the former publisher of Roll Call, will run sales in Washington, D.C.
• Brian Kaminsky, formerly at Reuters, and Yahoo prior to that, will run sales operations out of New York.

Note the connection for three of the four new guys? Not a coincidence.

Coleman was the longtime Yahoo (YHOO) sales head until he got pushed out in 2007. He resurfaced last year as head of AOL’s (AOL) sales group but left less than three months into the job when new CEO Tim Armstrong brought in his guy.

At the new gig, Coleman’s plan is to use his new/old team to convince advertisers to start spending significant money. The site was on track to do something in the $10 million range last year, but CEO Eric Hippeau wants to goose that number to $100 million in the next few years in order to justify the $37 million that investors have sunk into the company.

Coleman came to the site last fall when it already had a good traffic story to tell–comScore (SCOR) counted 6.8 million unique users in September, which is more than WSJ.com’s 6.7 million. And that story will get better very soon, as comScore rolls out its new “hybrid” measuring system. Coleman says the new numbers will push Huffpo above the 17 million mark.

His team still needs to battle the perception that Huffpo is an all-politics (and lefty, to boot) site, since advertisers are often leery about anything political.

Sure enough, as I’m typing this Monday night, the site’s front page is dominated by Washington coverage–a banner headline about the Republican Party’s opposition to something called the Consumer Financial Protection Agency. And no matter what Coleman and his guys say, no one’s going to confuse the site with, say, Fox News.

Still, the site has long argued that it isn’t dominated by political coverage, and Coleman now says less than 25 percent of its traffic comes from that stuff. A heavy dose of entertainment/media coverage–did you know the dude from “300″ now has man boobs and a paunch?–helps make that claim plausible.

Will advertisers buy it? People who aren’t Greg Coleman tell me marketers were already warming to the site this year, a result of work done by the previous regime. And in large part due to interest from entertainment companies pushing new movies and TV shows.

But if Coleman and his employers want to hit their $100 million goal, they’ll need to do a lot more work. For more on Coleman’s strategy, check out his conversation with Kara Swisher from last fall.