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	<title>AllThingsD &#187; retail display</title>
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		<title>Our Macs? They’re in the Back Between the Toasters and PCs.</title>
		<link>http://allthingsd.com/20090519/walmart-macs/</link>
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		<pubDate>Tue, 19 May 2009 18:15:07 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[AAPL]]></category>
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		<category><![CDATA[boutiques]]></category>
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		<category><![CDATA[John Paczkowski]]></category>
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		<category><![CDATA[pilot program]]></category>
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		<category><![CDATA[retail display]]></category>
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		<category><![CDATA[Wal-Mart]]></category>

		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=17923</guid>
		<description><![CDATA[Those store-within-a-store Apple boutiques that have been appearing in Best Buys around the country may soon start popping up in Wal-Marts as well. That’s the word from Ben Reitzes, an analyst with Barclays Capital, who believes the retailer hopes to add the Mac to the PC lines it peddles.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2009/05/steve_walmartjpg.jpeg" alt="steve_walmartjpg" title="steve_walmartjpg" width="200" height="261" class="alignright size-full wp-image-17924" />Those store-within-a-store Apple boutiques that have been appearing in Best Buys (BBY) around the country may soon start popping up in Wal-Marts as well. That’s the word from Ben Reitzes, an analyst with Barclays Capital, who thinks <a href="http://blogs.barrons.com/techtraderdaily/2009/05/19/apple-could-sell-macs-in-wal-marts-analyst-says/">the retailer hopes to add the Mac to the PC lines it peddles</a>.</p>
<p>&#8220;We believe Wal-Mart is actively pitching Apple to carry more products,&#8221; Reitzes said in a research note this morning. &#8220;With Wal-Mart improving its retail displays, we believe that the mega-retailer could eventually earn the right to sell select Mac products without diluting Apple’s brand&#8230;.Apple is very particular and exclusive with who sells its Macs and any &#8216;Mac experiment&#8217; with Wal-Mart would likely start very gradually via a pilot program at first&#8211;just like Mac sales started at Best Buy&#8230;.While we don’t expect an immediate impact this year and believe Apple would need to reposition its line-up first, we believe that closer ties to Wal-Mart makes sense.”</p>
<p>Indeed, Wal-Mart (WMT) could certainly bolster Apple’s (AAPL) distribution, particularly in areas without Apple Stores. A compelling proposition: broader access to the mass-market consumer without the infrastructure costs of a standalone boutique. And surely Apple has overcome its aversion to Wal-Mart now that the big-box retailer has been peddling its iPhones for so long.</p>
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