retargeting

Yahoo Cuts Off Another Group of Ad Players, Including Google

Peter Kafka in Media on November 23, 2011 at 11:11 am PT

Trying to boost its flagging advertising business by cutting out layers of technological middlemen, Yahoo is giving DSPs like Turn, MediaMath and Google’s Invite Media the boot.

Former Top Yahoo Sales Exec Weishaupt Joins Criteo

Kara Swisher in Media on November 16, 2011 at 10:13 am PT

One thing Yahoo is good at: Giving other companies exec talent!

Yahoo Gives “Retargeters” the Boot. Ad Networks Next?

Peter Kafka in Media on November 10, 2011 at 12:29 pm PT

Yahoo’s Ross Levinsohn tries to fix his ad sales problem, by kicking out outsiders who resell his stuff.

Former Yahoo, AOL, HuffPo Sales Dude Greg Coleman Lands Again

Kara Swisher in News on April 7, 2011 at 6:00 am PT

Greg Coleman, the online advertising sales exec who keeps making bank after bouncing from top Web jobs, has a new one. The former Yahoo, AOL and Huffington Post sales leader has just taken a job as president of Criteo, a “personalized retargeting” company.

A Web Ad That Tells You It's Stalking You

Peter Kafka in Media on November 18, 2010 at 9:34 am PT

Web ads that follow you from site to site are both standard practice and potentially disturbing. Not this campaign–it’s aimed at people who love this kind of stuff.