Former Bebo CEO and AOL Top Exec Shields and Shine's Murdoch to Form Interactive Content Start-Up

Former Bebo CEO Joanna Shields and Shine Group Chairman and CEO Elisabeth Murdoch have formed a content start-up to produce across media platforms, both online and offline, with a focus on social engagement, according to sources. The new venture, which does not have a name, is being financially backed by both Shine and Shields. Based in London, it will invest, develop and partner to create a variety of content offerings that also incorporate interactive and social networking elements.
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Don’t Touch That Dial: TwitterTV Coming to a Screen Near You (Maybe)

Must-Tweet TV? Maybe. Twitter is lending its name to a to-be-developed TV game show that “would harness Twitter to put players on the trail of celebrities in an interactive, competitive format.” That sounds… interesting, maybe. More important, but less sexy: Twitter continues to crank out deals with mobile carriers around the world.
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